341: Human-first SEO + long-term discoverability | Ashley Willis

Trying to get found on Google and AI search, without turning your website into something that reads like it was built for a robot?

So we have Ashley Willis on ep 341 of The Content Queen Podcast to talk about human-first SEO in a very AI-dominant world, and why findability isn't just about ranking, it's about building an ecosystem people can land in from anywhere.

Ashley is an SEO strategist who believes marketing is a human-first journey. After years in the beauty industry and then rising through the ranks at a mid-sized marketing agency, she traded the beauty bar for the search bar, building her own human-first approach to SEO that turns technical overwhelm into step-by-step guidance that actually feels doable.

If you've ever felt like you're "doing all the things" but still not getting discovered, we got you!

If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @ashleytheseostrategist.

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KEY EPISODE TAKEAWAYS 👇

✨ The difference between being visible and being findable, and why Ashley thinks in ecosystems rather than funnels

✨ Why AI and Google are pulling from everywhere you show up, not just your website, and what that means for your content

✨ Why consistency and a plan matter more than perfection, and why starting imperfect beats waiting for everything to be "ready"

✨ How to find the deeper, more specific questions your audience is actually asking AI, and use those as content ideas

✨ Why the smartest move isn't spreading yourself across every platform, it's repurposing what already works into a video, carousel, newsletter or blog

SHOW RESOURCES 👇

If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Other than that, enjoy - chat next week 💕

ABOUT THE GUEST

Ashley, "The SEO Strategist," believes that marketing is a human-first journey. She spent years in the beauty industry, where she learned that true transformation only happens when someone feels seen, heard, and valued. After rising through the ranks of a mid-size agency to become the most requested expert for high-level client consultations, Ashley saw a side of marketing that didn't sit right with her, watching brilliant women entrepreneurs and mid-size businesses treated like interchangeable transactions rather than the experts they are, buried in technical wording and reports that left them overwhelmed instead of empowered.

Today, Ashley has traded the beauty bar for the search bar to amplify businesses and meet them exactly where they are. Through her signature human-first approach, she provides the strategy to make sure a brand is the "obvious choice" by cross-pollinating its presence across every platform with Omni-SEO, ensuring that from social to search, everything works together, not in isolation. Ashley is the founder of SDM Online Solutions and Amplify My Biz, and is on a mission to bridge the gap between her human-first methodology and data-backed growth.

PODCAST TRANSCRIPTION

This is episode 341, and we're talking all about human first SEO and long-term discoverability with SEO expert Ashley Willis. Welcome to the Content Queen podcast. I'm your host, Mariah, entrepreneur, storyteller, digital nomad, creative of Content Bootcamp, and founder of Content Queen with over 10 years experience in marketing.

This podcast is here to help you create the ideal content marketing strategy for you and your business using storytelling and strategy. So, let's get into it. Hello, gang. How are we all? AI search, very big topic of conversation in this ChatGPT world, AI Claude Gemini situation, where I, I saw a video on TikTok recently of this woman.

I think the Gen Zs are not a real big fan of AI, but that's okay. Um, and she was talking about how she was at a movie theater, and she was sitting next to a guy, and she saw him get out ChatGPT and Google, like [00:01:00] search something that could be Googled. Um, she didn't like that, but this is interesting, right?

Now people are using ChatGPT for AI search. We now have Gemini, which is compiling, like, all the information. Um, it's really great for getting answers really quickly. Um, and then we also have platforms like Instagram, where they now have AI search into it. So for example, the thing that, that makes me laugh the most is Mitch, my partner, when I say, "Oh, I wonder what we could do in Perth," or, "I wonder how far it is to get from here to here," he'll go on Instagram and, like, search it and find things on there, and that's super interesting 'cause I am very much more still a Google person.

Um, but this is the question, right? How do we get these AI bots to find us? How do we get them to deliver us to our potential audience? Now, of course, with that lens as well, how do we also make things engaging for our audience so that it's not boring and very, like, for a robot, [00:02:00] right? So there's this story or this kind of like, yeah, this story in our head that we have around, like, how do we do this?

So that is why we call in the experts, and we have Ashleigh Willis on the show to talk about SEO, what it looks like now, AI, but how to create that human-first approach as well. So Ashleigh is the SEO strategist. She believes that marketing is a human-first journey. She spent years in the beauty industry, where she learned that true transformation only happens when someone feels seen, heard, and valued.

After rising through the ranks in a mid-sized agency to become the most requested expert for high-level client consultations, Ashleigh saw the side of marketing that didn't sit right with her, so she watched brilliant women entrepreneurs and mid-sized businesses get treated like a, a sort of a transaction rather than the experts that they are, buried in technical wording, reports that left them feeling overwhelmed instead of [00:03:00] empowered.

So today, Ashleigh traded in her work in agency to create her own business where she can use what she learnt in her own business and use what she learnt in her agency b- work that she did to create her own brand. So now she helps with omni SEO, anything from search to social. She talks about how everything works together, and it is not in isolation.

She focuses on slowing down chaos, breaking down technical tasks into manageable step-by-step guidance that actually feels doable for her clients. So whether she's auditing your website or she is creating a content plan, she does provide a non-judgmental support that's needed to help business owners 

Ashley: with their SEO.

So let's hear from Ashleigh. It's a really great episode. 

Mariah: So Ashleigh, thank you so much for coming on the podcast. Mm-hmm. We were just chatting. I'm really excited to chat with you today. But can you just tell everyone- Yes ... a little bit more about who you are and [00:04:00] what you do? 

Ashley: Yeah. So one, thank you so much for having me, um, on your podcast.

I've been listening, and just amazing things that you bring, so I'm really excited to get into our conversation. Um, a little bit about me. My name is Ashley, also known as Ashley the SEO strategist, your new SEO bestie. Um, and the main thing about me is I'm just a person who loves to be of service, right?

Um, from where I've... my humble beginnings in just career and working with people, I've always been a people person. And then as I've grown into this marketing light, realizing that that's still what we need, right? We need to, um, just have people who really get us and get our, get our brands and being able to put their best foot forward and, um, you know, root for them as much as they're rooting for themselves.

So that's me. Um, that's how I try to show up in this world, just to be the girl next door that can really help you get the things done. So that's a little bit about me, aside from me being a, a mom and a wife. Um, my life seems to be... it's always [00:05:00] going. And it's fun. 

