339: The future of content is more human, not less AI | Maria-Katarina Johannesson

Worried that everything online is starting to sound the same because of AI?

We have Maria-Katarina Johannesson, better known as Links & Maria, on ep 339 of The Content Queen Podcast to talk about why the future of content isn't less AI, it's more human, and how to actually find that balance.

Maria-Katarina specialises in link building and digital PR, helping businesses show up on both Google and AI search, always with a people-first approach.

If you've ever felt overwhelmed trying to keep up with AI, questioned whether something "sounds too AI", or wondered how to stay authentic while still optimising for search, this episode is for you.

If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @linksandmaria.

⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠⁠

KEY EPISODE TAKEAWAYS 👇

✨ Why using AI without a clear purpose leads to "commodity content", generic output that sounds the same as everyone else's

✨ How relying too heavily on AI can quietly erode your confidence in your own voice and ideas

✨ Why optimising purely for bots is a trap, and how the real goal is building a holistic brand that works for humans and AI alike

✨ Why who you are online needs to match who you are offline, and why that gap is more noticeable than people think

✨ Why claiming ownership of a couple of core topics and consistently talking about them builds recognition over time, in search engines and in people's minds

SHOW RESOURCES 👇

If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Other than that, enjoy - chat next week 💕

ABOUT THE GUEST

Maria-Katarina Johannesson, better known as Links & Maria, is based in Stockholm, Sweden. She is all about creating "real plant moments" in marketing, genuine, rooted connections that actually grow something. For her, that means showing up with authenticity, honouring who you are, and never forgetting the sales perspective. She specialises in link building and digital PR, helping businesses show up on both Google and AI search, and helps brands build the kind of authority that gets them recommended, not just ranked, always with a people-first approach.

PODCAST TRANSCRIPTION

This is episode 339, and we're talking all about the future of content that is more human and not AI with Maria Katrina Johannesson. Welcome to the Content Queen podcast. I'm your host, Mariah, entrepreneur, storyteller, digital nomad, creator of Content Bootcamp, and founder of Content Queen with over 10 years experience in marketing.

This podcast is here to help you create the perfect or most ideal content marketing strategy for you and your business by blending storytelling and strategy. So, let's get into it. Hello, gang. All right. Gonna give you a quick update of my morning, because, I don't know, I feel like it's always nice to share these things.

I locked us out of the bus. Yep. I- we, we started locking the bus at night because even though we stay in caravan parks, you just never know. And then this morning, Mitch was in the shower, I got up to go to the toilet, and I just shut the door, and it was raining, like sideways rain. Anyway, that was traumatizing.

So, if anyone's ever locked themselves out of the house, can you let me know? Because I was so traumatized . It's rained so much. [00:01:00] It's, it's that time of the month, right? I'm hormonal. Anyway, I thought I'd share that with you because, you know, we all do silly things that make us feel silly, and that was one thing that I did.

Okay, and that is, that is perfect because that's what makes us human, right? And I thought I would share that human experience with you because today we are talking about content, the future of content, and this human element because I think we- we're getting, you know, sometimes we're like not trusting things.

Is that AI? Is that someone speaking about that? Is that written by ChatGPT? Like, all the things. So if you're thinking about like where does this leave us? What does this mean for me and my business? How do I create that authenticity? This episode is perfect for you, and we have Maria Katrina, who is going to come on and chat all about her experience as she works in SEO, she works in marketing, she's seeing these, these SEO plat- like, you know, Google and AI change so much.

So, we're gonna have a conversation about it. She's all the way from Sweden. So, Maria Katrina Johannesson is better known as Links & Maria. [00:02:00] She's all about creating these real plant moments, as she calls them, in marketing, which are genuine, rooted connections that actually grow something. For her, that means showing up with authenticity, honoring who you are, and never forgetting the sales perspective.

She specializes in links building and digital PR, helping businesses show up on both Google and AI search. She also helps brands build the kind of authenticity that gets them recommended, not just ranked, always with a people-first approach. So, it's a great conversation. I'm keen for you to check it out Welcome, Maria-Katrina, to the podcast.

I'm very excited. We've just chatted about our lives before we hit record, as I always like to do. But can you tell everyone a little bit more about who you are and what you do? 

Maria-Katarina: Sure. My very Swedish name is Maria-Katarina Johannesson, and that is super c- complicated, I get it, so I go by Links and Maria.

Much easier. Um, I'm based in Stockholm, Sweden, and what I do is... The short [00:03:00] version is backlinks. The longer version is that I help brands get, uh, in front of their audience in AI search and on Google. 

Mariah: Amazing. We... That's what we need right now, because everyone's- Yeah ... sort of scrambling on social media and doing all the things, and, um, there's so many- Yeah

what I love about this sort of work and marketing is there's so many different cool ways to, um, market your business- Yeah ... other than just social media, which I love to talk about. But, um, how did you get to this role? Like, how did you get to working for yourself and doing this work online for business owners?

Maria-Katarina: It's actually quite interesting, because, uh, my dad has always been, uh... He's always been self-em- employed. He's always been an entrepreneur, and, uh, his, uh, his expertise is copywriting. A- actually very similar to what you're doing. I know you're into storytelling and really emphasizing on the role of, uh, storytelling.

Um, so [00:04:00] when I was little, uh, I started to, around five, six years old, I, I started to go to his office and help him. I mean, obviously not help him, as in the... But you know how kids are, you know. Yeah. Like, "Oh, I wanna... Can, can we do this and do that?" And he always, always showed me this really, really deep level of curiosity, respect, and be like, "Huh.

Oh, maybe we could do this." Like, actually communicating with me, answering to me, and, um, just I think that's where it actually, like, started the whole brainstorming, uh, process. See... Just being able to view the world in a different way. Uh, and later on when I grew up, I went to college, and, you know, got a degree, and the classic, uh, 9 to 5 route.

Um, but I, I, I think I always had this urge of wanting something more, wanted to find a [00:05:00] combination or find a role or a field where I could combine both the human aspect of things but also the technical side of things. And I started to investigate, and, uh- discovered, let's say, digital marketing, and, uh, uh, when I dug a little bit deeper, I fou- I found, discovered this role, this SEO, and, uh, did a lot of little bit...

I f- I just see this little animal who's, like, dugging in, in the, in the soil all of a sudden. I think you have those animals in Australia. There's, like, one animal, I can't remember. Whatever. Um- Yes, 

Mariah: we have a few that dig. We've got a wombat that creates their own 

Maria-Katarina: hole. Oh, yeah, that's probably what I'm seeing, like da, da, da, da.

