The 4 myths about content marketing for your business

You only have to scroll through Instagram to find 1000 pieces of advice on content marketing.

It can be so much!

A lot of it can be misleading and confusing. Maybe even overwhelming!

We are here to tell you that it is a long game.

Content Creation, Content MarketingMariah MacInnesJuly 27, 2022Content Marketing Myths, Content Marketing Tip, Content Creation Comment

Pinterest for business: How to get started

Do you have evergreen channels you want to scale? Podcast, blog, video content or even a lead magnet? Pinterest isn't just a social media platform it is a platform here to help you reach more people.

Pinterest allows you to build on your marketing strategy, repurpose and hit a colder audience. So, is Pinterest right for your business?

We want to explore Pinterest 101 with you so you can see if Pinterest for your business is the right move!

Content Marketing, Marketing StrategyMariah MacInnesJune 1, 2022marketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, tiktok, dry industry, content creator, collaboration, freelancer, freelancing, marketing budget, small business, ig reels, instagram reels, instagram reel, fb ads, facebook ads, organic marketing, paid marketing, storytelling, market research, target audience, ig metrics, instagram metrics, instagram reach, instagram analytics, instagram engagement, instagram strategy, social media help, instagram insights, instagram marketing, instagram strategist, perfectionism, creating content, seo, backlinks, search engine optimization, seo strategy, seo guide, email list, email sequence, list buidling, marketing tools, content marketing tools, web traffic, b2b marketing, marketing guide, content marketing guide, content marketing trends, content marketing channels, content marketing plan, instagram for business, instagram business, instagram selling, instagram guide, grow your instagram, engaging, instagram tips, instagram trends, lead generation, direct selling, instagram advice, ig reels guide, business strategy, content marketing strategy, content creation strategy, influencer marketing, influencer, social media pressure, anxiety, social media tips, business storytelling, lived experiences, quality content, holistic marketing, marketing channels, measuring content, measure content, analytics, google analytics, marketing data, data marketing, marketing analytics, marketing data for beginners, procrastination, procrastinating, taking action, self-discovery, writing style, type of writer, copywriter, content writing, podcasting, multi channel content strategy, creating content social media, pinterest, pinterest marketing, pinterest strategy Comment

The 5 reasons why you should invest in a content marketing strategy

Do you have a content strategy? Maybe you have a loose one. Maybe you don't know what it means.

Don't stress. This is what you need! This blog is here to show you what exactly a content strategy is and how it can help you and your business move forward.

Content Marketing, Content StrategyMariah MacInnesMay 12, 2022marketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, tiktok, dry industry, content creator, collaboration, freelancer, freelancing, marketing budget, small business, ig reels, instagram reels, instagram reel, fb ads, facebook ads, organic marketing, paid marketing, storytelling, market research, target audience, ig metrics, instagram metrics, instagram reach, instagram analytics, instagram engagement, instagram strategy, social media help, instagram insights, instagram marketing, instagram strategist, perfectionism, creating content, seo, backlinks, search engine optimization, seo strategy, seo guide, email list, email sequence, list buidling, marketing tools, content marketing tools, web traffic, b2b marketing, marketing guide, content marketing guide, content marketing trends, content marketing channels, content marketing plan, instagram for business, instagram business, instagram selling, instagram guide, grow your instagram, engaging, instagram tips, instagram trends, lead generation, direct selling, instagram advice, ig reels guide, business strategy, content marketing strategy, content creation strategy, influencer marketing, influencer, social media pressure, anxiety, social media tips, business storytelling, lived experiences, quality content, holistic marketing, marketing channels, measuring content, measure content, analytics, google analytics, marketing data, data marketing, marketing analytics, marketing data for beginners, procrastination, procrastinating, taking action, self-discovery, writing style, type of writer, copywriter, content writing Comment

Marketing data for beginners

Are you ready to step into the CEO position of your business?

It comes down to this - knowing your marketing numbers. Looking at the data and understanding what it is telling you! I know that can feel daunting and messy.

