345: The tools for sounding more human, not the same | Helen von Dadelszen

Ever notice how the second a camera turns on, you turn into a slightly robotic, over-performed version of yourself?

You're not broken, you're just human, and this week's guest has spent her career helping people work on exactly that.

I'm joined by Helen von Dadelszen, communication and vocal coach, speaker and author of Courageous Action, to talk about something that's been all over my feed lately: AI slop, sounding the same online, and what it actually takes to bring the human back into your content. We get into stage fright, why polish isn't the goal, and the practical tools Helen uses to help brilliant people communicate like themselves.

If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @present_potential.

⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠⁠

KEY EPISODE TAKEAWAYS 👇

✨ AI isn't something to fear, but outsourcing your voice or your face to it comes at a cost, people can tell when something doesn't quite match up once they meet the real you

✨ Confidence isn't something you wait for, it's built through courageous action, doing the thing while nervous, then collecting evidence that you can

✨ Your audience doesn't want polished, they want human. Filler words, stumbles and imperfections build trust, not distrust

✨ Before you communicate anything, get clear on who you're speaking to and what you want them to think, feel or do by the end

✨ Breath, body and mindset are all trainable. Small, practical tools (box breathing, an open stance, watching yourself on mute) can regulate your nervous system before you hit record

SHOW RESOURCES 👇

If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Other than that, enjoy - chat next week 💕

ABOUT THE GUEST

Helen von Dadelszen is a communication and voice coach, speaker and author of Courageous Action. Based in Switzerland, she helps professionals turn complex ideas into clear, human communication and use their voice with greater confidence, particularly when the pressure is on. Her work combines practical communication strategies, vocal techniques and the belief that confidence is built through action, not before it.

PODCAST TRANSCRIPTION

Mariah: [00:00:00] This is episode 345, and we're talking all about the tools that help you sound more human, not same, same, with Helen von Dadelszen. Welcome to the Content Queen podcast. I'm your host, Mariah, entrepreneur, storyteller, digital nomad, creator of Content Bootcamp, and founder of Content Queen, with over 10 years experience in marketing.

This podcast is here to help you create your ideal content marketing strategy by blending storytelling and strategy. So, let's get into it. Hello, gang. Okay, we're doing the holding of the camera while I film, so selfie style. So, enjoy that shakiness if you're watching this. If you're listening to this, you have no idea what I'm talking about.

Amazing. Okay. So, AI slop, massive conversation on social media. You know, LinkedIn have come out and there's, like, a button you can tag that's, like, AI slop. Which, you know, okay, cool. But I think the thing, the real issue that we're talking about here is sounding the same and not [00:01:00] allowing your voice to be heard.

You know, we've been silenced for so many years in various topics, and now we have these platforms and forums to be able to speak, and we're deciding to outsource that to AI. And I'm not just talking about, like, getting AI to write you a caption or a blog. I'm talking about now there's, like, people showing up in AI videos, AI voice.

I mean, voiceover's always been a thing, but, like, let's bring it back. Let's take it back to the humanness. And I know we've heard this so many times, but I've had so many people in my inbox pitching me to be on these podcasts, and that is a topic of conversation, how to not sound the same, how to be more human.

And I think in these social media platforms or this content platform, it is about being human. So I wanted Helen to come on. She is an expert in the voice, and I thought it would be a great opportunity for her to share what's currently happening out there and for you to be inspired to empower yourself to speak up online, to share your thoughts.

You know, we don't have to be airing our dirty laundry out. We don't have to be upsetting people. But [00:02:00] we can be sharing what we're seeing, what we know. We can become thought leaders. Even though we are business owners, we can become thought leaders in our space. I've seen it online, product-based businesses speaking out about tariffs, um, a- and going really high up in this and really just fighting for small business.

I've seen so many things, and we can do this. We have the voice, and if we shut it down or silence it, then no one's gonna listen anymore. People are tuning out to content because of AI. So let's introduce Helen. Helen von Dadelszen is a communication and voice coach, speaker, and author of Courageous Action.

She's based in Switzerland, and she helps professionals turn complex ideas into clear human communication and use their voice for... with greater confidence, particularly when the pressure is on. Her work combines practical communication strategies, vocal techniques, and the belief that confidence is built through action, not before it.

We love that. Let's chat [00:03:00] with Helen. Yeah. Well, Helen, welcome to the podcast. Thank you so much, uh, for joining. Please tell everyone a little bit more about who you are and what you do. 

Helen von Dadelszen: Thanks so much, Mariah. My name is Helen von Dadelszen, and I'm a communication and vocal coach. I'm based near Geneva in Switzerland, and my mission is to help really smart people get their fabulous messages out into the world with more confidence and clarity.

Mariah: Oh, we, we need more of you in our lives, I think, because- ... you know, we all have awesome things to say. It's just, like, how we deliver that, how we put it out there into the world, 'cause it doesn't always catch on the way we think it does in our own brains. So love this. And okay, so I'm keen to know how you got into this, how you got into this- Mm-hmm

in, 'cause I mean, for people that, um, are listening, your accent is from New Zealand. So I'm just keen to hear your origin story, how you got into business, how you got to where you are now. 

Helen von Dadelszen: Sure. So it [00:04:00] really began when I was a kid, and I was always involved in theater. So we were one of these theater families.

I learnt singing, I played the flute, um, was always... spent all my time essentially on the stage or preparing for the stage. And then, you know, real life took over and I, I studied psychology and English and got into human resources. And then at the ripe age of 23, I think, I did my typical overseas experience, the OE that many of us Aussies and Kiwis do, and wanted to see the world a little bit.

So I based myself in Scotland where my mum was actually born, and I got a bit frustrated quite quickly with people saying, "We don't wanna hire you for a longer-term position," because, uh, they thought I'd go back to New Zealand. And so my mum suggested, "Why don't you go and teach English in Italy? I have a contact."

And I was like, "Oh, okay. What do I know about teaching English? But [00:05:00] in theory I speak English." And so I went to Milan and really enjoyed that. Found it very challenging, in a different language, in a different culture, all alone, very young, quite shy really when I think about it, and teaching something that I didn't really learn myself, right?

Most of us don't learn English very well. Um, and that is where I met my now ex-husband, and he was moving to Switzerland for work, so I eventually followed him here. And it was another shock in terms of culture and language. So near Geneva in this region we speak French, but in Switzerland there are actually four official languages.