Yeah, 

Mariah: yeah. 

Maria-Katarina: Very, very sorry, that was not the point. Uh, the point is that I was actually looking for this field where I could find, um, the right combination between- Mm ... the human aspect and the technical, uh, side because [00:06:00] I think we are gonna come into that a bit later. Uh, but, uh, I have a big need for human interaction to, for honoring the human aspect of things.

Uh, and for me, digital PR, backlinks, uh, being visible online, you can call it, uh, just with the evolution of SEO and where we are heading towards, it's gotta be more, it's more nuanced. So, for me, it's not really about saying, "Oh, I, I need... I only do backlinks," or, "I only do digital PR." I'm more interested in the end goal, which is how can you show up in an authentic way So people actually feel something and feel that you are the right solution for them.

Mm. Does that make sense? 

Mariah: Yeah. Yeah, yeah, no, I totally, I totally get what you're saying. And, um, yeah, I think it's definitely, it's been, it's probably, especially in SEO, I know, um, of course, on, in social media with AI, things have [00:07:00] changed so much. But I know with the likes of Google and, and how people are searching and, and finding things, um, it's evolved.

You know, back in the day, I used to do copywriting for SEO marketer and do all the blogging- Yeah ... and, and all the things. And not that that stuff doesn't exist, but obviously- Yeah ... it's just changed so much. But you, yeah- Yeah ... you talked about the, um, the human aspect, which I think is- 

Maria-Katarina: Mm ... 

Mariah: very interesting, and, uh, I found myself watching, um, I was watching Colombia play because, uh, today- Mm

'cause my partner's Colombian. Yeah, yeah. And you know now the, the, the referees, right, they, they, they do their job, but, um- Mm ... they have the, the systems now to, like, review things. So if they're unsure- Mm ... of their call, they go to- Yeah ... this, like, uh, tech, and then the tech- Ah ... decides, you know, gives them the information they need.

And I thought that's quite an interesting analogy for people that probably feel really, like, overwhelmed and daunted by the fact that AI is now very much here and here to stay, and, and tech. Mm. And [00:08:00] this lens of, like, "Oh, my God, it's going to replace this, and it's going to replace that," um, where a lot of it does just enhance the role.

And I do truly believe- Yeah ... that those that embrace it are the ones that... Like, I imagine- Mm ... back when, they'll say, like, "Oh, back in the day when they played soccer," it was like that was the rule. That was the call. Mm. When you just had to deal with that. Mm. And, and in Australia we have cricket, which is massive here.

Yeah. And they have the, the sounds now that you can hear if the bat touched the ball, and- Mm ... all these things, and I imagine it just, you know, some people would say, "Oh, back in the day it was easier." But maybe it just makes for a more fair game, right? More, more fair, more, um, and, and sport can, and can be seen in a different light.

But I would love to get your take on that element of human and AI. Mm. Being that, um, you know, more human is actually playing a bigger role in the- Mm ... transformation of AI. I was keen to hear, you know, your thoughts on this. Mm, 

Maria-Katarina: sure. So I'm all about li- like, the bigger goal, uh, again, to go back to that. What...

I- in the world where, [00:09:00] uh, where we are right now, what is actual... If you run a business, what is your, uh, what, what is your goal? Well, your goal is probably to sell more products, to s- sell more services, to get in front of the right people at the right time, to gain not only visibility, but to be selected, because those two are different things, right?

Um, and for you to do that, if we're talking now more AI in terms of content, um, I think, uh, if we just, if... I think like this. You can be the best person when it comes to- Typing in prompts in AI and, you know, tweak and all, and all that. But what happens if we all read the same tactics, we all end up putting in the same prompts in ChatGPT or Perplexity or Claude or wherever?

We are gonna- the output is gonna be what Google is referring to as commodity content. [00:10:00] 

Mariah: Mm. 

Maria-Katarina: Right. So that's gonna be very generic content. It's gonna be very... It's very g- gonna sou- sound the same, and how are we gonna, how, how are we gonna meet our end, end goal now? Where is the differentiation when it comes to, uh, standing out, you know?

How are we gonna... How, how are we gonna achieve our end goal if we all sound the same? It's gonna be impossible. Uh, do I think that we can use AI? Absolutely. Do I think we should u- should be using AI? Absolutely, yes. But I think we should, uh, be mindful of how we're actually using it. I'll give you an example.

So, uh, before, I think it was, like, two days ago, I, I was starting to write a new article on my website, and I had a draft, and I had, um... And I wanted to put it in ChatGPT just for me to get- give, uh, give it some feedback. Um, and I [00:11:00] was very specific, uh, like, "Do not, uh, do not add more, uh, words. Do not change it.

Just, like, change, uh... Just give me, like, slight, uh, feedback, and maybe change some grammar in the outline." Bear in mind, this was just an outline or d- or a draft. And it came back to me, and of course, it, it was very like, "Oh, now it's much better," being the humble version of self as it is. And, uh, and, uh, when I read it, not only was it very different from what I had written in the beginning, but that's not, that's not unusual, that it tweaks a, a little bit more than we're actually t- telling AI to tweak.

Mariah: Mm. 

Maria-Katarina: But the more interesting aspect, and an aspect that I think is often forgotten about, is what happened inside of me because [00:12:00] I started to almost wanting to accommodate AI or ChatGPT, where I wanted to be like, "Oh, was... Oh, what, wh- wh- wh-" I became the, almost insecure. You know, "Oh, was my version not good enough?

Okay. Okay. Should, maybe I should write this. Okay. Uh, my version wasn't good enough." Do you see where I'm going with this? 

Mariah: Mm. 

Maria-Katarina: Um, so, uh- Uh, sorry, I m- maybe I went off on a tangent. I'm, I'm just... This is a very stream of consciousness with the way I speak. So, um, but, uh, in terms of ideation, I use AI a lot if I want to explore different tonal voices.

I know that, uh, people are exploring, uh, Claude, uh, Cowork, uh, at the moment, and Coworker, and really, uh, discovering awesome things, and I'm, I'm doing that at the moment as well. Um- So yeah, did that answer your question? 

Mariah: Yeah. I guess, like, [00:13:00] um, yeah, definitely. It, it, it's an interesting concept to think about that sort of really generic content that comes out from- Mm

using AI, and like as you're saying, you know, you can put in really great prompts, but at the end of the day, like, it is taking from things. Like, if anyone's noticed, you know, you might give it some insight. You might even give it, like, a testimonial from a client, and you ask it to, like, create, like, a, a, uh, a caption for social media or a case study.

