What to do if you find your educational content gets the least amount of engagement
What to do if you find your educational content gets the least amount of engagement

A statement/comment, I have come across while talking with my audience. “It is so frustrating, I create these really great educational content for my audience and my photos with my family always gets better engagement.”

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Content CreationMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, engagement, selling content, personal branding, podcast, content marketing strategies, social media content, podcasting, blogging, social media marketing, branding identity, educational content, content engagement Comments
Forming your 2021 content marketing goals and strategy
Forming your 2021 content marketing goals and strategy

The goals, the plans, and the strategy for 2021 are in full force, right? If you don’t have it all worked out right now - I am here to tell you, it is okay.

Forming goals and strategies in your business is all a working progress and not something you have to have all worked out for January 1.

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Content Marketing, Content StrategyMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, engagement, selling content, personal branding, podcast, content marketing strategies, social media content, podcasting, blogging, social media marketing, branding identity Comment
How I found out where my business is heading - a review of 2020
How I found out where my business is heading - a review of 2020

Usually, we spend the lead up to January (and a few days after) planning what 2021 will look like. We plan the goals and set “new year’s resolutions” and often go the old “see you, thanks for nothing” to the year previous.

Well, poor 2020. If you haven’t taken the time to review the year previous, how can you expect the year ahead to be any better? For me, I have spent these few weeks really reflecting and I have learnt SO much that will help me in 2021.

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Content QueenMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, engagement, selling content, personal branding, podcast, content marketing strategies, social media content, podcasting, blogging, social media marketing Comment
Forming your content strategy for 2021
Forming your content strategy for 2021

What does your content strategy look like for 2021? Look, it is okay if you don’t have anything right now. But, what it is about is, getting the thought into your head so you can start to think about what 2021 looks like and how you will create content for your audience and your business.

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Content StrategyMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, engagement, selling content, personal branding, podcast, content marketing strategies, social media content Comment
How to PR you and your business in 2021 - promoting your brand
How to PR you and your business in 2021 - promoting your brand

Personal branding, building your brand and generating an online presence works when you work on two-way communication. The communication between you and your brand and others around the business - whether that is your audience or external collaborators.

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Content Marketing, Marketing StrategyMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, engagement, selling content, public relations, pr, personal branding Comment
Why you need to create content to gain confidence
Why you need to create content to gain confidence

Do you want to know what are the things you need to keep in the back of your mind if you're looking to make a start on your business or personal brand? Want to learn more on how to get your message out there and grow your confidence? Read more!

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Content CreationMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, engagement, selling content Comment
Writing and creating your own content for your business
Writing and creating your own content for your business

The content creation process in your business is not only a very important part of your marketing strategy but it is a very important part of your business.

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Content Marketing, Content Creation, Content WritingMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, engagement, social media graphics, selling content, personal branding, content creatio Comments
The guide on personal branding and conscious selling
The guide on personal branding and conscious selling

Selling and personal branding - it is all a part of business, the online world and entrepreneurship. Whether you like it or not, you must sell in order to generate income AND whether you think you have one or not, your personal brand is made up of your actions and how you present yourself to an audience.

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Content Marketing, Business, Small Business MarketingMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, engagement, social media graphics, selling content, personal branding Comments
The 3 mistakes entrepreneurs are making on their website
The 3 mistakes entrepreneurs are making on their website

The website in the online business world is your store. The place people come to see what you have to offer and, of course, to buy from you.

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WebsitesMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites Comment
How does money mindset impact your content creation in business?
How does money mindset impact your content creation in business?

Money and business, of course our business can’t run without money. We know money can really have a significant impact on how we run our business and it really can have huge effects on our energy level, which of course has an impact on how we show up.

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Content Creation, BusinessMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand values Comment
How to find out if your content creation is working
How to find out if your content creation is working

Entrepreneurs, business owners, influencers - we all create a lot of content, right? We all create in order to inform and educate our audience on what we do and how they can improve their lives in some way shape or form.

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Content Marketing, BusinessMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand values Comment
Why your core values help your biz and content creation
Why your core values help your biz and content creation

Core values have the beautiful ability to give so much clarity to not just your business but to your aligned audience.

Understanding and identifying your core values will give you a lot of different benefits in your business including content ideas, guidance on what you are offering and it will differentiate you from the rest.

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Branding, Business, Content MarketingMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand values Comments
How content can help you convert and sell in your business
How content can help you convert and sell in your business

Content creation is now used throughout businesses as a strategy to help build an audience, build a community and sell to that community.

Of course, there is a lot of nurturing in this process, but content can really help your business build aligned fans (not just followers) to your business.

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Content Marketing, BusinessMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand values Comment
The beginner’s guide to sales funnels: For the online business
The beginner’s guide to sales funnels: For the online business

As business owners, we aren’t all conditioned to love selling. When it comes to the word “selling” or “sales”, according to research, most people associate negative words around those two words.

But what if sales and creating sales funnels in your business can be EASY? Well, you are in for a TREAT!

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Content Marketing, Business, Marketing StrategyMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand values Comment
Why you need to start sharing your journey on LinkedIn for your business
Why you need to start sharing your journey on LinkedIn for your business

We often look at LinkedIn as this career-driven, corporate networking platform used to boost your profile in the corporate world. Of course, it is a networking platform, BUT it is now a platform to bring the work-life balance as we work towards this level of “flexible work-life”. As an entrepreneur, it is an incredible platform to boost your personal brand and build your business.

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Social MediaMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand values Comment
Why you need to start using Pinterest in your business
Why you need to start using Pinterest in your business

Pinterest is NO longer a place of just vision boards. It is no longer a place to just find recipes and inspiration for the deco of your new house. Pinterest is now used for the development of any business in the online world!

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Content Marketing, Marketing StrategyMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand values Comment
The steps to using YouTube as a personal branding and business tool
The steps to using YouTube as a personal branding and business tool

The world of YouTube, full of cat videos, travel vlogs and kids unwrapping and reviewing toys. BUT it is WAY more than that! It is this amazing library of videos with a purpose to inform, educate and entertain and it is a great place to build a personal brand and a business.

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Video MarketingMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand values Comment
How to use Instagram as an entrepreneur
How to use Instagram as an entrepreneur

The world of Instagram from perfect polish pictures and influencers selling experiences and amazing transformations. Beautiful curated travel pictures and people who look so beautiful it would almost be fake. Right?

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Instagram Marketing, Social MediaMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand values Comments
The Guide to Instagram Reels: How to add a new platform to your content strategy
The Guide to Instagram Reels: How to add a new platform to your content strategy

Ohhh let’s get real…. Yeah, I know not funny! But let’s chat about Instagram Reels and how you can add this brand new platform to your content strategy for your business!

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Instagram Marketing, Social MediaMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand values Comments
What is the purpose of content creation and how does content marketing work?
What is the purpose of content creation and how does content marketing work?

The word “content” and “content marketing” is used a LOT in the business world. Whether you are an entrepreneur, influencer or business owner, content creation plays a very important role in how you connect and communicate with your audience.

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Content Marketing, Content CreationMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand values Comment