The great thing is that it's very international here, so there were jobs for me and I made my way into more charity NGOs, uh, non-governmental organizations as we call them, in the health world. And I had this amazing opportunity [00:06:00] to travel the world with an HIV, uh, conference. And that is another moment, other than ch- the challenge of being in a different culture, finding my way of communicating to people who don't have the reference, same reference points as me, as well as in these other languages.

But there was a moment when I was sitting in the audience of a conference, uh, room, and seeing these people who had worked really hard to get to the conference, and they would turn to their boring PowerPoint and just go blah, blah, blah, blah. And it was like a, a visceral reaction inside me. I was like, "How can we, how can these people who have such amazing, you know, groundbreaking ideas not be able to communicate in a way that's going to engage and actually transform the audience?"

And because of my theater background, I was very audience-centric from quite young. But fast-forward another [00:07:00] maybe 10 years, and I was made redundant from a job, and I thought, "Well, maybe this is something I could help people with," the communication piece. And I didn't really know what format that would take.

I had a fabulous business coach who helped steer me, figure out my avatars and my pricing and offers, et cetera. And I stepped gently into that, not sure I could actually do it, and kept a job on the side for, like, five years. Mm-hmm. Which allowed me to build up my network, build up my frameworks, build up my content, as well as, you know, everything else that comes with doing a business that you aren't necessarily great at, even having a website and having a presence, et cetera.

And then three years ago, I went full time into what I'm doing now. And along the way, I've sort of shifted [00:08:00] focus and I've found really my niche, and I say that it's twofold. The first is helping people manage stage fright- So be able to confidently speak, because a lot of us stop ourselves before we can even get the opportunity to express our ideas because of everything that's happening in our body and in our minds, screaming, "Danger, don't do it."

So that's one of my areas of expertise, and I've written a book about that. And the other area is voice. Because I learnt singing as a child, as a, as a kid, and did some exams, et cetera, and have a good voice, I've always loved speak, um, singing. I found a way to help people break free from being monotone or speaking too quickly or speaking with a funny intonation or even when they speak back into their throat like this.

And so I trained um, under a coach to specialize in the voice as well, which I find such a fascinating field that [00:09:00] most people don't even think about but has a huge impact on the way the audience receives the message beyond the words. 

Mariah: Mm. 

Helen von Dadelszen: So that's basically my, my little story to get to where I am today.

Mariah: So cool. And isn't it interesting, and I always love this with people's business stories, is all the things that you've done, you know, from a kid all the way to now, have given you the- Mm-hmm ... experience. And, and that's what I always try and encourage anyone that I speak to or work with is like, all those things make up stories and make up things that we can share that build credibility and build experience and build expertise.

'Cause we forget that maybe- Mm-hmm ... you know, the netball coaching we did at- 

Helen von Dadelszen: Mm-hmm ... 

Mariah: 18, which I did, or the team leader position you had at Kmart, um, can help you in all the things that you're doing, and they make for good content, good stories. But then, yeah, they, they bring... Y- you sort of get to pull all those things in.

So I love hearing that 'cause it, it's like, probably feels like you've lived about five different lives. 

Helen von Dadelszen: When, when I [00:10:00] look back at it, yes, and it's not as if any of these experiences were intentional in terms of getting to me where I am. Mm-hmm. But when I look back on it now, I can pull all the pieces together and it does make a lot of sense.

And maybe it could have resulted in something different, but I feel like this is really my calling. And, you know, if you love what you do, you're good at it, and um, you can get paid for it, that's ideal, isn't it? 

Mariah: Mm-hmm. Yeah, absolutely. Yeah. I, I love that. I love hearing. That's why I always put it in. I love hearing people's stories 'cause I often, like, you know, feel like I look back on things and it feels like you're in these different cycles of life, and they all feel like- Mm-hmm

they're an individual, individual life. And I like what you say about how, you know, you look at them all, and at the moment you're not reaching for that, but in the end that's what happens, and you go, "Oh, okay, it all led me to here. It must be something like- Mm-hmm ... my, my soul purpose," or however people look at it, of like what they're meant to be doing.

So you said you, you wrote a book. Um, you've got a book called Courageous Action. Um- Yes ... and it's about building confidence through [00:11:00] action rather than just like waiting for confidence to sort of show up, which I think is very interesting, especially in- The world of, like, social media, we think we've gotta, you know, perfect how we show up on video or perfect how we be on podcasts or, you know, putting ourselves out there as business owners is vulnerable when we just wanna do what we love.

We wanna... Whether it's you, um, coach, whether you're a service-based provider, but we know that marketing and putting ourselves out there and networking and all those things help create that solid foundation of business. How did you land on that idea of this kind of courageous action and how we can, you know, build confidence through actually doing the thing rather than just, like, expecting it to show up, uh, from reading a book or listening to a podcast?

Helen von Dadelszen: So it really comes from, uh, personal experience. I realize that I can very easily shy away from opportunities, uh, listen to my body that's screaming, "Danger. Danger. Don't do it." [00:12:00] And so I have coached myself over, and I continue to coach myself actually to today, to keep going, and even though I feel nervous and worried about things, that I still do it, and I'm collecting evidence along the way, and trusting myself a lot.

And the reason it's called Action is because, as you say, we can't just read the book, watch the video, and then learn how to be confident. It's really something that's within us, and we need to do the action to prove to ourselves that we can. We can reflect on that, which is really important, and then see what d- what do we want to work on next.

And I like to think of it as expanding your comfort zone. So the comfort zone for me is like a circular ring around us, and the things that I'm okay doing are [00:13:00] within that. And then the things over the, over the hill beyond that, um, sort of ring are the things that make me nervous and I don't feel comfortable doing now.

And my idea is that if we can take courageous action to do the things even though we're feeling nervous, we slowly but surely expand our, our comfort zone to encompass more and more things. So it's not like jumping out of the comfort zone, it's gradually growing it so we can encompass more and more things.

Mariah: Mm. I love that. I love that visual. And it's so true, 'cause I think about the first time I ever went live on Instagram, I mean, you mean, you, you grew up on stage, theater, all the things. So, you know, for something that your comfort zone for, you know, speaking in front of rooms, whilst again, we're always gonna be nervous, your comfort zone was obviously a little bit more stretched.

But for some of us that... You know, I remember when I used to talk into a mic, I'd hate hearing my, my voice back, [00:14:00] like that would make me feel really anxious. Mm-hmm. And now it's like something you don't even think about, or when, you know, your first ever podcast interview versus the one now, or how you show up for them.

