Business owners didn’t start business to be content creators… yet here they are!
I help small businesses fall in love with their message and how they share it so they can connect with their audience and have impact.
Create Content That Connects & Converts
A foundational session for new and growing businesses.
This interactive training is perfect for small business and entrepreneurs who want to build a content strategy that works without the overwhelm. Learn how to choose the right channels, build consistent content habits, and simplify your creation process using the Content Queen 3-part framework: Connect, Create, Cultivate. Everyone will walk away with clarity, confidence, and a system to make your content work harder - not take longer.
Become a Measurement Queen
Turn your marketing data into decisions that drive growth.
This workshop empowers business owners to finally demystify the numbers behind their marketing. No more guessing what works, the’ll learn how to track the right metrics, assess their performance across platforms, and make smarter content choices. From website traffic to email open rates and social clicks, we’ll break it down and build your confidence in using data to guide your next move. Perfect for anyone who wants to stop posting and praying, and start creating content that converts.
Looking for something more tailored? Reach out below!
The Power of Storytelling in Marketing
Build trust, connection, and community through your unique story.
In this talk, I teaches how to transform lived experience into a compelling brand narrative. Business owners will discover the types of stories that connect with their audience, where to use them (from captions to case studies), and how to infuse story into visual and strategic content planning. This session is ideal for entrepreneurs and businesses ready to create impact and grow online.
I’m Mariah MacInnes, Founder of Content Queen — a content strategist, educator and storyteller who believes marketing should feel human, not hard.
After years in PR, journalism and digital marketing, I realised the industry was full of jargon that made business owners feel overwhelmed and underqualified.
So, I made it my mission to simplify content — and help entrepreneurs fall in love with their message and how they share it.
Since 2021, I’ve delivered programs across local government initiatives and startup communities, supporting small business owners and founders to build content systems that actually work… without the burnout and spending big dollars on resources.
Through my 7-step content strategy framework, I help purpose-led businesses cut through the noise, show up with confidence, and build real community, not just vanity metrics.
This is the same strategy that took one client’s traffic from 223 to 1514 new users in just 3 months. And the same one that’s helped me create consistent, high-impact content in less time.
What makes my approach different? I bring the storytelling chops of a journalist, and the structure and smarts of a marketer. I teach content that feels aligned, authentic and sustainable.
Whether clients are inside my Bootcamp or working with me 1:1, they get access to my strategic brain, endless content ideas, and supportive guidance (without the guilt or pressure). I’ll be their biggest content cheerleader while holding them accountable with compassion.