The Content Queen Podcast
Mariah MacInnes
The Content Podcast - Content Marketing, marketing and business!
Hey everyone, I'm Mariah the founder of Content Queen - a content agency and coaching business for entrepreneurs and online businesses!
My purpose is to inform and educate so I started this podcast to help more people on all things content creation, marketing and business to help you build a more profitable brand using content marketing as a strategy!
Join me as I share top tips, my struggles and my triumphs to help inspire or just entertain! Remember, content is king - that's why I love being the Content Queen!
Do you feel social media dominates your life (and marketing)? And rather than doing the things you need to do to grow your business, you wait for social media to “change it all”...
Let’s chat about it. I am going to use my experience of being home for 7 months (and not travelling) as an example for you to connect with.
Read MoreOne of the best life hacks is this…
Enjoy the journey and the process.
It is like those personal development quotes we hear about the journey being the person you become when chasing goals.
So how can we look at marketing with this lens? Rather than always chasing the result, what can we learn in the process that will help your business grow?
Read MoreWhat is holding you back from connecting with your audience?
Is it you?
Well - from what I see… it kind of is!
How can you shift your mindset around content marketing?
How can you shift your mindset to enjoy the process?
It starts here!
Read MoreWe have all been guilty of this…haven’t we?
Seeing the “next big thing to change your business” and invested money.
Only for it to… not work.
Don’t worry about following the next blueprint, instead take the advice from Digital Trailblazers Laeh and Todd.
Read More“I don’t have anything interesting to share”...
Lies.
Content is everywhere.
When you open your eyes to all the things that happen in your “personal life” … not your “private life” you will have endless engaging things to share.
Read MoreSmall business isn’t always as straightforward as it seems.
Marketing and creating content to market our business takes outside the box thinking, testing, trialing and measuring - always.
Read More“How do you create content as a small business owner?”...
Find out the problem your audience has and solve it for them.
I asked a big creator and business owner this question… above was the answer.
So - are you really creating content for your audience and their needs? Let’s find out.
Read Moref you want your content to connect with your audience you must consider the power of storytelling…
I have been talking about storytelling for years now, but how? How do we tell good stories and how can we make our stories more impactful?
Read MoreDo you have this massive content pain point?
Consistency…
I have a lot of clients who come to me for this exact reason.
Let me share with you how I keep clients consistent as I work with them 1:1 (and how I still manage to show up myself).
Read MoreWe hear this all the time… “be authentic when you show up online”.
While this is great, the marketing world doesn’t often look at it from a different lens. The lens of mindset.
Read MoreHave you noticed a downward trend in your reach? Engagement on your social media content?
Let’s talk about it.
Read MoreWhen was the last time you reviewed your target audience?
When was the last time you sat down and took a look at who they are, what their desires are, and how you can reach them?
Need to do it again? Because remember, this is not a “set and forget” thing. We have the perfect marketing expert to share more about the psychology of marketing and how to understand consumer behaviour.
Read MoreContent marketing seems to be turning us all into content creators rather than business owners…
While this can be fun and creative, it can also be tiring. There are a few things we are seeing in the content space online that we had to share. Some will make your life easier, some might get your creativity flowing.
Read MoreHow? I have used my C.O.N.T.E.N.T framework to not only create ideas, but it has helped me develop new offers and resources in my business.
Read MoreHERE is a great content idea…
Create a framework that connects to what you teach, what you sell!
Frameworks give you endless content ideas (and also boost the trust factor in your business).
Read MoreHands up if you have ever said these words “I am not creative”...
I have. Many times. And now, this doesn’t make any sense to me. We are all creative. And just because you don’t think you can paint or draw doesn't mean you aren’t creative.
Read More“I am not creative”.
How many times have you said that in your lifetime?
Well - think again. We are all creative and our ability to connect to creative flow is always accessible to us.
Whether it is for creating content or building a new product in your business, you can harness the energy of the month to build on consistent creative flow.
Read MoreHave you ever seen people “killing” it online with their content and wondered “what do they do differently”?? You want to know one thing?
Read MoreSome things work well, some things don't. But it is a great way to connect with your audience and share your message!
Read MoreI am going to argue and say, you could have success on any social media or content channel...
If you put energy into learning it, creating on it and enjoying it, that channel will give you results.
So rather than trying to work out what channel you SHOULD be on, work out which one you WANT to be on.
Read More
