349: Building a podcast that supports your business goals & becomes your #1 marketing channel | Jenny Suneson

Podcast getting lovely feedback in your DMs but no clients? Or maybe you’re exhausted by social media and craving a lower-pressure way to be visible.

I’m joined by Jenny Suneson, a podcast strategist who helps entrepreneurs build sustainable businesses in 20 hours or less. We talk about turning a podcast, or any long-form content, into one of your number one marketing channels, without adding another thing to your to-do list. If you’re not a mom, don’t skip this one. It’s for anyone who wants podcasting at the core of their marketing.

If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.

⁠⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠⁠

KEY EPISODE TAKEAWAYS 👇

✨ A podcast is an evergreen, long-form asset that keeps working after it goes live

✨ Connect each episode to your ideal client’s problems and give listeners a natural next step, like your email list, a freebie, a workshop or a call, without constantly selling

✨ Measure more than downloads: are the right people listening, joining your list, booking calls and telling you they found you on the podcast?

✨ You don’t need the perfect mic, studio or video. A clear message, a decent microphone and the willingness to hit publish is enough to start

SHOW RESOURCES 👇

If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Other than that, enjoy - chat next week 💕

ABOUT THE GUEST

Jenny Suneson helps mom entrepreneurs build sustainable businesses in 20 hours or less using podcasting as their main visibility strategy. She teaches moms how to grow without burnout, social media dependency, or big teams. She is the host of the Podcasting for Moms podcast and has been in business for around ten years.

PODCAST TRANSCRIPTION

Mariah (2): [00:00:00] This is episode 349, and we're talking all about building a podcast that can support your business and become one of your number one marketing channels with the amazing Jenny Samson. Welcome to the Content Queen podcast. I'm your host, Mariah, entrepreneur, storyteller, digital nomad, creator of Content Bootcamp, and founder of Content Queen with over 10 years experience in marketing.

This podcast is here to help you create your ideal content marketing plan by blending storytelling and strategy. So, let's get into it. Hello, gang. All right, podcast. As you know, I have a podcast, a podcast that I utilize a lot across my marketing, from social media snippets to lead generation. I've got an ad in here for my Content Bootcamp.

Please join if you wanna learn more about content marketing. And I thought, yeah, there's lots of people out there that love talking, love sharing ideas, love having a little bit more complex conversations than just a snippet on social media. So, how can we use podcasting or any kind of podcast-like [00:01:00] content to turn it into a really great marketing channel for us?

So, I have an amazing podcast expert to come on and chat with us. So let's introduce Jenny and then get stuck into it, 'cause there's loads to share. Jenny helps mom entrepreneurs build sustainable businesses in 20 hours or less using podcasting as a main visibility strategy. She teaches moms how to grow without burnout, social media dependency, or big teams.

I feel like there's a lot of people listening that will resonate with this, and if you're not a mom, you'll get a lot out of it 'cause it doesn't matter. Just people in general, um, building podcasting as a core marketing platform. So let's get stuck into it. My computer. Awesome. Well, Jenny, welcome to the Content Queen podcast.

I'm really excited to have you, and thank you for joining us on your weekend time zone. Um, but can you tell everyone a little bit more about who you are and what you do? 

Yeah. Thanks for having me. So I'm not gonna, like, give you a novel about myself, but basically, um, I'm Jenny. I am a mom of two. [00:02:00] I've been in business since 2010...

Or 2010. 2016, so about 10 years now. Um, and I'm also a podcast strategist, and I'm just very passionate about helping other moms, like, build businesses that are actually sustainable and fit into their busy lives. Uh, like I said, I've been an entrepreneur for almost a decade, or, yeah, a decade now. Um, and a huge part of my work has been centered around podcasting.

Um, both kind of like being behind the scenes doing the podcast management, podcast production, as well as, like, helping business owners figure out how to use their podcast as, like, a strategic marketing tool. Um, but yeah, that's me. I, like I said, been in business for a decade. I haven't always been doing podcasting, but that's been, like, the majority of my work, um, for the past eight or so years.

So yeah, it's been really fun. I love it, and the thing I love the most about podcasting is that it is so, like- um, different. Like, I, the clients that I work with, they all have a different message, they all do different things, so it's like, you know, even though I'm doing the same work all the time, [00:03:00] it doesn't feel that way 'cause I'm learning different information from each person that I'm working with.

So it makes it more fun, and I'm someone who's very multi-passionate, so I needed that aspect of it 'cause I feel like I would've gotten bored way sooner otherwise. So yeah. 

Mariah: Mm. Imagine if you just r- edited, like, I don't know, money podcasts or something. Like, you'd be like, "Oh, God, I'm-" Right, that 

is why I did not-

hearing the same thing. That's why I did not, like m- like, pigeonhole myself into, like, one, like, niche. I mean, I typically work with moms, but- Mm ... it's not like they have to have a certain type of podcast, like, like, a mom business coach or a mom health coach. Literally, like, anyone who is a mom or really female entrepreneurs in general.

Mm. Like, so then it's not, like, a specific niche of podcast, 'cause I, I feel like I would get so bored 'cause you'd just be hearing the same thing from different people every week, and to me that would just get old. 

Mariah: Yeah, definitely. No, I love that, and, um, it's so cool you said... Uh, it's interesting, I had that reflection that 20 sec- 2016 was 10 years ago this weekend- Yeah

'cause I, I caught up with my housemate that I used to live with 10 years ago, and I [00:04:00] was like, "Oh, hang on, that was 10 years ago. It seems like it was just yesterday." So I could h- Yep ... feel your, you know, hear your brain going, "Oh my God, 10 year." That's, you know, wild. Yeah. Like, it- 

It feels crazy. 

Mariah: Yeah. So, um, I'm keen to know, you know, lots of us have reasons why we started our own business, why we got into what we're doing, and I imagine, um, a lot of the work that you do helping, um, mom entrepreneurs or female entrepreneurs is sort of they had that origin story, they had that reason why they wanted to do- Mm

what they wanted to do. So how did you get to where you are now supporting... You know, you said you sort of have devel- like, you st- didn't always start in the podcast world, but how did you- Yeah ... get into owning your own business and working for yourself? 

Jenny: Yeah, so I worked in corporate for literally only a year, like out of college.

That was it. Um, and I was like, "Ooh, this is not really for me." So while I was working corporate and planning my wedding and in grad school, I decided that I was gonna start a business on top of all those other things. And yeah, and it went really well. I mean, I was able to quit my full-time job within, like, six months.[00:05:00] 

Um, and I was working as, like, a virtual assistant/social media manager. That's kinda where I got started. I feel like that's, like, that pipeline, especially at that time, was very strong. Like, back then, it's like you didn't really know what you wanted to be, so you're like, "I'm just gonna be a VA, see what I like."

