The tools we use to create hundreds of pieces of content per month

As a content marketing agency owner, managing multiple clients, platforms, and creative projects means relying on a suite of tools that actually support the way we work… not just what’s trending. The right tech stack doesn't just save time - it allows us to deliver content that connects, scales, and drives results without the chaos.
It’s about finding what works and sticking to it. So, here’s a look behind the curtain at the exact tools we use inside Content Queen to plan, create, manage, and deliver strategic content.

Content CreationMariah MacInnesOctober 29, 2025content marketing, content creation, productivity tools, marketing strategyComment

From zero presence to a TikTok growth engine

Working with clients on content is a deeply personal experience. At Content Queen, we believe that a strong content strategy should reflect both the personality of the brand and the pain points of their ideal audience, with a clear pathway to visibility and lead generation.

When Paul and Tish from FPSS Advisory approached us, they were ready to take their online presence to the next level.

Client Case StudyMariah MacInnesSeptember 5, 2025case study, retainer client, clientsComment

Storytelling in content marketing: How to captivate your audience

Why do stories stick with us?

Why do some brands stick in our heads while others vanish? Think about it. You scroll, you click, you forget. Except sometimes you don’t. Sometimes you pause. Something lingers. Not because of a product photo. Not because of a discount code. It’s the story.

StorytellingMariah MacInnesSeptember 4, 2025storytelling, marketing, business marketing, content creationComment

Advance Morwell Case Study: Building a modern look to a longstanding community brand

When it comes to supporting small business and economic growth in regional Australia, it’s vital that local associations are visible, relevant, and digitally accessible. For long-standing organisations like Advance Morwell, that means more than just having a website, it’s about telling a compelling story that speaks to both long-term members and the next generation of business owners.

Client Case StudyMariah MacInnesAugust 1, 2025case study, retainer client, clientsComment

The content funnel strategy all business owners should be actioning

Ever feel like you're creating content in circles? You're posting daily, showing up consistently, but somehow it feels like you're lost in a city without a map - putting in the work but getting nowhere fast?

Toorongo Valley Estate Case Study: Content creation for venues and events

When it comes to discovering regional venues for weddings, events or peaceful retreats, most people start their search online. The tourism and events industry heavily relies on visual storytelling across platforms like Instagram, TikTok, and Google to stand out.

Client Case StudyMariah MacInnesJune 23, 2025case study, retainer client, clientsComment

SEO-driven content marketing: How to create content Google loves

Is your content something Google would care about? Things have changed with the advent of technology. It's not sufficient to create content; instead, the quality and appropriateness of the content are of utmost importance.

In other words, the content value must appeal to Google's threshold. How do you optimise your content so that it ranks high? How do you balance the readers' needs with what the search engines want? This is the exact function an SEO-driven content marketing strategy achieves.

SEOAttaullah KhanJune 5, 2025seo, marketing, business marketingComment

The 6 emails you MUST have in your email sequence

Do you have an email sequence ready to go?? If not, now is your time to get into it!

Top social media tools to streamline your marketing efforts

Is your brand getting lost in the noise of social media? Nowadays, it's not only challenging to get noticed, but it feels like an ongoing war! Every social media platform has accounts and brands vying for the public's attention.

Social MediaMOTIF CREATIVESMay 8, 2025social media, ai, content creation, social media toolsComment

The 4 Stages of Creativity in Content Creation

I've been diving into "Mind Management, Not Time Management" and discovered something that completely changed how I think about my content creation process.

The 4 stages of creativity outlined in the book aren't just theoretical concepts, they're exactly what we go through when creating content for our businesses.

And understanding this process might just be the key to making content creation feel less overwhelming and more enjoyable.

I thought I would break it down and share with you how the 4 stages of creativity can work for content marketing.

Content CreationMariah MacInnesApril 23, 2025ugly content, content marketing, content creationComment

Savige’s Seafood – 20 years of legacy meets a new generation of customers

When Savige’s Seafood engaged our services, they were looking for more than just social media support - they were ready to elevate their brand presence, celebrate their 20th year in business (as local and family owned), and connect with a whole new audience. Below, you’ll find how we worked with Savige’s to bring this to life.

Client Case StudyMariah MacInnesApril 15, 2025case study, retainer client, clientsComment

The year of 'Ugly' content: here's your business can benefit

Content marketing is undergoing a transformation (isn’t it always). Brands are embracing a new approach that prioritises genuineness over gloss, rawness over refinement.

This emerging strategy artfully combines brand messaging with entertaining delivery, creating what industry insiders call "advertainment."

It could just be called “raw and authentic”. Don’t worry about polished feeds. It is about “getting it out there”.

Content CreationMariah MacInnesMarch 26, 2025ugly content, content marketing, content creationComment

The Impact of AI on SEO: Trends and Insights for 2025

Is AI transforming SEO, or is it just another tech gimmick? With the onset of 2025, AI is no longer an optional element but a critical part of every digital marketing strategy.

Expectations from engines are increasing along with brand competition, which means firms must be more proactive than ever. Whether it's content creation, predictive analysis, or deeply personalised search processes, AI is changing SEO substantially more than we could ever imagine.

SEOMotif CreativesMarch 12, 2025search engine optimization, artificial intelligence, small business marketingComment

Support Local Hotel in Bright with Marketing Material: Hara House

When we look for hotels, tourism activities in a “Gen Z” world, we are now mostly looking online. The tourism industry relies on platforms like Google and Social Media to generate interest for their business. Harra House was rebranded in 2023 and was looking for some marketing material to help promote the new look brand on their website and social media. Read their case study.

Client Case StudyMariah MacInnesFebruary 17, 2025case study, retainer client, clientsComment

Employee Generated Content: Small Business Marketing Tips

Employee Generated Content (EGC) is set to be one of the biggest content marketing trends in 2025. And while TikTok might be making it popular right now, this trend has actually been building for years - from that viral ice cream store employee making desserts with voiceovers to social media managers becoming the face of brands.

Small Business Marketing, Content CreationMariah MacInnesFebruary 6, 2025content, EGC, content ideas, small business marketingComment

The 3 C's to Content Marketing: How to create content for results

Have you ever felt like content creation for your business is like being lost in a city without a map? You're putting in the work - creating, posting, showing up - but somehow it feels like you're just going around in circles with no real direction.

Content Marketing Trends 2025: what you need to know

Are you feeling overwhelmed by all the content marketing predictions for 2025?

Wondering which trends actually matter for your business?

You're not alone.

How Content Queen helped her build a bigger digital footprint: Case Study: Sally Prosser

When Sally Prosser came to us for support, she was looking for some help to expand her digital footprint and grow her podcast reach. Read her case study.

Client Case StudyMariah MacInnesDecember 25, 2024case study, retainer client, clientsComment

5 ways to manage social media burnout

Have you ever had a week where you couldn't think of anything WORSE than showing your face on social media?

It happens. You are not alone. Instead of forcing it, let's work through things you CAN do instead.

Affiliate marketing on a budget: cost-effective strategies for beginners

Have you ever stumbled upon a compelling online recommendation and clicked that link, discovering exciting products or services? That’s the power of affiliate marketing – a lucrative avenue where you can earn commissions by promoting others’ offerings. But what if you lack the high budget often associated with online marketing success? No need to worry! This guide will help you achieve affiliate dreams on a limited budget.

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