How to choose the right marketing channel

Have you ever felt like you are creating content on a channel that doesn't light you up?

You spend hours doing ALL the things you have been told to do but you don't get results?

Maybe that channel just doesn't give you energy. Maybe it isn't the right channel for you.

Marketing Strategy, Content MarketingMariah MacInnesMarch 2, 2022marketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, tiktok, dry industry, content creator, collaboration, freelancer, freelancing, marketing budget, small business, ig reels, instagram reels, instagram reel, fb ads, facebook ads, organic marketing, paid marketing, storytelling, market research, target audience, ig metrics, instagram metrics, instagram reach, instagram analytics, instagram engagement, instagram strategy, social media help, instagram insights, instagram marketing, instagram strategist, perfectionism, creating content, seo, backlinks, search engine optimization, seo strategy, seo guide, email list, email sequence, list buidling, marketing tools, content marketing tools, web traffic, b2b marketing, marketing guide, content marketing guide, content marketing trends, content marketing channels, content marketing plan, instagram for business, instagram business, instagram selling, instagram guide, grow your instagram, engaging, instagram tips, instagram trends, lead generation, direct selling, instagram advice, ig reels guide, business strategy, content marketing strategy, content creation strategy, influencer marketing, influencer, social media pressure, anxiety, social media tips, business storytelling, lived experiences, quality content, holistic marketing, marketing channels Comment

Create multichannel marketing for your content marketing strategy

Holistic marketing... an approach to marketing that allows you to use multichannel to market your business.

This doesn't mean being on ALL the channels. It means finding the RIGHT channels for you. Is it video, social media, podcast, writing?

Content Marketing, Content StrategyMariah MacInnesFebruary 23, 2022marketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, tiktok, dry industry, content creator, collaboration, freelancer, freelancing, marketing budget, small business, ig reels, instagram reels, instagram reel, fb ads, facebook ads, organic marketing, paid marketing, storytelling, market research, target audience, ig metrics, instagram metrics, instagram reach, instagram analytics, instagram engagement, instagram strategy, social media help, instagram insights, instagram marketing, instagram strategist, perfectionism, creating content, seo, backlinks, search engine optimization, seo strategy, seo guide, email list, email sequence, list buidling, marketing tools, content marketing tools, web traffic, b2b marketing, marketing guide, content marketing guide, content marketing trends, content marketing channels, content marketing plan, instagram for business, instagram business, instagram selling, instagram guide, grow your instagram, engaging, instagram tips, instagram trends, lead generation, direct selling, instagram advice, ig reels guide, business strategy, content marketing strategy, content creation strategy, influencer marketing, influencer, social media pressure, anxiety, social media tips, business storytelling, lived experiences, quality content, holistic marketing, marketing channels Comment

How to share your own experiences online as content creation

Your lived experiences are your expertise! So START sharing them online.

People connect because of your energy, your experiences and your personality. It is time to think about how your experiences and stories can level up the way you create content!

Content Marketing, Content CreationMariah MacInnesFebruary 16, 2022marketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, tiktok, dry industry, content creator, collaboration, freelancer, freelancing, marketing budget, small business, ig reels, instagram reels, instagram reel, fb ads, facebook ads, organic marketing, paid marketing, storytelling, market research, target audience, ig metrics, instagram metrics, instagram reach, instagram analytics, instagram engagement, instagram strategy, social media help, instagram insights, instagram marketing, instagram strategist, perfectionism, creating content, seo, backlinks, search engine optimization, seo strategy, seo guide, email list, email sequence, list buidling, marketing tools, content marketing tools, web traffic, b2b marketing, marketing guide, content marketing guide, content marketing trends, content marketing channels, content marketing plan, instagram for business, instagram business, instagram selling, instagram guide, grow your instagram, engaging, instagram tips, instagram trends, lead generation, direct selling, instagram advice, ig reels guide, business strategy, content marketing strategy, content creation strategy, influencer marketing, influencer, social media pressure, anxiety, social media tips, business storytelling, lived experiences, quality content Comments

The tips to relieve the pressure of social media

Have you felt the pressure of social media?

