content marketing strategy — PODCAST | Content Queen Mariah

177: What to do when you are in a content rut

Not sure what to post online? Not feeling super 'creative' or inspired?

You might be in a content rut. And that is okay!

PodcastMariah MacInnesMay 30, 2023content rut, content strategy, content marketing strategyComment

159: Copy my content strategy

"You need a content strategy". Okay, that is great. But what does that look like?

What do I need to do to get started? If you are procrastinating on a content strategy (or the improvement of what you currently do), copy my content strategy. This is the baseline framework we use for our own marketing and client marketing within the agency.

PodcastMariah MacInnesJanuary 24, 2023content marketing strategy, content marketing guideComment

158: What your content strategy could be missing | Stacy Willis

Think about what MIGHT be stopping you converting your clients with online marketing... Do you have the plan? What you want to create?

PodcastMariah MacInnesJanuary 17, 2023content marketing strategy, content marketing guideComment

156: I hired my partner in 2022

It is the final week of 2022 at Content Queen so we wanted to give a nice reflection from the year!

Now is a good time to look at what you loved, what you didn't love within the year (whether it is business, marketing or life).

PodcastMariah MacInnesDecember 20, 20222022 wrapped, 2022 review, content marketing strategyComment

152: The difference between social media strategy and content marketing strategy

While a strategy for social media and content marketing can be much of the same, there are elements that need to be considered when formulating a social media strategy.

PodcastMariah MacInnesNovember 22, 2022content marketing strategy, social media strategy, social media, salesComment

142: The 3 Elements to a Content Marketing Strategy

Did you know there is more to a content marketing strategy than just the ACTUAL strategy part? Believe it or not, there is a bit of pre and post-work that needs to be done to make up what the strategy is!

PodcastMariah MacInnesSeptember 13, 2022content marketing strategy, strategyComment

140: The 3 things you should have in your marketing strategy

Putting together a marketing strategy as a small business owner can feel overwhelming and a little confusing. You have marketing jargon coming out all over the place and a lot of it you don't need right now.

Content, Podcast, content ideasMariah MacInnesAugust 30, 2022content marketing strategy, marketing strategy, business strategyComment

127: The 3 steps to get you started on Pinterest | May Thanda

Do you have evergreen channels you want to scale? Podcast, blog, video content, or even a lead magnet? Pinterest isn't just a social media platform it is a platform here to help you reach more people.

PodcastMariah MacInnesMay 31, 2022content, content marketing, marketing, business, consistency, consistent content, content creation, connection content, connection, business connections, confidence, authenticity, authentic, time management, productivity, success, freedom, followers, social media, business online, online business, mindset, content strategy, engagement, educational content, setting goals, content creator, content blog, blogger, brand, branding, visuals, storytelling, tiktok, business content, dry content, google ads, b2b, paid marketing, freelancer, freelancing, freelancing life, hiring, instagram reel, reels, instagram reels, marketing budget, business budget, fb ads, facebook ads, organic marketing, storyteller, market research, brand marketing, instragram metrics, instagram growth, instagram analytics, instagram reach, instagram impression, cta, content queen, blogging, blog life, lessons, seo, backlinks, seo guide, seo strategy, search engine optimization, email list, list building, content marketing guide, content guide, marketing guide, content marketing plan, marketing techniques, marketing trends, marketing channels, content marketing channels, instagram guide, instagram tips, instagram tricks, content marketing strategy, marketing strategy, content marketing pillars, marketing engagement, businessstorytelling, lived experiences, marketing channel, business market, seo expert, marketing guru, social media channel, target audience, create podcast, start up marketing, marketing success, copywriting, website journey, website update, website page, tips and tricks, website success, freelancer tips, freelance life, podcasting, podcast strategy, storytelling strategy, podcast, storytelling podcast, holistic marketing, pinterest, pinterest marketingComment

126: There is more to content marketing than just your social media

Social media is a great platform to market your business. However, it is not the only channel. There is more to content marketing than just social media. Think blogs, podcasts, video content, and email marketing. This doesn't mean more work. It means working smarter, not harder to ensure you get visibility for your business in more ways than just social media.

