Toorongo Valley Estate Case Study: Content creation for venues and events
When it comes to discovering regional venues for weddings, events or peaceful retreats, most people start their search online. The tourism and events industry heavily relies on visual storytelling across platforms like Instagram, TikTok, and Google to stand out.
Toorongo Valley Estate is a breathtaking destination in Noojee, Victoria, and we were invited to help showcase it during one of its most exciting events - a community Open Day.
Toorongo Valley Estate
What is the business and what do they do?
Toorongo Valley Estate is a premium country property located in Gippsland, Victoria. With stunning views, luxury accommodation, and rustic charm, the estate is a hidden gem for couples, event planners and nature lovers. It offers a tranquil escape while also serving as a sought-after venue for weddings, retreats and private events.
When did they engage in Content Queen Mariah’s Services?
The team at Toorongo Valley Estate brought us in to capture their Open Day in March 2025 after the new owners finished their renovations. It was an important opportunity for the public to tour the property, meet the team, and imagine how they might use the space for their own events or getaways. They wanted high-quality content to reflect the magic of the space and support their future marketing efforts.
What did we do?
We spent the day at the estate, filming key elements that showcased the venue’s atmosphere and potential:
Documented event highlights and natural candid moments
Filmed guests interacting with the space and engaging with the event
Focused on the details: décor, food setups, and the immersive guest experience
Delivered content designed for Reels, and general promotional material
Results:
3+ Reels to use across Instagram and Facebook
100+ raw materials for suppliers and Toorongo Valley Estate to use
Content suited for both lead generation and brand positioning
Words from the client:
"What a day! Thank you for your help and support at our open day. You are both so very professional, creative, and easygoing. Thank you!"
"The undisputed Queen in the social media arena. Mariah and her team offered amazing support and are fantastic to work with. Top class. 5 stars all the way."