Posts tagged productivity
How to use keywords in your content for SEO
How to use keywords in your content for SEO

Keywords and SEO go hand in hand. Using keywords in your content for search engine optimisation purposes will ensure more people see your content. BUT if you do the right research, it will ensure your content to not only shown to the audience you want, but it helps those who need you!!

Of course, we create content to serve our audience and to enhance the user experience, BUT what if we could have the best of both worlds? Write content that is engaging AND appeals with search engines like Google? Well, that is the objective, right?

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SEOMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand values Comment
The three things you need to know when starting a podcast
The three things you need to know when starting a podcast

The world of podcasting is a GREAT avenue for you to take for your business. It is a great platform to use to broadcast your value, educational content and your message. But what are the things you need to know when you are starting a podcast? Here are the three things!

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PodcastingMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand values Comment
How does money mindset impact your content creation in business?
How does money mindset impact your content creation in business?

Money and business, of course our business can’t run without money. We know money can really have a significant impact on how we run our business and it really can have huge effects on our energy level, which of course has an impact on how we show up.

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Content Creation, BusinessMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand values Comment
How to find out if your content creation is working
How to find out if your content creation is working

Entrepreneurs, business owners, influencers - we all create a lot of content, right? We all create in order to inform and educate our audience on what we do and how they can improve their lives in some way shape or form.

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Content Marketing, BusinessMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand values Comment
Why your core values help your biz and content creation
Why your core values help your biz and content creation

Core values have the beautiful ability to give so much clarity to not just your business but to your aligned audience.

Understanding and identifying your core values will give you a lot of different benefits in your business including content ideas, guidance on what you are offering and it will differentiate you from the rest.

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Branding, Business, Content MarketingMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand values Comments
How content can help you convert and sell in your business
How content can help you convert and sell in your business

Content creation is now used throughout businesses as a strategy to help build an audience, build a community and sell to that community.

Of course, there is a lot of nurturing in this process, but content can really help your business build aligned fans (not just followers) to your business.

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Content Marketing, BusinessMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand values Comment
The beginner’s guide to sales funnels: For the online business
The beginner’s guide to sales funnels: For the online business

As business owners, we aren’t all conditioned to love selling. When it comes to the word “selling” or “sales”, according to research, most people associate negative words around those two words.

But what if sales and creating sales funnels in your business can be EASY? Well, you are in for a TREAT!

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Content Marketing, Business, Marketing StrategyMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand values Comment
Why you need to start sharing your journey on LinkedIn for your business
Why you need to start sharing your journey on LinkedIn for your business

We often look at LinkedIn as this career-driven, corporate networking platform used to boost your profile in the corporate world. Of course, it is a networking platform, BUT it is now a platform to bring the work-life balance as we work towards this level of “flexible work-life”. As an entrepreneur, it is an incredible platform to boost your personal brand and build your business.

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Social MediaMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand values Comment
Why you need to start using Pinterest in your business
Why you need to start using Pinterest in your business

Pinterest is NO longer a place of just vision boards. It is no longer a place to just find recipes and inspiration for the deco of your new house. Pinterest is now used for the development of any business in the online world!

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Content Marketing, Marketing StrategyMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand values Comment
The steps to using YouTube as a personal branding and business tool
The steps to using YouTube as a personal branding and business tool

The world of YouTube, full of cat videos, travel vlogs and kids unwrapping and reviewing toys. BUT it is WAY more than that! It is this amazing library of videos with a purpose to inform, educate and entertain and it is a great place to build a personal brand and a business.

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Video MarketingMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand values Comment
How to use Instagram as an entrepreneur
How to use Instagram as an entrepreneur

The world of Instagram from perfect polish pictures and influencers selling experiences and amazing transformations. Beautiful curated travel pictures and people who look so beautiful it would almost be fake. Right?

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Instagram Marketing, Social MediaMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand values Comments
The Guide to Instagram Reels: How to add a new platform to your content strategy
The Guide to Instagram Reels: How to add a new platform to your content strategy

Ohhh let’s get real…. Yeah, I know not funny! But let’s chat about Instagram Reels and how you can add this brand new platform to your content strategy for your business!

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Instagram Marketing, Social MediaMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand values Comments
What is the purpose of content creation and how does content marketing work?
What is the purpose of content creation and how does content marketing work?