Um, and you know, I did that for a couple years, and then I really found podcasting. I figured out how much I love it. Um, I was listening to a lot of podcasts when I was in corporate, like on my drive to work and stuff like that. Um, and I never really thought I'd start one. But once 2018 rolled around, so I'd been self-employed for about a year and a half, I was like, "Mm, I'm gonna start my own podcast."

So I did it. I loved the process. I loved managing my own show. And, um, I had, like, a virtual assistant client come to me, and she was like, um, "Hey, you know, I'd love for you to be my VA, but I also have a podcast. Do you have any experience with that?" I was like, "Well, I mean, I've managed my own show, but I've never done it for a client before."

And, and I was like, "If you're willing to take a chance on me, then, like, let's do it." And she's like, "Yeah, sure. Let's do it." So from there, [00:06:00] I just realized how much I liked it, 'cause I didn't even know, like, that was, like, an option, really. I didn't really think about that, like, being something that I could do.

Uh, I knew, like, people edited podcasts, but I didn't know there was, like, the whole, like, podcast manager, podcast strategy type situation. So from there, I kinda just, like, slowly let go of my VA clients and really just started supporting podcasters. And yeah, I just really saw how powerful a podcast could be for a business owner, because, you know, you have that, like- long-form conversation that could become the foundation for your entire marketing channel or marketing system.

And that's what I loved about it, 'cause you had this, like, one, you know, 15, 20, 30-minute piece of content that you could, like, repurpose across everything. Whereas before, when I was doing social media management, everything was kind of, like, short-form and just coming from... You know, sometimes it would be pulled from clients' blogs and things like that, but, like, they didn't always have a long-form channel, so sometimes it was just coming out of my head to help them.

So, yeah. And the more I worked with, like, entrepreneurs and podcasters, the more I'd really noticed that [00:07:00] there was a big gap. People were starting podcasts because they liked the idea of having one and they thought they should, but they didn't really necessarily, like, know how to make the podcast actually work for their business and, like, bring in clients and leads and inquiries, and that's really what led t- me to where I am now.

So now, like I said, I'm focused on helping female entrepreneurs, especially moms, like, use their podcast strategically as a marketing channel in their business, um, instead of, like, adding just another thing to their to-do list. So that's kinda what led me to where I am now. 

Mariah: I love that. That's so cool. And I, I mean, as a marketer, I can totally, um, you know, relate to trying to find things to talk about with your clients.

I mean, I'm always really encouraging my clients to just, "Voice note me, tell me everything that's going on in your life." But, um, having some sort of long-form content, especially, like, a podcast- Mm-hmm ... and especially, you know, people that maybe film their podcasts as well, like, it does make it so much easier to repurpose and create content.

But then [00:08:00] also, if you think about someone on social media watching a 10, 20, 30-second Reel versus listening to a 20 to 30-minute podcast, like, how much more trust they're gonna have in you, how much, like- Yes ... more gonna get to know you. Like, and a quicker 

time. 

Mariah: Yeah, that's right. Mm-hmm. And, like, understand who you are.

And it's so true. I know, like, um, we can scroll social media and someone will be like, "You should start a podcast. You should be on YouTube. You should do this. You should do that." And we get all these ideas in our head, and we try to do them all at once, or we try to put them together, but without that sort of strategic mindset around it and understanding how it sort of works with your business.

It just becomes a content creation channel, which- Mm-hmm ... may be okay, um, if that's what you wanna do. I mean, my first ever podcast was me interviewing, like, my dad and my friends and just talking trash on a episode about just random things that were happening in my life, and this was, like, really early days of podcasting as well, so it was like- It was fine.

Now there's obviously good quality stuff happening and, and, and stuff going around that, you know, you... Some of my, um, ramblings [00:09:00] would've been very boring, I'm sure. Um, but that was just, you know, for fun and, and for a hobby, and that's, I think that's fine. But if you're, you've only got limited time in your business, right?

So you wanna be doing it, um, like using it to work on something that's actually going to move the m- needle, which, um, I think a lot of people sort of look at that and go, 'Yeah, well, how does this podcast support my business?' So how have you helped your clients strategically look at podcasting as a, a business sort of support system rather than it just kind of existing and you do it because it's consistent and you've done it for however many episodes and you just keep doing it and you keep rolling with it?

How do we create that strategy around it to make it work, uh, for our business? 

Jenny: Yeah, I mean, I feel like from being in the social media world, I- it was just truly exhausting, and seeing, like, people get so burnt out from social media, I kinda, like, saw that there was need for something that was not as exhausting.

So, you know, with social media, [00:10:00] there's this huge pressure to be visible all the time. You need to post, like, reels. You need to post carousels. You need to post all these different things. You have to have the right hook. Like, all these different things, um, the algorithm, huge one. Um, and I just kept thinking like, "There needs to be a better way to, like, actually do this, not heavily rely on social media because I'm so tired of it.

Like, I just don't have the time." But with a podcast, you have the opportunity to really, like, sit down and have a conversation either with your guest or, you know, behind the mic solo about what you know, what you believe, how you help people, and, like, the act- actual transformation that you can provide them.

And then, like, that conversation can keep working for you because it is evergreen. It's not like, you know, it disappears the next day because it's on social media. So... And that's really, truly what I love about podcasting because it is long-form content, but it doesn't have to feel like content creation, like, kinda like you were saying earlier.

So you're having this conversation. You're building trust. You're demonstrating your expertise, and you're creating, like, an asset [00:11:00] that can continue bringing people into your world, like, long after the episode goes live, and you're not having to, like... I mean, of course, most people, when they do have a podcast, they're maintaining it weekly or biweekly, or at least on a monthly basis at the minimum.

But, like, you don't need to be doing it daily like you would for social media to actually see results, so. 

Mariah: Yeah, it's so true. And I don't know if you've seen this with your clients as well, but I mean, I've, I've had this podcast, um, yeah, for quite a long time now, and i- it's not just what it does for, say, like, me sharing with my audience things and them generating trust, but it's also the network that I've created.

Like, if you think I've had- Mm-hmm ... 340-something episodes as I'm recording this, and half of those are guests. So, like, um- Right ... you know, those guests could potentially be, we could do a collaboration together, or they're amplifying my podcast into their audience, so it's also, like, you know, a joint exposure.

Are there other things- Mm ... [00:12:00] outside of just the whole concept of building trust and, and, and showing up, um, for a period of time that you've seen your clients benefit from having a podcast, like credibility, PR, all those things? Like, what sort of, um, benefits have you seen from your clients? Rather, like- Yeah, 

I 

Mariah: mean- Other than the obvious, obviously, yeah

Jenny: yeah, yeah. I mean, I've s- I've, I've also seen it help where, with what you just said, like, getting, you know, being a guest on someone else's show and getting that collaboration opportunity, and then, like, it turning into more collaboration opportunities down the line. Like, then it's like, okay, well now I want you to be a, you know, a speaker at my virtual summit, or do this other kind of collaboration.