Mm-hmm. And then all of a sudden you start realizing, like, it's added all this stuff in that never happened. Yeah. And then you go, oh- Yeah ... where, like... So it's, it's, I think sometimes we... And I sort of resonate with what you're saying about, like, oh, you kind of overthink what came back compared to your own version.

Mm. Yeah. I feel like this, um, happens a lot with, like, we just accept what AI... Like, we think AI is, like, the, the epitome of knowing everything, and we, we have a lot-- We do seem to have trust in a way of, like, oh, yeah, it must know how to do great SEO content 'cause I've asked it to, or it [00:14:00] must know- Mm ... what's gonna engage with the pain points of my audience because it has the pain points of my audience- Mm-hmm

and it has all this knowledge. So we almost accept what it gives us over- Mm ... challenging what it gives us because we're time poor and we just go, "Yep, that'll do." Like, chuck it in. Yeah. Um, and I think there's definitely a time and a place for that, and it depends on, like, as, like, not just the prompts, but the input that you have.

You know, a lot of, um, what I use it for personally is a lot of my clients create videos, or they voice note me. Mm. And what I do is I, I use AI to kind of, uh, tidy up that voice note because- Ah ... what they've given me is what I needed, and I just need it tidied up a little bit, um- 

Maria-Katarina: Mm ... 

Mariah: from, like, going through, you know, maybe they send me a five-minute voice note or a 10-minute voice note- Yeah, yeah

that's happened and- 

Maria-Katarina: Yeah ... 

Mariah: I, I, you know, to cut that down takes a lot of time. Mm. So, like, those sorts of things rather than just accepting, you know, like, what it, what it gives you and- Yeah ... always, like... And I, I mean, I think, you know, while, while we do have these trusts for AI, like [00:15:00] they glitch all the time.

Like, you know, they say things that don't even exist or don't even happen and, and if you- Yeah ... just accept it and just copy and paste it in... And I- 

Maria-Katarina: Mm ... 

Mariah: I like to think that people don't do that, but I still think we do. Um, I think if we catch- Oh, yeah ... if we're o- on a bad day or we're busy and we just wanna get something out, we will just accept- Mm

you know, anything that it's given, which I think is, like- Mm ... you know, it's, it's normal. It's, we would do that with a team member, right? If we had a team member, you know, a VA or a- social media manager or even, you know, if we managed a team, we'd go like, "Oh, f- it's Friday, I can't be bothered. That'll do." Mm.

"Get it out." Mm. You know? 

Maria-Katarina: Yeah. 

Mariah: So, you know- Mm ... there's, there's a lot of that. But I think a lot of now what I'm seeing is, um, people going, "Oh my God, every..." Like, even, like, with Claude, 'cause Claude has design... Um, you know, co-design and, a- and does- Oh, yep ... all the designing. Yeah. Everything is starting to mash into one and look the same.

Yeah. Um- Yeah ... and so, like, even, you know, a- apparently AI was gonna take over our personality and be on videos. Mm. [00:16:00] But you just know, and they just look bad, and I, I don't, I don't think however good they're gonna get, they're just not gonna be... You know, you just cringe. The only good AI videos- Yeah. ... that I watch are either, like, just satisfying things that are not, like, for any purpose, or they've made on TikTok those, like...

I don't know if you've seen 'em. It's, like, the series of fruit, and it's, like, fruit drama, and it's like a sitcom- Yeah, yeah ... but they're, like, fruit. 

Maria-Katarina: Yeah. 

Mariah: Like, we know it's- Yeah ... it's really clear that it's AI. Yeah. Like, it... Of course it is. Mm. Like a cartoon- Yeah ... animation. Um- Yeah ... and it's almost cringy, that's why you watch it, but that's sort of the only- Exactly

only purpose. But- Yeah ... I mean, I know a lot of business owners are still, like, overwhelmed with AI. I know it's like we, we are really starting to, um, embrace it, I think, but I'm keen to hear, like, you know, obviously something like SEO and search and- Mm. ... and generative AI- Mm ... and, and how people are- Yep

finding on search. Like, when clients come to you, how eager are they about AI, or how, how are they feeling about, you know, Google and SEO and investing in SEO and- Mm ... [00:17:00] and all those sorts of things? 

Maria-Katarina: Uh, you, you mentioned the word overwhelmed, and I think that sums up a lot, uh, where we are right now. And I, I- this is not only true for a business owner, but it's also true for the average SEO, let's say.

Mariah: Mm. 

Maria-Katarina: Uh, because, uh, there is an explosion of AI. And bear in mind, this has... I think ChatGPT and most of the AI search system, LLMs, they were launched in late 2022, beginning 2023, so it's super fresh. Uh, but just like, you know, I think it was in May, Google went out and, uh, made a statement that, um, they are gonna create huge new, uh, AI, AI, um, uh, reforms, you know, with the agents coming in, so you have to optimize your website for an [00:18:00] agent being able to call your website.

So, uh, business owners are overwhelmed. They don't know exactly where to start. You know, should I prioritize s- regular SEO, or how should I view AI search? Where should I be? Should I be on Perplexity? Are they the same? There are so many questions that have, uh, uh, come up that, that were not present just four years ago.

Mariah: Mm. 

Maria-Katarina: And, and I say this a lot, um, the person who can say, "Oh, I guarantee you should do it like this," there is, there is... It's a paradox because I believe an auth- and an authority should be able to say, "I don't know, but I have a curiosity, and I have a willing to find things out." 

Mariah: Hmm. Yeah. And, and I imagine too, [00:19:00] especially in this, like, you know, you only have to scroll social media.

I remember, like, obviously, um, I used a lot of ChatGPT because you could- Mm-hmm ... create custom bots, and I moved from Claude to ChatGPT- Mm-hmm ... because I just- Mm-hmm ... you know, it wasn't worth having both, and the only thing Claude was really good for was, like, um, tone of voice over anything else. Yeah. Mm. And then all of a sudden the feed's filled with Claude, so you're like, "Oh, I'll go back over to Claude."

Mm. And then you end up in this, um, sort of spiral of kinda like, "Oh, my God, am I- Mm ... am I doing enough?" as well. Yeah. I think there's that question that comes up, like, am I learning enough? Am I knowing enough? Um, because, like, the... it's endless of what you can do with these platforms. Yeah. But one client that I thought summed it up really perfectly is like, we are investing so much time in using AI that we're actually losing sight of, like, the main thing, which is what do our clients need or customers need?