Content Marketing, Marketing StrategyMariah MacInnesMarch 16, 2022marketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, tiktok, dry industry, content creator, collaboration, freelancer, freelancing, marketing budget, small business, ig reels, instagram reels, instagram reel, fb ads, facebook ads, organic marketing, paid marketing, storytelling, market research, target audience, ig metrics, instagram metrics, instagram reach, instagram analytics, instagram engagement, instagram strategy, social media help, instagram insights, instagram marketing, instagram strategist, perfectionism, creating content, seo, backlinks, search engine optimization, seo strategy, seo guide, email list, email sequence, list buidling, marketing tools, content marketing tools, web traffic, b2b marketing, marketing guide, content marketing guide, content marketing trends, content marketing channels, content marketing plan, instagram for business, instagram business, instagram selling, instagram guide, grow your instagram, engaging, instagram tips, instagram trends, lead generation, direct selling, instagram advice, ig reels guide, business strategy, content marketing strategy, content creation strategy, influencer marketing, influencer, social media pressure, anxiety, social media tips, business storytelling, lived experiences, quality content, holistic marketing, marketing channels, measuring content, measure content, analytics, google analytics, marketing data, data marketing, marketing analytics, marketing data for beginners Comment

How Content Queen measures content marketing

They say you can't know what you don't measure, right? It is almost this feeling of unknown.

You might relate to this.

Content MarketingMariah MacInnesMarch 9, 2022marketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, tiktok, dry industry, content creator, collaboration, freelancer, freelancing, marketing budget, small business, ig reels, instagram reels, instagram reel, fb ads, facebook ads, organic marketing, paid marketing, storytelling, market research, target audience, ig metrics, instagram metrics, instagram reach, instagram analytics, instagram engagement, instagram strategy, social media help, instagram insights, instagram marketing, instagram strategist, perfectionism, creating content, seo, backlinks, search engine optimization, seo strategy, seo guide, email list, email sequence, list buidling, marketing tools, content marketing tools, web traffic, b2b marketing, marketing guide, content marketing guide, content marketing trends, content marketing channels, content marketing plan, instagram for business, instagram business, instagram selling, instagram guide, grow your instagram, engaging, instagram tips, instagram trends, lead generation, direct selling, instagram advice, ig reels guide, business strategy, content marketing strategy, content creation strategy, influencer marketing, influencer, social media pressure, anxiety, social media tips, business storytelling, lived experiences, quality content, holistic marketing, marketing channels, measuring content, measure content, analytics, google analytics Comment

How to choose the right marketing channel

Have you ever felt like you are creating content on a channel that doesn't light you up?

You spend hours doing ALL the things you have been told to do but you don't get results?

Maybe that channel just doesn't give you energy. Maybe it isn't the right channel for you.

Marketing Strategy, Content MarketingMariah MacInnesMarch 2, 2022marketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, tiktok, dry industry, content creator, collaboration, freelancer, freelancing, marketing budget, small business, ig reels, instagram reels, instagram reel, fb ads, facebook ads, organic marketing, paid marketing, storytelling, market research, target audience, ig metrics, instagram metrics, instagram reach, instagram analytics, instagram engagement, instagram strategy, social media help, instagram insights, instagram marketing, instagram strategist, perfectionism, creating content, seo, backlinks, search engine optimization, seo strategy, seo guide, email list, email sequence, list buidling, marketing tools, content marketing tools, web traffic, b2b marketing, marketing guide, content marketing guide, content marketing trends, content marketing channels, content marketing plan, instagram for business, instagram business, instagram selling, instagram guide, grow your instagram, engaging, instagram tips, instagram trends, lead generation, direct selling, instagram advice, ig reels guide, business strategy, content marketing strategy, content creation strategy, influencer marketing, influencer, social media pressure, anxiety, social media tips, business storytelling, lived experiences, quality content, holistic marketing, marketing channels Comment

Create multichannel marketing for your content marketing strategy

Holistic marketing... an approach to marketing that allows you to use multichannel to market your business.

This doesn't mean being on ALL the channels. It means finding the RIGHT channels for you. Is it video, social media, podcast, writing?

