281: What every enterprise business is thinking about and how you can start mastering it too... the customer experience | Brittany Fox

What is customer experience (CX) and why should we care?

This week, I’m joined by Brittany Fox, tech founder and CX expert, to talk about the biggest conversation happening across enterprise businesses right now - and how small business owners can use this to their advantage.

Brittany shares why visibility is everything when it comes to your customer journey and how you can strengthen your customer experience from the minute you stop listening!

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280: How to get people to buy your products through content

You might be marketing to your customers wrong. 

That is because you haven’t thought about the stage of their journey they are on. 

Find out where your customer is at and marketing to them becomes a whole lot easier. 

I saw this great TikTok video explaining this, so I wanted to share it with you! 

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277: You don’t need another tactic, you need to believe in yourself

Have you ever thought that maybe the reason your marketing isn't delivering you the results you want is because of your mindset?

Your confident?

Your belief?

I have seen how belief in yourself and the process of business has changed the way businesses show up and connect with their audience.

And I want to talk about it with you.

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274: What type of entrepreneur “content creator” are you? I have 3 types to share!

All the best ideas come in the shower, right? 

I have one I want to share below and wonder if it resonates. I have thought about how we have these “categories” and the type of content we create to help us reach business and marketing objectives. 

I came up with 3 “personas” or styles and I am looking for feedback! 

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271: Content strategy framework pt 1: Connect

Imagine deciding to backpack through Europe. You’re inspired, excited, you’ve got your gear packed and your passport ready. But here’s the catch - you didn’t plan the route. 

You’ve got no map, no guidebook, no clue which cities you’ll visit or how you’ll get there. You’re just hoping for the best (which might be fun, but also can be a disaster if you have only a short time there).

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265: Outside the box marketing ideas for small business | Joe Baron 

Looking to try some fun and creative ways to market your business? 

What if your next marketing strategy was something a little different? 

In this episode, I chat with branding expert and graphic designer Joe Baron, about an outside-the-box marketing idea that can help small businesses stand out. 

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264: AI talking to AI: Long form content is queen

AI-generated content… are you seeing it?

Yeah - it can be hard to tell the difference. Kinda scary! 

Does this mean eventually mean... AI will scroll for us? 

Do we need to be on social media? 

Social media is about SOCIAL - so yes while AI can save us time, we need to be mindful of the CONNECTION we are building. 

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263: How to be seen as an expert online | Penny Locaso 

"The more you know, the more you know what you don't know" - does this concept hold you back from being seen online? 

When we gain knowledge, we often become more aware of what we don't know, leading to self-doubt and imposter syndrome. 

But what if this is holding us back from creating the impact we're meant to have?

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