Mariah: It's always busy. Well, we all need- Yes ... an SEO bestie because honestly, like, you know, whether it was 10 years ago, five years ago, or today, SEO is just, it's evolving so much, and it's so good- Yes

to have someone, you know, an expert that's got their finger on the pulse. Because, like, I know, you know, the word SEO, um, I feel like everyone just goes like, "Oh, I don't know. That feels too hard. Basket." So I'm keen to talk about that with you today- Yes ... 'cause I love having SEO experts on the podcast 'cause it is not...

It's something that I... You know, as a business owner, you do things and you, you learn things, but there's nothing better than having an expert. So, but I'm keen to dive- Yeah ... into your origin story. So you mentioned, you know, you've- 

Ashley: Yes ... 

Mariah: worked your way through marketing and careers. Like, how did you get to where you are now, being our SEO bestie?

Ashley: Yeah. So funny enough, um, originally my love for business started in the beauty industry. So I was in the beauty industry [00:06:00] for a very long time, um, over a decade, and I fell in love with two things. I fell in love by the way I was able to transform women and make them feel more confident in themselves, um, and I loved the way that certain brands at that time were marketing to get people to come and, and she'll be like, "I need this.

I don't want nothing else, just give me this," you know? And I'll never forget during that time, which might age me a little bit, but it's okay, during the time there was an Ulta, there was a launch of the Benefit Bar where they would do the brows and all the things. And brows are very sacred, right? And I was like, "How are they getting people to just flock to this new thing for them to have a new brow person," right?

And I lo- I'll never forget the, the campaign and, like, the ad that they had out, the poster, and it had, like, this girl with the bushy brows and this big g- gorilla-looking thing, and I was just, "Oh, I love it." Like, I love how they made me feel seen, you know, me and my big brows. So I [00:07:00] just felt the connection. I was like, "Oh, this is good marketing."

And from that brand into another brand, um, I just, I loved it. And then I started to create my own brand. So from making my own products, selling my own lashes towards, like, the professional woman, like, I, I pulled different things and I started to create my own. Uh, and I know that I had to market, right? And so most people when we start businesses, we're like, "Okay, we know we need to market it.

We need to have a website." And I did all the things, professional pictures, and then I hit publish to my website, and I was like, "Everybody's gonna like. When am I gonna get this big moment, all the sales?" And then there was crickets. And I was like, "Wait a minute, I'm missing something," right? And so I learned very, um, quickly- And of course I went to school.

So I went to school for cosmetology, and I also went to school for business. But I learned very quickly I had to dig into those books and realize, okay, let me put some of this knowledge to work. Um, and through that time, COVID, all the things, and I was able to kind of take a pause, and I was like, okay, I have to figure something out.

And so that's when [00:08:00] I landed the opportunity to work at a marketing firm, and that's kind of when everything just kind of... You know, you have that moment when everything is just like, ah, like, oh, this is it. Like, this is what most people are missing. And so nerdy enough, I fell in love with, like, the SEO and the technical part.

But the way that I looked at it was different than the way the major tech, you know, would look for it when it comes to SEO. And I took a different, um, holistic approach to it, even while working at the marketing firm. And from there I realized that there was a gap that I could fill, and then that brought me here today.

And I knew that there were some things that, yes, I learned from the marketing firm that is, like, the foundation, but I knew that there was a change happening, and I knew that we had to switch up some things, and that some things didn't make sense. If you were doing it for 10 years, then it's time for a change on some of the things, right?

And so I took the leap on that and, yeah, I haven't looked back since. So that's a little bit about the origin story. 

Mariah: I love that. I was a big Ben- Benefit Brow Bar girl. I was getting the, the, [00:09:00] the tint and the shape, you know. Yeah. Going into... In, in Australia we have them in, 'cause we don't have Ulta. Um, and Sephora- Yeah

only came in, like, oh, I don't know when, maybe 2016. But, um- Okay ... we had them in, like, our department stores. So we had, like, a Benefit- Mm-hmm ... booth in department stores. So I'd roll in, get my brows done for the weekend. Yes. But, um- Yeah ... yeah, I love that. That... And, and, and it's so interesting too, like, how, I guess, um, you know, SEOs change so much, and so is how we shape our eyebrows.

Like, you know- ... like, it used to, like, pluck every single hair you have and- Oh ... like, let it grow. Yes. And like, stick 'em up. Like, you know, it's, like, a whole thing. So it's, like, such a- 

Ashley: And then when they say, "Oh, full is in," they're like, "Wait, now I can't grow my eyebrows back." 

Mariah: Yeah. 

Ashley: It's a whole thing. 

Mariah: They're all plucked.

They're all gone. Like, my mom, she was a serial plucker. Now she's got, like, none left. She's gotta draw 'em on. 

Ashley: My mom too. 

Mariah: And the tattooing That's so funny ... I did, like, a tattooing situation- Oh ... at one stage. Yeah. Like, which is actually still hanging in there. I'm pretty surprised, 'cause a lot of my friends have got it redone- [00:10:00] That's good

or they're doing something new. There's something new now. I'm like, "I'm still hanging onto my-" Right, always. "... what little tattoo I have left in my brows." You know. 

Ashley: I love it. 

Mariah: Anyway, we, we, we go on tangents here. So, um- ... but that's just what we're about. But I love this. Yeah, of course. And I love that you, um... You know, you were like, okay, yes, the marketing industry, especially during COVID, changed so much.

Yeah. And you talk a lot about, yeah, like human first and, and you know, with, with social media and TikTok, like, the way people were searching, the way people were interacting with content, the way the funnel was. Like, I was having a conversation with a client yesterday, it was like, okay, so they saw me on LinkedIn, they went to my website, they read two blogs.

They came back to my LinkedIn, they read some more content on my LinkedIn. Then they went back to my website, and then they connected with someone that knew me and asked, that they knew, and asked how I was. And it's like, that is not a funnel. That is a yo-yo. Like, it's, it's wild out there. 

Ashley: Yes, yes. For sure.

It's insane. The user journey is crazy. Yeah. 

Mariah: Yeah. [00:11:00] Yeah, and, and, you know, that's why, like, having all these things in place, like, you know, SEO and... But then that, like, like, content with, like, a human lens and, like, nothing makes sense, but everything makes sense. It's, it's such a really interesting, like, form of marketing.

Like, posting a funny Reel of you, like, doing a joke with your coworker is now, like, considered marketing yourself, you know? Like, it's just... 

Ashley: Yes. It's- And big brands are doing it. Yeah. Like, big brands are trying to be more human, and we're trying to be more corporate, you know, more- ... polished. But it's like, no, the big brands are doing what we're doing.

Yeah, yeah, yeah. So keep doing what's good for you, you know? 