So that is a really big thing, too. Like, um, and like, you know, when you do have your own podcast, you are more likely to randomly get invited to be on other people's shows, 'cause people like to have other podcasters on their shows, because they know how much work goes into it. You know, obviously, like, you're not gonna be like, "Oh, you don't have a podcast, you can't be on my show."

But, like, it's just so much, like, more seamless to invite someone who already knows, like, the ins and [00:13:00] outs of podcasting, because they're more likely to share it with their audience, whereas someone who, like, doesn't understand how much work goes into a podcast, they may or may not share because they don't really, like, realize the benefits and things like that.

So yeah, definitely collaboration's the big one, the trust building, and then also just, like, getting in front of new prospective people who are, you know, you may have never even got in front of before if you didn't have the podcast to sell to. Um, and I don't mean it in like a super salesy way, but like, you know, getting in front of those people, and they listen and they eventually are like, "Oh my God," like, "I love how it feels to, like, listen to this person.

They're, like, sharing all this information with me. I feel like they're my new best friend," basically. And then from there you build that, like, listener journey that that person doesn't even, like, they can't imagine not listening to your episodes every week or whatever. So I don't know, I just, I love all the things about it.

There's so many great things, um, when it comes to podcasting [00:14:00] and using it to not only build your audience, but also, um, make these collaborative relationships and things like that. I mean, when I first started my podcast back in 8- 2018, that was the main reason I started, because I wanted to interview people and get to know people, 'cause I am an introvert.

So to me, I was like, okay, this is an easy way to kind of like get to know people, 'cause then I can just invite them to be on my podcast. I'm not just randomly like reaching out like, "Hey, do you wanna be friends?" I'm like, "Hey, do you wanna be on my podcast?" You know? And then from there it's easier to form relationships.

So, um, you know, I think, I think there's so many different benefits to it, for sure. 

Mariah: Yeah. Amazing. So, I mean, I think people that don't have a podcast, I wanna touch on them a little bit later, but say someone's listening and they do have a podcast. I know some, um, lots of my clients do. Um, how do we... what do we do to maximize that?

So, I mean, you've mentioned a few things, like it can help you generate, um, potential clients, potential leads. You just mentioned, like, the listener journey. How- Mm-hmm ... what does that look like? Should we be, you know, um, a sponsor of our show? Should [00:15:00] we, you know, yeah, being strategically getting guests on that could amplify our podcast?

Um, is it just about, you know, um, utilizing it to share what you're offering? Is it obviously about repurposing it onto your social media channels to, like, you say your podcast is the middle of the funnel as well as the top of funnel. Like, what things should we be doing to make sure that it isn't just like, oh, you know, I do this thing, I show up, I talk about something I'm passionate about, which is awesome, but what are some of the things that maybe we might be missing or the mistakes we may be making that we could sort of use to tighten up our shows to make it, yeah, like, not just all about being salesy, as you mentioned, because I think that would be a very boring podcast.

But to do those strategic either tactics to make sure that we're utilizing the effort that we're putting into showing up each week or, as you say, bi-weekly or monthly, I mean, yeah, or in seasons sort of thing as some people do. 

Jenny: Yeah. Yeah, I feel like a, like, a lot of... like, um, one of the mistakes I feel like people make is that they're not connecting their episodes back to, like, the problems that their ideal [00:16:00] clients are experiencing, and, you know, and the solutions that you are providing as the host.

Um, and I feel like going back to that listener journey, there should be, like, a natural path from, like, listener to that trust, to that relationship, to the next step. So that next step might be something like joining your email list, or downloading a free resource, or attending some sort of, like, free workshop that you host or something like that.

Maybe booking a call if you're, like, a one-to-one service provider and get on, like, a discovery call with people. Um, or straight up just buying your offer and, you know, that's not to say that someone's gonna hear two of your episodes and all of a sudden jump to, like, a $2,000 offer container. Like, you know, it takes a little bit more nurturing but, you know, when I say a buying offer, I usually mean something, like, on the lower ticket end to kind of, like, get a good feel for you and how you work before they, you know, go into something higher.

But the podcast doesn't have to constantly be selling. I, I think, you know, that's a misconception. I, I don't feel like it should be because then people are like, "Ew." They get the [00:17:00] ick because they just hear you, like, constantly being salesy. But I do think it, like, should strategically being... leading people deeper into your ecosystem, and that can be done just by having, like- great episodes that are, you know, at, like, have that solid journey from, like, start to finish on what you're doing and where you're leading people based on what you're currently working on in your business.

And that's something I work on with my clients, 'cause a lot of time they come to me and they've had a podcast for a couple years, but it's not really doing anything for them. Like, they're like, "People are loving the, it." They're DM'ing them and saying, "Oh my God, your episodes are so great. I love it so much."

But, like, that's where it's ending versus them, like, actually working with them in some cap- some capacity. So, you know, I, I, I work with a lot of clients to, like, optimize their calls to action and make sure they actually have a call to action that isn't just, "Hey, go follow me on Instagram," or to their email list or social media, to their podcast.

Like, it's, like, kind of running on its own separate marketing schedule, and I'm like, "Why? Why aren't, why aren't we, like, connecting all these things?" So I think that's a [00:18:00] huge thing that I see people doing, even if they've been doing it for, like, six months to a year, like, they just, I don't know, haven't figured out that their podcast can actively be a part in their launches too, 

Mariah: so.

Mm. Yeah, and, and I don't know if you have seen this, but I, I often find that we can be a little bit selfish in the topics that we talk about- Mm ... in terms of, like, "Oh, I think this would make a great episode." Meanwhile, like- Right ... you may have someone in your DMs asking you a specific question, or you're having...

You know, if you've got clients, you're actively having conversations, they're telling you what they're struggling with. What they wanna hear. Mm-hmm. You know, all you need to do is go and, like, create the content on it. Um, I often find that, yeah, it, it, it can be a bit of a mismatch between what I... You know, "Oh, I'd love to talk about this.

This is fun." And, and I think- Mm-hmm ... that there needs to be a degree of you have to enjoy what you're talking about. But also, as you're- Mm-hmm ... saying, like, link it back to what your audience is struggling with, otherwise they may not, like, be connected with that. And I find between Instagram messages, emails, discovery calls, [00:19:00] or, you know, conversations with our audience, they're kind of- Mm

telling us what they, what they wanna know about, and I think it's just about sort of opening our ears and listening. And I... And it is quite interesting what you say about, like, you know, it all, the ecosystem working together, because it is something- Mm ... that comes naturally, I guess, to people that work in social media marketing- Mm-hmm

you know, podcasting. But I, I think we, we, um- We forget how it is so easily natural to us to do that until we- 

Jenny: Right ... 

