Posts in Content Marketing
Forming your 2021 content marketing goals and strategy
Forming your 2021 content marketing goals and strategy

The goals, the plans, and the strategy for 2021 are in full force, right? If you don’t have it all worked out right now - I am here to tell you, it is okay.

Forming goals and strategies in your business is all a working progress and not something you have to have all worked out for January 1.

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Content Marketing, Content StrategyMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, engagement, selling content, personal branding, podcast, content marketing strategies, social media content, podcasting, blogging, social media marketing, branding identity Comment
How to PR you and your business in 2021 - promoting your brand
How to PR you and your business in 2021 - promoting your brand

Personal branding, building your brand and generating an online presence works when you work on two-way communication. The communication between you and your brand and others around the business - whether that is your audience or external collaborators.

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Content Marketing, Marketing StrategyMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, engagement, selling content, public relations, pr, personal branding Comment
Writing and creating your own content for your business
Writing and creating your own content for your business

The content creation process in your business is not only a very important part of your marketing strategy but it is a very important part of your business.

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Content Marketing, Content Creation, Content WritingMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, engagement, social media graphics, selling content, personal branding, content creatio Comments
The guide on personal branding and conscious selling
The guide on personal branding and conscious selling

Selling and personal branding - it is all a part of business, the online world and entrepreneurship. Whether you like it or not, you must sell in order to generate income AND whether you think you have one or not, your personal brand is made up of your actions and how you present yourself to an audience.

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Content Marketing, Business, Small Business MarketingMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, engagement, social media graphics, selling content, personal branding Comments
How to find out if your content creation is working
How to find out if your content creation is working

Entrepreneurs, business owners, influencers - we all create a lot of content, right? We all create in order to inform and educate our audience on what we do and how they can improve their lives in some way shape or form.

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Content Marketing, BusinessMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand values Comment
Why your core values help your biz and content creation
Why your core values help your biz and content creation

Core values have the beautiful ability to give so much clarity to not just your business but to your aligned audience.

Understanding and identifying your core values will give you a lot of different benefits in your business including content ideas, guidance on what you are offering and it will differentiate you from the rest.

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Branding, Business, Content MarketingMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand values Comments
How content can help you convert and sell in your business
How content can help you convert and sell in your business

Content creation is now used throughout businesses as a strategy to help build an audience, build a community and sell to that community.

Of course, there is a lot of nurturing in this process, but content can really help your business build aligned fans (not just followers) to your business.

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Content Marketing, BusinessMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand values Comment
The beginner’s guide to sales funnels: For the online business
The beginner’s guide to sales funnels: For the online business

As business owners, we aren’t all conditioned to love selling. When it comes to the word “selling” or “sales”, according to research, most people associate negative words around those two words.

But what if sales and creating sales funnels in your business can be EASY? Well, you are in for a TREAT!

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Content Marketing, Business, Marketing StrategyMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand values Comment
Why you need to start using Pinterest in your business
Why you need to start using Pinterest in your business

Pinterest is NO longer a place of just vision boards. It is no longer a place to just find recipes and inspiration for the deco of your new house. Pinterest is now used for the development of any business in the online world!

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Content Marketing, Marketing StrategyMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand values Comment
What is the purpose of content creation and how does content marketing work?
What is the purpose of content creation and how does content marketing work?

The word “content” and “content marketing” is used a LOT in the business world. Whether you are an entrepreneur, influencer or business owner, content creation plays a very important role in how you connect and communicate with your audience.

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Content Marketing, Content CreationMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand values Comment
What is an influencer: am I an influencer or how do I become an influencer?
What is an influencer: am I an influencer or how do I become an influencer?

The word influencer, whether you have negative thoughts or not, the power of influencing is HUGE in marketing. But the thing we must share with you is, you could actually be an influencer – like right now!

So, what is an influencer in the world or social media? Are you an influencer or how do you actually become an influencer?

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Content Marketing, Content Creation, Marketing StrategyMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand values Comment
How to create content structure: but still have flexibility to “go with the flow”
How to create content structure: but still have flexibility to “go with the flow”

Creating content requires some form of structure to ensure it flows and is understood by the audience. BUT what if you like to go with the flow?

As Entrepreneurs, the reason we created our business was to live life on OUR terms, right? To “go with the flow” and to live spontaneously. So how are you meant to have some complex content structure if you want to live life in the moment?

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Content Marketing, Content Creation, BusinessMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand values Comment
Should you engage in bots to help boost your online presence?
Should you engage in bots to help boost your online presence?

Do you want the answer now so you can go about your day? No, you should not engage in bots to help with your Instagram or wherever else you can use them! Yes, they make life easier and give you more time in your business, BUT, there are better ways to get more time in your business AND to attract the aligned audience you want.

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Content Marketing, Social MediaMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity Comment
How to build relationships online - using content 
How to build relationships online - using content 

Let’s make this VERY clear…. I mean business connections and relationships. I am no relationship guru. BUT I am when it comes to marketing and content marketing! So let’s talk about connection using content!

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Content Creation, Content MarketingMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connectionsComment
How to show up consistently with content creation and writing
How to show up consistently with content creation and writing

Do you want to be more consistent with your content creation? Maybe you struggle to write content or get a habit formed? Maybe you just have no idea where to show up and when on social media? It comes down to TWO things. Practice AND strategy, let me give you more information.

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Content Marketing, Content Creation, Content WritingMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation Comment