ARE YOU TIRED OF BEING THE PERSON WHO JUST POSTS THE CONTENT?
IT'S TIME TO BECOME THE STRATEGIC PARTNER YOUR CLIENTS ACTUALLY WANT.
LET'S BUILD IT TOGETHER.
Your client's posting plan won't get them better results.
But what will is an aligned content marketing strategy that ties back to their business goals and gets them closer to their vision, all while producing content that actually resonates with their audience.
And here's the thing. When you can walk into a client relationship with that kind of strategy, not just an execution calendar, you stop being the person who gets briefed and start being the person clients genuinely rely on.
My 7-step framework packaged into a hybrid course, designed to give you a repeatable content marketing strategy process you can use with every client, in just 7 bite-sized modules.
No cookie-cutter approach
No vague tips and advice
No unethical marketing practices
No need to be “on” all the time (if you don’t want to be)
No burnout
No hamster wheel - for you or your clients
Content Bootcamp was built for VA or social media manager who wants to stop being just the person who schedules the posts, and start being the strategist their clients actually need.
Execution is getting easier. AI can help write captions, generate ideas, speed things up. But strategy? That's still the thing clients are actively looking for, and struggling to find in the people they hire.
Your own Documented Content Strategy Process
A repeatable framework you can run for yourself, or for every client you take on. Direction on who, what, when, where, why and how, answered once and applied again and again.
Access to x1 LIVE round - FREE!
It is Hrybrid so we run it live a few times per year. Come with a real client scenario and workshop it in real time.
Resources to use
AI and ChatGPT modules, templates and loads of bonus resources you can adapt for client work, not just your own.
ONE MONTH FREE in my DIY Content Marketing Club!
My marketing community, for when you want ongoing support between projects.
Q&A Section from the live course + comments section
So you can ask your questions in between live rounds, including the client-specific ones.
FREE workshop every 3 months!
So I can check in on how your strategy work (and your client results) are going.
→ You walk into client conversations with a repeatable strategy process, not just a content calendar
→You have ideas flowing for every client, instead of staring at a blank content plan each month
→ You can explain why a piece of content exists, not just schedule it
→ You understand what’s working and what isn't for each client, saving them (and you) time and money
→ You have built the habit and the language to run an actual strategy session with confidence
→ You are no longer just the execution arm, you're the strategist clients keep around
Founder of Lucy Starbuck | CFO + Biz Profit Coach
“It was honestly life changing. It give me a resource, give me an approach, gave me lots of ideas to generate content, gave me a really big thought process around how I want to generate content.
And with the platforms I'm going to use, my major platform and my secondary platforms, And then actually how to funnel my clients through.
So everything I do, I post, I create has a purpose".
ERT Practitioner, Naturopath and Host of The Revitalising Health Podcast
"It's been really helpful having the Content Bootcamp framework as a tool. My kind of bones for the strategy that I've created which you know I come back to time and time again, and I always tweak but I know that I've got Content Bootcamp.
It can actually help me to grow and develop that strategy as my business grows and develops as well so I highly recommend Content Bootcamp if you're a small business and you want to navigate the world of content, but you don't know where to start.
So I highly recommend Content Bootcamp with Content Queen".
Students who have joined Content Bootcamp or built a strategy with us have:
✔️ Realised a client needed a podcast to build a stronger funnel, and helped them launch one.
✔️ Built content aligned to a client's business goals and tripled their reach and engagement.
✔️Moved a client from "influencer" content to actual "business" content that drove leads to their website.
This is not a learn-and-forget course. It's about learning and doing, then doing it again with the next client.
What content strategy can do!
THINK: increased website traffic, built trust with your audience, nurtured audience and support to help you convert in your sales process.
See (left) the increase in website traffic from “before” a Content Queen strategy to “after”. When more people see what you do, your ability to sell to them (and build the sales in your business) increases.
LIVE ROUND: Weekly calls over 6 weeks, hot seat coaching style. Bring your own business or a client scenario, get your dedicated week, and get the confidence to walk into any client relationship as the strategist, not just the executor.