And it's so- Mm ... interesting 'cause I see this a lot with business owners being that I ask them to film videos and I ask them... You know, most of the time it's video. Sometimes it's even- Mm-hmm ... asking them to send me voice notes on, you know, experiences. Mm-hmm. Like, "Oh, you know, when you go to that networking event, or when you're out and about, can you just flick me a voice note?"

and share with me, um, what happened. And some of them, like, that- that's just so wild. Like, why would I do that? And others it's just, it's, you know, it's a thing, it's fine. But the, the, I find the video thing so interesting because I often, it is that muscle that you've got to build up, and if you do it once and it felt awful and you did a really bad video and you feel like it was...

You know, you do 100 takes or whatever, then you're not gonna, you don't have that trust to keep doing it again and again. And, and it's so interesting 'cause I've, my partner e- edits a lot of videos, uh, for clients and things. [00:15:00] Mm-hmm. And he loves seeing the progression of clients that get more, more and more comfortable.

Mm-hmm. He hates being on video though. Um, and he has said to me so many times, it's so crazy how as soon as that camera turns on, I almost- Mm-hmm ... turn into a different person. Like, you become- It's- ... this, like, robotic, like, fake, like, over-performed or under-performed and it's so interesting 'cause it is just literally putting a phone...

And like, I went to film a video for our TikTok, and I go like this and I, and for anyone listening, I'm putting my phone up to do a selfie, and my partner's like, "What have I got to do? Hang on. Wait. Like, just wait. I need to I need to, like-" Yeah ... "get into a different position." I'm like, "Oh my God, it's literally just, just do what you were doing.

Don't, don't worry about changing it." So, you know, I'm keen to talk to you about this today because I, I know, and especially if you have a break from social media, you stop doing- you, you get out of that habit, and then you go to film video. Like, and then I find clients put it off, and then they put it off, and they put it off.

I'm like, "I need videos." And then they might film, like, 20 videos and they go, "Oh, what was [00:16:00] that all about?" And then they don't do it for a while, and then they, they go through this, this interesting cycle. So, um, where does this self-doubt come from of, of something as what feels simple, of just hitting record on our phone and just talking to a camera?

Helen von Dadelszen: Well, it comes down to who we are as humans. Mm. This is very unhuman of us to jump on a call, to put up the, uh, photo, um, uh, sorry, the camera, and then watch ourselves. If you think about our ancestors, they didn't get as much feed. They didn't know how they sounded, how they looked, their funny ticks, their...

They didn't get any- Mm ... of that feedback. So it's like we're under this microscope that wasn't even created for us. So I think that's one of the things. The other thing is we are used to seeing very polished material, right? On all of the social feeds, on the [00:17:00] TV and things, the professional actors. People have worked, you know, very hard to create this.

For some reason, we think it should be natural, and you're natural at it, you're great, or you're not, and therefore you shouldn't do it. Or you have to do it, but it's cringe. So I think there are tho- those two pieces. Mm. This is not a natural thing for us to be doing, but as you said, it's so important because when we're speaking, that is the human connection.

That is how you're going to get people to trust you. Whether you resonate, they resonate with what you're saying, the way you describe things. And in fact, because we try to compare ourselves to something that's not really fair, these professional actors or people who do it for a living, we are setting ourselves up already up for failure.

Because most of our audience also doesn't want a super polished, uh, person to work with. Certainly people I work with, if I'm perfect all the time, don't [00:18:00] stumble over my words, don't have any filler words, don't get, go too quickly sometimes, they're gonna feel that that's- too perfect and, "Oh, no, I can't work with her.

She's too perfect." So this is something that I work on myself as well. It's okay to make mistakes. It's the human that we're looking for, in fact. 

Mariah: Mm. 

Helen von Dadelszen: And that real, that authentic, not putting on a show, not performing piece. 

Mariah: Mm. Yeah, it's so interesting. It's that relatability as well that you put out there that people, you know, if every- everything is too perfect, it's almost like...

And, and Australians naturally, I don't know if it's the same in New Zealand, we're always skeptical of something, like that seems too good to be true. We're, we're not, we're not- Yeah ... super gullible with things. Like, we're just kinda like, "That- ... it's, that's, that's not a thing." So if something is really perfect, well, what's the catch?

Like, what- Mm-hmm ... what's wrong here? Um, and- Mm-hmm ... there's so much power in vulnerability, too, and, and sharing stories of times where maybe you went on stage and you stumbled, or you forgot your [00:19:00] lines, or you dropped a whatever, like, dropped a prop or, you know, things like that. Mm-hmm. Um, all tho- tho- those stories of how we got to where we are, I think, you know, as I said, like, my first Instagram Live, my housemate was like, "Just do it.

Like, what are you doing? You gotta announce your business to the world," 'cause apparently everybody cares. And, um- ... I'm shaking and like, and, and it's so interesting. You can hear it in my voice. I sound like a little girl, like, "Hi, everyone." Um, you know, like and it's just this- ... it's, but it was part of the process, right?

And I could go back and dig up my old, you know, The Content Queen didn't always create amazing content. Like, I posted quotes and pictures of random flowers 'cause I was like, "I don't know what to post. I'll just chuck something up and hope for the best," 'cause I've been there. Um, I always relate it back to the fact, and maybe you call in this too, it's like, well, I had a, I had a marketing experience.

You don't, so I've got no excuse, you know? And the same with you. You know, I grew up on stage. Like, I, I shouldn't get nervous, but I do. You know, all these things that- 

Helen von Dadelszen: Yeah ... 

Mariah: creates that vulnerability that we go, "Oh, [00:20:00] okay, I'm, I'm not the only one," and I think that this person is ahead of me, but not so far ahead that it's not attainable.

Like, we can't see ourselves in it. So I love that, and it isn't natural except for the newer generation because we were at a caravan park recently and there was these 12-year-old, not even 12, like probably eight-year-old girls, like just, like day in their life, you know, filming themselves. Like, that's natural for them.

Yeah. But, you know, as growing up with, um, you know, even I- like, I'm a- younger millennial in terms of, like, I'm at the other end of the '90s, like a nine- or in the middle, like '94. Yeah. But even, like, I didn't grow up, I had a camcord- like a camera that we'd film, like, music videos, but we weren't, like, filming our personal experiences and giving people wisdom.

We were, like, making movies about stupid stuff and dancing to, you know, making choreographed dances. Like, so when you don't grow up- But you 

Helen von Dadelszen: were doing it for fun. 

Mariah: Yeah, yeah. Well, for a- 

Helen von Dadelszen: But you were doing it for fun as well. Yeah. And so, you know, when you're an adult, suddenly the pressure feels like it's more, and if you're doing it for your business, you're [00:21:00] putting yourself out there.

