— Deep dive into your business, brand, and goals

— Audit your current marketing, channels, team capacity

— Align on KPIs, rhythm, and quick wins

— Set up systems and communication tools

— Build your strategy to test 

— Test your marketing strategy + content plan

— Execute campaigns in collaboration with your team

— Train team members through toolkits, templates, and live support

— Create and deliver branded Canva assets for ongoing use

— Monitor performance and adapt strategy in real time

— Actually DO the content along with your team (things will be posted)

— Analyse what’s working (and what’s not)

— Document your content rhythm, formats, and pillars

— Create a marketing playbook tailored to your business

— Provide recommendations for ongoing roles + responsibilities

— Working more with the team to empower them to post according to the plan (and giving feedback) 

— Full handover of systems, strategy, and assets

— Train your team on sustaining and evolving your content plan

— Give feedback and ensure the team is confident before we leave 

CMO stands for Chief Marketing Officer, someone who leads the overall marketing strategy of a business. Most full-time CMOs earn six figures and work with large teams. In this Kickstarter, you get the strategic direction of a CMO - without hiring one full-time. We bring the leadership, systems, and clarity… then train your team to keep it going.

A 6-month strategic container to build your content system, empower your team, and make your brand visible online.

No, but if you have someone in admin or content, we’ll train and lead them. If you would like this for yourself as a solopreneur - we can also guide and support you, book in a call and let’s chat to see if this would work with your budget. 

Yes and no. This is strategic leadership and co-creation - not an agency retainer. We will be creating content to be posting on social media (and whatever other platforms we choose for your business) but the aim is to work on it with your team, so they can learn to do it too. 

You keep everything: strategy, systems, templates and content rhythm. You’re set up to run it solo - or keep working with us if needed (other options we can discuss later).

$2.5k AUD/month (+ GST for Australian businesses). 6-month commitment. 40% deposit upfront.

Payments:

— Before we begin: $6000 

— Month 3: $4500 

— Month 5:  $4500 

Total: $15,000  ~85% less than a full-time CMO

Yes, we guide them with leadership, strategy and systems so they can excel. Let’s make sure your team is creating the right strategy for your business.

Yes. Strategy takes time, but you'll start seeing structure and results.

Yes, Optional Add-Ons (extra fee):

— Content filming support

— New brand development

— Website refresh

— UGC coordination

— PR opportunities

— Monthly check-ins post-Kickstarter

We can explain all of these on a call and will guide you if we think you do or don’t need any of these options.

Absolutely. This offer is designed specifically for businesses like yours, those with strong reputations offline but little online presence. We help you show up online in a way that still feels like your business.

No - our process is calm, clear and collaborative. We guide your team step-by-step and tailor the pace to what your business can manage. We’re here to build confidence, not chaos.

This isn’t industry-specific -it’s about shared values. If your business has legacy, reputation, and a story to tell (and you’re ready to grow), this is for you.

Start dates are limited and tend to book quickly. If you’re interested, we can chat and find a future slot that works.

That’s exactly what we figured out together. In the first phase of the Kickstarter, we deep dive into your business, brand, audience, and goals - then build a custom strategy that shows you what to say, where to show up, and how to do it consistently. No guesswork, no one-size-fits-all content plans. Tailored for your business.