Mm. 

Maria-Katarina: Yeah. 

Mariah: What is our office suite? Like, the actual strategy of it, rather than like how can I optimize this with AI [00:20:00] and... Like, we're not even really, like, thinking about, okay, you need to get to a certain point in your business where, yes, of course, if you're in the startups, like you can totally use AI, like- Yeah

but we get so obsessed with using AI that we forget about the actual selling- 

Maria-Katarina: Yep, yep ... 

Mariah: and the marketing and the things that- Yeah ... you know, actually, that, that make a difference. Yeah. Um, I, I see this all the time with content. You know, we go, "Okay, I can optimize my content with AI, and I can mass produce."

Yeah. And then they don't get results with AI. Mm. So then they go, "Oh, well, it's not worth me investing more time in content marketing- Mm ... 'cause it clearly doesn't work for me." So then they have in their mind that it's, it's content that doesn't work, without thinking like- Mm ... you actually haven't found out what your clients and audience are looking for before you can- Yeah

optimize it with AI. Yeah. You know? Exactly. I, I find that a lot. 

Maria-Katarina: Exactly. And what their pain points are, and where they are paying attention, and, uh, how does the audience and customer journey look like? 

Mariah: Mm. 

Maria-Katarina: I think, you know, AI [00:21:00] is like being a kid in, in a, in a, uh, candy store. 

Mariah: Mm. 

Maria-Katarina: It's like just so much to look at.

Oh, where are we gonna do? And everybody... I don't know what your, uh, LinkedIn feed looks like, but my LinkedIn feeds look... I can... I don't have any data on this, but I just observe that, you know where people write what their title is? 

Mariah: Yeah. 

Maria-Katarina: The amount of people who would just put in AI, wh- almost like whatever they're doing, there is like AI and then filling the blanks.

Literally. And what AI's actually doing, let's say there's like a five-step process of creating content or doing something else, and AI can, can reduce those five steps to one, and a human- for the human it takes five steps. Yes, just because AI can do it faster doesn't necessarily mean it's right, and I think that's where we need to have an honest conversation.

Uh, [00:22:00] because if we look what I just go- to go back to my example with writing the article, yes, maybe if I would have just, like, given AI better prompts or whatever, uh, it may- the output would have been a little bit better. But still, I was supposed to save, uh, time, right? I not only did I lose time, I became more confused, I became insecure.

I was like, "This does not sound like me." Mm. "This does not sound like this slightly quirky Swedish, uh, Linksa Maria, talking about plants," uh, yada, yada. It, it doesn't. It was very like, uh, this hit home. Whenever I hear that sentence, "This really hit home," I'm just- I know I j- Or this really struck, 

Mariah: stopped me in my tracks.

Maria-Katarina: Exactly. It's just like I feel like s- my soul is dying. Yeah. Um, so 

Mariah: It's actually so sad, though, for, like, copywriters that used to, like, [00:23:00] use em dashes and, and those phrases. Like, those kind of like- Yeah ... I used to love word repetition. That was a really big part of my- Mm ... my copywriting exper- Like, word repetition- Yeah

word repetition. But now it's so common in AI, it's like, oh, I feel like I've just, like... Yeah, it's, it steals all the good parts of- Mm ... you know, and then people go, "Oh, that..." And, and, and the assumption that everything is AI, I think, is, um- Yeah ... getting a bit out of hand. Um, you know, like, "Oh, this sounds like ChatGPT," and it's like, "Well, actually, I wrote it, so thank you for that."

Mm. And it almost can become- Yeah ... a little bit of an insult, too. Um- Yeah ... I, I have had that happen, like, "Oh, this sounds like AI." Yeah. And it's like, "Well, it wasn't." Yeah. So what do you want me to do? But it's interesting, 

Maria-Katarina: it's interesting you say that, because, uh, just the other day I w- I was scrolling, uh, on Facebook, and I saw these, uh...

Because the, I live in Stockholm, and the housing market in, in Stockholm is terrible, as it is with in most big cities. And, uh, it w- people, there was someone, like, posting that they were [00:24:00] looking for an apartment to... Uh, sorry, they were, um, trying to, um, rent, uh, an apartment out, and, uh, attached some pictures.

Um, I think it was, like, five, six, or whatever. And people were instantly questioning, like, "But, uh, these does not look like real photos of your apartment. Are they AI?" So it's e- it's interesting how it has... We are- Yeah ... we have become so- Almost- Skeptical. Exactly. Like in an instant, in ways that we don't even

We wouldn't ... Again, go back five years ago, you would never have th- asked that question. 

Mariah: Mm. 

Maria-Katarina: Right? 

Mariah: Mm. 

Maria-Katarina: So I think it's a very interesting development, and we need to approach the whole, uh, landscape with, uh, kindness, curiosity, but also, uh, a bit of a caution. I, I don't, I don't think it's right to just stand up and just be the kid in [00:25:00] the candy store because w- w- I'm

Like, again, I'm not saying it's ... I'm against it by no means, but Yesterday I was talking to my uncle and I asked him, like, "How much do you use AI?" And he was like, um, 'cause he, uh, and he, then he mentioned, he said to me that he has been encouraged to use it in his, on, on a daily basis. And I see this a lot in organization and bigger companies that they really encourage people to use AI.

But when, when you challenge them, like, "But what for?" 

Mariah: Mm. 

Maria-Katarina: They're like, "Uh, just use it because it's effective." 

Mariah: Yeah. Right? They don't actually have a proper reason as 

Maria-Katarina: to- Exactly ... 

Mariah: yeah. Mm. 

Maria-Katarina: So if there's a clear purpose, if there's, if we don't lose our cre- uh, creative, critical thinking, if we still can, uh, monitor it with human, like, with a human mind and, uh, again, never, never devalue the human [00:26:00] experience, then great.

Mm. But we should, we should use it when there's a clear purpose. 

Mariah: Yeah. Yeah, no, I totally agree, and I think, um, even, you know, some of those things that we used to do... It, it's just like questioning what you do and it's like, okay, do I need to be doing this? Could I be doing something better- Mm ... with my time?

Maria-Katarina: Yeah. 

Mariah: That is more creative, because- Mm ... if you can spend less time on managing your inbox and more time on going to networking events, connecting with clients, having conversations in your Instagram DMs, like- 

Maria-Katarina: Mm ... 

Mariah: that is what we need to be doing, right? Like that- 

Maria-Katarina: Yeah ... 