PodcastMariah MacInnesMay 24, 2022content, content marketing, marketing, business, consistency, consistent content, content creation, connection content, connection, business connections, confidence, authenticity, authentic, time management, productivity, success, freedom, followers, social media, business online, online business, mindset, content strategy, engagement, educational content, setting goals, content creator, content blog, blogger, brand, branding, visuals, storytelling, tiktok, business content, dry content, google ads, b2b, paid marketing, freelancer, freelancing, freelancing life, hiring, instagram reel, reels, instagram reels, marketing budget, business budget, fb ads, facebook ads, organic marketing, storyteller, market research, brand marketing, instragram metrics, instagram growth, instagram analytics, instagram reach, instagram impression, cta, content queen, blogging, blog life, lessons, seo, backlinks, seo guide, seo strategy, search engine optimization, email list, list building, content marketing guide, content guide, marketing guide, content marketing plan, marketing techniques, marketing trends, marketing channels, content marketing channels, instagram guide, instagram tips, instagram tricks, content marketing strategy, marketing strategy, content marketing pillars, marketing engagement, businessstorytelling, lived experiences, marketing channel, business market, seo expert, marketing guru, social media channel, target audience, create podcast, start up marketing, marketing success, copywriting, website journey, website update, website page, tips and tricks, website success, freelancer tips, freelance life, podcasting, podcast strategy, storytelling strategy, podcast, storytelling podcast, holistic marketingComment

125: Why storytelling and podcasting are great strategies to connect with your customers | Dusty Weis

Have you ever thought about how a podcast based on the stories you tell could be a HUGE benefit to your business?

Well, Dusty (our guest) is PROOF that a storytelling based podcast can create HUGE success and connection. So he joins us today to share his own journey (and the journey of his clients), on how they have created podcasts all around telling power stories.

PodcastMariah MacInnesMay 17, 2022content, content marketing, marketing, business, consistency, consistent content, content creation, connection content, connection, business connections, confidence, authenticity, authentic, time management, productivity, success, freedom, followers, social media, business online, online business, mindset, content strategy, engagement, educational content, setting goals, content creator, content blog, blogger, brand, branding, visuals, storytelling, tiktok, business content, dry content, google ads, b2b, paid marketing, freelancer, freelancing, freelancing life, hiring, instagram reel, reels, instagram reels, marketing budget, business budget, fb ads, facebook ads, organic marketing, storyteller, market research, brand marketing, instragram metrics, instagram growth, instagram analytics, instagram reach, instagram impression, cta, content queen, blogging, blog life, lessons, seo, backlinks, seo guide, seo strategy, search engine optimization, email list, list building, content marketing guide, content guide, marketing guide, content marketing plan, marketing techniques, marketing trends, marketing channels, content marketing channels, instagram guide, instagram tips, instagram tricks, content marketing strategy, marketing strategy, content marketing pillars, marketing engagement, businessstorytelling, lived experiences, marketing channel, business market, seo expert, marketing guru, social media channel, target audience, create podcast, start up marketing, marketing success, copywriting, website journey, website update, website page, tips and tricks, website success, freelancer tips, freelance life, podcasting, podcast strategy, storytelling strategy, podcast, storytelling podcastComment

124: 5 reasons why you should have a content marketing strategy

Do you have a content strategy? Maybe you have a loose one. Maybe you don't know what it means.