Mariah: Yeah. 

Helen von Dadelszen: I wish we could take that innocence and that fun, curious nature that we had as kids and brought it into adulthood, because- 

Mariah: Mm ... 

Helen von Dadelszen: what I find is that most adults, most professionals don't feel like they're allowed to be like that anymore, and, and we've- Mm ... stripped that away. So yeah, you might have had the experience of doing it, but you were acting a part there.

You were just having fun with your friends. It didn't really go anywhere. 

Mariah: Yeah, and 

Helen von Dadelszen: it's- Whereas now it can be people judging you. You know, we're more worried also about people judging us. 

Mariah: Yeah, absolutely, and, and comparing ourselves with others. Like, you know, you did say, like, you know, professional actors, but even just content go- creators or business owners that go, "You know, I posted this video, and now I've got hundreds of leads and I've made $10,000 in the last two minutes," and it's like- So then you think this video is, like, the be-all and end-all, and this video is either gonna make or break my business, and it's just one element of you just showing up, and you just do it again and again.

And it's like, what's the ROI on this? And it's like you're just sharing [00:22:00] what you're doing. You're learning, you're evolving, and you'll get better at it. And I think we, as you say, we put this pressure on, on just one video or showing up, but I think it's a, it's an evolution. Like, even I would go back, even a year ago I thought I was pretty good on video, and I may go back and watch a video and go like, "Oh, feel like I'm better at it now," or, "What did I do that for?"

Because it's just natural for us to go back and look at things and go- Yeah ... "Oh yeah, like I coulda done that better," or I think we're the hardest critics on ourselves, and you probably see that a lot- 

Helen von Dadelszen: Absolutely ... 

Mariah: in the speaking and voice. Yeah. Like, how hard we are on, "I hate my voice. I hate how I sound."

Yeah. I mean, I think everyone has said, not everyone, I won't say everyone, but lots of people have probably said to you, like, "I hate the sound of my voice." We've all been there. Absolutely. I've definitely thought it. Mm. 

Helen von Dadelszen: Yeah, no, absolutely. That's one of the most common things, and the thing is, we can change our voice.

It is a habit that we've created over time. So one thing is that we don't hear ourselves every day as we actually sound, so then there's that miscon- uh, disconnect like you were mentioning, [00:23:00] holding the microphone and hearing your voice and being distracted by that right in the minute. But also, um, that you can, you can change your voice.

You can make it better, and- It's, it's something that you can work on. All of your communication habits are something you can work on, and that's why my book was all about action, because communication is a performing art. You have to do it. You can't just sit back a- and hope that by learning all the theory you're going to be able to do it.

You need to try, you need to find your own way, and continue to build it as you go. 

Mariah: Yeah, absolutely. And I think, like, you know, different communication styles come in, in different ways, right? Like even, um, noticing myself how I, you know, communicate, and obviously you want that consistency, but how you may communicate in a certain, you know, uh, in a podcast versus in social media posts, like how you kind of are able to change that style I think is really important.

Mm-hmm. And I feel like, um, yeah, as you're saying, [00:24:00] communication is definitely something that we probably just assume we could all, we all just, like, do naturally, like it comes naturally 'cause we do communicate with people on the daily, but we don't often invest in working on it I find. Mm-hmm. Unless you're in a relationship and you've got work to do, um, it's often- Mm-hmm

that we just... And, and, and we'd so easily maybe blame someone else or, you know, even like communication I mentioned to you on, I've had times where, you know, we've had different times of podcasting, and someone showed up at 3:00 AM, but in my calendar, and then it's like there's been that mismatch of communication, whether it's the systems or us.

But like even the written form or anything like that, often we just go, "Oh, well, they're wrong and I'm right," because we just naturally think, "Oh, we're the opposite," and we just blame ourselves for everything and think we're always in the wrong. 

Helen von Dadelszen: Yeah, yeah, yeah. It, it, and it's, it's normal for us to communicate.

It's a very important way of connecting with the world. 

Mariah: Mm. 

Helen von Dadelszen: But it's often something that we have not worked on at all. Like, this, this... Most of [00:25:00] my clients are technical, um, brilliant people, academics or entrepreneurs, et cetera, and they're very good at what they do, but communicating that is a whole other ball game.

And then it all comes back to, a lot of it comes back to what they're telling themselves. As you said, "Oh, no, I'm not good at that. Oh, no, I'm not a good public speaker. Oh, no, I get too scared doing that. Oh, no, I don't like being on video." And so they shut themselves down, even though we know that if they'd put in some work on it, and yes, it does take work, unfortunately, but so does anything when you're getting better.

If they put some work in, they can actually improve how they communicate, start to enjoy it, hopefully, and then that can mean so many other things for their career and their personal life. 

Mariah: Hm. Oh, yeah. It's an investment in the holistic approach. I just wanna hijack this episode to tell you about something that is generally helping and changing the game for business owners that I work with.

So if you're sitting [00:26:00] there at 5:00 PM scrambling, not sure what to do, what to post, you are not alone, and I have, in fact, been there, along with many other businesses that I've worked with, getting to my laptop, throwing something together, pushing it out there, throwing spaghetti at the wall, and seeing what sticks.

Now, this is not strategy, and it really feels like survival. That is why I created Content Boot Camp. It is my signature program that takes you through the seven steps to create a really intentional and aligned content strategy for your business, one that is actually documented, is actually for you, and actually gets results.

So there's no more guessing, no more winging it, and no more content hamster wheel. By the end of your journey in Content Boot Camp, you'll have a clear plan on what to post, where to post it, and why, plus the confidence to actually execute it. And you're not doing it alone, because I do live calls all the time, so you'll get access to me.

I can help you with your strategy, and a community of other business owners that are doing the same thing. You'll also get lifetime access, so if your business evolves and [00:27:00] grows and changes, it will grow and evolve and change with you. So if you are ready to stop winging it 

Helen von Dadelszen: and start being intentional with your marketing, get a strategy behind you.

Head to contentqueenmariah.com. Check out boot camp, Content Boot Camp. I would love to see you there. 

Mariah: And you talked about- Mm-hmm ... um, just before about, you know, w- we're, we're really good at what we do, but explaining that or communicating that with the world often isn't our strong point. Mm-hmm. And I often think there is a little bit of, like, you're so in it- that you forget- Mm-hmm

like what you know versus what everyone else knows. And I know I got a taste of my own medicine when I became, went from a sole trader in Australia to like, you know, work- just working for myself, pulling out cash whenever I wanted, to, um, becoming a company where you've gotta have the structures and you hire yourself.