Mariah: And because we're small business owners, we have that leverage, right? Like, we have that edge. Yeah. Like, say in a brand, when I worked in corporate marketing in, in-house, it was like, okay, if we want to do something we had to get approval by about, like, six different people.

And if you're a big brand- Yeah ... wanting to, like, jump on a trend or a pop culture moment, like, it's gotta go through, like, about six people before it'll get approved, and by then the trend's gone. Yeah. Right? We have that edge that they don't have. Yeah. So I love [00:12:00] that. Right. Absolutely. That's a, that's a great point.

So you, um, you talk a lot about, like, findability and visibility, uh, in your work. Mm-hmm. I'd love for you to talk a little bit more about that before we get into the SEO. What is the difference between being visible but being... or being findable? 

Ashley: Yeah. So that's a really good question. I feel that it's, one, ever-changing, so probably what I say today and, like, two months from now, it might swap or get even more complex, right?

That's one thing that I say within this market, like, always know to just still be that hat of learning, and I love that I can confidently say that I am a teacher and also a student at the same time. And so what I would say the thing about that is, like, being visible, we could be visible, um, locally, we can be visible maybe in one, um, part of our marketing.

But really being findable is, like, how we can have that ecosystem where everything is kind of working together. And you kind of nailed that. I love what you said. I was like, "Oh, I wish I could have wrote that down," [00:13:00] is, um, being able that it might not make sense, but it makes sense, right? Mm-hmm. And so wherever people decide to pop on your, you know, crazy little funnel that you might have working, can they pop in another part of it, not in the order that you think, and it still makes sense, right?

And so that's really what I think of it. So I don't really think of funnels, I think of ecosystems, and I think that every part of our marketing, we need to make sure that we're showing up and we're being visible within those, each of those islands, but the islands are working together. And I think of that as, like, a watch, and it has gears on it, and that all the gears, they have to be placed together, right, in order for the watch to work.

And that's how I try to teach my clients. Like, yes, you might be really good with LinkedIn, but if your people are, you know, finding you through Google, then take some time to add to that. Uh, feed some more... You know, pour into that a little bit, and then take the same information and maybe utilize that on your website, on your social media, [00:14:00] right?

So that way we're not making all these things, but we can be visible, authoritative in these core things that we wanna be known for, no matter the journey. So I hope that answered your question. 

Mariah: Mm-hmm. Yeah, I love that. So many quotables- Yeah ... for Mitch, my partner, when he edits this podcast. That is- I love that.

I love, you know, you see it as ecosystems over funnels, 'cause it's so true, and that's, like, where I think people are getting really blocked and seeing, like, oh- Yeah ... okay, I post on Instagram, and someone will immediately go to my website, and then they'll sign up to my mailing list. And it's like, unfortunately- Right

not how it's happening. Doesn't mean you don't- Yeah ... talk about your mailing list, or you don't, like, share the link on your stories to your email list be- for people that- 

Ashley: Right ... 

Mariah: do wanna take that journey. But, like, people are now really seeing business owners as, like, a... and, and, you know, small businesses as part of their, kind of like, their regular scroll.

You know? So, like, they're- Yes. ... consuming content as if we're in the regular scroll. Yes. Right? So it's, like, really getting- Yeah ... that balance, and I love that you said that. And, and you talked, you know, about this, like, you just said about with, [00:15:00] um- You know, someone might be showing up on LinkedIn and, you know, people- Mm-hmm

are finding you in, in different ways. And I love that idea of like, you know, some channels are really about that, like, kind of discoverability, and then some are for, like, that nurturing. And I... And it was interesting you said about your own personal experience of like, you know, putting out your product and then just assuming people would come and flock, and you're not.

Like, honestly, it's still happening now, which surprises me. Like, I see it on- Yes ... TikTok all the time of like failed launch, and it's like, 'I've never heard of you, so, like, makes sense as to- Right ... why it may have been a failed launch.' But, um, you know- 

Ashley: Right ... 

Mariah: what, what did you think... You know, you, you noticed that, like, "Oh yeah, I saw that, that, like, there was, like, so much that I'd not done that would've helped me in my own business" when you started, you know, your own, like in the beauty space.

What are people- Mm-hmm ... doing wrong to go, to, to just think, 'Oh, well I'm showing up consistently but I'm not getting discovered'? Like, what are you finding people just aren't doing? Like, what is happening? 

Ashley: Yeah, so what I [00:16:00] feel that is happening is kinda like what you said. They are, um, focusing on one main thing, and they are not, um...

They're just pouring into that. So f- I'll speak from my personal experience. I started, and I knew that I needed to be online, right? And so I poured a lot into social media. But here's a very transparent moment where people might relate. What happened to me is that I, I knew that I had all these amazing... I put my investment into the, the website.

I put my investment into the photographs, all the things, and I knew how to show up, and I would show up. But then if I wasn't getting the reaction, the engagement, the follow, I would stop, and I'll get discouraged. And people around me were like, "You keep going." Like, "This is amazing. We love the products." And I'll get...

Again, I'll start up. I'll do the things. But I thought in my brain, "I'm showing up. Like, why are people not, you know, being receptive?" And so one of the things that I learned on the outside looking in is that, Ashley, you were showing up, but you weren't consistent. You didn't have a solid [00:17:00] plan. You were just doing what you thought was right, but you weren't really following, like, a roadmap, so to speak, right?

And now if I could go back and tell Ashley, my younger self, right, like, what, what would I have done differently? I would have, one, not hold on to my product since everything I thought was perfect. That's one of the things I did. I'm like, "Why did I do that?" I wasted so much time, right, just to wait for the website and wait for all the things.

Like, don't wait. Start imperfect. And two, have a plan so you don't burn out and you don't get discouraged. And then three, not be afraid to start on the ground level, and then you have to understand that you're planting seeds. You know what I'm saying? And so all of those things is, like, why I try to pour into the people that I help.

I'm like, "It's okay if you get discouraged or nobody's read- It's okay. You're training your muscle memory, and you're seeing what's working, what's not working. But if you have that full ecosystem, it won't feel like a total loss." 

Mariah: Mm. 

Ashley: You know? 

Mariah: Oh, music to my ears, honestly. And, like, I have... Like, this podcast has 300 and...

Like, as I'm, we're recording [00:18:00] this episode, 336 episodes, right? Amazing. Like, that is me showing up every week. Yes. Some weeks where I felt like no one was listening, some weeks where I felt like- Yeah ... "Who are you to talk about this?" Like, "You don't know any- like, what you're doing," even though- 

Ashley: Right ... 

Mariah: you know, we, we do.