Mariah: that human-to-human connection. Yeah. And I think with the whole, you know, content and marketing piece, yes, of course, there's things that we can, we can, uh, delegate to AI, 100%.

Mm. Mm. But it's almost like if marketing is that first window to people seeing you, is throwing something together on ChatGPT and calling it a day or, you know, trying to optimize and get as much content out there and- Yeah ... do all that at, [00:27:00] at a high scale that's not of that... Like, is that what you want people to see?

Mm. Mm. And it's very interesting with the real estate thing, because the way real estate imagery is, it's bulk lighting and angles. Mm. Mm. So I can imagine why people would think that's AI, because the, the- Yeah ... you know, they do, like, the, the, the wide lens makes a room look bigger. Mm. It's just tactics they've used for years.

Maria-Katarina: Mm. 

Mariah: But now it's almost like I think there's this, like, trust element that we've... It, it's, it's so crazy too, 'cause it's like there's two ends of the spectrum. There's people that it's like if you don't use AI, like, you're not leveling up and like, you know, your uncle is, is being told to use it at work.

Yeah. And then there's the other spectrum that's like, if you use AI, like, don't even come near me. So it's, it's actually- Ah ... it's, it's, it's sort of... Yeah, it's, it's crazy. And like, you know, I've- I've got clients that are doing some awesome, awesome automations, and it's cool- Mm ... and it, like, love it. 

Maria-Katarina: Yeah. 

Mariah: And I think, like, and I'm like, "Okay, great.

Does that give you more time to create videos for me? Because- Mm ... I need you on social media, I need you showing up." 

Maria-Katarina: Yeah, 

Mariah: [00:28:00] yeah. And it does, it does free up their time for them to be the face, or- Yeah ... if they wanna be the face or whatever, the, the people person. Yeah. And I am, like, 100% all for that. But then there's- Yeah

those elements like, you know, your storytelling and all those elements- Mm ... that, that make us who we are. Uh-huh. And I think it's important to just, yeah, take a step back and, and go, like, what, what is the purpose of being on these channels? What is the purpose of, you know, being in search and, a- and being, you know, creating blog articles and- Mm

doing podcasting and doing video. Mm. All these things, like, the point is that one-on-one human connection, for 

Maria-Katarina: sure. A- and it is, I, I just wanna follow up on what you said about the storytelling and the human connection, because my belief is that, my, I have a very strong belief that people do not choose the best, quote-unquote, brands.

They don't ch- uh, choose to collaborate with the best brand. They choose to, they choose the brand that feels most aligned with them. And [00:29:00] those are two different things, right? Uh, so, uh, and that's where the storytelling comes in. That comes with growing a real brand comes in. That's where differentiation comes in.

That's where having a solid messaging around your social, LinkedIn, website, Reddit, Quora, you name it. 

Mariah: Mm. Yeah, no, 

Maria-Katarina: so it's- So people can actually connect with you. Mm. So they get you, what you're all about. 

Mariah: Yeah. I just wanna hijack this episode to tell you about something that is generally helping and changing the game for business owners that I work with.

So if you're sitting there at 5:00 PM scrambling, not sure what to do, what to post, you are not alone, and I have in fact been there, along with many other businesses that I've worked with, getting to my laptop, throwing something together, pushing it out there, throwing spaghetti at the wall, and seeing what sticks.

Now, this is not strategy, and it really feels like survival. That is why I created Content Boot Camp. It is my signature program that takes you through the seven [00:30:00] steps to create a really intentional and aligned content strategy for your business, one that is actually documented, is actually for you, and actually gets results.

So there's no more guessing, no more winging it, and no more content hamster wheel. By the end of your journey in Content Boot Camp, you'll have a clear plan on what to post, where to post it, and why, plus the confidence to actually execute it. And you're not doing it alone, because I do live calls all the time, so you'll get access to me, I can help you with your strategy, and a community of other business owners that are doing the same thing.

You'll also get lifetime access. So if your business evolves and grows and changes, it will grow and evolve and change with you. So if you are ready to stop winging it and start being intentional with your marketing, get a strategy behind you. Head to contentqueenmariah.com. Check out boot camp, Content Boot Camp.

I would love to see you there. 

Maria-Katarina: So 

Mariah: before, I love... Like, I know I had a client that did a whole event on this, is the kind of buyers and bots concept of your website being as plain [00:31:00] enough English that a bot could understand it, but as connecting- Mm-hmm ... enough for the human element. 

Maria-Katarina: Mm-hmm, 

Mariah: mm-hmm. In the world of SEO- How have, like, so obviously there's people that are like, "Yes, we need to optimize everything for a bot, so let's make it, like, as bot-friendly as possible."

How are you s- like, how is this dynamic working in the, the articles that you're writing or the back links that you're trying to, you know, go out there and sort like... How is that balance between making something, like, simple enough that AI can recommend it, but also... And, and I, I don't know. I feel like for me, like, if I got recommended by a chatbot, I'm not actively customizing this podcast for a bot.

Mm. Mm. I'm actively customizing it for a human. So yeah, like, how's that balance working? I know obviously, like, back in the day we'd call our programs, like, these ridiculous names that no one knew what they meant. So I, I, I- Mm ... I truly believe it's, it's made language a little bit more efficient. Um, but I'm- Yeah

keen to hear how that sort of evolved with the sort of, uh, bots, you know, agents and creating, um, [00:32:00] websites- Mm ... and copy and content for an agent. Like, what is it looking like- Yeah ... at the moment? 

Maria-Katarina: So I, I am, uh, my niche is human first. I will always be human first. Uh, with that being said, uh, I- we have to be honest with ourselves that this is still a developing field.

Mariah: Mm. 

Maria-Katarina: Uh, especially with the whole, like, agents rolling out, you know, being able to call your website and book an appointment and- Mm ... uh, you know, working, being your personal assistant, right? Working in the back- background twenty four/seven for you. With that being said, uh, I think we, I, I think a lot about being cau- uh, caught up in the maze, in a maze, and I think that if we get

if we think too much about bots and optimize for, optimize for AI search, it's so easy to get caught up in this maze. 

Mariah: Mm. 

Maria-Katarina: I [00:33:00] think where we are moving towards is to, it's more of an ecosystem where we have to involve more, uh, many more departments, and by that, I mean customer service. I mean, uh, sales to really have a good understanding.

Uh, what questions do they get when they're out, uh, talking to real human breathing, actual breathing humans? What do they get? When people call, uh, in, complain, what do they ch- what do they actually talk about? Because that's when we can create a holistic model, and I think that's ... and a hol- holistic model that's gonna be appealing to both humans and bots.