Felt anxious to show up and show your face but then also pressured because you haven't shown up "enough". Do you compare yourself online and think "I could do better".

Social MediaMariah MacInnesFebruary 1, 2022marketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, tiktok, dry industry, content creator, collaboration, freelancer, freelancing, marketing budget, small business, ig reels, instagram reels, instagram reel, fb ads, facebook ads, organic marketing, paid marketing, storytelling, market research, target audience, ig metrics, instagram metrics, instagram reach, instagram analytics, instagram engagement, instagram strategy, social media help, instagram insights, instagram marketing, instagram strategist, perfectionism, creating content, seo, backlinks, search engine optimization, seo strategy, seo guide, email list, email sequence, list buidling, marketing tools, content marketing tools, web traffic, b2b marketing, marketing guide, content marketing guide, content marketing trends, content marketing channels, content marketing plan, instagram for business, instagram business, instagram selling, instagram guide, grow your instagram, engaging, instagram tips, instagram trends, lead generation, direct selling, instagram advice, ig reels guide, business strategy, content marketing strategy, content creation strategy, influencer marketing, influencer, social media pressure, anxiety, social media tips Comment

Diary #4 of a digital nomad and business owner/entrepreneur: 100 lessons and things in 2021

HAPPY NEW YEAR! I feel like it is a little late for all of that, I know. BUT I feel like January is a bit of a write off. I am READY and excited for 2022. This time last year I was very uncertain and confused with what 2021 would look like and this year I feel very very clear.

Content QueenMariah MacInnesJanuary 27, 2022digital nomad, business owner, entrepreneurs, lessons, business lessons Comment

How to find and work with influencers in 10 simple steps

The world of influencer marketing can feel daunting and unsure territory. Paying someone to promote your business? What does that even look like?

How much do you pay someone? How do you even find influencers? How can they help your business? I am sure you have a heap of questions running through your mind!

Marketing StrategyMariah MacInnesJanuary 26, 2022marketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, tiktok, dry industry, content creator, collaboration, freelancer, freelancing, marketing budget, small business, ig reels, instagram reels, instagram reel, fb ads, facebook ads, organic marketing, paid marketing, storytelling, market research, target audience, ig metrics, instagram metrics, instagram reach, instagram analytics, instagram engagement, instagram strategy, social media help, instagram insights, instagram marketing, instagram strategist, perfectionism, creating content, seo, backlinks, search engine optimization, seo strategy, seo guide, email list, email sequence, list buidling, marketing tools, content marketing tools, web traffic, b2b marketing, marketing guide, content marketing guide, content marketing trends, content marketing channels, content marketing plan, instagram for business, instagram business, instagram selling, instagram guide, grow your instagram, engaging, instagram tips, instagram trends, lead generation, direct selling, instagram advice, ig reels guide, business strategy, content marketing strategy, content creation strategy, influencer marketing, influencer Comments

We served 51 clients in 2021 - A reflection of 2021

HAPPY NEW YEAR! I can't believe we have finally reached 2022!

There is no time like right now to reflect what 2021 brought. Although this is a reflection piece of Content Queen in 2021, I want it to inspire your year ahead and give you a few exercises to reflect and review.