Like, we... You know, how hard you can be on yourself. And, like, yeah- Yes ... there are some times that you feel like you're talking to the ether. But what I love that you said about that is having that plan so you know what's working, what's not. Right. So you're not just doing the same thing for five years and going, "Oh, well, that's not working."

Like, I, I was always editing and iterating. It wasn't just like doing the same thing and just hoping one day it will work, but you're always like one piece of content or one, you know, message away from finding the ideal person or potentially multiple ideal people. Like, everyone that's ever started, and I, I will stand on a hill and say like, I find in the creative s- industry, especially with influencers, if they go viral, like it's very rare for someone to go like mega viral without any background.

Ashley: Right. [00:19:00] 

Mariah: Right? They probably- Yeah ... worked in marketing. They probably had... Like, even one of my f- like a TikToker that I really like from Australia, I didn't realize, I was like, "Oh, she just like came out..." No, no, no, she had a blog in 2015, 2017. She does, she knows this, right? Like, we always just assume people go like viral overnight.

They know what they're doing. Like, they know- Yes ... what's going, you know? And I always think that. And even with like the really, you know, quote-unquote successful business owners or ones that have six, seven figures, they, they may say like, "How I made X amount in X amount of days," but like they've been in business a long time, and they haven't...

Like, maybe now it's trendy to share like what went wrong. Like, I feel like it is now a thing- Yeah ... that people are actually sharing. Like, I did have flops, you know? Like, it happened. Yeah. Right. I assume you just didn't know. Um, but- ... you know, like we, we all h- come from something, and I think, you know, I love what you say about having that like consis- actually being consistent without being discouraged, but then also like having that roadmap.

And one of the things that I find really interesting is, you know, you get your Google- [00:20:00] I like your Google Console report once a month- Yeah ... and it comes in, and, um, I look in my Google Analytics, and like I blogged every week for two years or three years. Wow. I've stopped doing it 'cause I was like I, I just couldn't find time to do it, but- Yeah

you know what comes up? In my most viewed pages, the old blogs, the, you know, the things- Yes ... that I did consistently for years. And that's the beauty about things like- Yes ... evergreen content, like podcasts, blogs. But it was like, it's so interesting. It's like, yeah, Mariah, like, come on, you know? Like, get back on that horse again because like...

or edit what you've got, because I've got two years of blogs- Oh ... right? Yes. Yeah, so. Yes, 

Ashley: I'm so glad you said that. 

Mariah: Yes. 

Ashley: Like, editing and going back and, like, refining, because Google loves that too, and it's like- Mm ... it already has authority, right? So yeah, working on the interconnections, all of that, is like music to my ears too.

Oh, 

Mariah: okay. Yeah, that's awesome. Amazing. Amazing. Good. Um, so you talk about, um, SEO, but like a human... and, and that's what I imagine, you know. You, [00:21:00] you left, um, agency to go, or left marketing to go into your own thing, and I imagine- Yeah ... it was really this, like, human first approach, right? And that's what you talk about, human first SEO, and- 

Ashley: Yes

Mariah: now we have this kind of non-human elephant in the room, which is AI. What, what... Let's talk about it, because I'm really keen, like, to hear your thoughts. Yes. And you shared some stuff before we hit record, which I thought, you know- Yes ... like about creativity and things. But what does- Yes ... human first SEO look like in a very AI dominant world right now?

Ashley: Yes. I love this question because for me, prior to, like, during this part when I'm like, okay, we really need to switch up, right? And one of the things that I realized is that regardless of the technologies that are here to stay, regardless of the technology that, you know, will come tomorrow that we don't even know exist- exists yet, right?

Um, when it comes to marketing, [00:22:00] I feel like sometimes we get drowned in trying to have the fast automation, have AI give us the best tool, and think like, you know, the p- the, you know, best person in this industry or 10 years of experience in this industry, but then we're forgetting of who's actually opening up the wallet to make the purchase or to, you know, book the service with us, and it's the humans.

And we're the ones with the feelings. We're the ones with the emotions. We're the ones that have to really feel what it is that you're talking about beyond the sale, right? And I feel like that's the art that is being, um, drowned by the AI noise. Now, I use AI, right? And I might not use it as much as most, but I might use it more than those who feel like they don't wanna touch it at all, right?

But I, I learned to have a certain respect to understand where it belongs, right? And, um, understanding that we really need to be human first and really understanding the cues of our conversations that we're having. Like, there's so many things, like even our conversation today, I know I'm [00:23:00] gonna walk away with something that I'll be able to share, right?

Or even when I'm having conversations on my discovery calls, right? I'm learning the deeper- Besides, and they'll fill out a questionnaire, right? But even with the questionnaire, them speaking, I can read between the lines. AI can't really read between the lines. Mm. It can help us organize and all the things, but it, it can't do it the way our brain, the way, you know, the way we're created.

And so when I think of human-first marketing, I feel like now a lot of people are starting to, you know, to pick up on that, on that wave, um, because we're getting AI fatigue when it comes to, you know, whether they use the term AI slop or, you know, just having AI do everything and just not having that human touch.

And that's what I really wanna be able to encourage people is that regardless of how much you have automated, what you're using AI for, I just encourage people to still have that level of creativity, our own brains, and then a level of human touch in the process because those are the... These are- we're selling to humans.

We're not trying to sell to other [00:24:00] AI, right? And so that's the biggest thing, and that's how I really try to stay, um, when I'm, when I'm showing up and how I want my clients to show up and when I educate as well. 

Mariah: Mm. Yeah, it's so true. And, like, it's so interesting, I, I find. Obviously with anything that comes out, there's always those- Right

that are, like, really against it, and those that are really for it, and then it's like trying to find- Right ... that middle ground and that balance between it. Right. And also too, like, I'm finding now, I, I saw an article. LinkedIn is now cracking down on AI, um, AI slop, as you say. Apparently- Yes ... and I haven't seen it yet, but apparently on LinkedIn, the three little button, the three dots where you can, like, um, report a post, you can hide a po- like, you know, someone else's post.

Oh. You can say- Yeah ... "No, LinkedIn, I don't like this. Don't share this stuff with me." They've also got, um, AI slop reporting, but I don't know if it was a joke. Like, I don't know if someone shared it as a joke. But, like- Mm ... they seemed pretty serious. But, like, I clicked it and I- Uh-huh ... couldn't see it, and I'm like, "That seems really weird- Yeah

that LinkedIn would put that in." [00:25:00] So d- I don't know. Yeah. No idea. And then you've got now Substack have a, like, a little, um... You know the tools that get used at universities for, like, um, to gener- like to gen- To scan it? Yeah, to scan it. Yeah. And you can scan your article. Mm-hmm. So it's like it's so- Yeah

interesting now how, like, these, like... And I imagine Google also doesn't really reward stuff that feels like ChatGPT. I'm sure they've come out and said that. Like, if you just, like, copy and paste straight from ChatGPT into your blogs- Yeah ... or into your website, like, we're gonna, we're gonna pick up on it.