And of course, yes, there, there are tactics, uh, that we can apply, but I'm really not the person who talks i- in the, in the language of tactics. Mm. Uh, because it's just not who I am. It's not my natural language, and [00:34:00] again, I want to say, say, uh, stay true to myself, and I think that's something all brands need to do because if I all of a sud- all of a sudden, Linxa Maria, would would, would start to talk in very technical jargon and query fans this and domain rating this, and it would dilute my message.

I would send, I would send confusing message across the web to the training, uh, data, um, and confuse Both humans and AIs. Does that make sense? Hmm. 

Mariah: Yeah, no, I get what you're saying. It's like, you know, not con- sort of conforming to, to what these bots are looking for, because at the end of the day, the bots are informed by the human.

So it's like, it's like the algorithm. Exactly. It's like the algorithm. Yeah. We always think, "Oh, I wanna hack the algorithm," but the algorithm is made up of what people are consuming. Yeah. So like if you make content that people like or people engage with- Yeah ... or people find is of [00:35:00] value, the algorithm will push it to them.

That's just how it works, and I think we get caught up. We, we think of the bot first, not the person first. Mm. Mm. 

Maria-Katarina: Uh, and, and I think

I think you have to really be honest that w- because as, as humans, we are lazy. We want to find the quick wins. Like, how do I show up in, uh, ChatGPT in one day? Like, that's how we are. We want to... Even me, when I'm growing a plant, I'm like, I'm impatient. I am like, I'm running to the kitchen. I'm like, "Why is it not growing?"

Like, I'm, I'm very impatient, so I get it. I'm the same. But We really need to, I think we really need to start inwards and go backward- outwards. So really take care. If our cust-, uh, if our customers are giving us really horrible feedback, uh, the customers, uh, the sales representatives get bad feedback, we need to [00:36:00] take c- care of that first and really get the, get good, uh, sort of vibe in general on the internet before we start to, uh, really go all in on, uh, our website and create new, uh, uh, thought leadership articles and go to podcasts because if there's too much garbage going on, like you, it doesn't matter if you build the best backlinks or if you do fantastic, uh, PR.

You, you, you gotta have the foundations right, and, and that's the same if we sh- if we talk a little bit more about the, um, uh, technical aspects of things. You have to have the site structure in place. You have to have the internal linking in place. Um, there has to be a logical site structure. So to, to say that just one, one element, what- whatever that is, is gonna save us all, that's not how it's gonna, how it's, [00:37:00] how it's gonna work.

It's, it's never been the case, but because there are more moving parts than ever and how we just see how... And I, I see, I, yesterday actually, I was looking at the job market in Sweden, and I've noticed this, that just a couple of years ago, people would post job opportunities, and if we look in the SEO field, it would be like SEO manager, SEO head of search, uh, blah, blah, blah.

But now I've noticed a shift, and the shift is more towards like you are a marketing manager. You are... It's like more holistic. We're moving towards a more, a more, uh, multifaceted ecosystem kind of model. 

Mariah: Hmm. Yeah. Which, I mean, I, I, I mean, we see it, right? Like, if you just do... And, and, I mean, we specialize in our things, right?

But- 

Maria-Katarina: Mm ... 

Mariah: there is, I have these conversations all the time. I could [00:38:00] create all this social media content, but if the website's not optimized, you know, like as you're saying, if the product's also not good that's a worry. Mm. Um, but I think- Mm ... a lot of the times it's more like the website's not converting, but you can send more traffic to it, but if you haven't fixed what's happening on your website, like we're just gonna- Yeah

send, keep sending, like keep... And it's like with paid advertising. If you don't have your funnel working before you set up paid ads, you're just highlighting- What's, like you're just emphasizing what's broken basically. Mm. 

Maria-Katarina: Yeah. 

Mariah: Um, you know, a- and this is, uh, like I, I had a conversation with a client that's doing paid advertising, and, you know, the, the, um, advertising agency is sending all these thoughts, and they could have had a conversation, but one of 'em I didn't see was like the fact that there was X amount of people, like a lot of people go to that page.

What is the conversion rate? Mm. Like, uh, what, what does that look like? And yes, obviously at, there, there was some edits getting made to the page, but like that's sort of the data will tell us a lot about what is broken. So [00:39:00] when we are working in our marketing, it's sort of like, you know, rather than trying to, uh, fix one thing, it's like looking at the- Mm

the overall picture, right? Mm-hmm. Just assuming like, oh, well, I, and I see this all the time, likes, we're not getting many likes, and it's like you don't need likes. No. You need people seeing what you're doing. 

Maria-Katarina: Exactly. 

Mariah: You need, and you need like people going to your website, and you need people to buy from you, um, as a business owner.

Mm. Yeah. Obviously, it depends on the goal. Um, so yeah, I think that's, that's super interesting because we, we, we often don't look at it from that... Like, I get a lot of clients as well, mainly the mentoring, like they look at one post and they're like, "Oh, look, the- Mm ... the watch time has gone up." I'm like, "That's great."

Mm. "But let's look at it at the end of the month, and let's look at- Yeah ... and then we can dive into specific posts and see what works." But like getting so caught up in like one post at a time, I mean, it drives you- Yeah ... a little bit insane. 

Maria-Katarina: Absolutely. And, uh, yeah, I agree. 

Mariah: Amazing. So, um, obviously we, [00:40:00] we, we sort of talked about this, like trust and, and reputation that comes with, um, building AI and, and, and, uh, sorry, building online with the use of AI.

Maria-Katarina: Mm. 

Mariah: What do you think it's gonna look like for the future, like our reputation with trust, relationships? What do you see is going to happen with the sort of growth of AI and us like continuing to use it? What do we need to make sure that we're putting out there to ensure that we're still gaining that trust while also- Mm

optimizing and systemizing our backend and our processes and everything? 

Maria-Katarina: Mm. Oh, so much going on in that question. I love it. Um, I think what we really need to focus on is finding the right balance between who we are, who we want to become, but also what our audience are all about and what they want to become.

Mariah: Mm. Yeah, I like that. A- and, 

Maria-Katarina: and tell [00:41:00] me 

Mariah: more about this. 

Maria-Katarina: And the gap, the bridge. 

Mariah: Yeah. 

