Posts in Content Creation
The 4 Stages of Creativity in Content Creation
The 4 Stages of Creativity in Content Creation

I've been diving into "Mind Management, Not Time Management" and discovered something that completely changed how I think about my content creation process.

The 4 stages of creativity outlined in the book aren't just theoretical concepts, they're exactly what we go through when creating content for our businesses. 

And understanding this process might just be the key to making content creation feel less overwhelming and more enjoyable.

I thought I would break it down and share with you how the 4 stages of creativity can work for content marketing. 

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Content CreationMariah MacInnesugly content, content marketing, content creationComment
The year of 'Ugly' content: here's your business can benefit
The year of 'Ugly' content: here's your business can benefit

Content marketing is undergoing a transformation (isn’t it always). Brands are embracing a new approach that prioritises genuineness over gloss, rawness over refinement. 

This emerging strategy artfully combines brand messaging with entertaining delivery, creating what industry insiders call "advertainment."

It could just be called “raw and authentic”. Don’t worry about polished feeds. It is about “getting it out there”. 

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Content CreationMariah MacInnesugly content, content marketing, content creationComment
Employee Generated Content: Small Business Marketing Tips
Employee Generated Content: Small Business Marketing Tips

Employee Generated Content (EGC) is set to be one of the biggest content marketing trends in 2025. And while TikTok might be making it popular right now, this trend has actually been building for years - from that viral ice cream store employee making desserts with voiceovers to social media managers becoming the face of brands.

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Small Business Marketing, Content CreationMariah MacInnescontent, EGC, content ideas, small business marketingComment
Enjoying the process of content creation as a business owner
Enjoying the process of content creation as a business owner

Are you enjoying the process of content creation as a business owner?

Ever feel like content creation has become another chore on your to-do list?

You’re not alone.

Many small business owners and entrepreneurs struggle to find joy in the process of creating and sharing their content. It’s not just about the ideas or the strategy, it’s about learning to love the journey of content creation itself.

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Content CreationMariah MacInnescontent marketing, business owner, content creationComment
Should I Start a Blog vs YouTube Channel for Extra Income?
Should I Start a Blog vs YouTube Channel for Extra Income?

Do you know that every side hustler has a common question in mind, i.e., blog vs YouTube? Which one should I start?

Many people want to make money on the side, so almost everyone is considering these two options. On the other hand, they have become popular because of the freedom to work from anywhere and the popularity of blogs and YouTube.

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Content Marketing, Content CreationManogna Lakshmimarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, engagement, selling content, personal branding, podcast, content marketing strategies, social media content, podcasting, blogging, social media marketing, branding identity, digital marketing, personal, content strategy templateComment
Are you ticking the boxes with content?
Are you ticking the boxes with content?

When I started creating content for my business, ‘random’ was an understatement!

What I was posting and what the core of my business actually stood for were two completely different things, the photos I was posting were simply there just to get content out and THAT'S IT!

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Content Marketing, Content CreationMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, engagement, selling content, personal branding, podcast, content marketing strategies, social media content, podcasting, blogging, social media marketing, branding identity, digital marketing, personal, content strategy template Comment
Introverts in business: how to navigate online content creation as a business owner
Introverts in business: how to navigate online content creation as a business owner

Feeling exhausted from the hamster wheel of content creation? I think we’ve all been there…

But as an introvert (or someone easily drained by online content and social media), you might find yourself feeling even more exhausted. While you understand it is important for business, maybe it doesn't always feel worth it. 

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Content CreationMariah MacInnesSmall Business Marketing, Content Creation, Content Marketing Comment
How to navigate being a business owner turned content creator
How to navigate being a business owner turned content creator

You started your business to serve a purpose. To help people. Now you find yourself scrolling Instagram Reels and TikTok looking for content ideas!

Guess what? You are a content creator now. But don't worry!

We are here to help you. To show you how to create content for your business! With ease. With confidence! So you can embrace your inner content creator and create MAGIC for your business (and your ideal audience).

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Content Marketing, Content Creation, Small Business Marketing, BusinessMariah MacInnesContent Marketing, How do I create content for my business, navigate being a business owner turned content creator Comment