ome are pretty normal like “how many hashtags should I use on Instagram?” or most recently “should I use hashtags at all?” 

But others, way more specific and helpful to individual business owners. I have been doing multiple workshops and 1:1 sessions at the moment, so I thought I would share what I am being asked (and answer them for you). 

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I struggle to be consistent… 

Yep - I get it. And also, you might have some type of strategy, posting plan. But how do you actually bring it to life? It is no good sitting on your computer if you don’t use it. 

I am going to share with you the 3 things I do to stay consistent in my own business while also helping my clients stay consistent as well. 

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You know what day you post about what, right? Great. You are organised and you are creating content for your business. 

But without a strategy it is just a posting plan. It is just a system. 

When you know the foundations, it is strategic, that is called marketing! What do you need to be more strategic? Let me break it down for you in this episode of The Content Queen Podcast. 

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Have a content problem?

Time, consistency, knowledge, engagement, budget?

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What is more powerful than your email list, social media content and blog articles as a small business owner? 

Earned media. 

So if borrowed media are your socials, owned media is your website, email list etc, paid media is your advertising, earned media is all the coverage you get from OTHER people. 

Think podcast interviews, news articles, media attention. 

How do you get it? What if you don’t have any connections? 

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Ever thought “I should start a YouTube”... 

Let me play devil's advocate. 

I will never say “don’t”. But I will always question those who say “you should” do this, based only on their own experience.

So - let’s break it down, what about YouTube, should we all be on this platform that has more than 2.7 billion monthly active users? 

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Content doesn’t work for me… 

I know - because you haven’t found the right plan for you. Do you know what content you like? Do you know what your audience likes? What is your point? Your goal? And do you believe in yourself? 

Let’s unpack it more.

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What is customer experience (CX) and why should we care?

This week, I’m joined by Brittany Fox, tech founder and CX expert, to talk about the biggest conversation happening across enterprise businesses right now - and how small business owners can use this to their advantage.

Brittany shares why visibility is everything when it comes to your customer journey and how you can strengthen your customer experience from the minute you stop listening!

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You might be marketing to your customers wrong. 

That is because you haven’t thought about the stage of their journey they are on. 

Find out where your customer is at and marketing to them becomes a whole lot easier. 

I saw this great TikTok video explaining this, so I wanted to share it with you! 

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What is happening with Meta?? What will running ads look like in this AI led world. 

We are talking about it. Ads strategist Ashley Boston is here to shed light on the changes and what small business owners should be looking out for! 

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We aren’t in 2020 anymore, first - thank god for that. 

But it means content marketing has changed. It has evolved. What worked then (and in 2019 when I started Content Queen) is NOT the same. 

Let’s talk about it. 

I want to share who we now consume, how we trust and how we act! 

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Have you ever thought that maybe the reason your marketing isn't delivering you the results you want is because of your mindset?

Your confident?

Your belief?

I have seen how belief in yourself and the process of business has changed the way businesses show up and connect with their audience.

And I want to talk about it with you.

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Is going “viral” the goal for your business? Do you need the traffic to reach your goals?

Going viral doesn’t always mean sales, but it does mean exposure. However, virality as a business is very different to going virtual as a content creator - so let’s talk about it.  

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There is a LOT going on in this online marketing space. 

So let’s talk about it. 

Content Queen Mariah team - Mariah and Mitch are chatting about 3 interesting things we are seeing online (or ideas for you to try as a small business). 

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All the best ideas come in the shower, right? 

I have one I want to share below and wonder if it resonates. I have thought about how we have these “categories” and the type of content we create to help us reach business and marketing objectives. 

I came up with 3 “personas” or styles and I am looking for feedback! 

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If you’ve ever traveled, you know the trip doesn’t end when you land. 

It’s about exploring, adapting, and making every moment count without burning out.

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You’ve decided to backpack through Europe. You’re inspired, your route is set, you know the cities you’ll visit and the sights you want to see.

But now it’s time to plan the details...what will you do in each city? What will you pack? How will you capture the memories?

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Imagine deciding to backpack through Europe. You’re inspired, excited, you’ve got your gear packed and your passport ready. But here’s the catch - you didn’t plan the route. 

You’ve got no map, no guidebook, no clue which cities you’ll visit or how you’ll get there. You’re just hoping for the best (which might be fun, but also can be a disaster if you have only a short time there).

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Posting on social media to a content calendar is NOT a strategy. 

There is more than the actual posting. So we are going to talk about these 3 C’s to content marketing. The ones that build results for you. 

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Do you ever see brands and think “how are you everywhere”... you only see the tip of the iceberg. 

In this episode, Ashley Atkinson talks about the crucial lesson of not putting all your marketing eggs in one basket. 

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