Posts in Branding
Why market research is so important for business

Market research, a lot like other aspects of business, isn't a ‘one and done’ type situation. Your target audience, along with your brand, will go through changes, waves, and stages regularly, so it’s super important to keep up with this.

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Why your core values help your biz and content creation

Core values have the beautiful ability to give so much clarity to not just your business but to your aligned audience.

Understanding and identifying your core values will give you a lot of different benefits in your business including content ideas, guidance on what you are offering and it will differentiate you from the rest.

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How your brand reflects your business

Starting or being in the midst of your entrepreneurial journey, how much attention do you pay to your brand? Or branding your business?

Creating a brand is what not only helps you to sell your business, but it ensures people come back to you! Branding is building trust, creating relationships and showing your ideal customer who you are and why they need you!

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