Let’s be honest: creating content that connects deeply isn’t always about having the right strategy (although I am a big fan of this) it’s about knowing who you are. It’s the difference between saying:
“I help small business owners with content” versus “I help creative founders who want to stop feeling like content robots and start telling stories that feel like home.”
That’s the power of storytelling and brand archetypes.
Read MoreDid you know that branding is more than just your logo and colours? HUH?!
Yes! Your brand is the foundation of your business and helps you to stand out above the rest. But it comes down to a lot more than the graphics you put on your social media page.
Read MoreMarket research, a lot like other aspects of business, isn't a ‘one and done’ type situation. Your target audience, along with your brand, will go through changes, waves, and stages regularly, so it’s super important to keep up with this.
Read MoreCore values have the beautiful ability to give so much clarity to not just your business but to your aligned audience.
Understanding and identifying your core values will give you a lot of different benefits in your business including content ideas, guidance on what you are offering and it will differentiate you from the rest.
Read MoreStarting or being in the midst of your entrepreneurial journey, how much attention do you pay to your brand? Or branding your business?
Creating a brand is what not only helps you to sell your business, but it ensures people come back to you! Branding is building trust, creating relationships and showing your ideal customer who you are and why they need you!
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