And I was like- Mm ... to my accountant, like, "Now I know how my clients feel when I talk about marketing because I just don't wanna do this." Like I was like, "It's easy." Yep. "Just do this, this and this," and they're all looking at me like, "Yep, if you say so." Um- Yeah ... so we, we, we just assume that what [00:28:00] we do is easy to understand, easy to know, uh, easy for people to, you know, take on board because it comes naturally to us.

So when you're working with clients who are really struggling to translate what they do, what sort of advice do you give to people that, how do we simplify it, strip it back and make it easy for people to understand, whether we are filming videos, on sales calls, presenting on stage, because that's what gets people's attention?

And I imagine when you were sitting at those, um, conferences years ago when you worked, you know, traveling the world and attending all these conferences, that that was the thing, right? We- they go, "Oh, well I know all this, so I'll just deliver it in the way in which I know it, not in the way which is engaging for people to actually understand," which happens a lot.

Helen von Dadelszen: Yeah. Yeah. So it starts with the audience. Who are you speaking to? And you'll know this, um, in, in any content work, if you're not clear on who you're addressing, then- You're not doing the job, in fact. So we always start by looking at [00:29:00] the audience. Who are they? What do they know? What do they need? What do they expect?

Um, what reality are they living in? So that we can see where they're starting from. So that's already really helpful, and it doesn't take a lot of thought. Sometimes you can drill deeper. You can ask your audience some of these details, right, to know, to know who's listening to you or who you want to listen to you.

Um, or if you're going to a conference, you can ask these details of the organizers and get a really nice picture of who is that audience, whether it's, um, very diverse or it's, it's, it's very much the same sort of profile. Once you have that clear idea, then I get people to say, "What do you want that audience in that moment, with the time that you have, what do you want them to think, feel, or do at the end of your interaction?"

So whether it's a half-hour keynote address, it's a 30-second [00:30:00] Instagram post, whatever it is, at the end of that time with, with that audience, what do you want them to think, feel, or do? So think could be, "Oh, I want her to think that she's just like me. I want her to feel like she's, um, uh, really warm and understanding and knowledgeable."

You know, whatever that is. And after think and feel, we can figure out what the do is. "Oh, I'm gonna book a call and see if she's someone who can help me do what I need to do," or, "I'm gonna buy her book," or, "Hire her," or whatever it is that you want that ultimate. Or maybe it's book the next step, right? Mm-hmm.

Often in these interactions, 30-second Instagram is probably not going to convert into a client just like that. "Oh, I'm going to follow her." 

Mariah: Mm. "

Helen von Dadelszen: I'm going to subscribe. I'm going to..." You know. So it might be a- an intermediary step. So I think that I think of as the audience's journey that you actually have quite a lot of control on, and it helps you get out of your own head and the way that you see the world- [00:31:00] And get into the audience's mind and help them take the steps to the ultimate goal, the, the CTA, the call to action.

Mariah: Mm. Oh, I love that. That's so cool. And I think it's like we do, we get so caught up in what we want to share, that we don't- Mm-hmm ... often check back in with what people need to know or, yes, of course, we wanna know how they, how we want them to feel, think, and do, but like them, not us. We often selfishly go, "Well, like that's pretty cool, so everyone else will find that cool."

But like maybe not. 

Helen von Dadelszen: Yeah, no. 

Mariah: Um- 

Helen von Dadelszen: We need to, we need to connect the dots often for them in a more obvious way. 

Mariah: Yeah. Absolutely. And, you know, like, um, there's often a lot of times where there's that sort of, and I talk about this a little bit, and you probably have the same, it's like what they w- what they want to know versus what they need to know.

Like, often it's like, for example- Mm-hmm ... in my industry, like people think they need to [00:32:00] know how many hashtags they need on Instagram. Yes. But what they actually need is the strategy to know the audience, to, you know, all the things. Yeah. So it's just trying to like also, like bring people to- help them realize where they need to go.

And I think that can be really challenging for a lot of people that are trying to communicate what they do, because they're like, "Yeah, but no, you don't need this." Like, that- Yeah ... just forget about that. That means nothing. The head of Instagram- Yeah ... said it many a time, so but that's what we default to. So it's like- Yeah

always trying to like bring that conversation back, but in a way that's not, the, "Oh, I don't, yeah, whatever. I don't, I don't need that." 

Helen von Dadelszen: Not preachy or- 

Mariah: Yeah ... yeah. Yeah. Yeah. Absolutely. It's, it's quite interesting. But I think that, that sort of like complexity in what we do and trying to get to your audience's level is so important, because we just often, unfortunately, we are just like, "I, they need to go here, and I'm just gonna try and get them there," and we [00:33:00] selfishly don't think about how it's going to be interesting for them.

That beginner's- Yeah ... mindset is really hard when you've been doing what you've been doing for 10, 20, 15 y- however long you've been doing it for, right? So. 

Helen von Dadelszen: So true. 

Mariah: It's so interesting. Um, and y- we talked, so one of the things that we were talking about as well, um, when we were sort of convening about the episode and all the things is now, you know, voice, um, is a really authentic way for people to connect with us, um, whether it's through a podcast, a video.

But now we have- Mm ... competition which is not human. Mm-hmm. Um, and it's- Mm ... the elephant in the room that we always have to address, which is the AI. You know, people, um- Mm ... using AI to create videos of themselves or voiceover, and, um, I've had people reach out to me and, you know, share the platforms they've made that, you know, can- Mm

speak for you and all the things. Like, how, how has this been like damaging, I guess, into the, the, the connection and the [00:34:00] authenticity that we are trying to create with building these businesses or trying to convey our message? 

Helen von Dadelszen: So I think AI is not something to be scared of, but it's something to be aware of, and it's not gonna go away, and it's going to continue to evolve at an exponential rate.

I don't think we've seen yet so much the impact of what AI can do for content, for replicating voice, for, um, also doing whole videos for you. I've seen people, you know, creating avatars, and it's getting better and better. 

Mariah: Yeah. 

Helen von Dadelszen: And so be it. But I think the concern that I have is that if you are producing videos or even vocal pieces with an AI- And then someone meets you, that's gonna be hard to match up [00:35:00] Um, uh, and I don't really see the benefit of working with an AI to replace you in these situations.