Content QueenMariah MacInnesJanuary 14, 2022marketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, tiktok, dry industry, content creator, collaboration, freelancer, freelancing, marketing budget, small business, ig reels, instagram reels, instagram reel, fb ads, facebook ads, organic marketing, paid marketing, storytelling, market research, target audience, ig metrics, instagram metrics, instagram reach, instagram analytics, instagram engagement, instagram strategy, social media help, instagram insights, instagram marketing, instagram strategist, perfectionism, creating content, seo, backlinks, search engine optimization, seo strategy, seo guide, email list, email sequence, list buidling, marketing tools, content marketing tools, web traffic, b2b marketing, marketing guide, content marketing guide, content marketing trends, content marketing channels, content marketing plan, instagram for business, instagram business, instagram selling, instagram guide, grow your instagram, engaging, instagram tips, instagram trends, lead generation, direct selling, instagram advice, ig reels guide Comment

Instagram for business in 2022

Are you looking to up your Instagram game in 2022? Want to start the year with a strategy that will help you create content that is engaging for your audience but also enjoyable for you to create?

Instagram Marketing, Social MediaMariah MacInnesDecember 22, 2021marketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, tiktok, dry industry, content creator, collaboration, freelancer, freelancing, marketing budget, small business, ig reels, instagram reels, instagram reel, fb ads, facebook ads, organic marketing, paid marketing, storytelling, market research, target audience, ig metrics, instagram metrics, instagram reach, instagram analytics, instagram engagement, instagram strategy, social media help, instagram insights, instagram marketing, instagram strategist, perfectionism, creating content, seo, backlinks, search engine optimization, seo strategy, seo guide, email list, email sequence, list buidling, marketing tools, content marketing tools, web traffic, b2b marketing, marketing guide, content marketing guide, content marketing trends, content marketing channels, content marketing plan, instagram for business, instagram business, instagram selling, instagram guide, grow your instagram, engaging, instagram tips, instagram trends, lead generation, direct selling, instagram advice, ig reels guide Comments

Diary #3 of a digital nomad and business owner/entrepreneur: hospital visits + time off for Christmas

Can you believe we are ending 2021! Like honestly, I can’t believe it! I am mindful of a few things as I write this article. That it is December and not many will read this. That is it December and I don’t have a lot of time to write this.

Content QueenMariah MacInnesDecember 21, 2021digital nomad, business owner, entrepreneurs, lessons, business lessons Comment

Content marketing guide for 2022

We are WEEKS away from another year.

So why does a simple date change impact the way our marketing strategy goes?

Well, it is a reset.

Content MarketingMariah MacInnesDecember 16, 2021marketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, tiktok, dry industry, content creator, collaboration, freelancer, freelancing, marketing budget, small business, ig reels, instagram reels, instagram reel, fb ads, facebook ads, organic marketing, paid marketing, storytelling, market research, target audience, ig metrics, instagram metrics, instagram reach, instagram analytics, instagram engagement, instagram strategy, social media help, instagram insights, instagram marketing, instagram strategist, perfectionism, creating content, seo, backlinks, search engine optimization, seo strategy, seo guide, email list, email sequence, list buidling, marketing tools, content marketing tools, web traffic, b2b marketing, marketing guide, content marketing guide, content marketing trends, content marketing channels, content marketing plan Comment

Why you should implement systems and processes for your marketing and content creation

Do you have a process to help with your content creation and marketing?

If someone started in your business tomorrow, how would you explain to them what you do?

How do you manage your day-to-day tasks and processes?

I know it seems like a LOT of questions, but Content Queen is here to help and support you.

Content Marketing, BusinessMariah MacInnesDecember 8, 2021marketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, tiktok, dry industry, content creator, collaboration, freelancer, freelancing, marketing budget, small business, ig reels, instagram reels, instagram reel, fb ads, facebook ads, organic marketing, paid marketing, storytelling, market research, target audience, ig metrics, instagram metrics, instagram reach, instagram analytics, instagram engagement, instagram strategy, social media help, instagram insights, instagram marketing, instagram strategist, perfectionism, creating content, seo, backlinks, search engine optimization, seo strategy, seo guide, email list, email sequence, list buidling, marketing tools, content marketing tools, web traffic Comments

The world of SEO and Backlinks

If the word backlinks have you confused, don't stress - we've got you! This week we wanted to explore the world of SEO, Backlinks, guest blogging, and more to show you the benefits that these things when prioritised, can have on your business!