Mariah: you know, catch up with clients who are just not doing that, and you're like, "Oh, there's a, there's an interesting connection here." Mm-hmm. And, "Oh, I didn't even think about that," but I guess it, it's like, you know, that's why I work with an accountant, because I just don't do numbers and they overwhelm me.

Yeah. Just like marketing- Yeah ... um, overwhelms other people. I love what you say about, um, you know, just looking at those things and seeing if everything is talking to each other, and when we are mapping out, like, what we're potentially selling or our sales plan, I often find- Mm-hmm ... there's never a connection between the sales and the marketing.

Like, oh, I'm gonna launch this- Mm-hmm ... in two weeks time, but I haven't thought about the lead way [00:20:00] that needs to happen- Right, right. Yeah ... in the marketing process to get people- Yes ... warm to that. It's like I worked in a corporate company and, and the sales was downstairs and the marketing was upstairs, and they never talked to each other, and then they wondered why- Mm-hmm

you know, things weren't working. I think we do the same in our own bus- businesses, to be fair. 

Yeah, yeah. Yeah, no, for sure. 

Mariah: One's upstairs and one's downstairs, and they're just not communicating. Um, so yeah, I think that... A- and, and also what you said with sort of like your clients coming to you and just, like, not connecting things, what should we be auditing?

Like, you say looking at our call to actions would be the best place. Do you always, like, find having potentially, like, a specific, you know, niche call to action for your podcast, or would you just bring in... Sort of say you've got a lead magnet or a lower ticket offer, would you have something specific for the podcast, or would you go, 'We create something that kind of works holistically over the whole business'?

Jenny: Yeah, I think it really depends on your goals. I mean, like, a lot of the time for my clients, like, if they're, like, about to [00:21:00] get into a launch, we kinda do, like, a warm-up series on the podcast. Like, what do they need to know before they invest in whatever this program that you're selling is? So we do, like, this little warm-up series.

Um, and sometimes that'll lead into, like, some sort of freebie. Sometimes it'll be, like, an event that they're hosting, like a workshop or something like that. That'll be, like, the main call to action. It really just depends on, like, what kind of lead event they're doing, if any. Um, if not, u- usually the call to action is something with, like, some sort of, like, lead magnet, depending on, you know, what, what that is for them.

It's not sp- always specific to the episode. I mean, sometimes we might create something specific to the episode if it's, like, something that requires it, but usually we have, like, more general ones that, like, fit a certain number of episodes. Like, w- with my clients, we usually create, like, content pillars, so we kinda have, like, a c- um, a lead magnet that fi- fits each content pillar.

So for example, for me, I have a, um... My podcast is a podcast about podcasting. I- so, like, I have, like, a specific podcast launch [00:22:00] freebie. That is my podcast launch bloop, uh, boot camp, which is, like, a three- a free three-day, like, kind of three-day, uh, video series. And then, you know, for my growth side, I have a couple different ones that I rotate, but it's typically, like, my podcast growth scorecard.

Um, and they're able to, like, score themselves, um, using this little quiz, and then it gives them their results. And then from there, like, it... I kind of, like, have it send them to different places. Like, you know, "If you got this result, then I'm gonna send you to my podcast audit. If you got this result, you, you know, might need my one-on-one coaching," and things like that.

So, um, I try to make it so, like, it applies to more than one episode, 'cause you wouldn't wanna be creating a new freebie for every single episode. Like, that's kind of a lot of work, um, for not tons of return, depending on the episode. So I try to just kind of, like, make things work within my pillars versus, like, episode dependent.

But yeah, if we're in a launch, it's usually, like, the call to action is, like, whatever that lead event is. Um, and then, you know, when [00:23:00] we get to the actual, like, product or service being, like, live, then we're like, "Okay, join the blah, blah, blah program." But at that point, like, they've heard about it for, like, four plus weeks, so it's not like, "This is brand new to me and never heard of it before.

What is this? I can't... You know, I'm not gonna spend X amount of dollars," 'cause they've never heard of it before. So that's, yeah, that's usually. Mm-hmm. And, you know, like, if we're not in a launch, then we're leading to one of those either free, um, b- Uh, free guides or classes or whatever, so... 

Mariah: Yeah, amazing. I just wanna hijack this episode to tell you about something that is generally helping and changing the game for business owners that I work with.

So if you're sitting there at 5:00 PM scrambling, not sure what to do, what to post, you are not alone, and I have in fact been there, along with many other businesses that I've worked with, getting to my laptop, throwing something together, pushing it out there, throwing spaghetti at the wall and seeing what sticks.

Now, this is not strategy, and it really feels like survival. That is [00:24:00] why I created Content Boot Camp. It is my signature program that takes you through the seven steps to create a really intentional and aligned content strategy for your business, one that is actually documented, is actually for you, and actually gets results.

So there's no more guessing, no more winging it, and no more content hamster wheel. By the end of your journey in Content Boot Camp, you'll have a clear plan on what to post, where to post it, and why, plus the confidence to actually execute it. And you're not doing it alone, because I do live calls all the time, so you'll get access to me.

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Jenny: you.

Head to contentqueenmariah.com. Check out boot camp, Content Boot Camp. I would love to see you there. 

Mariah: And when you look at, say, with your current clients, what... You know, [00:25:00] you mentioned it's not just always about the downloads, because we're not... Again, like, when you're a content creator, for example, views mean cash, right?

So, like, if you're- Mm-hmm ... on YouTube, um, you know, with podcasting, for ads, it's all about, it's all about views. Which, you know, is, is a great vanity to just see, like, how many people are listening, et cetera. Mm-hmm. But what are the key metrics that you're looking at to deem our podcast successful or that it's something that we do continue with?

And I understand, like, podca- Like, I really feel like the consistency has been really key for mine, personally, of, like, um, you gotta, you gotta show up, and you gotta keep showing up, and you gotta do it for... Like, it's a long form channel, right? So it takes, like- Mm-hmm ... a longer amount of time to see those results.

But what are- Right ... the things you're looking at with your clients to deem, you know, podcasting a really, quote, quote, "successful" channel? Obviously, it does depend on, um, goals, et cetera, but what are some of the metrics that we could be looking at? 

Jenny: Yeah, I mean, downloads are one metric that I definitely track.

I mean, 'cause I think it's, it's good to know, but it's definitely not the only metric. I [00:26:00] would say, like, are the right people listening? That's a good one. Um, are people joining your email list? So like, we, for my clients, I create pages for their podcast, um, like things they're promoting on their podcast so I can know if it came from the podcast or if it came from social media or something like that.

Um, are people, like, replying to your emails and telling you they heard something on the podcast? Are the- they, like, booking calls with you, if that's, like, something that you offer? Um, y- you know, and, you know, if they're filling out your, um, inquiry form Are they saying, "I found you on the podcast," or are they saying something else?