Um, I understand that people who, you know, are so afraid of actually doing it themselves or, you know, want to, want to put a mask on themselves, but at the end of the day, it comes back to what we were talking about before. People wanna connect with someone that they find authentic and can trust. So I'm not saying don't use AI.

Everyone should be using AI because it can help leverage what we're doing, what we're... fill the gaps for the stuff that we're not good at. But honestly, h- communication is so human. It is the human way of connecting, and I think I would p- I would dissuade anyone to go down that route. Now, you can use AI to help you, right?

Mm-hmm. You could... There are AIs there where that they can analyze your way of speaking, s- tell you how quickly you're [00:36:00] speaking, um, if you have any filler words, how you could change your hand movements, or your voice. Everything like that, great. Use that. It's a, it's a cheaper way of getting communications coach, and it can definitely help you, 'cause at least you're practicing getting feedback, then you can work on it.

But to replace completely, I, I think humans are not that stupid. We will see through that. It may be not in the moment as it gets better, but eventually when you get to meet the person, you will have a little, little bell- Mm ... rang- ring in your head saying, "Mm, there's something that doesn't quite match up here."

Mariah: Yeah. It's like catfishing. 

Helen von Dadelszen: Yeah. 

Mariah: It is. It's... Yeah. And I think, too, um, you know, what you say with the comfort zone, right? If you are outsourcing your videos to an AI agent, that's gonna be you- Mm-hmm ... you're not expanding, so you're not really benef- benefiting from it. [00:37:00] And now these social media platforms, like I just saw a profile where everything's flagged as AI content, 'cause they're using, you know, your Claude graphics, that I'm- 

Helen von Dadelszen: Mm

Mariah: so sick of those Claude posters, I tell you. They 

Helen von Dadelszen: are- Mm-hmm. 

Mariah: They're driving me nuts. 100%. They're, they're just content overload. Um, you know, like these platforms are now gonna know and flag it because they think it's the ethical thing to do. Which I think if you're gonna use it, you have to disclose that it's not you.

I, I think that's the point of it, right? Um, and I think there's a level of distrust that comes when you do, and I... At the moment we definitely know. Like I know when that's an AI picture and it's not the actual branding shoot that you did. Um- 

Helen von Dadelszen: Yeah ... 

Mariah: but it's like, you know, if you, if you wanna grow, I think the whole point of, you know, growing and evolving in like business and entrepreneurship is the biggest personal development journey you'll ever take, right?

Like it puts you in- 

Helen von Dadelszen: True ... 

Mariah: positions you've never thought of being in. You've been uncomfortable. You've had to talk about- pricing and, and, you know, negotiate [00:38:00] pricing, and invoicing, and when people don't pay invoicing, or all the things, right? Showing up on social media. Mm-hmm. Like, what is all this? Like, it's wild.

Mm-hmm. And then you're not going to expand that by showing up in the way that is authentically you. It's not meaning that you have to post- Mm-hmm ... five videos a week of you talking to camera. Not at all. But yeah, if you're gonna get AI to do it and you're not going to do it, um, I think, y- yes, and, and there's this argument of time-saving, right?

But the more you film videos, the easier it is to literally just pick up your phone, and the more you do it- Mm-hmm ... the less you care about if you've got makeup on, the less you care about how you look. You just pull out your phone, and you just start talking. I literally did a video the other day, 'cause I thought it was funny, of me, like...

and I'm gonna demonstrate on the, the... if you're watching. But I had my phone on the table, and I just lent over just like, like I'm just a, a peering head, like a thumb. It's different, right? No one's, uh- Yeah ... like, people are used to seeing, like, the polished thing. No, I'm just- Yeah ... just gonna hover over my phone and talk to it.

Like, [00:39:00] that's what brings that authenticity in, right? And that, that is me. Yeah. That is just how I am, and I, I would easily do that. And I think the more you do the video, the more comfortable you get, the easier it is. It actually takes less time than prompting AI. Yes. 'Cause I- Yeah ... I feel like AI takes so much time for me.

Like, it takes me longer. Then I'm just, "Forget it, I'll do it myself." Just do it myself. 

Helen von Dadelszen: Yeah, and you know, we don't... As you said, we don't all need to be posting videos of ourselves speaking to camera five times a week, right? If this is difficult, if you're new to this, take it easy. Give yourself a challenge that's once a month.

There you go. And I would say, you know, even have a script if you need to have a script, if it makes you feel good. Make sure you've regulated your nervous system with some breaths, with a power pose before you go on camera. All of these things that I cover in my book that help you get in the best state- That you can so that you do show up how you want to, and that your scr- [00:40:00] your nervous system is not screaming, um, that it's a dangerous situation.

So there are things you can do to prepare. You don't... Not everyone is able to jump on, um, but as you said, the more you do it, the easier it becomes. Mm. So if it is in align with your brand, and if you are an important voice to your brand, which most entrepreneurs are, then it is something you need to be doing.

Mm. But there are ways. You don't have to suddenly be amazing at it. Just start small. Uh, get some help. You know? Like, get on a, a Zoom call with a friend or a coach and record a little introduction video for your newsletter, for example, or something, you know, so you feel like you are speaking to someone else, someone else can be cheerleading you on.

You don't have to do this alone, and you need to find your own way to make it not comfortable, but to make it a courageous action. So it's gonna feel a little bit scary, you're being brave, but you're still getting it done. 

Mariah: Mm. I love that. And I like that you mentioned, you know, there are, like, things, like actions or [00:41:00] techniques that you can do to make you feel more comfort- more courageous to, to do the thing- Mm-hmm

that we have to do, whether it's before a, a meeting, like a, an important Zoom call- Mm-hmm ... as well 'cause we all... Like, I mean, I, I've had quite a few this week. Um, it always happens in one week where you've got, like, the new client calls and you go, "Okay, new person. They don't fully know me yet, you know? Gotta prepare."

Mm. Um, with confident communication and being courageous and, and, and showing up, um, whether it is, it is it's in the social media world or however it is, what part of it is that mindset piece versus the actual, like, techniques? You know, as you said, you said power posing and, um, connecting with breath. Like, what sort of techniques and things can we do, um, to help, I guess, with that mindset piece of showing up?

Um, is everyone got their own different, or is there certain ones that you teach people to help them become more confident when they have to do things like this? 

Helen von Dadelszen: So for me, it's a little bit like a puzzle of pieces that we put together, and that's kind of how I have laid out my book. So breathing [00:42:00] is the quickest, easiest way to regulate your nervous system, and you need to find the technique that works for you.

