The Content Queen Podcast
Mariah MacInnes
The Content Podcast - Content Marketing, marketing and business!
Hey everyone, I'm Mariah the founder of Content Queen - a content agency and coaching business for entrepreneurs and online businesses!
My purpose is to inform and educate so I started this podcast to help more people on all things content creation, marketing and business to help you build a more profitable brand using content marketing as a strategy!
Join me as I share top tips, my struggles and my triumphs to help inspire or just entertain! Remember, content is king - that's why I love being the Content Queen!
ver feel like you know what to do with your marketing… but you’re just not doing it? Same.
This episode, I’ve got Sam Sundius on the Content Queen Podcast to unpack what’s actually going on… and spoiler alert, it’s not your strategy.
We’re talking about the unconscious mind, nervous system, and why hitting “post” can feel like actual danger (even though it’s just… Instagram).
Read MoreIt’s easy to think that if you just post more or run ads, your business will grow… but real marketing doesn’t work like that.
The magic is in the foundations - understanding your audience, creating content that connects, and building trust over time.
Read More“How do I know if it’s my marketing… or me?”
Something I see ALL the time as a content marketer and business owner.
We’re so quick to jump to:“I need a better strategy”“I need to post more”“I need to fix my marketing”
But what if… it’s not that?
What if the real shift comes from recalibrating you first?
In this episode, I’m joined by the amazing Lucy Shrimpton to dive into what it actually means to recalibrate yourself so your marketing can truly land.
Read MoreAsk someone close to you "what do I do, tell me in a sentence or two"?
Can they?
If not, maybe it is because you don't spend enough time repeating and explaining what it is you do.
I will never forget a mentor said to me "you have to love what you do because you will be talking about it over and over and over again".
Read More“How do I get seen in an online space that is crowded”?
One of the main questions I get as a content marketer and social media manager.
How about we take a second to think outside the box and confirm how we might position ourselves over just being visible online.
I have an amazing guest on this episode to take us through the difference between simply being visible online and intentionally positioning yourself as an authority.
Read MoreDo you say this to yourself a lot?
Social media doesn't work...
Content marketing doesn't work...
But then you will jump on a trend hoping it will work?
You aren't alone. We all have done it.
The missing link to anything you do in your marketing is ONE key thing - and I am going to chat to you about it!
Read MoreWhat if the real reason you’re not showing up online isn’t strategy… but fear of judgment?
In this episode, I’m joined by mindset coach and business strategist Ivana Ivanek to unpack the real reason so many brilliant, mission-driven women hold back from visibility.
Read MoreIf you’ve been looking at content and thinking the posts that perform best are the dramatic ones… the big emotions, the big reveals, the viral moments - this episode is going to give you a fresh perspective.
Read MoreI have a theory…
It doesn’t matter HOW consistent you are at marketing your business UNLESS you believe in the message you are delivering.
Read MoreIf you’ve ever felt like your content is missing something (that it’s not landing, not connecting) chances are, you’re not telling stories in a way that truly reflects who you are.
Read MoreI get it… the fonts, colours and logos of your brand are fun.
No one wants to sit down and write the long-term plans either, that can be scary.
But without the CORE brand foundations, it is HARD to market your business well - trust me it is rough.
So if you are a business owner wanting to create impact sustainably and get actual results from your marketing, it all starts with the basics. Brand foundations.
Read MoreDo I need social media to have a successful business?
That is a question I am sure you ask yourself every time you have to sit down and post to socials.
While yes, social media can play a huge role in marketing your small business, I am here to tell you - you have options.
In this episode of The Content Queen Podcast, I am giving you 3 things you can do instead of relying just on socials.
Read MoreDo you have this fundamental marketing channel set up for your business?
Google My Business?
I think it is an underrated channel and one we are all guilty of either not having or not keeping updated. And yes, even if ChatGPT takes over search, your Google My Business profile creates credibility.
Read MoreDo you ask yourself this often?
Am I actually doing a “good job” at marketing my business?
I am going to give you 3 things to think about, but spoiler alert... There is no magic. Marketing works for businesses because they know what works for their audience and their business.
Read MoreCan we even keep up?
Social media, marketing via content has changed. 2025 did some crazy things and 2026 is going to be amplified. What do you do?
Let's break it down together.
Read MoreCan we even keep up?
Social media, marketing via content has changed. 2025 did some crazy things and 2026 is going to be amplified. What do you do?
Let's break it down together.
Read MoreMeta is going through a lot of changes. Recently, thousands of businesses lost access to their Instagram accounts due to edits within Meta and some AI issues.
In Australia from Dec 10, under 16s are banned from using Meta. It is a lot to get our head around so in this episode of The Content Queen Podcast we have Meta Expert Katharine Crane to give us an update and to help you future proof your Meta account.
Read MoreWhat if your next launch didn’t start with a “buy now” post?
In this episode of The Content Queen Podcast, I’m taking you behind the scenes of a client project where we created serious hype before doors even opened.
I’ll walk you through what we did, why it worked, and how you can apply the same approach to your own launch (if it aligns).
Read MoreDo you want to connect deeper with your audience through content?
And with AI, our trust levels are dropping…
We have David Ebner on ep 303 of The Content Queen Podcast to help you tell better stories in your content, especially in an AI-driven world where trust and human connection matter more than ever.
Read MoreRunning a content marketing agency means wearing about 15 hats before lunchtime… strategist, editor, designer, writer, project manager, and sometimes therapist (to yourself and clients).
To keep everything flowing (without burning out), having the right tech stack is non-negotiable.
Over the years, my toolkit has evolved with my business - from solo freelancer to agency owner managing multiple clients, team workflows, and creative outputs across platforms.
Read More
