Posts in Marketing Strategy
The Guide to paid advertising: Google Ads
The Guide to paid advertising: Google Ads

You shouldn’t rule out Google Ads as a form of marketing!

Whether it works for your business now or not, you can never completely predict where you will be in 6 months, a year or even 5 years, so I think it's very important to never limit yourself with firm beliefs on the marketing you want to stick to. Even paid marketing!

This week, we’re diving into the world of paid ads and how they can be a great step forward for your business, as well as outsourcing, Google Ads and fitting all of these things into your content strategy!

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Marketing Strategy, Small Business Marketing, BusinessMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, storytelling, tiktok, content amplification, dry industry, content creator, collaboration Comment
5 Big Mistakes to Avoid In Marketing
5 Big Mistakes to Avoid In Marketing

A well-prepared marketing strategy is crucial for the growth of any company. For small business owners, it's even more imperative to tailor their advertisement campaigns to what fits their brand and what will meet their goals.

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Marketing Strategy, Small Business MarketingCheryl Brewermarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, storytelling, tiktok, content amplification, dry industry, content creator, podcaster, marketing plan, SWOT analysis, marketing strategy Comment
Creating connection as a marketing strategy
Creating connection as a marketing strategy

As business owners and entrepreneurs, we are very familiar with the terms networking and connection making. I know it can seem a little dry and overused but I want you to change the way you look at it as a whole because networking can actually do so much more for your brand than what you may already know.

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Business, Small Business Marketing, Marketing StrategyMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, storytelling, tiktok, content amplification, dry industry, content creator, collaboration Comment
Collaborations in business: how to use it as a content marketing strategy
Collaborations in business: how to use it as a content marketing strategy

The power of collaborations within your business is huge in the world of online content and marketing. It isn’t very well known that collaborating with businesses in the same industry as you can actually help in growing your audience and brand awareness, as well as give you a larger platform to share your stories and represent you as a trustworthy business owner.

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Content Marketing, Marketing StrategyMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, storytelling, tiktok, content amplification, dry industry, content creator, collaboration Comment
How to PR you and your business in 2021 - promoting your brand
How to PR you and your business in 2021 - promoting your brand

Personal branding, building your brand and generating an online presence works when you work on two-way communication. The communication between you and your brand and others around the business - whether that is your audience or external collaborators.

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Content Marketing, Marketing StrategyMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, engagement, selling content, public relations, pr, personal branding Comment
The beginner’s guide to sales funnels: For the online business
The beginner’s guide to sales funnels: For the online business

As business owners, we aren’t all conditioned to love selling. When it comes to the word “selling” or “sales”, according to research, most people associate negative words around those two words.

But what if sales and creating sales funnels in your business can be EASY? Well, you are in for a TREAT!

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Content Marketing, Business, Marketing StrategyMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand values Comment
Why you need to start using Pinterest in your business
Why you need to start using Pinterest in your business

Pinterest is NO longer a place of just vision boards. It is no longer a place to just find recipes and inspiration for the deco of your new house. Pinterest is now used for the development of any business in the online world!

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Content Marketing, Marketing StrategyMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand values Comment
What is an influencer: am I an influencer or how do I become an influencer?
What is an influencer: am I an influencer or how do I become an influencer?

The word influencer, whether you have negative thoughts or not, the power of influencing is HUGE in marketing. But the thing we must share with you is, you could actually be an influencer – like right now!

So, what is an influencer in the world or social media? Are you an influencer or how do you actually become an influencer?

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Content Marketing, Content Creation, Marketing StrategyMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand values Comment