How to tell better stories in your content: Using Brand Archetypes

Let’s be honest: creating content that connects deeply isn’t always about having the right strategy (although I am a big fan of this) it’s about knowing who you are. It’s the difference between saying:
“I help small business owners with content” versus “I help creative founders who want to stop feeling like content robots and start telling stories that feel like home.”

That’s the power of storytelling and brand archetypes.

Branding, StorytellingMariah MacInnesFebruary 11, 2026Content Marketing, small business marketing, branding identity, brand archetypes, storytellingComment

Storytelling in content marketing: How to captivate your audience

Why do stories stick with us?

Why do some brands stick in our heads while others vanish? Think about it. You scroll, you click, you forget. Except sometimes you don’t. Sometimes you pause. Something lingers. Not because of a product photo. Not because of a discount code. It’s the story.

StorytellingMariah MacInnesSeptember 4, 2025storytelling, marketing, business marketing, content creationComment

Video Content Revolution: Harnessing the Power of Visual Storytelling

The usual medium of storytelling is through text, but the visual medium is on the rise. The fusion of narrative and images has revolutionised the way we communicate, engage, and connect with others. Video content has the power to create emotional connections and captivate people. It redefines the way we create and share narratives online. In this article, we’ll discuss the impact of video across different industries, how and why video content has been growing in popularity, the power of visual storytelling, and how you can harness the video content revolution.

Storytelling, Video MarketingMotif CreativesFebruary 8, 2024video marketing, storytelling, content marketing, content creationComment

This is why we are blending storytelling with strategy

Are you ready to start taking action in your marketing? To create a content marketing strategy that works for YOU and of course engages/builds your audience? Of course you do! I am here, this week with a guide to help you create your best content marketing strategy!

Business, Storytelling, Content StrategyMariah MacInnesJuly 7, 2023marketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, tiktok, dry industry, content creator, collaboration, freelancer, freelancing, marketing budget, small business, ig reels, instagram reels, instagram reel, fb ads, facebook ads, organic marketing, paid marketing, storytelling, market research, target audience, ig metrics, instagram metrics, instagram reach, instagram analytics, instagram engagement, instagram strategy, social media help, instagram insights, instagram marketing, instagram strategist, perfectionism, creating content, seo, backlinks, search engine optimization, seo strategy, seo guide, email list, email sequence, list buidling, marketing tools, content marketing tools, web traffic, b2b marketing, marketing guide, content marketing guide, content marketing trends, content marketing channels, content marketing plan, instagram for business, instagram business, instagram selling, instagram guide, grow your instagram, engaging, instagram tips, instagram trends, lead generation, direct selling, instagram advice, ig reels guide, business strategy, content marketing strategy, content creation strategy Comments

How storytelling changed the Content Queen business

Storytelling has completely changed Content Queen, and we LOVE it! The journey wasn't a quick one but today we wanted to share with you how we got to this stage and how you can also use storytelling for success in your business!

Content Marketing, StorytellingMariah MacInnesApril 11, 2023marketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, tiktok, dry industry, content creator, collaboration, freelancer, freelancing, marketing budget, small business, ig reels, instagram reels, instagram reel, fb ads, facebook ads, organic marketing, paid marketing, storytelling, market research, target audience, ig metrics, instagram metrics, instagram reach, instagram analytics, instagram engagement, instagram strategy, social media help, instagram insights, instagram marketing, instagram strategist, perfectionism, creating content, seo, backlinks, search engine optimization, seo strategy, seo guide, email list, email sequence, list buidling, marketing tools, content marketing tools, web traffic, b2b marketing, marketing guide, content marketing guide, content marketing trends, content marketing channels, content marketing plan, instagram for business, instagram business, instagram selling, instagram guide, grow your instagram, engaging, instagram tips, instagram trends, lead generation, direct selling, instagram advice, ig reels guide, business strategy, content marketing strategy, content creation strategy, influencer marketing, influencer, social media pressure, anxiety, social media tips, business storytelling Comments

The 4 formulas of storytelling for content marketing

What do Elton John and content marketing have in common? Well, let us explain…

StorytellingMariah MacInnesNovember 15, 2022content creation, storytelling in content marketing, formulas of storytelling Comment

How to use storytelling to sell to an online audience

Storytelling and marketing are something we have spoken about A LOT in the last 23 weeks of the year.

NOW we are up to the next level. Storytelling and selling! Using storytelling to sell within our business.

StorytellingMariah MacInnesJune 16, 2022content marketing, content creation, storytelling, writing Comment

Storytelling through your content: How to learn from those around us

Storytelling will forever be one of my favourite things to do in my business and see in other people’s businesses; being a storyteller through your content creation is such a powerful thing!

StorytellingMariah MacInnesJune 7, 2022content marketing, content creation, storytelling, writing Comment

Why storytelling and podcasting are great strategies to connect with your customers

Do you share stories in your podcast content? Have you ever thought about how a podcast based on the stories you tell could be a HUGE benefit to your business?

We want to explore with you how a storytelling-based podcast can create HUGE success and connection. So, let’s break it down together!

StorytellingMariah MacInnesMay 18, 2022marketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, tiktok, dry industry, content creator, collaboration, freelancer, freelancing, marketing budget, small business, ig reels, instagram reels, instagram reel, fb ads, facebook ads, organic marketing, paid marketing, storytelling, market research, target audience, ig metrics, instagram metrics, instagram reach, instagram analytics, instagram engagement, instagram strategy, social media help, instagram insights, instagram marketing, instagram strategist, perfectionism, creating content, seo, backlinks, search engine optimization, seo strategy, seo guide, email list, email sequence, list buidling, marketing tools, content marketing tools, web traffic, b2b marketing, marketing guide, content marketing guide, content marketing trends, content marketing channels, content marketing plan, instagram for business, instagram business, instagram selling, instagram guide, grow your instagram, engaging, instagram tips, instagram trends, lead generation, direct selling, instagram advice, ig reels guide, business strategy, content marketing strategy, content creation strategy, influencer marketing, influencer, social media pressure, anxiety, social media tips, business storytelling, lived experiences, quality content, holistic marketing, marketing channels, measuring content, measure content, analytics, google analytics, marketing data, data marketing, marketing analytics, marketing data for beginners, procrastination, procrastinating, taking action, self-discovery, writing style, type of writer, copywriter, content writing, podcasting Comment

How to use storytelling to market your brand

Storytelling is the most powerful way to share your marketing message

A bold statement, I know, but it's true! At the core of your business lies a story to be told. You have experienced a journey before beginning your brand which has led you to where you are today. Whether it was a small idea spark, a noticeable gap in the market, or something more personal - your journey brought you to a point in life where you decided to start your business.

Why you need to tell more stories in your content creation

Telling your story as an entrepreneur is one of the most valuable things you can do that makes your platforms uniquely you! Whether you are just starting out as a business owner, are looking to involve more of your personal life in your business, or are just searching for that fresh and unique angle - storytelling is what you need.

The Blog

@contentqueenmariah