Working with clients on content is a deeply personal experience. At Content Queen, we believe that a strong content strategy should reflect both the personality of the brand and the pain points of their ideal audience, with a clear pathway to visibility and lead generation.

When Paul and Tish from FPSS Advisory approached us, they were ready to take their online presence to the next level.

With no social media strategy in place but a strong mission to educate people on asset and wealth protection, they needed a clear, bold pathway to get seen… and get results. What started as a blank slate quickly turned into a content engine that not only built visibility and authority but brought in leads and through growth on TikTok.

**FPSS Advisory**
Asset and wealth protection

What is the business and what do they do?

FPSS Advisory supports business owners and individuals with asset and wealth protection. They set up the right structure to help people ensure their wealth is safe and secure.

When did they engage in Content Queen Mariah’s Services?

Paul and Tish started working with Content Queen Mariah in early 2024 with no existing social media presence.

The goal was to build brand awareness, create consistent content that educates and converts, and identify the platforms that could support reliable, high-quality lead generation, particularly for their premium advisory offers.

What challenges were they facing?

At the time of engagement, FPSS Advisory had:

No content or channel presence
No clear plan on where or how to show up
No time to execute it themselves
The solution but an audience that didn’t know they had a problem

The subject matter isn’t always ‘exciting’, and their audience often put it in the 'later' basket (or were unaware they needed help). We needed to be bold, strategic, and scroll-stopping, while maintaining the brand’s credibility and expertise.

Beginning strategy – now:

We began with a complete strategy designed to:

Build confidence and clarity in content creation
Create urgency in their messaging
Funnel traffic from visibility to lead magnet to conversion

After exploring where their target audience spent time and how they made decisions, TikTok stood out as the ideal starting platform.

The TikTok growth and lead generation strategy

TikTok became the core channel, and the content strategy was designed to:

Interrupt the scroll with relatable, niche-specific content
Position FPSS as trusted, helpful, and highly relevant
Create a sense of awareness around the problem

The tactical roll-out included:

Top-of-Funnel videos focused on ATO issues, myths, and pain-point topics
Pinned promotional posts on the profile acting as conversion drivers
Direct DM prompts to share lead magnets and open sales conversations
Content repurposed across Instagram, email, and more

What We Do

Our ongoing role with FPSS Advisory included:

Full TikTok strategy, content creation, and management
Content repurposing across multiple channels
Strategic lead magnet development and funnel building
Monthly performance reporting and strategy refinement
Content shooting with Paul and Tish in Brisbane (with full editing)

Key Wins and Developments for FPSS Advisory

Took a TikTok video that they had shot in five minutes which had 130,000 views, you repurposed it and shortened it and it resulted in getting 1.5 million views
Grew from 0 to 12,000 TikTok followers

Consistent inbound DMs and high-quality leads
Increased newsletter sign-ups and email list growth
Clear and scalable system for content planning and publishing
Website development encapsulating what FPSS is and what they do

What FPSS Advisory has been able to do

With a solid content system in place, Paul and Tish have been able to:

Build long-term brand recognition across multiple platforms
Convert content views into interest
Focus their time on serving clients while content was active
Show up online in a way that feels authentic and sustainable
Create a content bank and strategy they can scale as they grow

This partnership had helped FPSS Advisory transform their content from a to-do list item into a powerful business asset. With the right strategy, aligned messaging, and content systems in place, Paul and Tish are now showing up with confidence, and converting their visibility into real, lasting business growth.

Words from the client:

"Mariah and her team are the experts when it comes to all things social media. She is so supportive with helping you build a public presence and getting your business the traction it needs."

From zero presence to a TikTok growth engine