How Podcasts Can Help Promote Your Business
Listening to a podcast is a perfect way to relax, educate or motivate yourself. There is a podcast for everything from old fables to home improvements, space exploration, and comedy duos. They have become an integral part of our lives. The 21st-century version of radio. Here is how podcasts can help promote your business.
What is a Podcast?
A podcast is a prerecorded sound file that is available to listen to. They can be about any topic and in many different formulas. There are podcasts from celebrities, big businesses, and people who have something to say. Many podcasters update in a series of themed casts. Others create an entirely different subject each time. They are as varied as blogs and can be just as helpful to your business.
Build Relationships with Podcasting
Use your logo as the thumbnail of your podcast. This will build up brand awareness and act as a pathway for listeners to be sure they have found you on social media when they look you up. Create a logo for free on this great logo creator site.
One massive part of podcasting for both the caster and the listener is that you are not visible in the recording. They can only hear your voice. However, many listeners prefer this. There are no distractions they can relax and be right there with you as you speak.
Saying this, many podcasters build a community around their cast. You can drop your Instagram or Facebook handle at the start or end of the recording. Prompt listeners to actively seek out your business pages and interact with specific posts.
You can also do this in reverse by posting your casts on your social media before anywhere else. This gives subscribers something extra for following your pages, and freebies are always good. Keep your podcast links short and sweet and have a discussion with your audience after the release of any new recordings. This boosts interactions on your pages and builds your customer relations. Once people start to get to know each other on your social media, you may even find you have built your very own little community!
Promote Products
Within your podcast, you can drop hints about products. If you run a bookshop, you may want to start a reading podcast. Each week release another recording of you reading parts of your favourite books. You can then give the name of the book and let listeners know where to find it on your website. A service-based business, such as a plumbing company could work well with a podcast answering questions from social media followers on plumbing and heating hacks.
Niche
What is crucial when coming up with an idea for a podcast is that you target it at your business’ audience. Ensure that the topic appeals to the same demographic as far as possible. Be sure that you choose a niche topic that you can specialize in so that you have something to give more than others doing similar casts. Create yourself as an individual and business that stands out from the crowd.
Sponsors
If you do not want to create a podcast yourself, you can sponsor others to mention your products in their own casts. This can be a great way to increase traffic and revenue. It is important that you select a podcast that fits with your demographic and builds a relationship with that specific podcaster.
This can be a great idea if you do not feel comfortable with this kind of media. The most popular type of podcast is comedy. Many people find comedy an extremely difficult genre to get right. Sponsoring a trending comic podcaster to promote your products can save time, energy, and a lot of anxiety for some small business owners. Plus, they have their audience ready-made and prepared to listen!
Podcasts are a great way to grow your business. Use them to promote your business across the board and start to see the results.