And yeah, I love what you're saying. Yeah. 'Cause it's just definitely that balance. It's like knowing when to use it- Mm ... and when not to use it. And, um, I think we just... And what I have found is we've become so obsessed with optimizing with AI now. We're not getting any time back. I'm not seeing it. 

Ashley: And you know, yes, because...

And the reason why I'm laughing is because I'm thinking of that person who maybe was not just, like, two months, just say two months ago, right? Or let's even last [00:26:00] year. Last year they, you know, were doing their processes and all the things, and then they're being told, "Use AI to save time." And now they're using AI, but they're still spending the same exact time because they're reiterating it.

It's not sounding like them. They have to go in and edit 50 times, and they're just like, "What's happening here? Am I using it wrong?" You know? And so that's why I'm laughing, 'cause I'm like, yeah, you're right. Like, it could definitely save time. I just, I just, I feel like most of the people that are jumping into this, they might not be using it in the most effective way.

Mariah: Mm. 

Ashley: Right? Or, or being able to, um, like I said, have that human element to it because, yeah, like you said, I'm like, uh, I don't know. I mean, I save some time, but I'm still trying to figure out the best way to where to put it so it saves me the maximum time in X, right? Yeah. Um, I even talked- I even heard, um, there was an article about somebody, uh, somebody was talking about how, like, yeah, people are trying so hard to integrate AI to replace certain teams, but they're spending all the money that they would've spent maybe over, like, the course of 10 or 20 [00:27:00] years to pay for these people, and then they're paying that upfront for this AI system.

But then if it's not working, you still gotta pay the humans to then come and do it the right way because they're trying to emulate the human element. You get what I'm saying? So it's just like, wait, what? Does that make logical sense? You know, some of it just doesn't make sense. It's like, let's take a pause.

Let's really evaluate the pros and cons. Let's have a SWOT analysis for the AI, you know? That's all I'm asking for. 

Mariah: Yeah. Oh my God, it's so funny. My dad works in, like, um, in, like, a power station, so very, like, industrial. Yeah. And they hired these AI vacuums to do all the cleaning to replace the cleaners, but they, they break, so they have to get a technician in, and the technician costs more than the cleaners.

Ashley: No joke, just earlier today my husband took me out to eat, and they had a little robot. I kid you not, I even have a video of this. A little, um, expo thing, it came to our table. And I'm, like, recording. I'm like, "What's happening?" But then the [00:28:00] server still has to put it on our table, you know? And I'm like

John's like, "How does it, how does it know where to go?" And I'm like, "There's some type of technology behind it." But then we still have expos, we still have people doing it. So it's there, but like you said, if it breaks- ... these technicians, like, I think I'm in the wrong field. 

Mariah: I need 

Ashley: me one of those technicians.

Mariah: I know. Oh my God, it's so funny. Yeah. And I imagine they're like call out fee, you know, like double time- ... if it's at night. Like, oh my God. So my dad d- 'cause my dad's like, he's in his 60s, right? So he's just like- Yeah ... he's just not getting it. Like it's just- ... he's like, "It doesn't make any sense to me." I'm like, "To be fair, Dad, it doesn't make sense to, to me either."

It's just so funny. Anyway, it's just- It's just the way it is. Yeah. It's wild. But the, the, the worst thing about this is this power station, 'cause it's like not good for the environment, it's gonna close in the next, like five years. So why don't you just give the cleaners the money? Because, like, it's gonna close in five y- like it's, there's no long-term plan in this.

It's just- 

Ashley: Yeah ... 

Mariah: ugh, 

Ashley: sometimes- Yeah ... we have too much power ... that's all I have to say. Yeah, for sure. 

Mariah: I just [00:29:00] wanna hijack this episode to tell you about something that is generally helping and changing the game for business owners that I work with. So if you're sitting there at 5:00 PM scrambling, not sure what to do, what to post, you are not alone, and I have in fact been there, along with many other businesses that I've worked with, getting to my laptop, throwing something together, pushing it out there, throwing spaghetti at the wall, and seeing what sticks.

Now, this is not strategy, and it really feels like survival. That is why I created Content Boot Camp. It is my signature program that takes you through the seven steps to create a really intentional and aligned content strategy for your business, one that is actually documented, is actually for you, and actually gets results.

So there's no more guessing, no more winging it, and no more content hamster wheel. By the end of your journey in Content Boot Camp, you'll have a clear plan on what to post, where to post it, and why, plus the confidence to actually execute it. And you're not doing it alone, because I do live calls all the time, so you'll get access to me, I [00:30:00] can help you with your strategy, and a community of other business owners that are doing the same thing.

You'll also get lifetime access. So if your business evolves and grows and changes, it will grow and evolve and change with you. So if you are ready to stop winging it and start being intentional with your marketing, get a strategy behind you, head to contentqueenmariah.com, check out boot camp, Content Boot Camp.

I would love to see you there. 

Ashley: For sure. 

Mariah: Oh, gosh. For sure. Oh my God. Okay. Well, speaking of AI, so obviously now people are using ChatGPT or Claude, I think more ChatGPT than- Right ... Claude. Like Google, right? Like, I actually saw a video of- Right ... someone, someone was saying they were at the Odyssey and, and, and they, they looked at some- like, there's someone was sitting next to them and they were typing into ChatGPT if the Odyssey was real.

Um, and it's like- ... could use Google for that, but that's okay. Like, so- Yeah ... um, so now people are using AI as search tools. Like, and now we have, like even on TikTok, Instagram, they have their own, like bot that will help you find things. Like, you know, they'll give you, say for example, like, um, I saw [00:31:00] something on TikTok and it was, like topical, and then you could click the little, like ask- whatever its name is Yes And it'll give you a bit of a rundown on, like, what's happened, like a too long, didn't read, which is great for me, my ADHD 'cause I don't wanna watch the whole video.

Um, So it gives me, like, a bit of a summary. So yeah, how- Yeah ... how has the AI search now changed discoverability from what you've seen with SEO, and what are you seeing and recommending to clients to sort of make sure- Yeah ... that, yeah, that, that they're getting discovered by the people that are probably chronically using AI to find things?