Um, are they actually buying? Like, when they buy, are they saying, "I found you on the podcast"? Are they mis- mentioning, like, specific episodes when they come into your world? Like, "Oh, this episode is what got me to join your email list," or something like that. These are all kind of signs that your podcast is doing its job properly.

Um, for me, like, and a lot of my clients, one of my favorite metrics is when someone's like, "Oh my gosh, I've been listening to your podcast for months, and I feel like I already know you." Like, that's very telling. [00:27:00] And, like, that's usually a DM you get before someone even purchases, and then they end up pulling the trigger and purchasing.

So, um, I feel like podcasting really just does really great at building trust at scale, because people can be sitting there listening to you for weeks, months, maybe even years, and then finally purchase. And, like, a lot of the time you don't... You may not even know that they were even in your audience to begin with, 'cause, like, sometimes they're kind of quiet.

Like, podcast listeners can be pretty passive, and then when they're ready, they're, they're just ready, and they, they purchase. So, um, yeah, so it's like one of those things that can feel kind of like you're podcasting in a silo for a while, and then you start seeing, like, these people, like, come around and, like, have been listening for months, weeks, years.

So it's very, it's very fun when it finally starts, like, working and you finally start seeing the results, so. 

Mariah: Yeah. And it's funny because the review system, say like in, in Spotify, I can see, 'cause I use, um, Spotify for podcasters. Mm-hmm. And I can see all the comments, [00:28:00] but for, say, like, Apple, um, it doesn't...

It only shows you your country- Yeah ... if you, like, go in. Yeah. So, um- 

Yeah ... I've 

Mariah: worked out 

now- I mean, I have, uh, I have other tools that I use that show me, like, other people's stuff. 

Mariah: Yeah. But you have 

to pay for most of 

Mariah: those. Pay for them. 

Jenny: So, 

Mariah: yeah. Right? Yeah, so I, I did a free trial for one, um, and I realized I had like 100 and something reviews across different countries, and I was like, "Oh."

I, I, you know, I felt like I was asking people for reviews and just, like, getting crickets, but it turns out, no. But yeah. I was getting reviews, I just... And obviously- You just 

Jenny: weren't seeing them. 

Mariah: Yeah. With, with, um, Spotify as well, it's just a fi- most people just leave a five stars, 'cause it's a bit- Mm-hmm, mm-hmm

different to kind of Apple where they sort of prompt you to say something. Um- 

Jenny: Right ... 

Mariah: and then I worked out that on Spotify, uh, sorry, Apple Connect, if you click each country, I mean, it's time-consuming, but if you click the country, it'll tell you what reviews you have, so I got a workaround of not having to pay for a- Mm

for a platform. But, um, yeah, sometimes it does feel like you're talking to the void. And it's interesting, my own personal experience, my business coach [00:29:00] in 2020- 2019. I listened to her from, like, 2019, sorry, no, from 2018 to 2019 every week before I purchased her big- So for a full year, 

Jenny: yeah ... 

Mariah: coaching program.

Um, and some- someone mentioned her name at a bar, and I followed her on LinkedIn, and then started listening to her podcast. So arguably, I could say, "Oh, I found you on LinkedIn," but the podcast was what actually sold me. Is really what sealed the deal. Right? 

Jenny: Yeah. 

Mariah: Um, and it's like, you know, sometimes those things can be...

You can have your UTMs and, like, your specific links or pages set up, but some people can kind of... The, the funnel is not linear anymore, they can listen to your podcast every week- Mm-hmm ... but then also see a post on social media and be like, "Oh, I saw that post on social media, it made me buy it." Mm-hmm. But didn't mention the fact- Yeah

they've been listening to your podcast for y- you know, ages. Mm-hmm, 

Jenny: yeah. And, um, 

Mariah: yeah, I think it's really, um, it, it, it is really that middle of funnel, isn't it? Like, really building that trust and that authority. Like, I've had clients that, um, you know, they've been asked to come on TV because they've, you know, they've seen all their sort of like, [00:30:00] um, their PR, I guess, or their, um, what they sort of offer from pod- they have their own podcast.

They, they can see that they can talk well. I think another really great- Yeah ... goal is if you did wanna do lots of workshops or keynotes, or you wanna put yourself out there in a live setting. Mm-hmm. Having a podcast is a really big credibility. Yeah, 

it's a great, like, speaker reel. 

Mariah: Yeah. Mm-hmm. I had a client that that was kind of their main goal, was to use their podcast to showcase events that they could speak.

Mm-hmm. And it was sort of like their portfolio of speaking. Um, and then it became a really good credibility piece for them. So I, I think it's really important to understand, as you're saying, like, what, what is your goal with that podcast? Like, what do you want to achieve apart from, you know, you just like to talk.

Which can also be- Yeah, exactly ... a great goal too, you know? I, I really love to talk, so that, um, really works for me. So, okay, we've talked about, you know, the people that have podcasts. For the people that are like, "Hmm, this feels like it's something on my radar maybe for 2027," um, is this something that you have seen clients, you know, sort of go off social media completely to just do the podcast?

Or is it something that has been able to work [00:31:00] alongside? So whilst you put all your energy into your podcast, you still can show up on social media. I mean, you work with moms, they're busy, they've got to really put their time into something that makes sense- Mm-hmm ... to them. Um, do they just completely ditch social media altogether, or they just use it a little bit differently in, and then focus more on the podcast?

Jenny: Yeah, I think, I mean, I don't think you have to ditch it completely unless you want to. I mean, if you do, fine. Unless you absolutely hate it. Go for it. Yeah. More power to you. But, um, yeah, I think it c- just can become, like, the source for a lot of your marketing. So instead of waking up every day thinking, like, "What am I gonna post this week or today?"

Your podcast really becomes that starting part, point, so you're able to record that one episode, and that gives you idea for your email, for social, for your blog, for, you know, whatever platforms you're using. So it's, like, the starting point, and then it's so much easier to, like, break it apart into smaller pieces.

Whereas, like, if you're starting with social media, it feels even harder, 'cause you're like, "I don't have this long-form content to pull from." Mm-hmm. So social me- media really becomes, like, that distribution [00:32:00] channel rather than, like, where you're expected to constantly come up with brand-new ideas. And to me, that was a huge mindset shift.

I mean, I don't typically... I don't really use social media that much. I use Threads pretty much, but, like, I have an Instagram. Do I post in it? I posted on it twice this year. And that's okay with me. I mean- Yeah ... I'm just not a huge, like, Reels person. I'm not a huge, like... And it feels like that's kinda, like- The, like, reels or carousels are, like, the two things that are, like, working well right now, and I'm like, "I just don't have the energy for that."

Yeah. Like- 

Mariah: That's totally fair. ... 

too much for me, so yeah. So you don't have to completely ditch it, but, like, if you want to, you definitely can, because, um, you know, the podcast has discoverability capabilities, um, if you utilize SEO and things like that, so people can still find you even if they've never heard of you before, like social media.