SEOMariah MacInnesNovember 23, 2021marketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, tiktok, dry industry, content creator, collaboration, freelancer, freelancing, marketing budget, small business, ig reels, instagram reels, instagram reel, fb ads, facebook ads, organic marketing, paid marketing, storytelling, market research, target audience, ig metrics, instagram metrics, instagram reach, instagram analytics, instagram engagement, instagram strategy, social media help, instagram insights, instagram marketing, instagram strategist, perfectionism, creating content, seo, backlinks, search engine optimization, seo strategy, seo guide Comment

Diary #2 of a digital nomad and business owner/entrepreneur: heading back to Sydney + being published!

Thank you for the love and support last month on the blog! Loved seeing people on the page consuming all the content, it was fab! This month has been an absolute whirlwind to say the least with heading back to Sydney, starting new projects and just ALL the things. I was published in a magazine and just wow!

Content QueenMariah MacInnesNovember 21, 2021digital nomad, business owner, entrepreneurs, lessons, business lessons Comment

The 50 lessons in 100 podcast episodes

Can you believe Content Queen is celebrating 100 episodes?!

Before I say any more, I just want to thank YOU for listening! Whether it has been all 100 or just a few, I am so grateful you have come to this corner of the podcasting world to listen to me talk each week!

PodcastingMariah MacInnesNovember 18, 2021marketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, tiktok, dry industry, content creator, collaboration, freelancer, freelancing, marketing budget, small business, ig reels, instagram reels, instagram reel, fb ads, facebook ads, organic marketing, paid marketing, storytelling, market research, target audience, ig metrics, instagram metrics, instagram reach, instagram analytics, instagram engagement, instagram strategy, social media help, instagram insights, instagram marketing, instagram strategist, perfectionism, creating content Comment

How Content Queen creates content to market

Of course at Content Queen we create content. We have a strategy in place and we test, trial, and measure strategies all the time! But now it is time to share it all with you!

BloggingMariah MacInnesNovember 4, 2021marketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, tiktok, dry industry, content creator, collaboration, freelancer, freelancing, marketing budget, small business, ig reels, instagram reels, instagram reel, fb ads, facebook ads, organic marketing, paid marketing, storytelling, market research, target audience, ig metrics, instagram metrics, instagram reach, instagram analytics, instagram engagement, instagram strategy, social media help, instagram insights, instagram marketing, instagram strategist, perfectionism, creating content Comment

How to make your content different and stand out!

What if creating simple content could be seen as art?

If you could weave your own artistic flair into your Instagram feed?

Because, at the end of the day, that’s what owning your own business is all about - being unique and standing out!

Content Marketing, Content QueenMariah MacInnesOctober 26, 2021marketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, tiktok, dry industry, content creator, collaboration, freelancer, freelancing, marketing budget, small business, ig reels, instagram reels, instagram reel, fb ads, facebook ads, organic marketing, paid marketing, storytelling, market research, target audience, ig metrics, instagram metrics, instagram reach, instagram analytics, instagram engagement, instagram strategy, social media help, instagram insights, instagram marketing, instagram strategist, perfectionism, creating content Comment

Diary #1 of a digital nomad and business owner/entrepreneur: lost identity and taking a break

Alright gang, we are trying something new! I am aiming to produce a monthly blog to review, reflect and teach. It was a suggestion that came from my monthly and quarterly reviews.

Content QueenMariah MacInnesOctober 22, 2021digital nomad, business owner, entrepreneurs, lessons, business lessons Comment

How to stop perfectionism in your content creating

Perfectionism can be the driver stopping you from consistent content...

Of course, don't get me wrong. It is good to have pride in your work. To want to create content or deliver to your audience in a way that is high quality and of value, BUT, when does the need for your content to be "perfect" stop you from showing up and creating?