The word “content” and “content marketing” is used a LOT in the business world. Whether you are an entrepreneur, influencer or business owner, content creation plays a very important role in how you connect and communicate with your audience.

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Content Marketing, Content CreationMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand values Comment
What is an influencer: am I an influencer or how do I become an influencer?
What is an influencer: am I an influencer or how do I become an influencer?

The word influencer, whether you have negative thoughts or not, the power of influencing is HUGE in marketing. But the thing we must share with you is, you could actually be an influencer – like right now!

So, what is an influencer in the world or social media? Are you an influencer or how do you actually become an influencer?

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Content Marketing, Content Creation, Marketing StrategyMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand values Comment
How to overcome writer’s block and get creating!
How to overcome writer’s block and get creating!

Writers, entrepreneurs or anyone who is writing in any way shape or form, let’s chat. The old writer’s block, whether it is for the blog article you are writing for a client, the social media captions you are writing for your business OR the book you might want to tackle, it can be very frustrating.

Even the motivation to write can be a challenge. So how do you overcome writer’s block and get the motivation to create?

Of course, as Content Queen I’ve experienced writer’s block, but I also know that it is all a mindset. Over the years I have created rituals and routines to ensure I am excited and motivated to create and write content AND now I never struggle with the ideas that get me motivated to write!

So, let’s dive into what you need to ensure you don’t get writer’s block AND you can feel motivated to start writing (or creating).

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Content WritingMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand values Comment
The basic tools you can use to create great content
The basic tools you can use to create great content

Content creation can be made very easy or very hard, depending on the tools you use. As entrepreneurs, especially in the early stages, we are very savvy and are use to working out things on our own.

So, of course, we want the basic tools we can use to create content. When we are doing our banking, sales, client work and marketing, having the easy guide to tools is always helpful.

Perfectionism is the word that prevents us from hitting “send” or “post”. It stops us from launching and it can really take its toll on our business. The podcast “Life as a Freelance Writer” brought on the amazing Hannah Blamey (a communications and marketing expert) to chat about this topic “perfectionism” and she gives the insight into how to handle being perfect when it comes to content.

She gives the tips on what to do instead!

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Content CreationMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand values Comment
How to handle perfectionism with creating content for business and social media
How to handle perfectionism with creating content for business and social media

Perfection is a word to describe something that brings joy and delight to the lives of others. The word perfect is “as good as it can be”. But this word STOPS us from posting and delivering the content our audience needs! So how do we actually handle perfectionism when it comes to creating content for our business and posting on platforms like social media??

Perfectionism is the word that prevents us from hitting “send” or “post”. It stops us from launching and it can really take its toll on our business. The podcast “Life as a Freelance Writer” brought on the amazing Hannah Blamey (a communications and marketing expert) to chat about this topic “perfectionism” and she gives the insight into how to handle being perfect when it comes to content.

She gives the tips on what to do instead!

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Content Creation, Social MediaMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand values Comments
How to find your target audience for your online business
How to find your target audience for your online business

The target audience of your business is the reason why you started in the world of entrepreneurship and business. I’m very sure you already know roughly who your target audience is, but how do you actually find that target audience for your online business?

How do you get the aligned clients you want for your business? It all comes down to having a VERY clear understanding of who they are, what their pain points are and how your business can help them!

So here are some of the most important things you need to remember and know when it comes to identifying who your target audience is so you can start creating the content that resonates with them AND to build the connection you need for a sustainable business.

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BusinessMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand valuesComment
How to create content structure: but still have flexibility to “go with the flow”
How to create content structure: but still have flexibility to “go with the flow”

Creating content requires some form of structure to ensure it flows and is understood by the audience. BUT what if you like to go with the flow?

As Entrepreneurs, the reason we created our business was to live life on OUR terms, right? To “go with the flow” and to live spontaneously. So how are you meant to have some complex content structure if you want to live life in the moment?

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Content Marketing, Content Creation, BusinessMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand values Comment
How your brand reflects your business
How your brand reflects your business

Starting or being in the midst of your entrepreneurial journey, how much attention do you pay to your brand? Or branding your business?

Creating a brand is what not only helps you to sell your business, but it ensures people come back to you! Branding is building trust, creating relationships and showing your ideal customer who you are and why they need you!

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BrandingMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand valuesComment