PodcastMariah MacInnesMay 10, 2022content, content marketing, marketing, business, consistency, consistent content, content creation, connection content, connection, business connections, confidence, authenticity, authentic, time management, productivity, success, freedom, followers, social media, business online, online business, mindset, content strategy, engagement, educational content, setting goals, content creator, content blog, blogger, brand, branding, visuals, storytelling, tiktok, business content, dry content, google ads, b2b, paid marketing, freelancer, freelancing, freelancing life, hiring, instagram reel, reels, instagram reels, marketing budget, business budget, fb ads, facebook ads, organic marketing, storyteller, market research, brand marketing, instragram metrics, instagram growth, instagram analytics, instagram reach, instagram impression, cta, content queen, blogging, blog life, lessons, seo, backlinks, seo guide, seo strategy, search engine optimization, email list, list building, content marketing guide, content guide, marketing guide, content marketing plan, marketing techniques, marketing trends, marketing channels, content marketing channels, instagram guide, instagram tips, instagram tricks, content marketing strategy, marketing strategy, content marketing pillars, marketing engagement, businessstorytelling, lived experiences, marketing channel, business market, seo expert, marketing guru, social media channel, target audience, create podcast, start up marketing, marketing success, copywriting, website journey, website update, website page, tips and tricks, website success, freelancer tips, freelance lifeComment

123: The 6 things you need to know before hiring a freelancer

I want to open up this conversation. To talk MORE about the relationship between freelancer and entrepreneur. We are a team! We work together. So let's create this community.

PodcastMariah MacInnesMay 3, 2022content, content marketing, marketing, business, consistency, consistent content, content creation, connection content, connection, business connections, confidence, authenticity, authentic, time management, productivity, success, freedom, followers, social media, business online, online business, mindset, content strategy, engagement, educational content, setting goals, content creator, content blog, blogger, brand, branding, visuals, storytelling, tiktok, business content, dry content, google ads, b2b, paid marketing, freelancer, freelancing, freelancing life, hiring, instagram reel, reels, instagram reels, marketing budget, business budget, fb ads, facebook ads, organic marketing, storyteller, market research, brand marketing, instragram metrics, instagram growth, instagram analytics, instagram reach, instagram impression, cta, content queen, blogging, blog life, lessons, seo, backlinks, seo guide, seo strategy, search engine optimization, email list, list building, content marketing guide, content guide, marketing guide, content marketing plan, marketing techniques, marketing trends, marketing channels, content marketing channels, instagram guide, instagram tips, instagram tricks, content marketing strategy, marketing strategy, content marketing pillars, marketing engagement, businessstorytelling, lived experiences, marketing channel, business market, seo expert, marketing guru, social media channel, target audience, create podcast, start up marketing, marketing success, copywriting, website journey, website update, website page, tips and tricks, website success, freelancer tips, freelance lifeComment

122: HOW to craft the perfect about page for your website | Jeanine Wilson

Your about page isn't about you? Say, WHAT?! But it is called "about" page. When it comes to websites, crafting the perfect about page can be a challenge, but is a CRITICAL page within the site.

PodcastMariah MacInnesApril 26, 2022content, content marketing, marketing, business, consistency, consistent content, content creation, connection content, connection, business connections, confidence, authenticity, authentic, time management, productivity, success, freedom, followers, social media, business online, online business, mindset, content strategy, engagement, educational content, setting goals, content creator, content blog, blogger, brand, branding, visuals, storytelling, tiktok, business content, dry content, google ads, b2b, paid marketing, freelancer, freelancing, freelancing life, hiring, instagram reel, reels, instagram reels, marketing budget, business budget, fb ads, facebook ads, organic marketing, storyteller, market research, brand marketing, instragram metrics, instagram growth, instagram analytics, instagram reach, instagram impression, CTA, content queen, blogging, blog life, lessons, seo, backlinks, seo guide, seo strategy, search engine optimization, email list, list building, content marketing guide, content guide, marketing guide, content marketing plan, marketing plan, marketing techniques, marketing trends, marketing channels, content marketing channels, instagram, instagram guide, instagram tips, instagram tricks, 2021 wrapped, content marketing strategy, marketing strategy, pillars, content marketing pillars, engage, marketing engagement, influencers, influencer marketing, social media pressure, anxiety, businessstorytelling, lived experiences, quality content, holistic marketing, marketing channel, business market, instagram insights, google analytics, stats, marketing data, seo expert, marketing guru, social media channel, target audience, create podcast, create blog, start up marketing, marketing success, writers, writer, content writer, writing styles, writing style, self-discovery, copywriting, sell products, content writing, website journey, website update, website project, powerful lessons, about page, website page, tips and tricks, website successComment

121: WEBSITES - 7 things you need to know about website projects!