Ashley: Right. Yeah, that's really a good question. And, you know, it goes back to what it is that they're doing and what they wanna be known for, right? And so sometimes that can be scary for people if they want to be like, um, well, I'm known for this, this, and this, and this, and this, and this. Well then, for the AI that's scanning for this one question that they're trying to, and that you can do, then it can be hard to choose you over somebody who's always talking about said topic, right?

Always providing the [00:32:00] information. The authority kinda goes a little bit down. And sometimes that can be hard, but the best example is when, um, I had a therapist client. And this specific therapist client, 'cause I had several, um, she was really helping people overcome perfectionism. And so her social media, prior to me even stepping in to helping her, um, her social media was all about, um, perfectionism and, you know, how to overcome it, how she's a recovering perfectionist and all the things.

And then she was like, "Okay. Well, I want you to optimize my website." And so I went in to try and optimize and I, and I told her, I said, "Hey, I think there, there needs to be a bridge. We need to build that bridge, that bridge what you're doing on social to your online, to your website." And she had blogs, right?

And I was like, "Well, let's optimize this amount that kinda can dive deeper into said topic," right? And so basically creating that strategy so that way she can then be not only cited within AI, but then overall just build that [00:33:00] authority, right, in what she wants to be known for. And she was. She was cited in the overview, on the Google overview.

And she was like, "Oh, well, how is this happening?" I'm like, "Yes, we're bridging the gap," right? Because AI and even Google, they're not just pulling from websites. They're pulling from whatever is searchable, whatever they can find. They're scraping the internet. And so I think of it as like if a, if somebody is using, um, ChatGPT as their new Google, right, or their new search engine, um, it's like the middle person.

It's doing the hard work for you. So instead of going through all these different links, it's doing going through all the things, and it's being able to then tell you like, "These are the best ones I got after all this research I just did in a split second," right? Mm-hmm. And so we have to realize that. So some of the information, like you said, my older blogs are still showing up from two years ago.

Yeah, because they had good content. It, it wasn't made with AI, right? Definitely not. Um, it was ta- it was being... Right. It was giving value, right? And that value still stands today when the person is asking questions. And so the, what I like to say is that [00:34:00] people are always gonna be searching, right, for what you do, and you as a solution.

Where they're searching and how they're searching might change, right? And so they're having deeper conversations with AI. So we need to be able to understand what those deeper conversations are, those questions that they would never ask in, in a call, the questions that they would never really type into Google or, you know, just have a regular conversation, and understand how to tap into that.

And that's how that human element can even flow for when you're trying to show up for AI. Mm-hmm. And that's the part that I love 

Mariah: Yeah, I love that. And I talked about this recently around, like niche content. Like, even if you don't wanna, like niche to the point where you feel like you can go no further, like niche- Right

content of things like, oh, uh, like I thought I was the only one that thought that, you know? And I, and that sort of goes into that, is like, yes- 

Ashley: Yes ... 

Mariah: is creating a blog on a really niche question feels odd, but that's what the people are talking with these chatbots about, right? That's what they're, they- Right

they are having this level of trust of like sharing with this [00:35:00] AI. One of the things you mentioned is like, um, Google, like Google now has like Gemini, and it has this like, um... Back in the day obviously, and they still have it I'm sure, is that like, you know those like questions, and you used to click down and it would have an answer.

People 

Ashley: also ask. Like what people also ask. 

Mariah: Yeah. Mm-hmm. How, how has like Gemini come in? Has it, has it made it easier for, um, business owners and, or is it like a little bit more of like... I, I be- I haven't really spoken about the fact that, yeah, you can now type something in and like Gemini gives you the answer, which is quite cool.

How has that, um- Yeah ... impacted SEO for a lot of business owners? 

Ashley: Yeah, and you know, I think especially when on the lens of what SEO, search engine optimization, what people think that it still is, right? They're focusing on why I'm not number one or number two. Like, that rankings just needs to be balled up at a piece of paper and, like, thrown somewhere in a way for me, is because, uh, you can't compete with AI.

AI is always gonna be ranked number one, period. Right? It's gonna be the AI. It's [00:36:00] gonna be the sponsored. It's going to be... And we're talking, like, Google search results, right? Mm-hmm. It's gonna be the AI. It's gonna be the sponsors. It's gonna be your Google Maps if it's something that they... You can go somewhere to get this thing that you're looking for.

Mm-hmm. And then it's gonna be, you know, then the listings of other things, right? So it's like you're competing with a lot. And so it's like, do you compete with that or do you focus on if somebody is searching for certain things, like, what is it, how can you show up in that best, like, giving your expertise on it, right?

And then the overview has those links. Like, they're showing you where they got it from, right? But even more so now, I, I don't even have to search. I can continue my conversation with the AI overview, and now I'm in this AI mode and I'm just, "Okay, well, what about this and what about that?" And so I don't even have to go into Gemini AI, the platform, right?

I can literally have it right then and there. And also one thing that I ment- that I thought of when you were speaking about the whole LinkedIn checking things or how TikTok you can get the summary, that's embedded everywhere. [00:37:00] So I was speaking, um, earlier about, like, the Ask Maps feature. So I can go into Maps, and I can literally say, like, "I wanna find a restaurant that, you know, I don't have to make a reservation and that's open late."

It's gonna show me the best in my area, right? I would never have that conversation with Google in the Google, you know- Yeah ... search 

Mariah: bar, 

Ashley: right? 

Mariah: Yep. 

Ashley: But it's giving me the option. Or if I'm on YouTube and I'm listening to something, it has ask... the ask, um, part in there, so you can literally get it summarized.

Or what are they talking about? Where can I get this? Like, so it's allowing us to be more interactive, I would say, if you will, in our searching and in our finding whatever we're trying to discover. Um, and I think when we start to think of it that way, then we're like, "Oh, okay." Then it allows for us to then, okay, if people are searching like this, and they might be thinking this, or these are the questions that people are asking, how do I show up, and how can I consistently do that across my ecosystem- Mm

so that way I have a higher chance of [00:38:00] being in the running for being discovered, so AI can be like, "Yep, that's the one. Let me display that. Also, that YouTube, that TikTok," and then give you my... You know, I can be a part of that result. You know what I'm saying? 

Mariah: Yeah, and it's so cool now with, like, Instagram indexing on Google, you know, all these things- Mm-hmm

that we thought, oh, that, you know, that post is gone forever, you know, I've posted it once. Mm. And this allows us to be, you know, like, to go for the people that go, "Well, I don't know what to talk about on social media." Um, look, there's people searching stuff all the time, and how... Are there tools- Yes ... that you use?