So it has those capabilities, so you can rely on the podcast completely if you want to, but you don't have to. 

Mariah: Yeah, yeah. And I think all for me, like, you know, I now record my episodes, I do videos, so they, you know, my team [00:33:00] help me put that into social media content. And we see now with TikTok, you see, like, all those influencers, they have these podcasts, and I say podcasts with air quotations if you're not-

um, watching this, because they don't actually have a podcast. They actually just film a heap of short form so it looks like they have a podcast, and everyone's like, "Where can I find this?" Mm. It's like it doesn't exist. They're just doing it because that sort of type of content gets people int- ooh Does 

pretty well, yeah.

Mariah: Yeah, like a, it's like a, it's a clickbaity thing. So, you know- Mm-hmm ... I always find, you know, taking snippets from my, my show and, and even, you know, now with things like AI, if we have transcripts, it can create blogs for us that we can obviously optimize. Yes. We do not copy and paste, peoples. Yeah, yeah.

Everyone knows my thoughts on AI with that. But, um, you know, we can utilize these things to make it work harder for us so we're not just- Yeah ... especially if you're busy, you know, putting time into a podcast, whether it's interviewing a guest or whether it's sitting down to record your own podcast, it takes time to think of the idea, to put it all together.

Um, I've found- Mm-hmm ... over the years, and you're probably the same, it gets so much easier, and you do repurpose ideas. Yes. Like, [00:34:00] I've had people that are podcast experts come on the show. You know, like, I've had- Yeah ... people come on and talk about Facebook ads. Everyone, different take. Exactly, and it's refreshing, but then also, like, that was three years ago.

Like, how podcasting is now. Things have changed a little bit, yeah. You know what I mean? So it's like everyone's like, "Well, what if I run out of things to say?" I've always found, and maybe you have, um, a take on this with your clients, I always find you just, you, life evolves and your opinion on that changes.

Yeah. So you can talk, like, the, uh, the amount of episodes I've done on you don't just have to do social media, peoples. Like, I literally just did another episode on it, because it comes up all the time, and people go like- Yeah ... "Oh, Instagram's not working," or, "This is not working," and, like, you know. And, and you work with new clients, you have new stories.

Jenny: There's so many options, yep. 

Mariah: Yeah, that's right. Yeah. So what do you say to people that are always like, "Oh, how do you come up with all those ideas all the time?" 

I mean, I've been podcasting since 2018. Uh- Long time ... it hasn't always been about podcasting. 

Mariah: Mm. 

Jenny: But I believe in 2020 is when I switched to podcasting about podcasting, so [00:35:00] for six years now, and weekly episodes for the most part.

I've maybe taken, like, a couple weeks off here and there over the past six years. But, mm, and you know, I do... I mean, and I have s- kind of like series and things like that too where I'll focus, like, specifi- specifically on, like, a topic. Yeah. And then I'll circle back to it, like, in six months to a year or something like that.

Or I'll do, like, one little piece. Like, I'll do, like, an episode, like, you know, five- things you need to grow your podcast, but then I'll do, like, a more heavily optimized, like, on p- on podcast SEO as a whole, like- 

Mariah: Mm ... 

a couple weeks later. So it's like in that episode, I might mention podcast SEO, but then I maybe do a, like, a deeper dive into it in another episode, so, um, it's always different.

Um- Yeah ... but I think people get kind of, like, weirded out about that, like, when they're thinking about it for their own business, they're like, "Oh, I'm just gonna, like, repeat myself." And it's like, okay, but, like, your podcast listeners haven't been there all six years. Maybe some of them have, but, like- 

Mariah: Mm

most of them- They forget ... are [00:36:00] not. You know, they haven't, they haven't, or they haven't been there the whole time, they also forget. Like, you might feel like you're saying the same thing 50 times, but, like, your client probably needs to hear it 50 times- Yes ... or your potential client or your listener, they need to hear it more than once.

Mariah: Yes. 

Yes. Um, because they have a million marketing messages being thrown at them every single day, so they probably don't even remember what you said 

Mariah: anyway. Yeah. And I always find the thing is what happens with business, and this is why a lot of people probably don't stay in business as long as they would've liked to, is because you do have to, like, bang your head up against a wall talking about the same thing over and over and over again.

And if you're not bored- Yeah ... with what you're saying, you're not saying it enough, I find. Like- Yeah ... you know, the amount- Yeah ... of times I've had workshops and you post it and then you talk with someone, like, "Oh, you know you're running a workshop?" And I was like, "Are you kidding me? Like, I'm sick of talking about this workshop."

People... I feel like people are sick of me talking about it. But I think reality check is people don't care as much as you think they do, so that's why- Mm-hmm ... you have to talk about it so many times, because it could take it... A- and even, like, I [00:37:00] don't know if you've had lots of mentoring over the years, but I'll have a coach tell me something in, like, the November and then the March, I was like, "I think I should do this," and they're like, "Yeah, I told you that in November."

I was like, "Wasn't ready to hear it then." Mm-hmm. Like- 

Jenny: Oh, my, my, my clients too, like, I'll be like, "Oh, hey, um, you know, like, we should record a new ad for your freebie. You know, let me know when you get that," but I'm not gonna, like, force them to do it 'cause, you know. Yeah, yeah, yeah, 

Mariah: of course. 

That's, I'm not co- I'm not coaching them, like, 100%, and then, like, they'll, they'll hire on, like, another coach who's like, "Oh, we're, we're gonna refresh your freebie ads."

And I'm like, "That's what I said," and she's like, "I know, I know." 

Mariah: Yeah, I have clients say this every time, like, "I know you told me to do this, but I was thinking..." It's like, I feel like you tell me this every week, and it's like, it's just, you know, we hear... And even, you know, sometimes they go, "Oh, well, everyone's got a podcast these days."

But it's how you say it and how you deliver it will resonate- Mm-hmm ... with people. Like, I remember listening, 'cause I was... I, I resonated so much with what you're saying, like, you were the one w- driving to your corporate job listening to podcasts, 'cause I had a two-hour commute, like one hour there, one hour back every day.

So, like, I was [00:38:00] listening to podcasts, like, flat out, so, like, different ones from mindset to business, and- Yeah ... there was one, um, podcaster, he talked about that. Like, it's- it's how you deliver your message. Like, you could hear it from someone else and you've already heard that story before, but you just didn't resonate with the way in which that person said it.

But then you listen to someone else say it, and it makes total sense 'cause we all, we- Mm-hmm ... it's like, why we're friends with some people and some people are friends with other people, and you're like, "I don't know how you're friends with that person." That, like, I just don't like that person. Yeah, everyone 

just, everyone's has different opinions- 

Mariah: Exactly

different, 

like, interests and things like that, so. 

