Posts in Business
How to navigate being a business owner turned content creator

You started your business to serve a purpose. To help people. Now you find yourself scrolling Instagram Reels and TikTok looking for content ideas!

Guess what? You are a content creator now. But don't worry!

We are here to help you. To show you how to create content for your business! With ease. With confidence! So you can embrace your inner content creator and create MAGIC for your business (and your ideal audience).

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Why market research is so important for business

Market research, a lot like other aspects of business, isn't a ‘one and done’ type situation. Your target audience, along with your brand, will go through changes, waves, and stages regularly, so it’s super important to keep up with this.

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How to hire a Freelancer for your business

Being an entrepreneur or business owner and expanding your business can be such an exciting thing - but no one tells you how scary it can be at the same time! From being a one-woman show to now owning a marketing and freelance agency, I know how intimidating it can be when you have to open yourself and your business up to other people: it’s your baby!

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The Guide to paid advertising: Google Ads

You shouldn’t rule out Google Ads as a form of marketing!

Whether it works for your business now or not, you can never completely predict where you will be in 6 months, a year or even 5 years, so I think it's very important to never limit yourself with firm beliefs on the marketing you want to stick to. Even paid marketing!

This week, we’re diving into the world of paid ads and how they can be a great step forward for your business, as well as outsourcing, Google Ads and fitting all of these things into your content strategy!

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Creating connection as a marketing strategy

As business owners and entrepreneurs, we are very familiar with the terms networking and connection making. I know it can seem a little dry and overused but I want you to change the way you look at it as a whole because networking can actually do so much more for your brand than what you may already know.

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The mistakes I made with my marketing when I started my business

In the big wide world of marketing, it can be tricky to find what really works for your business. There is always a lot of trial and error involved especially when you’re first starting out (which is exactly what I experienced).

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How content plays a major role in your launch plan with Kate MacDonald

As an entrepreneur or business owner, one of the scariest things you can do is introduce a new product, service, or aspect into your business. You probably have a million and one thoughts and questions, but who the hell knows where to start, right?!

Well, look no more! We’ve got you!

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The reason your content isn't working for your business - let’s talk exponential growth

It’s time to put your business pants on and talk about numbers (yep I know, it sounds a bit boring) BUT I promise you, data can hide the secrets and reasons as to why your content just isn't working!

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How to manage your business after a break (when nothing goes to plan)

Just when I thought 2020 was the craziest year of my life so far, along came 2021!

If you’ve been following my journey on social media, you’ll know all about the rollercoaster ride that has been Mariah’s life over the last couple of months! If not, I’ll give you a bit of a rundown.

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The 14 things I learnt in hospital that relate to business

What was meant to be two weeks in hospital after a Whipples operation ended up being four weeks. As you can imagine, I did not plan to be that long out of action from my business. However, it did teach me a lot of valuable lessons.

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How I am managing my business in this tough time

Oh KIDDING! I am back for more content. This time to talk all about how I am managing my business during this challenging time in my life.

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How to turn your dreams into reality

What do you daydream about? What is that one thing you want to do, but you aren’t sure how to get there?

Turning your dreams into reality might seem a little unrealistic. It might feel SO far out of your reach, that you don’t even know how you will get there? Well, believe it or not, it is SO possible. Half of the time, we don’t even know we got there until we really reflect.

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The guide on personal branding and conscious selling

Selling and personal branding - it is all a part of business, the online world and entrepreneurship. Whether you like it or not, you must sell in order to generate income AND whether you think you have one or not, your personal brand is made up of your actions and how you present yourself to an audience.

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How does money mindset impact your content creation in business?

Money and business, of course our business can’t run without money. We know money can really have a significant impact on how we run our business and it really can have huge effects on our energy level, which of course has an impact on how we show up.

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How to find out if your content creation is working

Entrepreneurs, business owners, influencers - we all create a lot of content, right? We all create in order to inform and educate our audience on what we do and how they can improve their lives in some way shape or form.

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Why your core values help your biz and content creation

Core values have the beautiful ability to give so much clarity to not just your business but to your aligned audience.

Understanding and identifying your core values will give you a lot of different benefits in your business including content ideas, guidance on what you are offering and it will differentiate you from the rest.

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