Like, I know now I see on, like, Answer The Public, for example, um, because it's- Mm-hmm ... now he's sort of, kind of like I paid for, like, I think it was, like- I'm gonna say really cheap, like 300 bucks for like lifetime access to Answer The Public, 'cause Neil Patel sometimes just does these like crazy deals- Yes

'cause I feel like he's like rolling in money anyway. So he's like, "Let's just make life easier for everybody." Great. We love those types of people. Right. Um, but he did this, yeah, kind of like, yeah, pay for [00:39:00] it for lifetime. But now because he's had Ubersuggest, he kind of like integrated- Yeah ... it into Answer The Public, and I was searching the other day, and it gave me like all the things that people are searching in AI, and I was like, "That's cool."

So I'd... Like, these are the tools that we should be using, or a- should we just be listening more to like what our clients are asking us? Is it a mixture of both? Like, what are you recommending? 

Ashley: Yeah. Yeah, that's a really good question because, you know, for me, I, I do like using tools, and sometimes I'm kind of the opposite.

Like, whatever the tool that is always being promoted, they have money backed behind their tools, right? Like Semrush and all them, like they all have money to keep promoting to be in our faces to say that they're number one. But what's the brand that's really doing the same thing maybe half the cost or that is more efficient, that maybe is/doesn't ha- is not really in people's faces but that been- people been using for a long time, you know?

So I try to be very flexible when it comes to the different tools. I have certain ones that I was using even when I was working in the marketing firm. But I do like, like the [00:40:00] ask.com, I believe is what it's called, where it similar, it pulls, right? You want... Regardless of the tool, you wanna be able to make sure that it's pulling the data from Google, from these AI, and, you know, from these things so we can really get the right information.

But something as simple as asking your AI of choice to look at a certain type of Reddit thing and seeing like what are people asking, right? Or networking, speaking to people. I'm really about that human, that human touch, right? And really getting out there and understanding what people, what their concerns that they're saying.

Because sometimes we might think, oh, we know our clients a- like the avatar. We know their pain points. We know this. We know all the things. We have this perfect person that we're trying to target to, but then when we actually meet them in person, it's so, we are so intricate, and we are so, um, you know- interesting when it comes to really understanding the deeper level.

So yeah, we might know, like for me, I might help women who feel overwhelmed with market- but is it really overwhelmed with marketing, or they have too much on their plate? Are they juggling, you know, trying to work, also get this, this [00:41:00] business off the ground? They, they don't understand the tech. They... You know, so it's a bunch of stuff.

So it's like how do we hone in? And I think it's really through a combination of things- Mm ... and then being able to create, um, a framework that you can try for a certain amount of time, and then, you know, be able to measure and then see your results to see if that's something that could work for you. So that's kinda like a long answer, but in short- No, I love it

I would say yeah, I would say to find certain things that you would like to try, get in that human element, and then make a framework and then see, and then work that for a certain amount of time and measure the results. 

Mariah: Yeah. I love that 'cause I feel like that aligns so beautifully to, you know, how you run a campaign or how, you know, like it's just testing messaging and, you know- Yeah

and I always say become wildly obsessed with the person on the other end because, like, that's the thing- Yes ... right? At the end of the day, like that's the person that you wanna work with and regardless of how much AI is searching and recommending us and all the things, like at the end of the day, like someone could see a video that you post about, oh, they're not for [00:42:00] me, and then someone could be like, "Oh my God, I love that person."

Right. So it's just like finding- 

Ashley: Right. 

Mariah: And, and there's so mu- so we have s- access to so many answers, right? And one of the things I always try to do when I start working with a client is like, "Is there anyone I could speak to, like in your space?" Right. Because like I wanna know- Right ... like what's going on in their world and all the things.

And like I think we, we forget about the conversations that we have on the daily that gives us so much gold, and we- Yes ... you know, we're busy. We just forget. Like I always like- Yes ... I always... I had a client that would make a T after every meeting and have like a 15-minute blocker, and she would reflect on the meeting and like make notes, and I'm like- 

Ashley: Oh, 

Mariah: I love that

that's so freaking cool. Like, you know, how much we can get from it. Yes. And now we have like it recorded, so you've got transcripts- Recorded ... you know? Like the beauty, right? Yeah. Like it- Yeah ... it's, it's kind of all there for us, and we're not using it enough. I know we're not 'cause I'm having these conversations- Yeah

all the time, and I'm like- Yeah ... "Okay, so w- what about like..." You know, a- and, and I feel like we've... I have a client that called me, and he was driving- [00:43:00] Yeah ... and he just like told me about his week 'cause he was like doing lots of sales calls, and like what made them interesting- Yeah ... versus what not. I was like, "Seb, this is a goldmine.

This is what I need- Right ... like all the time. Like this is what I need. This is helping." Yes. And I think we, we, we disregard that. Um- 

Ashley: Yes ... 

Mariah: all the time. One thing I wanted to touch on, um, before we wrap up, 'cause I imagine people going- Yes ... "Okay, cool. Be in these places, talk about these things." Yes. Are you recommending that, you know, and I know, like, lots of people focus just on social media, um, and I always- Okay

encourage on, like, trying to, like, you know, get out there and expand our wings. If we're- Yes ... very time poor but we want to be discovered, do we- Yes ... switch up our approach and maybe spend less time on socials to focus on maybe optimizing our website or our blogs or YouTube or whatever, or do we go, we deal with what we've got, we work out what's working, and then we amplify and expand?

Like, for people that are just like- Yeah ... "Cool, this sounds great, Ashleigh, but, like, [00:44:00] I am maxed out." 'Cause- Yeah, so- 'Cause my AI should be helping me and it's not. 

Ashley: So what I would say, and this is something that I love sharing with people, and they're like, "Wait, what? That just, like, blew my mind," right? Yeah.

Okay. So this is what I would say. If you ... And this is actually what I'm literally doing right now, too, in, like, my 12-week campaign that I'm in. Um, I would say to, if whatever platform that is w- that you are working or that you feel most comfortable with, right? Analyze that, pull out the best of what you have put out for there, the one that people were DM'ing you, the ones that people might have, you know, engaged.

And when I mean engaged, it doesn't have to be like, oh, you know, I only had five people that commented or, or d- Normally for me, a lot of those deeper conversations happen, like, through conversation, whether it's through DM's- Mm-hmm ... or in my stories. And so who really was, like, having that con- Or even in person, like, "Oh yeah, I saw the post,"- Yeah

and you're mind you're like, they didn't even engage with it. They're watching. They're [00:45:00] watching, okay? Yeah. So which ones? What are people, like, pulling from? Document that somewhere on the side, and then go deeper. So for example, if you have, like, something that you're sharing on your social media, right, on your, on your Instagram, did you create a newsletter for that same exact information?

