How to Promote Virtual Events on Social Media
How to Promote Virtual Events on Social Media

You are probably aware that in today's digital landscape, adapting to the latest marketing strategies is important. With most businesses shifting from in-person events to those that happen online, how can you make your event stand out?

Your social media channels are the best way to promote, build excitement and gain participants for your next virtual event. This allows you to reach a wide range of people and advertise your business on the go. Here are some of the ways you can promote your virtual events on social media.

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Marketing Strategy, Social MediaSophia Youngmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, storytelling, tiktok, content amplification, dry industry, content creator, podcaster, promotion, virtual events, social media events Comment
Why market research is so important for business
Why market research is so important for business

Market research, a lot like other aspects of business, isn't a ‘one and done’ type situation. Your target audience, along with your brand, will go through changes, waves, and stages regularly, so it’s super important to keep up with this.

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Business, BrandingMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, tiktok, dry industry, content creator, collaboration, freelancer, freelancing, marketing budget, small business, ig reels, instagram reels, instagram reel, fb ads, facebook ads, organic marketing, paid marketing, storytelling, market research, target audience Comments
How to use storytelling to market your brand
How to use storytelling to market your brand

Storytelling is the most powerful way to share your marketing message

A bold statement, I know, but it's true! At the core of your business lies a story to be told. You have experienced a journey before beginning your brand which has led you to where you are today. Whether it was a small idea spark, a noticeable gap in the market, or something more personal - your journey brought you to a point in life where you decided to start your business.

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StorytellingMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, tiktok, dry industry, content creator, collaboration, freelancer, freelancing, marketing budget, small business, ig reels, instagram reels, instagram reel, fb ads, facebook ads, organic marketing, paid marketing, storytelling Comment
What are Facebook Ads and how can it help my online business?
What are Facebook Ads and how can it help my online business?

Facebook alone is one of the best ways to connect to a wider target audience than you could on any other platform. Now I’m not saying to drop everything you're doing and focus solely on Facebook, but, as one of your core platforms, it could work really well for your business growth and brand awareness!

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Marketing StrategyMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, tiktok, dry industry, content creator, collaboration, freelancer, freelancing, marketing budget, small business, ig reels, instagram reels, instagram reel, fb ads, facebook ads, organic marketing, paid marketing Comment
How to make Instagram Reels work for your business
How to make Instagram Reels work for your business

After just completing the 30 Day Reel Challenge over on the Content Queen Instagram, all I can say is I’m SO glad it’s over! Now, this is pretty harsh to say, but I promise I have reasoning.

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Instagram Marketing, Social MediaMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, tiktok, dry industry, content creator, collaboration, freelancer, freelancing, marketing budget, small business, ig reels, instagram reels, instagram reel Comment
The Content We Love
The Content We Love

Being a business that helps other businesses create the content they love, we rarely get a chance to express what our favourite type of content is. The world of online brands and entrepreneurs contains a mixture of different types of content creation which, if done right, should involve both contents that ‘works’ (the sort of stuff that gets engagement, interaction, and sales) and content you love to create.

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Content CreationMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, tiktok, dry industry, content creator, collaboration, freelancer, freelancing, marketing budget, small business Comment
What you need to know about the marketing budget for small business
What you need to know about the marketing budget for small business

The financial side of the business, although sometimes a not-so-talked-about topic, is one of the most essential aspects of starting and maintaining a brand. This week on the Content Queen podcast I was able to talk to the amazing Sukhy (@your_soul_biz) all about marketing budget and vision.

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Marketing Strategy, Small Business MarketingMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, tiktok, dry industry, content creator, collaboration, freelancer, freelancing, marketing budget, small business Comments
How to juggle multiple social media platforms whilst staying authentic and consistent
How to juggle multiple social media platforms whilst staying authentic and consistent

Juggling all of the platforms at once while trying to do ALL the things as a business owner can be a lot to handle. When first starting Content Queen, I was very guilty of trying to do everything at once and showing up all the time just for the sake of it.

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Social MediaMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, storytelling, tiktok, content amplification, dry industry, content creator, collaboration, freelancer, freelancing, hiring Comment
How to hire a Freelancer for your business
How to hire a Freelancer for your business

Being an entrepreneur or business owner and expanding your business can be such an exciting thing - but no one tells you how scary it can be at the same time! From being a one-woman show to now owning a marketing and freelance agency, I know how intimidating it can be when you have to open yourself and your business up to other people: it’s your baby!

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BusinessMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, storytelling, tiktok, content amplification, dry industry, content creator, collaboration, freelancer, freelancing, hiring Comment
The Guide to paid advertising: Google Ads
The Guide to paid advertising: Google Ads

You shouldn’t rule out Google Ads as a form of marketing!

Whether it works for your business now or not, you can never completely predict where you will be in 6 months, a year or even 5 years, so I think it's very important to never limit yourself with firm beliefs on the marketing you want to stick to. Even paid marketing!

This week, we’re diving into the world of paid ads and how they can be a great step forward for your business, as well as outsourcing, Google Ads and fitting all of these things into your content strategy!

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Marketing Strategy, Small Business Marketing, BusinessMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, storytelling, tiktok, content amplification, dry industry, content creator, collaboration Comment
5 Big Mistakes to Avoid In Marketing
5 Big Mistakes to Avoid In Marketing

A well-prepared marketing strategy is crucial for the growth of any company. For small business owners, it's even more imperative to tailor their advertisement campaigns to what fits their brand and what will meet their goals.

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Marketing Strategy, Small Business MarketingCheryl Brewermarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, storytelling, tiktok, content amplification, dry industry, content creator, podcaster, marketing plan, SWOT analysis, marketing strategy Comment
Creating connection as a marketing strategy
Creating connection as a marketing strategy

As business owners and entrepreneurs, we are very familiar with the terms networking and connection making. I know it can seem a little dry and overused but I want you to change the way you look at it as a whole because networking can actually do so much more for your brand than what you may already know.

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Business, Small Business Marketing, Marketing StrategyMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, storytelling, tiktok, content amplification, dry industry, content creator, collaboration Comment
Collaborations in business: how to use it as a content marketing strategy
Collaborations in business: how to use it as a content marketing strategy

The power of collaborations within your business is huge in the world of online content and marketing. It isn’t very well known that collaborating with businesses in the same industry as you can actually help in growing your audience and brand awareness, as well as give you a larger platform to share your stories and represent you as a trustworthy business owner.

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Content Marketing, Marketing StrategyMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, storytelling, tiktok, content amplification, dry industry, content creator, collaboration Comment