Content Marketing Trends 2026: what you need to know

Feeling overwhelmed already by the 2026 trend predictions?

It’s okay. I get it.
Every December it feels like we get bombarded with “THIS is what’s coming” and “if you don’t do this now you’re irrelevant.”

But the truth is… trends are just insight.
You don’t need to do everything. You just need to choose what works for your strategy.

So if your content strategy still feels a little unclear, go back there first. That’s your foundation.

If you’re feeling good, then let’s dive in.

Content Marketing, Content Creation, Small Business MarketingMariah MacInnesJanuary 14, 2026content trends, content marketing, small business marketingComment

The tools we use to create hundreds of pieces of content per month

As a content marketing agency owner, managing multiple clients, platforms, and creative projects means relying on a suite of tools that actually support the way we work… not just what’s trending. The right tech stack doesn't just save time - it allows us to deliver content that connects, scales, and drives results without the chaos.
It’s about finding what works and sticking to it. So, here’s a look behind the curtain at the exact tools we use inside Content Queen to plan, create, manage, and deliver strategic content.

Content CreationMariah MacInnesOctober 29, 2025content marketing, content creation, productivity tools, marketing strategyComment

The 4 Stages of Creativity in Content Creation

I've been diving into "Mind Management, Not Time Management" and discovered something that completely changed how I think about my content creation process.

The 4 stages of creativity outlined in the book aren't just theoretical concepts, they're exactly what we go through when creating content for our businesses.

And understanding this process might just be the key to making content creation feel less overwhelming and more enjoyable.

I thought I would break it down and share with you how the 4 stages of creativity can work for content marketing.

Content CreationMariah MacInnesApril 23, 2025ugly content, content marketing, content creationComment

The year of 'Ugly' content: here's your business can benefit

Content marketing is undergoing a transformation (isn’t it always). Brands are embracing a new approach that prioritises genuineness over gloss, rawness over refinement.

This emerging strategy artfully combines brand messaging with entertaining delivery, creating what industry insiders call "advertainment."

It could just be called “raw and authentic”. Don’t worry about polished feeds. It is about “getting it out there”.

Content CreationMariah MacInnesMarch 26, 2025ugly content, content marketing, content creationComment

Employee Generated Content: Small Business Marketing Tips

Employee Generated Content (EGC) is set to be one of the biggest content marketing trends in 2025. And while TikTok might be making it popular right now, this trend has actually been building for years - from that viral ice cream store employee making desserts with voiceovers to social media managers becoming the face of brands.

Small Business Marketing, Content CreationMariah MacInnesFebruary 6, 2025content, EGC, content ideas, small business marketingComment

Content Marketing Trends 2025: what you need to know

Are you feeling overwhelmed by all the content marketing predictions for 2025?

Wondering which trends actually matter for your business?

You're not alone.

Content Marketing, Content Creation, Small Business MarketingMariah MacInnesJanuary 9, 2025content trends, content marketing, small business marketingComment

Enjoying the process of content creation as a business owner

Are you enjoying the process of content creation as a business owner?

Ever feel like content creation has become another chore on your to-do list?

You’re not alone.

Many small business owners and entrepreneurs struggle to find joy in the process of creating and sharing their content. It’s not just about the ideas or the strategy, it’s about learning to love the journey of content creation itself.

Content CreationMariah MacInnesNovember 13, 2024content marketing, business owner, content creationComment

How to never run out of content ideas again!

The REAL question when it comes to writing content for your business… HOW DO I NEVER RUN OUT OF CONTENT IDEAS? Read here!

Content Creation, Content MarketingMariah MacInnesJuly 24, 2024content marketing strategies, content strategy template, marketing plan, marketing, content creation, content creator, ideas Comments

Why you should create content on more channels than just social media

Social media is a great platform to market your business. However, it is not the only channel. There is more to content marketing than just social media; think blogs, podcasts, video content, and email marketing.

Social Media, Content Creation, Content MarketingMariah MacInnesJune 26, 2024marketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, tiktok, dry industry, content creator, collaboration, freelancer, freelancing, marketing budget, small business, ig reels, instagram reels, instagram reel, fb ads, facebook ads, organic marketing, paid marketing, storytelling, market research, target audience, ig metrics, instagram metrics, instagram reach, instagram analytics, instagram engagement, instagram strategy, social media help, instagram insights, instagram marketing, instagram strategist, perfectionism, creating content, seo, backlinks, search engine optimization, seo strategy, seo guide, email list, email sequence, list buidling, marketing tools, content marketing tools, web traffic, b2b marketing, marketing guide, content marketing guide, content marketing trends, content marketing channels, content marketing plan, instagram for business, instagram business, instagram selling, instagram guide, grow your instagram, engaging, instagram tips, instagram trends, lead generation, direct selling, instagram advice, ig reels guide, business strategy, content marketing strategy, content creation strategy, influencer marketing, influencer, social media pressure, anxiety, social media tips, business storytelling, lived experiences, quality content, holistic marketing, marketing channels, measuring content, measure content, analytics, google analytics, marketing data, data marketing, marketing analytics, marketing data for beginners, procrastination, procrastinating, taking action, self-discovery, writing style, type of writer, copywriter, content writing, podcasting, multi channel content strategy, creating content social media Comment

Should I Start a Blog vs YouTube Channel for Extra Income?

Do you know that every side hustler has a common question in mind, i.e., blog vs YouTube? Which one should I start?

Many people want to make money on the side, so almost everyone is considering these two options. On the other hand, they have become popular because of the freedom to work from anywhere and the popularity of blogs and YouTube.

Are you ticking the boxes with content?

When I started creating content for my business, ‘random’ was an understatement!