There's box breathing, physiological sigh, uh, four, seven, eight. I mean, there's plenty. Find one that works for you and practice it when you're not nervous so that you can use it when you are, and see how it affects you, right? Again, it's trial and error. Um, there is the body. So research has shown that if we put ourselves in a small, closed, um, stance, then we will feel small and closed, which is not what we want when we want to show confidence.

So just putting yourself in a more open, um, strong position can help you feel more- 

Mariah: Mm ... 

Helen von Dadelszen: confident. Then there are things, for example, the mindset. Starting to listen to what you're telling yourself. You know, some people ex- just excuse themself im- immediately, "I'm not good at this." Well, maybe you could say, "I'm, I've chosen to start [00:43:00] working on this before I feel ready."

Or, "I'm not a good speaker yet. I am a work in progress." I, you know, whatever it is. So finding what you are telling yourself, 'cause we all have this internal monologue that goes on and on and on that we need to quieten and make more positive to help us. Then there's also the practice piece. So it can be really daunting to stand up in front of an audience or even in, in front of the camera.

And so yeah, if you need to run through a few times with the script, do that until it becomes more natural. Listen back to yourself. A good tip there is to, if you're videoing yourself, is to rather than listen and look at the same time- Which is really, really horrible for everyone. Um, look without the sound, which helps you focus on your presence.

What's your face doing? What's your body saying? Um, do you sound like you're excited about whatever [00:44:00] you're presenting, or does it sound like you're... Does it look like you're really bored, right, for example? And then you can listen without watching. And what's your voice saying? Are you speaking too quickly?

Do you actually sound excited when you say the word, "I'm so excited of launching," whatever it is? Or do you say, sound, "I'm so excited about launching my new product today." Right? So what is your voice saying? And then pick one thing on each to work on. Just that. And there's no magic around this. It's just becoming aware, and then figuring out your own way of making that better.

Yeah. So slowing down a bit, for example. 

Mariah: Yeah. 

Helen von Dadelszen: And then there's the preparation as well. A lot of us can get stuck in the technology of all of this, right? What's my lighting like? How do I hold it? Which angle? Sort of this sort of thing. If you can sort out some of that, and so you don't have to think about it, or for example, get someone to help you do that, then, you know, that also takes [00:45:00] away the additional stress- Because we're, when we're in a nervous, stressed state, we can't think logical, and then everything falls apart.

It's too hard, and you throw it away, and you don't do it. Mm. So those are f- a couple of the, the ideas that I have in my book that I dive quite deep into. The pieces of the puzzle that if you work on each of those, you will come to a situation where your nervous system is regulated, your mind is calm and positive, you are, um, kind to yourself when you're looking at the feedback, you're, you're practicing in an effective way, and that you're prepared for, for the situation.

Mariah: Mm. I love that. I love that idea. I'm definitely gonna do that. Love listening to the video and then- 

Helen von Dadelszen: Mm-hmm ... 

Mariah: often, a lot of the times, I'm just like, "Uh, yep, that'll do. Sounds good." Um, but yes, there are times that you definitely- Well, this is what I 

Helen von Dadelszen: do Definitely want- To be honest, to be hon- I used, I used to watch m- all my- Yeah

all my, all my content and, like, be too critical. And then I- Yeah ... find that, oh, no, it's not good enough. I'm not gonna do it. 

Mariah: Yeah. 

Helen von Dadelszen: So now [00:46:00] I tend to not even do it. So okay, record, hit record, do it. Okay, post. 

Mariah: Done. Yeah, and it's so funny how most of the times 

Helen von Dadelszen: you become- No one's unsubscribed. 

Mariah: Yeah. 

Helen von Dadelszen: Yeah. 

Mariah: Exactly.

But I do, I do like that idea of every now and then for myself just, just to get better, right? Because, like, I think- Hmm ... um, you know, we- we're always appro- improving, and we're always evolving and things. Like, even with this podcast, like, I always- Mm-hmm ... try and, like, um, yeah, work on ways that I can make the, the content better, but then in the way in which I deliver it.

And often that's why I decide to go video because I'd, am very expressive, as you can see me moving my hands around. Yes. Um, and- Mm-hmm ... I love talking like that, and I feel like it, it, it does bring up the energy of the show, so that's why I decided to start, uh, filming it. Um- 

Helen von Dadelszen: Yeah ... 

Mariah: so yeah. And I, I... and it just depends 'cause as you're saying, like, everyone's...

and you're working on the voice and how you project it, project your voice, and how you use your voice in different ways. Like, saying like, "I'm so excited," rather than like, "I'm so excited!" Like, it does definitely make a diff- but you don't think of that when you just, I've just [00:47:00] gotta get the video, you know, out there.

Mm-hmm. But these are the things that you can improve and evolve on. That's when you sort of get to that next, the next level or the next level, and I think we're always evol- we're always improving things. Like, nothing is ever, ever perfect, and I think, um, that's what makes you really good at what you do as well in your own job is, like, or your own industry is always evolving and, and, and, um- and growing, and that's just what we have to do- Mm-hmm

when we communicate. And I think it's also that, um, awareness piece that's really important, um- Yeah ... when we are communicating, um, and being aware of that. And that's sort of, that's not often easy. Um, and of course there's that balance of, like, being hard on yourself but then also trying to improve yourself.

It's like trying to, um, find that balance. And I love what you said about, like, the, the words in which you say to yourself, 'cause we are so unconscious of the things we say to ourselves. Even when I'm in... I have one client and she's also, like, a mentor, and she's amazing at picking up me saying things that I'm not doing it- Mm

in a, in a nasty way to myself. It's just, like, [00:48:00] also in Australia- Mm-hmm ... and, uh, I'm sure it's similar in New Zealand, we have that, like, self-depreciation. Like, we're always gonna, like- Mm-hmm ... pick fun at ourselves. That's just what we do. Mm-hmm. 

Helen von Dadelszen: That's our humor. 

Mariah: Mm-hmm. So naturally we do that, and I always do that to, you know, lighten the mood or bring some humility and things like that.

So it is nice when someone picks up on that and says, like, you know, I was talking about how I'm really bad in a, in a, in a, in a crisis. I'm, I'm, I'm not the most calm, cool, and collected gal there is, so that's why my partner is very... how he locked us out of the bus this week, so that was very traumatic for me.

I heard that 

Helen von Dadelszen: on your, your episode the other day. I was 

Mariah: just crying. 

