Posts in Content Creation
What is the purpose of content creation and how does content marketing work?

The word “content” and “content marketing” is used a LOT in the business world. Whether you are an entrepreneur, influencer or business owner, content creation plays a very important role in how you connect and communicate with your audience.

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What is an influencer: am I an influencer or how do I become an influencer?

The word influencer, whether you have negative thoughts or not, the power of influencing is HUGE in marketing. But the thing we must share with you is, you could actually be an influencer – like right now!

So, what is an influencer in the world or social media? Are you an influencer or how do you actually become an influencer?

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The basic tools you can use to create great content

Content creation can be made very easy or very hard, depending on the tools you use. As entrepreneurs, especially in the early stages, we are very savvy and are use to working out things on our own.

So, of course, we want the basic tools we can use to create content. When we are doing our banking, sales, client work and marketing, having the easy guide to tools is always helpful.

Perfectionism is the word that prevents us from hitting “send” or “post”. It stops us from launching and it can really take its toll on our business. The podcast “Life as a Freelance Writer” brought on the amazing Hannah Blamey (a communications and marketing expert) to chat about this topic “perfectionism” and she gives the insight into how to handle being perfect when it comes to content.

She gives the tips on what to do instead!

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How to handle perfectionism with creating content for business and social media

Perfection is a word to describe something that brings joy and delight to the lives of others. The word perfect is “as good as it can be”. But this word STOPS us from posting and delivering the content our audience needs! So how do we actually handle perfectionism when it comes to creating content for our business and posting on platforms like social media??

Perfectionism is the word that prevents us from hitting “send” or “post”. It stops us from launching and it can really take its toll on our business. The podcast “Life as a Freelance Writer” brought on the amazing Hannah Blamey (a communications and marketing expert) to chat about this topic “perfectionism” and she gives the insight into how to handle being perfect when it comes to content.

She gives the tips on what to do instead!

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How to create content structure: but still have flexibility to “go with the flow”

Creating content requires some form of structure to ensure it flows and is understood by the audience. BUT what if you like to go with the flow?

As Entrepreneurs, the reason we created our business was to live life on OUR terms, right? To “go with the flow” and to live spontaneously. So how are you meant to have some complex content structure if you want to live life in the moment?

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Gain the confidence you need to create content and show up online!

The word confidence means a lot to many people, but can we hard to maintain or obtain. Gaining confidence is a practice, it takes time and you always have to work on it. So what about the confidence to create content and show up with the content you have on offer. Showing up live, showing up online takes confidence, we know that.

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Does the word annoying hold you back from content creating?

It could be anything from showing up live to posting on your feed, whatever it is! Do you get worried people will tune out and think you are annoying? Well I know I sure did when I first started. I always had that self-doubt and limiting belief that someone was always thinking I was annoying on social media and it seriously impacted how I was showing up!

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How to build relationships online - using content 

Let’s make this VERY clear…. I mean business connections and relationships. I am no relationship guru. BUT I am when it comes to marketing and content marketing! So let’s talk about connection using content!

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How to show up consistently with content creation and writing

Do you want to be more consistent with your content creation? Maybe you struggle to write content or get a habit formed? Maybe you just have no idea where to show up and when on social media? It comes down to TWO things. Practice AND strategy, let me give you more information.

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