Is your brand getting lost in the noise of social media? Nowadays, it's not only challenging to get noticed, but it feels like an ongoing war! Every social media platform has accounts and brands vying for the public's attention.
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I've been diving into "Mind Management, Not Time Management" and discovered something that completely changed how I think about my content creation process.
The 4 stages of creativity outlined in the book aren't just theoretical concepts, they're exactly what we go through when creating content for our businesses.
And understanding this process might just be the key to making content creation feel less overwhelming and more enjoyable.
I thought I would break it down and share with you how the 4 stages of creativity can work for content marketing.
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Content marketing is undergoing a transformation (isn’t it always). Brands are embracing a new approach that prioritises genuineness over gloss, rawness over refinement.
This emerging strategy artfully combines brand messaging with entertaining delivery, creating what industry insiders call "advertainment."
It could just be called “raw and authentic”. Don’t worry about polished feeds. It is about “getting it out there”.
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Are you enjoying the process of content creation as a business owner?
Ever feel like content creation has become another chore on your to-do list?
You’re not alone.
Many small business owners and entrepreneurs struggle to find joy in the process of creating and sharing their content. It’s not just about the ideas or the strategy, it’s about learning to love the journey of content creation itself.
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Listening to a podcast is a perfect way to relax, educate or motivate yourself. There is a podcast for everything from old fables to home improvements, space exploration, and comedy duos. They have become an integral part of our lives. The 21st-century version of radio. Here is how podcasts can help promote your business.
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Are you ALWAYS in the fixed mindset that you need loads of followers on social media to have a successful business? Well, I am here to tell you - you don’t need loads of social media followers to bring in ALIGNED clients.
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The REAL question when it comes to writing content for your business… HOW DO I NEVER RUN OUT OF CONTENT IDEAS? Read here!
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Social media is a great platform to market your business. However, it is not the only channel. There is more to content marketing than just social media; think blogs, podcasts, video content, and email marketing.
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Do you know that every side hustler has a common question in mind, i.e., blog vs YouTube? Which one should I start?
Many people want to make money on the side, so almost everyone is considering these two options. On the other hand, they have become popular because of the freedom to work from anywhere and the popularity of blogs and YouTube.
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When I started creating content for my business, ‘random’ was an understatement!
What I was posting and what the core of my business actually stood for were two completely different things, the photos I was posting were simply there just to get content out and THAT'S IT!
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The usual medium of storytelling is through text, but the visual medium is on the rise. The fusion of narrative and images has revolutionised the way we communicate, engage, and connect with others. Video content has the power to create emotional connections and captivate people. It redefines the way we create and share narratives online. In this article, we’ll discuss the impact of video across different industries, how and why video content has been growing in popularity, the power of visual storytelling, and how you can harness the video content revolution.
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Are you looking to start a podcast for your business? We have everything you need to know about creating your next podcast!
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Keywords and SEO go hand in hand. Using keywords in your content for search engine optimisation purposes will ensure more people see your content. BUT if you do the right research, it will ensure your content to not only shown to the audience you want, but it helps those who need you!!
Of course, we create content to serve our audience and to enhance the user experience, BUT what if we could have the best of both worlds? Write content that is engaging AND appeals with search engines like Google? Well, that is the objective, right?
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We have been told consistently, create trustworthy content. Be trust, add value. What does this mean? It means User-generated content (UGC). This has become a cornerstone of modern marketing, enabling brands to engage their audience, foster community, and establish authenticity.
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In the age of digital content creation, many people have at least kicked around the idea of starting their own podcast.
While recording episodes and sending them into the online space is a relatively simple process (maybe once you get the hang of it), it does take some planning and preparation to separate a podcast from the crowd and turn it into a profit-generating enterprise.
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The best marketing strategy won’t work without the right mindset and taking action.
Do you find yourself sitting at your computer struggling to write a social media post?
Maybe you put off starting that blog or podcast because it seems "too hard".
You might be procrastinating something that will MOVE THE NEEDLE in your business. So we are here to help! This week we are exploring the mindset and procrastination around marketing and creating content in our business.
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Blogging may seem a little "saturated" BUT it is a very underrated channel.
Blogging took a backseat when social media, podcasting, and YouTube became more popular, but honestly, we see time and time again the power of evergreen content like blogging.
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Is it time for you to expand past your target audience and reach a wider number of people?
Content amplification is exactly what it sounds like, amplifying the signal of your content to push past your regular target audience and it is most often used when you need to promote your own content that YOU have created.
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Are you ready to start taking action in your marketing? To create a content marketing strategy that works for YOU and of course engages/builds your audience? Of course you do! I am here, this week with a guide to help you create your best content marketing strategy!
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In the world of digital marketing, SEO is a critical component that can make or break a website’s success. Crafting content that ranks high in the SERPs (Search Engine Results Page) supports a business’s success. However, mastering the art of SEO requires a combination of technical knowledge, creativity, and strategic thinking.
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