Here is what it looks like:
Build on the ideal audience, whether it's your client's or your own. When you know exactly who you're talking to, creation gets easier, and so does explaining your recommendations back to a client. Then it's time to build goals, so you're working toward actual conversion and connection, not just "more content."
A deep dive into the platforms available to deliver content. We'll cover core and supporting platforms, and how to evaluate the right ones for the audience, not just whichever platform is trending. This is the conversation clients most want a strategist to have with them.
The core framework, the same one used with "successful" business owners and startups (success measured on their terms). Content themes, buckets and pillars give you the topics and structure to never run out of ideas, for any client, on any month.
Unique content comes from story. This is where the PR and journalism background comes in, giving you the tools to pull out a client's story (or your own) and turn it into content that actually stands out, rather than generic posts.
Build a digital footprint by repurposing, not duplicating, effort. This module shows you how to take one piece of content further, which is exactly the kind of efficiency clients notice and pay for.
The best strategy in the world is useless if it doesn't get used. Learn how to build a process so content actually gets delivered consistently, without burning you or your client out.
The last piece: knowing what's working and what isn't. This is what turns you from "the person who posts" into "the person who reports back with insight," which is the difference clients remember at renewal time.
All the templates and resources in the club (valued at $165 AUD), including a monthly content clinic call and community. Somewhere to bring client questions between projects.
From audience to consistency, I break down all 7 steps in video format, showing you how I build strategy for my own clients and business, in easy-to-digest chunks.
Alongside each module is a strategy template you fill out and finish with your own strategy manual, a process you can reuse for the next client, and the one after that. Available in Google Doc, Trello, ClickUp and CSV.
Access to the most common questions from past live rounds, and an open comments section for your own.
Tools, tips and tricks to level up client-ready content, plus a free content audit and measurement template you can use in a client review.
Run 2-3 times a year. Weekly live calls with Mariah over 6 weeks, extra accountability, tailored support and hot seat coaching. Join future rounds at an alumni price.
A "Become a Measurement Queen" workshop so you can see what's working across your (or your clients') strategies and adjust.
Here is what it looks like:
No. Once you join, we'll follow up about redeeming your one month free in the DIY Content Marketing Club (best used after you finish Bootcamp). You also get access to the live round when we run it (2-3 times a year), plus an invite to the Become a Measurement Queen workshop every 3 months.
Yes. That's exactly what it's built for. The strategy process and templates are yours to reuse, client after client. Plenty of VAs and social media managers use Content Bootcamp specifically to build a repeatable strategy offer they can bring to every client relationship, not just a one-off exercise.
It's part of the wider Content Queen ecosystem: one month free in the DIY Content Marketing Club, bite-sized video modules, your own documented content strategy template, Q&A and comments access, bonus resources including an audit and measurement template, one free live round, a workshop every 3 months, and optional email accountability check-ins.
A tangible, step-by-step process for building the "right" content for any business, based on its goals and audience. Once you finish, you'll have a roadmap you can apply across social media, email, blogs, podcasts, whatever channels a client (or you) wants to use.
Videos run 5-15 minutes each, around 2.5-3 hours of content in total. With the accompanying work, expect 6-7 hours all up. You could do it in a week, but I'd allow 3 weeks to actually digest it. In the live round, we spread it across 6 weeks.
The live round (2-3 times a year) is built for accountability. You get free access to one round, then alumni pricing after that. There's also an optional email accountability sequence with check-ins.
Yes, multiple times a year. Purchase gets you access to one live round, plus replays loaded into the portal. Each round is 6 calls over 6 weeks, capped at 6 people so everyone gets proper hot seat coaching. If you miss a round, another will follow soon after.
Without one, it's like driving in unknown territory without a GPS, for the client and for you. It doesn't matter how new or established a client's business is. A content marketing strategy builds trust, brand awareness, traffic, audience and funnel movement. Any client with a business now, or planned for the future, needs one, and needs someone who can build it.
It's not just educational, it gives you a tangible strategy at the end that you can apply immediately, whether that's for yourself or the next client on your books. The storytelling comes from a journalism background, taught in a way that's captivating rather than theoretical. And it's not a buy-and-forget course. You get ongoing support and stay connected, almost like we're part of your team.