Did you create a carousel? If you did a video, did you make it into a carousel? Did you, can you create a blog? Maybe there's more questions, and you didn't get to answer it in a one and a half minute, you know, reel, right? Can we go deeper into what you already have? And that's the thing that I love to tell people.

Like, whatever you're really good at. And so some people are like, "Well, I don't ... I hate being video, doing videos. I love to write." Perfect. Write everything. Do your brain dump. You can utilize AI to organize it, to break it up if you want, right? But just let your brain be free. Don't worry about anything, just let it go.

And then see, how can I make a video series, a carousel series, a blog, a YouTube? Like, just do it, right? And so [00:46:00] my biggest takeaway is for people is to don't overthink it. Have fun. Figure out what is the thing out of marketing, and if you hate marketing, like what, one of it do you kinda like get a little spark?

You're like, "Ooh, I kinda, I spent a little bit too much time on this, but I like it." Then figure out how we can multiply that. Mm. You know? That's my biggest thing. And once I tell people that, then it's like, "Oh, okay." And I'm like, if you haven't tapped into your FAQ, which everybody should have on their, on their, on their website, right?

It's like, what are the conversations that, what are the questions that people are asking on social media? Make that your FAQ page. Like, all of these things. The ecosystem gotta be working together, and then I feel like it'll lower the overwhelm to at least let people to try new things given the t- the short time constraints.

So I hope that that really helps people- Yeah ... because that's what I'm trying to practice myself, right, in this stage, so. 

Mariah: Yeah. Oh my gosh. Yeah. That is, like, a perfect recommendation to end on. I think that's, you know, it's so helpful. And then as you're saying, that helps the ecosystem, it helps with you getting discovered, it helps in all the places- Yeah

and the channels. And I [00:47:00] think it l- makes for like, and- For less work as well, right? And I, um, I'm a big fan of repurposing. I'm a big fan of like, not just like taking a post and putting it on from Instagram to LinkedIn. 

Ashley: Right. 

Mariah: Like, how can we use- Right ... that key theme? How can we, you know, um, revamp it and, and like even- Right

my podcast, 336 episodes. Have I talked about the same thing multiple times? Absolutely. I've just like, I have- Yeah ... obviously we gain more knowledge, and like tech changes. Yeah. So it's like things always evolve. Absolutely. And I think we get so- And people 

Ashley: don't re- see everything. No. People don't see everything, so don't be afraid.

"Oh, I've been talking about that for about a month." Yeah. No, who cares? I 

Mariah: don't care. Nobody cares. Just keep going. No. Exactly. I've talk- I've talked about being known for storytelling and strategy since 2021. Some days I wanna bash my head up against a wall because I feel like- ... I have talked about it too much, but it's just- Right

like you gotta get really... Actually, one of my clients who's a strategist, um, business strategist said, like, "Boring, boring works." Like, you know. And, and as you're saying, you gotta find the things that make it fun, make it interesting. Right. And I'm a [00:48:00] big believer in like, yes, if you're doing the marketing yourself, you have to find what works for you and what feels good.

Not because- Right ... like you went for a coffee with Mary and she said, "You should start a YouTube. You'd be really great at it," but you despise videos. Yes. Like, it's not worth it. Yes. People are gonna go like, "This chick doesn't wanna be here. Like, she's, she's just doesn't-" "... wanna do that." So they're just gonna tune out, right?

That's how 

Ashley: I feel with TikTok. I like- Yeah ... I try to do it and I'm just like, "I just don't feel like I belong." Yeah. "Or if I do, I just don't know how to fit. I don't know how to plug myself in." 

Mariah: Like I know- 

Ashley: But I know how to create strategies for those who do. I'm like, "Oh, this rocks." Mm-hmm. "Let me tell you the play."

Because I'm still studying, but it's just like, mm, I don't know. 

Mariah: Yeah. TikTok's my big market research, uh, channel. I love it. Yeah. But you know, like create... You know, I totally get what you're saying. It's like some places- Yeah ... you're just like, "Nah, not for me, but I can help you be on there." That's, that's totally fine.

Ashley: Yeah. 

Mariah: Um... 

Ashley: Yeah. 

Mariah: I love this. So I'm sure people listening are really gonna wanna connect with you, find out more about what you do. I've absolutely loved what you've- Yes ... brought today, so thank you so much for- Sure ... sharing your [00:49:00] wisdom- Yes ... 'cause I've loved it. Um, how can people find you? 

Ashley: Awesome. Yeah, so the easiest way, um, talking about platforms, the one that I just feel like it's easy for me to be on is Instagram.

Um, so that's the main one that you'll see. Uh, so @ashleytheseostrategist, that's how they can find me. I do respond in DMs. I- I'm very conversational, as you can tell. So you know, you can definitely slide into my DM, and we can definitely connect. Um, that's the main one. I'm also on LinkedIn, um, and other social platforms, but it's mostly gonna be AshleyTheSEOStrategist on those platforms as well.

Mariah: Amazing. Well, yeah, we- I'm sure we could talk for another hour, but, um, you're, you're about to go in tonight, and I'm about to start my day. So- ... thank you so much, Ashley. I've absolutely loved talking with you. Yes. So it's been amazing. 

Ashley: Yes. Thank you so much. Thank you so much for having me. This was amazing.

Mariah: All right. The thing that I loved the most personally was Ashley's take on sort of holistic, right? [00:50:00] Utilizing everything together. Love that. Love, love, love. And I'd love to know your key takeaways, so make sure you come over to Instagram or you pop it in the comments if you are listening to this on Spotify.

I would love to hear from you, but hopefully that's really helped you get a bit of a grasp for some SEO, especially how it's looking now. But of course, be a content queen or king, and remember that developing your strategy and story develops your business. Thank you so much for joining me today. Please don't forget to share this with all your business and entrepreneurial friends.

You can do this by adding it to your Insta stories and tagging me @contentqueemariah or just tell them about it. If you do rate and review on whatever platform you're listening to this on, it does help me get more guests on like Ashley. It helps us continue to develop the content. So if you haven't, please do.

And if you want me to talk about any topics, follow me on Instagram, Facebook, LinkedIn, all places, and let me know what topics you want me to talk about in the future, and I'll talk 

to you soon. Bye.

PodcastMariah MacInnesmarketing, marketing advice, how to be authentic online, business ownerComment