Why do stories stick with us?
Why do some brands stick in our heads while others vanish? Think about it. You scroll, you click, you forget. Except sometimes you don’t. Sometimes you pause. Something lingers. Not because of a product photo. Not because of a discount code. It’s the story.
Read MoreIs your content something Google would care about? Things have changed with the advent of technology. It's not sufficient to create content; instead, the quality and appropriateness of the content are of utmost importance.
In other words, the content value must appeal to Google's threshold. How do you optimise your content so that it ranks high? How do you balance the readers' needs with what the search engines want? This is the exact function an SEO-driven content marketing strategy achieves.
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