Content Marketing, Content StrategyMariah MacInnesFebruary 23, 2022marketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, tiktok, dry industry, content creator, collaboration, freelancer, freelancing, marketing budget, small business, ig reels, instagram reels, instagram reel, fb ads, facebook ads, organic marketing, paid marketing, storytelling, market research, target audience, ig metrics, instagram metrics, instagram reach, instagram analytics, instagram engagement, instagram strategy, social media help, instagram insights, instagram marketing, instagram strategist, perfectionism, creating content, seo, backlinks, search engine optimization, seo strategy, seo guide, email list, email sequence, list buidling, marketing tools, content marketing tools, web traffic, b2b marketing, marketing guide, content marketing guide, content marketing trends, content marketing channels, content marketing plan, instagram for business, instagram business, instagram selling, instagram guide, grow your instagram, engaging, instagram tips, instagram trends, lead generation, direct selling, instagram advice, ig reels guide, business strategy, content marketing strategy, content creation strategy, influencer marketing, influencer, social media pressure, anxiety, social media tips, business storytelling, lived experiences, quality content, holistic marketing, marketing channels Comment

How to share your own experiences online as content creation

Your lived experiences are your expertise! So START sharing them online.

People connect because of your energy, your experiences and your personality. It is time to think about how your experiences and stories can level up the way you create content!

Content Marketing, Content CreationMariah MacInnesFebruary 16, 2022marketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, tiktok, dry industry, content creator, collaboration, freelancer, freelancing, marketing budget, small business, ig reels, instagram reels, instagram reel, fb ads, facebook ads, organic marketing, paid marketing, storytelling, market research, target audience, ig metrics, instagram metrics, instagram reach, instagram analytics, instagram engagement, instagram strategy, social media help, instagram insights, instagram marketing, instagram strategist, perfectionism, creating content, seo, backlinks, search engine optimization, seo strategy, seo guide, email list, email sequence, list buidling, marketing tools, content marketing tools, web traffic, b2b marketing, marketing guide, content marketing guide, content marketing trends, content marketing channels, content marketing plan, instagram for business, instagram business, instagram selling, instagram guide, grow your instagram, engaging, instagram tips, instagram trends, lead generation, direct selling, instagram advice, ig reels guide, business strategy, content marketing strategy, content creation strategy, influencer marketing, influencer, social media pressure, anxiety, social media tips, business storytelling, lived experiences, quality content Comments

Content marketing guide for 2022

We are WEEKS away from another year.

So why does a simple date change impact the way our marketing strategy goes?

Well, it is a reset.

Content MarketingMariah MacInnesDecember 16, 2021marketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, tiktok, dry industry, content creator, collaboration, freelancer, freelancing, marketing budget, small business, ig reels, instagram reels, instagram reel, fb ads, facebook ads, organic marketing, paid marketing, storytelling, market research, target audience, ig metrics, instagram metrics, instagram reach, instagram analytics, instagram engagement, instagram strategy, social media help, instagram insights, instagram marketing, instagram strategist, perfectionism, creating content, seo, backlinks, search engine optimization, seo strategy, seo guide, email list, email sequence, list buidling, marketing tools, content marketing tools, web traffic, b2b marketing, marketing guide, content marketing guide, content marketing trends, content marketing channels, content marketing plan Comment

Why you should implement systems and processes for your marketing and content creation

Do you have a process to help with your content creation and marketing?

If someone started in your business tomorrow, how would you explain to them what you do?

How do you manage your day-to-day tasks and processes?

I know it seems like a LOT of questions, but Content Queen is here to help and support you.

Content Marketing, BusinessMariah MacInnesDecember 8, 2021marketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, tiktok, dry industry, content creator, collaboration, freelancer, freelancing, marketing budget, small business, ig reels, instagram reels, instagram reel, fb ads, facebook ads, organic marketing, paid marketing, storytelling, market research, target audience, ig metrics, instagram metrics, instagram reach, instagram analytics, instagram engagement, instagram strategy, social media help, instagram insights, instagram marketing, instagram strategist, perfectionism, creating content, seo, backlinks, search engine optimization, seo strategy, seo guide, email list, email sequence, list buidling, marketing tools, content marketing tools, web traffic Comments

How to make your content different and stand out!