Mariah: Yeah, and we, we just naturally connect with different people, and I think, like- Mm-hmm ... that's just how it works. And there is so... I imagine with you, there's a lot of mindset work that you do with clients as well to get them to- Mm. You know, obviously, there are some people that are naturally confident in front of the microphone, but then we all have our doubts- Yeah

or, like, "I didn't say that right, or I didn't say this right." It's a lot of mindset work- Oh, yeah ... that goes into 

Jenny: having a podcast. Especially with, like, helping people launch podcasts, yeah. Yeah. That's a lot of that. They're like, they'll record their f- first episode and be like, "Oh, I hate my voice." I'm [00:39:00] like, "Okay, well, we're gonna have to get over that 'cause-" Yes

you know, here we are. 

Mariah: Yes. 

Um, so and like, people probably don't even notice. You are so much more critical of yourself than anyone else is ever gonna be, so- 

Mariah: Mm. Yes ... 

Jenny: it's gonna be okay. Yeah. And it's like, your first episode's probably not gonna be your best episode ever, and that's okay. But your 50th episode, you will have improved so much, so just give it a shot, please.

Mariah: Yeah. Well, I remember when I first started my podcast, I used to drink al... I don't drink anymore, alcohol, and, um, the way in which alcohol impacted my... Not that I was heavily drinking, but I mean, like, binge drinking- Right ... in my 20s, like, and I would record it- Oh, right ... on a Sunday afternoon 'cause I have work 9:00 to 5:00.

So I was like, you could hear how much my voice has changed in these years. Mm. Obviously, from getting more confident, but then to stop, when I stopped drinking on the weekends and recording my episode on a Sunday night. Um- Yeah ... but yeah, there's so much that comes with launching. I imagine they edit every um and ah, and now, like, um, you know, you're probably the same.

Leave it in. Leave in some of the stuff, like- 

Jenny: [00:40:00] Yeah ... it also- It makes it more, like, authentic and not as, like... Yeah. It's not as, like, a... I don't know, just... Yeah. At the beginning, you think everything needs to be absolutely perfect, but that's not really- Yeah ... the case. And then, and then it's hard to see how you've grown if you, you make it so perfect the first time 'cause then it's like, "Okay, well, where's the progress?"

You know? 

Mariah: Yeah. Yeah, that's right, and that's with any type of content you create. Showing up on video I feel is the same. I think the same limiting beliefs come up with video content and- and clients creating videos. So to sort of, um, wrap up, if someone is thinking of starting their own episode, you said you help people with launching.

What are some of the things that we need to address first? Is it the logistics? Is it the mindset piece? Like, what are the things that we need to think about if we're like, "Okay, I reckon I will start a podcast in 2027. That is gonna be my goal." Where should they begin? 

Jenny: I mean, I w- I just wanna tell people, you don't need the perfect, like, setup.

You don't need the perfect microphone. You don't need the perfect branding. You don't need to have 52 episodes planned before you even [00:41:00] sit down to record. Uh, you really just need, like, a clear message, a decent microphone, something valuable to say, and, like, the willingness to actually, like, hit publish, 'cause that's kinda hard at first.

Your podcast is gonna evolve. It's gonna ... You're gonna get better at interviewing if you have an interview-based podcast. You're gonna get more comfortable behind the mic. You're gonna learn what your audience likes, what they dislike. You know, you're gonna get a better feel for everything. But you can't really do that if the show doesn't exist.

So you need to just m- bite the bullet, put yourself out there, and see how it goes. And, like, you know, if your first couple episodes are not, like- Um, but nothing needs to be perfect. Like, your audio doesn't need to be perfect. Your video doesn't need to be fully perfect. Like, you do need to have, like, a clear message, but it doesn't need to be, like, what you're gonna be speaking out about a year from now.

You need somewhat of a clear message. But, um, yeah, it doesn't need to be anything crazy or fancy. You don't need, like, a studio or a crazy setup. I think a lot of people, like, [00:42:00] they're like, they see these, like, video products. You don't even need to start with video. Like, if you don't want to, if you wanna start- Yeah

audio only, that's okay. A lot of people are coming to me now and like, "Do I need video?" I'm like, "No, you don't need video." Like, and like, then they get really in the weeds about, like, equipment and what camera do I need and what mic and what teleprompter. I'm like, okay, like, I think, I think we're overcomplicating this- Mm

and it's just making it harder for you to get started. So, like, we can always come back to the video piece. Yeah. You know? It doesn't need to start that way. 

Mariah: Yeah. To be fair, I only started video because my partner has a really good camera that we bought for end of financial year tax write-off. Mm. And we wanted to use it more, and he films it.

If he wasn't here, there is no way I would be filming my podcast. Like, absolutely not. Right. Because, like, I don't have time. Like, it's only that he- Yeah ... was like, "I really wanna do this. I think it'll be really cool. It'll help." And it, and it has helped, like, but it's only because- Mm ... of the energy in which I put into it for the video purposes, right?

It's not... Like, I don't believe that you need to have video. If you, if [00:43:00] you had- Yeah ... a team and, and it's, and it could work well, and it helps your team with social media content because you don't wanna do any more videos 'cause you wanna, like, try and save time, it does eliminate- Right ... that. But y- you're so right.

I think we see so much, you know, we see the, you know, diary of a CEO, and he's like- Uh-huh ... all of his big balls. 

Right, but that's like... That's his, his podcast is the business. He gets paid- 

Mariah: That's the difference ... to do that. 

Jenny: Yeah, our podcast is not our business. It's a part of our business that is- It's part of it, yeah

helping us get more clients and customers. Yeah. It's not our whole business, you know? So- Yeah ... yeah. But, like, a lot of people come to me wanting that whole setup. I'm like, like, okay, you don't need- Yeah ... to fly your people in for interviews. Like, that's just crazy, and that's expensive, and, like- Yeah ... you don't even have the right microphones for that.

You don't have the right setup for that. Yeah. Like, it just doesn't make sense at your level. So, like, that's something you can aspire to do if you want to do that, but, like- Realistically, like most people aren't gonna end up at that level. 

Mariah: No. And I think so too, like, you know, some people go, "Oh, I'd have to hire like a [00:44:00] studio to do the podcast."

And like- Mm ... I used to literally record mine, like I've gone back to these headphones, which if you- Mm ... listening, like the, the Apple headphones. I had a mic, I had all that, and it was more, like it's heavy, and actually these are better. And I used to do this in my walk-in wardrobe, um, with- and plugged it into my phone when I first started, just recorded to my phone, and I al- and I edited it on a platform called Audacity, which is like- Mm

the oldest audio- Yeah, yeah ... recording thing ever. It's like literally like you're in the '90s. Um- Yeah ... because like I didn't, like I didn't have all that, and to be fair, sometimes less is more. Like I have, I still have that mic. I travel a lot, it's heavy, and I found that the Apple headphones did just as good of a job.