Maria-Katarina: No, but, uh, it, it's just... 'Cause everything is, we're always evolving, and AI, it has, is forcing us to evolve And, uh, we really need to have a good understanding of who we are, but with the, with the tornado that AI is, we also need to always think about what are we gonna become, what...

who are... what are... what is not... what is the future gonna look like in six months, one year, two years? Um, and, and also I know that I am doing backlinks, and I talk about brand mentions and citations and the technical aspects again, but we cannot forget the offline ac- activities and really nurture those. And one thing I don't see that many people talking about is that we have to, uh, es- and this is especially true if you [00:42:00] actually meet a lot of people face to face as offline, that who you are online, uh, needs to be very similar who you are in real life.

Mm. Because you can... otherwise, it's, it's not gonna... it's just gonna feels like a performance, right? So, and I think that is, is over- uh, quite often actually overlooked. Mm. Uh, because let's face it, like even now, uh, what, well, I guess this is somewhat you, you can get a pretty good, uh, feeling of who y- Mariah and Marie are and, uh, uh, when people are doing podcasts.

But still, to s- to actually meet someone face to face, to shake their hands, to sit down, just like by noticing like, oh, she has this kind of pen, what does that say about her? And how does she hold the pen? Like, those little things- 

Mariah: Mm ... 

Maria-Katarina: uh, says a lot about a person, the manner of a person, how they... the posture, uh, the tone of voice in the details.

Um, and I'm [00:43:00] all about building the, uh, trying to minimize, uh, the gaps- Mm ... both when it comes to the lack of understanding online but also offline. But it all comes back to living and breathing your brand and growing your ba- uh, brand and evolving, evolve your brand in an authentic way. 

Mariah: Mm. Yeah, actually, it's so interesting you say that 'cause, um, I was catching up with, um, a client, and we did some footage for them, and they had...

they did a workshop. And one of the attendees does a lot of online social media content, and actually they got feedback that who they are online is very different to who they are in person. And that- Wow ... that i- yeah, that can be really hard because, you know, it is can be easier. I think this happens in the influencer world, right?

Like, they put on this persona. Um, and sometimes it's for the entertainment, so that's fine, that's their objective- Mm ... whatever. 

Maria-Katarina: Yeah. 

Mariah: But when you are like, you know, providing a service or selling [00:44:00] something- Mm ... um, and it's your, also your legacy as well in that- Mm quite important. Obviously, there's, I think most people struggle more to be authentic online than they do on, in person.

I don't often see it the other way around. I mean, this was a- Yeah ... exception. Um- Yeah, yeah ... and I think it can be hard to, like, let your guard down on social media, and I, I think, um, it isn't always about, like, airing out everything and, and but also having that sense of your personality in, in what you deliver because...

And, and in your brand, as you're saying, because I think, yeah, a lot of the times, um, we can shelter things and, and, and not share things. I, I see this all the time with clients that don't think certain things are relevant because- Mm ... who would care? Um- Yeah ... this isn't important. And to be fair, sometimes people don't care.

Um- Yeah ... but if you presented it in a way that is about them, then yeah, sure, they're gonna, they're gonna care, they're gonna be interested. Mm. Um, but yeah, it's, it... And that sort of things, I guess, you know, from that human element, [00:45:00] if we come back to, like, that sort of more human, less AI or, you know, more human in, in what you're showing, they're things that, like, can't really be replicated.

Like, I mean- Yeah ... your tone of voice or how you write, yeah sure, maybe AI can learn that, and if it can help you, like, smash out a couple captions for your social posts- ... if that means you're showing up on video, great. 

Maria-Katarina: Mm. 

Mariah: Like, um- Yeah ... I think and also in the delivery in which we, we put things out there, like in a, like you said with your blog article, like maybe it's the structure or the way that you- Mm

um, you know, structure your blog that AI didn't... You know, I love, like... No, I don't love, I hate it, but I love that it's so consistently happening, is, like, you know, everything, nothing is in paragraphs with AI, so you gotta keep saying like, you know, "Put it in a paragraph," or, you know, whatever. Mm. Yeah. Um, but those are the things that, you know, I've got clients that write in really big paragraphs, and yeah, sometimes it's like, oh, for readability, maybe we should break these up.

Which yeah, sure. Mm. But like, that's their writing style, and I think, like- Yeah ... they're the sort of like little things that [00:46:00] maybe we wanna bring back into our content. But there can be things that we're just like, sure, if, if, if I can show up on video more frequently and write a two-sentence caption with AI, like, you know, by all means.

Mm. But yeah, it is interesting 'cause I think it, it can be very challenging to know if you're, what you're presenting in both worlds is similar. But I think, like- 

Maria-Katarina: Mm 

Mariah: It, it is a lot easier when you do sort of just be yourself and, and find those ways to show up like you. 

Maria-Katarina: Yeah. And this goes back to the question of optimizing your website for a human and, and, uh, you s- you said bots and agents.

Uh, uh, because you cannot... Y- I really believe, like, we are gonna talk just more and more about growing a brand, and to grow a holistic brand, you need to be yourself, whatever that is. And you have to meet your audience people where they are at, what they are ready for. Mm. And talk... Because what you wanna talk about, uh, is not [00:47:00] necessarily what your audience is ready to talk about, so you have to find the balance there, a match there.

Mariah: Yeah. That's a really good point, 'cause I find that happens. It, it's like what people think they need versus what they actually need, and you gotta kinda- Yeah ... try and meet them in the middle. And I think, too, like, with, um, especially with Google, like with Gemini, I find it's quite good at understanding the gist of things.

Mm. Like, you know, maybe you use some slang, or maybe you, you know, you have a bit of a quirkiness about you. 

Maria-Katarina: Mm. 

Mariah: But, like, it was so interesting. I was searching a particular award that my client had won, and I wanted to know who the other finalists were. It was literally just before. 

Maria-Katarina: Okay. 

Mariah: And she ended up sending me a picture I didn't realize she had.

But I was, like, searching the award, searching the nominees, and because we did a LinkedIn post about it, Gemini had picked the post- Mm ... as them being one of the finalists, which I thought was quite cool, right? Mm-hmm. Yeah. Um, and, you know, obviously we wrote the key [00:48:00] word, like the award, and finalist, and startup.

Mm-hmm. But, like, there was other things in that post about emotion, and about the feeling of it, and, and, uh, you know, the process and the story of it. And like- Mm ... you know, it was able to cut that- To the cause. So like, you know, what we were saying before about, like, the buyers and the bots situation- Mm-hmm

which is what my, one of my client, uh, old client had d- done a lot of content on, it's quite interesting. I do think bots are quite good at understanding sort of like what, what we mean, you know? They're sort of getting the too long, didn't read version, um- Mm ... of it and are able to sum that up. So I think it's interesting, because I mean, one of...