What if creating simple content could be seen as art?

If you could weave your own artistic flair into your Instagram feed?

Because, at the end of the day, that’s what owning your own business is all about - being unique and standing out!

Content Marketing, Content QueenMariah MacInnesOctober 26, 2021marketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, tiktok, dry industry, content creator, collaboration, freelancer, freelancing, marketing budget, small business, ig reels, instagram reels, instagram reel, fb ads, facebook ads, organic marketing, paid marketing, storytelling, market research, target audience, ig metrics, instagram metrics, instagram reach, instagram analytics, instagram engagement, instagram strategy, social media help, instagram insights, instagram marketing, instagram strategist, perfectionism, creating content Comment

How to stop perfectionism in your content creating

Perfectionism can be the driver stopping you from consistent content...

Of course, don't get me wrong. It is good to have pride in your work. To want to create content or deliver to your audience in a way that is high quality and of value, BUT, when does the need for your content to be "perfect" stop you from showing up and creating?

Content Marketing, Content CreationMariah MacInnesOctober 19, 2021marketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, tiktok, dry industry, content creator, collaboration, freelancer, freelancing, marketing budget, small business, ig reels, instagram reels, instagram reel, fb ads, facebook ads, organic marketing, paid marketing, storytelling, market research, target audience, ig metrics, instagram metrics, instagram reach, instagram analytics, instagram engagement, instagram strategy, social media help, instagram insights, instagram marketing, instagram strategist, perfectionism, creating content Comment

What metrics should you be looking at?

Your data tells a story and it’s time for you to listen to it!

But first, off let’s get one thing clear, likes and comments are not the be-all and end-all in your Instagram metrics.

If you’re letting them get the better of you… STOP.

Content MarketingMariah MacInnesOctober 6, 2021marketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, tiktok, dry industry, content creator, collaboration, freelancer, freelancing, marketing budget, small business, ig reels, instagram reels, instagram reel, fb ads, facebook ads, organic marketing, paid marketing, storytelling, market research, target audience, ig metrics, instagram metrics, instagram reach, instagram analytics, instagram engagement, instagram strategy, social media help, instagram insights, instagram marketing, instagram strategist Comment

Collaborations in business: how to use it as a content marketing strategy

The power of collaborations within your business is huge in the world of online content and marketing. It isn’t very well known that collaborating with businesses in the same industry as you can actually help in growing your audience and brand awareness, as well as give you a larger platform to share your stories and represent you as a trustworthy business owner.

How to Take Your Management Strategy to the Next Level

You probably already know the basics of good business management, but what are the tricks of the trade to make your company really shine? With all the competition these days and the rapid changes in industries, it’s important that you know not only how to launch and manage a business, but how to make it stand out from the crowd. Here are some of the ways successful startup entrepreneurs keep their companies on track for long-term success.

How to create content in a dry industry

Do you work in a "dry industry"? And no I don't mean literally dry...

This week on the podcast we have the beautiful Eliana (@buffaloambitionco) in, to talk about how to find content and marketing inspiration for those working in a "dry industry". Content creation in ANY industry, especially if you are your own brand, is super important - it represents your reputation, your work ethic, personality, and of course your life so you have to show it off in the best way!

It’s time for your mid-year review!

Can you believe we are midway through 2021?

June isn’t just the middle of the year for us, it also marks 2 years since Content Queen was born!

Why visuals are so important for content creation

Have you ever found yourself in the headspace of just putting out content for the sake of it?

I know I definitely have.

How content plays a major role in your launch plan with Kate MacDonald

As an entrepreneur or business owner, one of the scariest things you can do is introduce a new product, service, or aspect into your business. You probably have a million and one thoughts and questions, but who the hell knows where to start, right?!

Well, look no more! We’ve got you!

The reason your content isn't working for your business - let’s talk exponential growth

It’s time to put your business pants on and talk about numbers (yep I know, it sounds a bit boring) BUT I promise you, data can hide the secrets and reasons as to why your content just isn't working!

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