If you’ve ever traveled, you know the trip doesn’t end when you land. 

It’s about exploring, adapting, and making every moment count without burning out.

You’ve decided to backpack through Europe. You’re inspired, your route is set, you know the cities you’ll visit and the sights you want to see.

But now it’s time to plan the details...what will you do in each city? What will you pack? How will you capture the memories?

Imagine deciding to backpack through Europe. You’re inspired, excited, you’ve got your gear packed and your passport ready. But here’s the catch - you didn’t plan the route. 

You’ve got no map, no guidebook, no clue which cities you’ll visit or how you’ll get there. You’re just hoping for the best (which might be fun, but also can be a disaster if you have only a short time there).

Posting on social media to a content calendar is NOT a strategy. 

There is more than the actual posting. So we are going to talk about these 3 C’s to content marketing. The ones that build results for you. 

Do you ever see brands and think “how are you everywhere”... you only see the tip of the iceberg. 

In this episode, Ashley Atkinson talks about the crucial lesson of not putting all your marketing eggs in one basket. 

So… are you really tired of content creation… or just exhausted by everyone telling you how you should be doing it? 

Ever wondered how others juggle a full-time job while building a business? 

In this episode, I chat with the amazing Maria Benitez about how she navigated her journey from agency life to creating a thriving social media and virtual assistance business.

Just came back from 2 months in Southeast Asia and let me tell you... their marketing and business approaches are interesting! I wanted to share some with you. 

Looking to try some fun and creative ways to market your business? 

What if your next marketing strategy was something a little different? 

In this episode, I chat with branding expert and graphic designer Joe Baron, about an outside-the-box marketing idea that can help small businesses stand out. 

AI-generated content… are you seeing it?

Yeah - it can be hard to tell the difference. Kinda scary! 

Does this mean eventually mean... AI will scroll for us? 

Do we need to be on social media? 

Social media is about SOCIAL - so yes while AI can save us time, we need to be mindful of the CONNECTION we are building. 

"The more you know, the more you know what you don't know" - does this concept hold you back from being seen online? 

When we gain knowledge, we often become more aware of what we don't know, leading to self-doubt and imposter syndrome. 

But what if this is holding us back from creating the impact we're meant to have?

Social media is changing - but isn’t it always? I recently got my Instagram account taken down, and I want to talk about it.

But remember, we are on BORROWED land… I want you to protect yourself and your business from these channels you have 0 control over. 

Treat your business like a business! 

If you are a freelancer, VA or Social Media Marketer, you also need to show up online! 

Fill up your pipeline and create a business that will help you get out of the feast and famine cycle. We have an amazing freelancer mentor, Amy Posner with 30 years of experience to share with you! 

Scrolling for content to engage in and all I see? 

Promotion this, promotion that. 

No wonder people are bored. Let’s talk about it and what you can do to be loud on social media without adding to the noise. 

Your brand is building a reputation whether you do anything about it or not. 

So why wouldn’t you aim to have some level of control? 

Join myself and Darby as we talk about building a brand (with impact) for 2025 and beyond.

Your brand is building a reputation whether you do anything about it or not. 

So why wouldn’t you aim to have some level of control? 

Join myself and Darby as we talk about building a brand (with impact) for 2025 and beyond.

New year. New trends. Who dis?

Let me share with you what I see to be the top content marketing trends of 2025.

Are you looking to up your Instagram game in 2025?

Want to start the year with a strategy that will help you create content that is engaging for your audience but also enjoyable for you to create?

Well, I am joined by Corey Walker (Author of Instagram for Business for Dummies) who is here to give you strategic thoughts around Instagram in 2025. 

Are you sitting there wondering if you should take a break from social media this Christmas?

This got me thinking - how do we make this decision in a way that serves both us AND our business? Let's explore what you need to think about with the 3 things to consider before taking a social media break. 

“You can’t cook with love”... 

They say the meal doesn’t taste the same. 

What about with your content? 

If you don’t put your energy into it, it doesn’t have the same impact. 

Let’s talk about it with our special guest this week, Cressida Pollack.