Someone messaged me and said they found this podcast through AI, so and I didn't intend- Mm. Yeah ... like, I didn't, you know, put all my eggs in the- Yeah ... let's get found on ChatGPT basket. Mm. And I've had that happen. Yeah. I think it's just, as you're sort of alluding to, like, just show up, be you. Mm. Talk about what people...

Like, I love what you said about, um, you know, obviously a lot of people listening probably are the sales team and are the customer [00:49:00] service and- Mm ... but how often do we have meetings and then sit there or use our, you know, these now, these beautiful things that we pay for, like Otter.ai and Read AI and whatever AI is there, there's about a- Mm

million. Um, you know, they, they give us all these meeting notes for what reason? Mm. For them just to sit there. Like, how often- Yeah ... is there... Like, I've got clients that use words of their clients on their website as ways of describing how they're feeling, and I've, uh, you know, I've seen it happen, like, "Oh my God, I felt like you were talking to me."

It's like, yeah, 'cause you told me that, and I used that word- Mm ... and I put it on my website. 

Maria-Katarina: Yeah. 

Mariah: Um, you know, like, that sort of social listening that we now have the ability to do with all these tools that we've plugged in. Um, but you know, I love that you said that, because I think, like, there's so much beauty in different elements, like your sales calls, your talking with clients, your meetings with clients, your talking from, at networking events.

Like, there's so much that people are actually telling you, and I don't think people are listening enough to it, because the answer, like we say, "Oh, I don't know what to [00:50:00] post," or, "I don't know what my audience wants to know about." It's like, they're literally telling you. If you're talking to them, they're telling you.

Maria-Katarina: Yeah. Yeah. N- yes, you're correct. Absolutely. And I just wanted to, uh, mention something when you said about your podcast showing up in Chat G- uh, ChatGPT, without feeling like you have done any, uh, like, actual work, so to speak. Uh, but you have, and, uh, what you have done is that you have really claimed, uh, topic ownership.

Mm. So the ChatGPT, uh, has really, like, has been able to understand what you're all about. 

Mariah: Yeah. 

Maria-Katarina: So that's what it is, and that's what we are moving towards, that you, if you wanna create a brand that shows up, uh, and that someone really feels like i- in a, an ideal world, that, uh, there's a connection there, you need to identify your core topics and claim, quote unquote, "ownership" of that.

Mm. Really define them, and then go out and just spread the message in [00:51:00] an authentic way. 

Mariah: Ooh, I love that, 'cause that was something I did in 2021. I had a catch-up with a guy that told me about, like, you don't have to be the best at one thing, but you can bring two things together and, like, own them. So I picked strategy and storytelling as the two things that I, I want to be known for, and I just went to town, and I've been going to town on that ever since.

Sometimes it feels like no one's bloody listening, and I'm talking into the void, and some weeks are like, oh my God, people get it. 

Maria-Katarina: Mm. 

Mariah: So, you know, like, I think... And, and often, as you said before, we're, we are very impatient, so we don't... We, we then move, like, you know, we, we sort of take on that, like, um, learn fast and change faster sort of concept of the startup world of, like, shift and pivot and do this and do that.

But, like, a lot of these startups are coming from a place of they wanna get investment as quick as possible- Mm ... grow fast, and sell faster. And, like, if you're building a brand that's, like, something that y- you're planning on being in part of for a long time- Mm ... that's, that's just the energy that it [00:52:00] brings.

You've gotta be consistently showing up. And there's a product that I've had for a long time, and, like, sometimes I never talk about it, and sometimes I really do talk about it, and it's like that consistency of, like, showing up for it. And I think we lose that a lot in this very, um, fast-paced world of just like- Mm

move on. If it's not working, move on, rather than, like, oh, no, I actually really love this and I believe in it, and I just have to keep talking about it. Mm. Because the, as you're saying, these, these bots and, and even Google and all the things, they don't learn overnight. It's like, you know, you've gotta teach them what, who you are.

And if you're swapping and changing every five seconds, it's gonna be confused, right? It's not gonna know what you're doing. 

Maria-Katarina: And I think in the end of the day, people like and want to do business with people they like. 

Mariah: Yeah. 

Maria-Katarina: And that they can attach to. 

Mariah: Yeah, 100%. Amazing. Well, this is such an interesting conversation.

Thank you so much, Maria, for sharing all of your expertise and what you're seeing. It's, it's really cool to hear from someone that's, like, sort of in that [00:53:00] SEO world and, like, you know, um, and in it every day to sort of, like, get that confirmation that, you know, there is no silver bullet. There's no magic pill that just all of a sudden changes and transforms your business, regardless of what's coming up on the TikTok algorithms.

Um, but how can people find you and learn more about what you do? 

Maria-Katarina: Sure. Uh, thank you so much for having me. I loved it. Um, uh, you can just type in linksanmaria, one word, and you can find me on LinkedIn, TikTok, Instagram, YouTube. And if you wanna email me, it's maria@linksanmaria.com. 

Mariah: Amazing. We'll have all your details in the show notes.

But thank you so much. I've loved chatting with you. 

Maria-Katarina: Thank you so much for having me. 

Mariah: Okay, so how does that change your perspective around content? Like, how... what's that got you thinking about how we can show up, how we can still be human at the same time, right? We know these AI bots are powerful in Google search.

We know we're all using them. It's just about finding that balance. And if you've [00:54:00] found yourself leaning towards one way or the other, maybe this episode just gave you that fresh perspective that you needed. Um, or maybe it was just interesting to listen to. You know, not every episode do you have to get, like, an aha moment.

It could just be about rethinking how you're using things, or just to go, "Hmm, that's interesting. That's an interesting way of looking at things." But just be a content queen or king and remember that developing your strategy and story develops your business. Thank you so much for joining me today, and please don't forget to share this with all your business and entrepreneurial friends.

You can do this by adding it to your Insta stories and tagging me @contentqueenmoriah, or just simply tell them about it. If you do rate and review on whatever platforms you're listening to this on, it helps me get more pictures, more guests, more content, all the things. And if you have an episode you want me to talk about in the future, a guest you want me to have on, please send me a message @contentqueenmoriah on Instagram.

You can email me, information@contentqueenmoriah.com. Talk to me on LinkedIn, follow me on all the platforms, and I would love to hear from you. But I will see you next week. Bye.

PodcastMariah MacInnesmarketing, marketing advice, how to be authentic online, business ownerComment