When I have like a house, 'cause for context, Jenny, I didn't tell, I live in a bus, so I travel full time. Oh. I live in a bus. I live in a six meter bus. Like I don't, like we've set up a cool spot for filming, but like- Mm-hmm ... in terms of having the mic and everything, like yeah, one day I'll have a better setup, but like right now it's like I don't, [00:45:00] I don't need that.

Sure. It doesn't like ma- it doesn't add any different value. It's not like you 

Jenny: breaking your 

Mariah: shoulder. Yeah, that's right. And, and even like the only debate I'm having now is I'm recording this on Zoom- And I find when you download the Zoom, the quality's not that great. But I, I hate Riverside or whatever it's called.

Oh. 

Mariah: Um, I don't know why, I just... I've been a guest on them, and I just, I don't like the experience. So I'm ju- like, I might use Google Meet, um, because I find- Mm-hmm ... their download is quite good. But, like, again, it's a p- platform that I get for free as part of my email domain. You know what I mean? Yeah. Like, it's not, it's not anything of, like, i- it doesn't, um...

And I think, um, I pay for Descript, and they, and they give you a free... You can, I think, 'cause they are owned by Riverside, so they have... You know what I mean? It, like, you just try and use what you've got to make it work. I don't think it's about- Yeah ... you know, and even I, the only times I've ever recorded in a studio was my local library had a podcast studio.

Mm. I was like, "That's so cool. I just wanna go and do a few episodes in there 'cause it's fun," and it was free. But, like, I'm not paying to record my podcast. 

No, you're not paying [00:46:00] for, like, a, yeah, an actual, like, studio. Yeah. Yeah, no. 

Mariah: Yeah. And that's like- I think the only time was- ... that's to 

be expected of anyone either.

Mariah: Yeah, that's right. The only time was a meeting room at a library because we used to, before we lived in this bus, we traveled in a car and a tent, and I was like, I can't really do... Like, I, I did some episodes in the tent. Um- ... and I had, like, you know, the blurry background. No one would even know, except for I tell everyone, so of course they know.

Jenny: Yeah. Um- 

Mariah: Here, like, 

Jenny: everyone knows 'cause I, I, I sh- I shared it, but. 

Mariah: Yeah, but I, I wanted a meeting room at a library, and this particular library charged you for it, so that's the only time I've ever. But I thought they were free. It was just this particular library is like, "That is $20." Mm. I was like, "Oh, okay.

That's fine." It's a business expense. But I think, yeah, we, we overthink the things, and the thing that we should be overthinking the most is, like, how we're gonna use it in our business strategy, and how we're going to, like, get it out to as many people- Mm-hmm ... as we possibly can over, you know, what mics, and what this, and what that.

But I think also it could be a procrastination to stop us from- Yeah ... getting started, right? But- Yeah. 

Jenny: Everyone, everyone likes to research the gear, but they don't actually like to sit down and, like, do the work. 

Mariah: Hit record. I know. Yeah. [00:47:00] I know. Amazing. I actually, when I first started my first ever podcast, I did a 30-day challenge.

Every day for th- 'cause this was, like, when there wasn't- people like you- Mm-hmm ... to help with podcasts. There wasn't, like, anything except Google, and, um, every day for 30 days I learnt what I needed, like what platform I needed- Mm ... what things I needed, and at the end of the 30 days, I had to have had my first episode live, even though it wasn't for business, it was just for fun, and I did it.

It was a good little challenge for me to make it happen. Yeah. So that's why I like having those- Sometimes, sometimes 

Jenny: it's nice to have that accountability, yeah. 

Mariah: Yeah, and that's why people like you are amazing, because you can also... I didn't have someone, like, giving me the mindset, you know, like, "Just sit down and do it.

Just, like, here's all you need. Just go." Like, that, I would've had it done in a weekend if that was the case, but I had to- Right, right ... I even had to learn what size, you know, the, the podcast graphic had to be, 'cause I just didn't even know- Oh, yeah, yeah, yeah ... any of that, right? And it wasn't like it is now.

It's so easy to start a podcast. Back then- Mm ... it was like SoundCloud or something like that that was, like, pushing it, and you had to, like, manually upload it everywhere. Amazing. Well, thank you so much, Jenny, for, [00:48:00] uh, sharing your wisdom with us. Yeah, of course. Um, how can people find you? And if those are looking for support on their podcast or they're starting a podcast, how can they learn about how you can help them?

Jenny: Yeah, so the best place to find me is my website. That's podcastingformoms.co, and if you are an avid podcast listener, I have my podcast, Podcasting for Moms, available on all of the different podcasting apps. That's my favorite place to hang out online, but I give my website, too, 'cause I l- I know sometimes people like, like, a real, like, true place to go, but- Yeah

yes, those are the two places I hang out the most on the internet, so yeah. 

Mariah: Amazing. Well, we have all those details in the show notes, but thank you so much, and, uh, enjoy the rest of your evening and weekend. 

Jenny: Yeah. Thanks for having me. 

Mariah: And I'm back. Okay. If you are a podcaster, I'm sure there was a lot of value you could get to optimize your podcast as your marketing strategy and part of your funnel.

And if you don't have a podcast, maybe it's inspired you to [00:49:00] start thinking about podcasting as a key marketing source for you. But this can also be used across, um, other channels, right? Uh, YouTube, et cetera. Uh, any long-form channel that can help you really elevate your marketing without it taking you any more time.

And as I said, this is something I've done with my podcast since 2019. I've helped other entrepreneurs do the same. So be a content queen or king, and remember that developing your strategy and story develops your business. Thank you so much for joining me today, and please don't forget to share this with all your business and entrepreneurial friends.

You can do this by adding it to your Instagram stories and tagging me @contentqueenmoriah. You could share a post about it on your social media, or you could just tell them about it. Send, share the link. Say, "Hey, this is a great podcast for you. I know you do a podcast. I know you've been thinking about it."

Uh, please share it with them so we can help more people with their marketing. And if you do leave a rate and review, it does help me get more amazing guests on, like Jenny. She reached out to me because she'd seen my podcast in the charts and thought she could add value to it. So a lot of my guests come through emails because [00:50:00] they see me in the charts, and they see my podcast as something worth sharing their expertise on.

So if you wanna see more amazing guests, please leave a rate and review if you haven't already. Five stars on Spotify or on Apple, you can leave five stars, and you can write a comment under each episode. You can also leave a comment on Spotify. So if you loved this episode in particular, please send Jenny some love, and I can share it with her.

And if you follow me on Instagram, TikTok, LinkedIn, tell me what episode you want me to hear. I'm planning out 2027. Um, so I'd be keen to know what kind of guest you want to come on and what kind of topics you want me to talk about. I'll talk to you next week. Bye.

PodcastMariah MacInnesmarketing, marketing advice, how to be authentic online, business ownerComment