Helen von Dadelszen: I 

Mariah: was just crying- Yeah ... um, in the cold. And I was saying that she's like, you know, like those reframes, but we just don't even pick up on the things that we say about ourselves. Imagine how m- how awful we could be to ourselves that we don't even know it.

We don't even pick up on it. 

Helen von Dadelszen: Yeah. That's, I find that from many, many people, they're already cutting themselves. They don't g- give themselves any slack, and they're really bringing themselves down. [00:49:00] 

Mariah: Mm. 

Helen von Dadelszen: Yeah. If you s- if you're listening to those voices and believe all of the crap that you're telling yourself, of course you don't feel good and confident.

It's normal. And this is lifelong work, huh? It's not as if you, say, fix your mindset- Yeah ... and then suddenly it's good. But getting good at tuning into saying, "What am I telling myself?" And then challenging that and reframing, it's huge. 

Mariah: Mm-hmm. 

Helen von Dadelszen: Hugely powerful. 

Mariah: Yeah. And as you say, it, it definitely isn't just, like, a day where you wake up and all of a sudden you're so, you're so easy on yourself and you're so confident.

Like, you have your moments. And also as women, we have that cycle. Yeah. And that is just like- Mm-hmm ... you know, you could feel so good one day, and then, then it turns into a different week and you go, "Oh, here we go." That's why I was crying so much- That- I was menstruating. Yeah. 

Helen von Dadelszen: Yeah. I mean, it's, yeah. And there, there are seasons of life as well.

Well, naturally. And do you know if we can learn to work with those? If you're feeling... Like, sometimes I, I'm much better at listening to my body now at my, in my 40s, or almost 50. Um, and- [00:50:00] If you're feeling that buzzy, good, confident ex- you know, extroverted energy, maybe that's the moment that you wanna turn on the camera.

And then don't worry about it the week where you feel, like, crappy and wanna hide under the covers, you know? 

Mariah: Yeah. 

Helen von Dadelszen: We don't have to be always the same. We can use our, our cycles and our moods and our, the, the up days to create the content that we want. 

Mariah: Yeah. Actually, I, I do have an episode from quite a while ago from, uh, but with the moon energy, which is kinda cool.

Oh, yeah. But then it also kinda works to the, the, the women's cycles. But yeah, like, uh, and that's where, you know, batching and, you know, there are times, like, um- Mm-hmm ... my partner does our travel page, and he'll go, "All right, do you wanna record a vi-" And I'll, "All right, give me three videos in a row," and I'll just go bang, bang, bang, and then they're done, and I'll just, like, knife drop, off, see you later.

And he's like, "Oh my God, that's exactly what I wanted." And but then there's times where it might take me a couple of takes, couple goes, and I'm getting frustrated. Yeah. Like, it's just, it's so normal, and I imagine you have the s- the same [00:51:00] days. Like, we all... It's, it's all so normal. Yeah. And I, also, yeah, as you're saying, like, life stages as well, like, you know, there are gonna be times, like, I've even found with clients, like, there's certain times of the year where- It is a little harder to...

I think we just have to honor that as well and, you know, we're not perfect, and you can still show up, but you can also not, and there's many ways in which you can show up for your business that may not be, you know, being on camera or whatever it looks like. And as you said before, it's finding what works for your brand, which I think is really important.

But thank you so much. Absolutely. I could keep talking to you, but I, speaking of breathing, I have Pilates, and actually doing Pilates- Very good ... has helped me so much connect, 'cause I c- could never work out the connection with breath thing, and like I did meditations, but I always struggled. But Pilates, 'cause I'm in pain, it's, it's really helping me- Oh

with the breath connection, so now I've worked out the way in which it regulates my nervous system, which I couldn't really work out before. So I do have Pilates tonight. Brilliant. I think it's gonna be an intense one. You had to choose a bike or a row machine- Mm ... and I chose the bike, so let's see how we go.

[00:52:00] Let's see how that- 

Helen von Dadelszen: Good luck ... 

Mariah: that all pans out. But thank you so much, um, for coming on and sharing your wisdom. I'm sure you've got loads more to share in your book, so we'll put that in the show notes. But how can people... Have you got a copy? Oh, my God, and it's up on your bookshelf. Is that the same one?

Yes, it is. 

Helen von Dadelszen: It is. 

Mariah: Amazing. It is up on 

Helen von Dadelszen: my bookshelf, yeah. Strategically placed. 

Mariah: Yes, I love that. Yes, and- Love that product placement. 

Helen von Dadelszen: So the best place to connect with me is LinkedIn, but I do have Instagram and a YouTube channel as well, which I'm trying to be more visible on. Uh, it's a work in progress. And you can also find my book at courageousaction.ch- Amazing

which is the Swiss, um, 

Mariah: URL ending. Yeah. Ooh, yeah. Love that. Well, yeah, we'll put the links in the show notes, and thank you so much for your time. I've loved chatting. I could, as I said, could chat all day, but um, you know, otherwise it'll be a very long podcast for people. 

Helen von Dadelszen: Exactly. Thank you very much, Your Majesty.

Mariah: Amazing. Courageous Action, I love that, and even, you know, I've been doing this [00:53:00] work for quite some time now, and even I hear the fears are the same, confidence of showing up online, confidence of doing video, not knowing how to do video, how to talk to camera. Like, this is not a new issue, and you are not alone in this.

So people like Helen are here to help you. I mean, her book sounds amazing. I'm gonna get a copy of it, and I'll let you know. But yeah, it, especially now that we go, "Ooh, well now I don't have to show up online with my face or my voice because AI can do that." And it doesn't mean that you have to be showing up every day with your face, all those things.

It's just about how you can bring your voice to the table, how you can share it authentically. So something for you to think about. But as we conclude, be a content queen or king, and remember that developing your strategy and your story through your voice develops your business. Thank you so much for joining me today, and please don't forget to share this with all your business and entrepreneurial friends.

You can do this by adding it to your Insta stories and tagging me @contentqueenmoriah, or just tell them about it. If you do rate and review, I see your rates, I see your reviews. Thank you so much. And if you do that, it, it continues to help me get more [00:54:00] amazing guests on, like Helen, who pitch me because they see my show in the charts.

So if you want more amazing guests, keep liking, keep commenting, all the things. And if you have any topics you want me to talk about in the future, follow me on Instagram @contentqueenmoriah, on LinkedIn, Moriah McInnes, or you can email me at information@contentqueenmoriah, and I would love to hear what you wanna know more about, and I'll talk to you next week.

Bye.

PodcastMariah MacInnesmarketing, marketing advice, how to be authentic online, business ownerComment