What I was posting and what the core of my business actually stood for were two completely different things, the photos I was posting were simply there just to get content out and THAT'S IT!

The guide you need to repurpose content for your business

The universe of repurposing! I am about to open you up to a whole new world! A whole new part of content creating where YOU feel empowered, and YOU have the ability to save your energy and time.

Content Marketing, Content CreationMariah MacInnesApril 23, 2024marketing, copywriting, content, content marketing, repurpose, content repurpose, content strategyComment

Stop procrastinating in your content creation

The best marketing strategy won’t work without the right mindset and taking action.

Do you find yourself sitting at your computer struggling to write a social media post?

Maybe you put off starting that blog or podcast because it seems "too hard".

You might be procrastinating something that will MOVE THE NEEDLE in your business. So we are here to help! This week we are exploring the mindset and procrastination around marketing and creating content in our business.

Marketing Strategy, Content CreationMariah MacInnesAugust 30, 2023marketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, tiktok, dry industry, content creator, collaboration, freelancer, freelancing, marketing budget, small business, ig reels, instagram reels, instagram reel, fb ads, facebook ads, organic marketing, paid marketing, storytelling, market research, target audience, ig metrics, instagram metrics, instagram reach, instagram analytics, instagram engagement, instagram strategy, social media help, instagram insights, instagram marketing, instagram strategist, perfectionism, creating content, seo, backlinks, search engine optimization, seo strategy, seo guide, email list, email sequence, list buidling, marketing tools, content marketing tools, web traffic, b2b marketing, marketing guide, content marketing guide, content marketing trends, content marketing channels, content marketing plan, instagram for business, instagram business, instagram selling, instagram guide, grow your instagram, engaging, instagram tips, instagram trends, lead generation, direct selling, instagram advice, ig reels guide, business strategy, content marketing strategy, content creation strategy, influencer marketing, influencer, social media pressure, anxiety, social media tips, business storytelling, lived experiences, quality content, holistic marketing, marketing channels, measuring content, measure content, analytics, google analytics, marketing data, data marketing, marketing analytics, marketing data for beginners, procrastination, procrastinating, taking action Comment

10 spiritual content ideas for spiritual-led business

If you own a business that centres around spiritual guidance, listen up! The world of business can feel so saturated that it can be overwhelming to think of new or exciting ideas for your different platforms.

Well, worry no more!

Content CreationMariah MacInnesMay 11, 2023spiritual content, spiritual business Comments

How can I take action and create consistent content online?

Are you feeling stuck? Wanting to show up consistently online? Wanting to build your online business? Wanting to create a podcast, blog or start a new social media channel? We are here to teach you one thing…

DON'T THINK - DO! Let’s show you how to be more consistent online!

Content Marketing, Content CreationMariah MacInnesFebruary 24, 2023marketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, tiktok, dry industry, content creator, collaboration, freelancer, freelancing, marketing budget, small business, ig reels, instagram reels, instagram reel, fb ads, facebook ads, organic marketing, paid marketing, storytelling, market research, target audience, ig metrics, instagram metrics, instagram reach, instagram analytics, instagram engagement, instagram strategy, social media help, instagram insights, instagram marketing, instagram strategist, perfectionism, creating content, seo, backlinks, search engine optimization, seo strategy, seo guide, email list, email sequence, list buidling, marketing tools, content marketing tools, web traffic, b2b marketing, marketing guide, content marketing guide, content marketing trends, content marketing channels, content marketing plan, instagram for business, instagram business, instagram selling, instagram guide, grow your instagram, engaging, instagram tips, instagram trends, lead generation, direct selling, instagram advice, ig reels guide, business strategy, content marketing strategy, content creation strategy, influencer marketing, influencer, social media pressure, anxiety, social media tips, business storytelling, lived experiences, quality content, holistic marketing, marketing channels, measuring content, measure content, analytics, google analytics, marketing data, data marketing, marketing analytics, marketing data for beginners Comments

Introverts in business: how to navigate online content creation as a business owner

Feeling exhausted from the hamster wheel of content creation? I think we’ve all been there…

But as an introvert (or someone easily drained by online content and social media), you might find yourself feeling even more exhausted. While you understand it is important for business, maybe it doesn't always feel worth it.

Content CreationMariah MacInnesJanuary 31, 2023Small Business Marketing, Content Creation, Content Marketing Comment

Find your voice and speak with confidence in online content

We all have a voice. We use it to speak all day. But are you using your voice online? Are you speaking up to share your opinions and thought leadership?

Content CreationMariah MacInnesOctober 5, 2022confidence content, content creation Comment

How to create a content channel as a side hustle or passion project

Content isn't just about putting words together or a video and posting it online. It allows us to be seen. To be heard and to share our passions with the world.

It allows space for conversation; to build connection and community.

Content CreationMariah MacInnesAugust 23, 2022content channel, creating content Comment

How to create a whole year's worth of content

The short answer, write a book!

Yes, I know this sounds like an extreme statement, but it’s true! Anyone can write a book and there are so many benefits to it.

We all have a book in us!

Marketing Strategy, Content Marketing, Content CreationMariah MacInnesAugust 10, 2022Content creation, book writing Comment

How to navigate being a business owner turned content creator

You started your business to serve a purpose. To help people. Now you find yourself scrolling Instagram Reels and TikTok looking for content ideas!

Guess what? You are a content creator now. But don't worry!

We are here to help you. To show you how to create content for your business! With ease. With confidence! So you can embrace your inner content creator and create MAGIC for your business (and your ideal audience).

Content Marketing, Content Creation, Small Business Marketing, BusinessMariah MacInnesAugust 3, 2022Content Marketing, How do I create content for my business, navigate being a business owner turned content creator Comment

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