Posts in Content Creation
The Content We Love
The Content We Love

Being a business that helps other businesses create the content they love, we rarely get a chance to express what our favourite type of content is. The world of online brands and entrepreneurs contains a mixture of different types of content creation which, if done right, should involve both contents that ‘works’ (the sort of stuff that gets engagement, interaction, and sales) and content you love to create.

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Content CreationMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, tiktok, dry industry, content creator, collaboration, freelancer, freelancing, marketing budget, small business Comment
Why visuals are so important for content creation
Why visuals are so important for content creation

Have you ever found yourself in the headspace of just putting out content for the sake of it?

I know I definitely have.

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Content Marketing, Content CreationMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, engagement, selling content, personal branding, podcast, content marketing strategies, social media content, podcasting, blogging, social media marketing, branding identity, digital marketing, personal, content strategy template, visuals, visual, visual content Comment
What to do if you find your educational content gets the least amount of engagement
What to do if you find your educational content gets the least amount of engagement

A statement/comment, I have come across while talking with my audience. “It is so frustrating, I create these really great educational content for my audience and my photos with my family always gets better engagement.”

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Content CreationMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, engagement, selling content, personal branding, podcast, content marketing strategies, social media content, podcasting, blogging, social media marketing, branding identity, educational content, content engagement Comments
Why you need to create content to gain confidence
Why you need to create content to gain confidence

Do you want to know what are the things you need to keep in the back of your mind if you're looking to make a start on your business or personal brand? Want to learn more on how to get your message out there and grow your confidence? Read more!

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Content CreationMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, engagement, selling content Comment
Writing and creating your own content for your business
Writing and creating your own content for your business

The content creation process in your business is not only a very important part of your marketing strategy but it is a very important part of your business.

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Content Marketing, Content Creation, Content WritingMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, engagement, social media graphics, selling content, personal branding, content creatio Comments
How does money mindset impact your content creation in business?
How does money mindset impact your content creation in business?

Money and business, of course our business can’t run without money. We know money can really have a significant impact on how we run our business and it really can have huge effects on our energy level, which of course has an impact on how we show up.

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Content Creation, BusinessMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand values Comment
What is the purpose of content creation and how does content marketing work?
What is the purpose of content creation and how does content marketing work?

The word “content” and “content marketing” is used a LOT in the business world. Whether you are an entrepreneur, influencer or business owner, content creation plays a very important role in how you connect and communicate with your audience.

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Content Marketing, Content CreationMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand values Comment
What is an influencer: am I an influencer or how do I become an influencer?
What is an influencer: am I an influencer or how do I become an influencer?

The word influencer, whether you have negative thoughts or not, the power of influencing is HUGE in marketing. But the thing we must share with you is, you could actually be an influencer – like right now!

So, what is an influencer in the world or social media? Are you an influencer or how do you actually become an influencer?

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Content Marketing, Content Creation, Marketing StrategyMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand values Comment
The basic tools you can use to create great content
The basic tools you can use to create great content

Content creation can be made very easy or very hard, depending on the tools you use. As entrepreneurs, especially in the early stages, we are very savvy and are use to working out things on our own.

So, of course, we want the basic tools we can use to create content. When we are doing our banking, sales, client work and marketing, having the easy guide to tools is always helpful.

Perfectionism is the word that prevents us from hitting “send” or “post”. It stops us from launching and it can really take its toll on our business. The podcast “Life as a Freelance Writer” brought on the amazing Hannah Blamey (a communications and marketing expert) to chat about this topic “perfectionism” and she gives the insight into how to handle being perfect when it comes to content.

She gives the tips on what to do instead!

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Content CreationMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand values Comment
How to handle perfectionism with creating content for business and social media
How to handle perfectionism with creating content for business and social media

Perfection is a word to describe something that brings joy and delight to the lives of others. The word perfect is “as good as it can be”. But this word STOPS us from posting and delivering the content our audience needs! So how do we actually handle perfectionism when it comes to creating content for our business and posting on platforms like social media??

Perfectionism is the word that prevents us from hitting “send” or “post”. It stops us from launching and it can really take its toll on our business. The podcast “Life as a Freelance Writer” brought on the amazing Hannah Blamey (a communications and marketing expert) to chat about this topic “perfectionism” and she gives the insight into how to handle being perfect when it comes to content.

She gives the tips on what to do instead!

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Content Creation, Social MediaMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand values Comments
How to create content structure: but still have flexibility to “go with the flow”
How to create content structure: but still have flexibility to “go with the flow”

Creating content requires some form of structure to ensure it flows and is understood by the audience. BUT what if you like to go with the flow?

As Entrepreneurs, the reason we created our business was to live life on OUR terms, right? To “go with the flow” and to live spontaneously. So how are you meant to have some complex content structure if you want to live life in the moment?

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Content Marketing, Content Creation, BusinessMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand values Comment
Gain the confidence you need to create content and show up online!
Gain the confidence you need to create content and show up online!

The word confidence means a lot to many people, but can we hard to maintain or obtain. Gaining confidence is a practice, it takes time and you always have to work on it. So what about the confidence to create content and show up with the content you have on offer. Showing up live, showing up online takes confidence, we know that.

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Content CreationMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence contentComment
Does the word annoying hold you back from content creating?
Does the word annoying hold you back from content creating?

It could be anything from showing up live to posting on your feed, whatever it is! Do you get worried people will tune out and think you are annoying? Well I know I sure did when I first started. I always had that self-doubt and limiting belief that someone was always thinking I was annoying on social media and it seriously impacted how I was showing up!

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Content CreationMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, annoying, limiting beliefs, self doubtComment
How to build relationships online - using content 
How to build relationships online - using content 

Let’s make this VERY clear…. I mean business connections and relationships. I am no relationship guru. BUT I am when it comes to marketing and content marketing! So let’s talk about connection using content!

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Content Creation, Content MarketingMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connectionsComment
How to show up consistently with content creation and writing
How to show up consistently with content creation and writing

Do you want to be more consistent with your content creation? Maybe you struggle to write content or get a habit formed? Maybe you just have no idea where to show up and when on social media? It comes down to TWO things. Practice AND strategy, let me give you more information.

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Content Marketing, Content Creation, Content WritingMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation Comment