Content Queen is getting a facelift! There are so many lessons learnt about re-doing and creating a new website design! There are 7 things we think you need to know about a website project. So if you are thinking about doing a website or giving yours a facelift, this is for you!

PodcastMariah MacInnesApril 19, 2022content, content marketing, marketing, business, consistency, consistent content, content creation, connection content, connection, business connections, confidence, authenticity, authentic, time management, productivity, success, freedom, followers, social media, business online, online business, mindset, content strategy, engagement, educational content, setting goals, content creator, content blog, blogger, brand, branding, visuals, storytelling, tiktok, business content, dry content, google ads, b2b, paid marketing, freelancer, freelancing, freelancing life, hiring, instagram reel, reels, instagram reels, marketing budget, business budget, fb ads, facebook ads, organic marketing, storyteller, market research, brand marketing, instragram metrics, instagram growth, instagram analytics, instagram reach, instagram impression, CTA, content queen, blogging, blog life, lessons, seo, backlinks, seo guide, seo strategy, search engine optimization, email list, list building, content marketing guide, content guide, marketing guide, content marketing plan, marketing plan, marketing techniques, marketing trends, marketing channels, content marketing channels, instagram, instagram guide, instagram tips, instagram tricks, 2021 wrapped, content marketing strategy, marketing strategy, pillars, content marketing pillars, engage, marketing engagement, influencers, influencer marketing, social media pressure, anxiety, businessstorytelling, lived experiences, quality content, holistic marketing, marketing channel, business market, instagram insights, google analytics, stats, marketing data, seo expert, marketing guru, social media channel, target audience, create podcast, create blog, start up marketing, marketing success, writers, writer, content writer, writing styles, writing style, self-discovery, copywriting, sell products, content writing, website journey, website update, website project, powerful lessonsComment

120: COPYWRITING 101 - become a copywriting queen | Elena Connolly

Imagine this...

You learn more about copywriting. It all just clicks for you. You blend copywriting into your social media content, on your website, and in your sales emails. People buy from you. They really see what it is you offer now. Sales come in (even when you sleep). It is a happy time for you and your business.

PodcastMariah MacInnesApril 12, 2022content, content marketing, marketing, business, consistency, consistent content, content creation, connection content, connection, business connections, confidence, authenticity, authentic, time management, productivity, success, freedom, followers, social media, business online, online business, mindset, content strategy, engagement, educational content, setting goals, content creator, content blog, blogger, brand, branding, visuals, storytelling, tiktok, business content, dry content, google ads, b2b, paid marketing, freelancer, freelancing, freelancing life, hiring, instagram reel, reels, instagram reels, marketing budget, business budget, fb ads, facebook ads, organic marketing, storyteller, market research, brand marketing, instragram metrics, instagram growth, instagram analytics, instagram reach, instagram impression, CTA, content queen, blogging, blog life, lessons, seo, backlinks, seo guide, seo strategy, search engine optimization, email list, list building, content marketing guide, content guide, marketing guide, content marketing plan, marketing plan, marketing techniques, marketing trends, marketing channels, content marketing channels, instagram, instagram guide, instagram tips, instagram tricks, 2021 wrapped, content marketing strategy, marketing strategy, pillars, content marketing pillars, engage, marketing engagement, influencers, influencer marketing, social media pressure, anxiety, businessstorytelling, lived experiences, quality content, holistic marketing, marketing channel, business market, instagram insights, google analytics, stats, marketing data, seo expert, marketing guru, social media channel, target audience, create podcast, create blog, start up marketing, marketing success, writers, writer, content writer, writing styles, writing style, self-discovery, copywriting, sell products, content writingComment

119: WRITER - what type of writer are you?

We are all writers. Doesn't matter if you got A's on your school writing assignments or not. We all write everyday.

PodcastMariah MacInnesApril 5, 2022content, content marketing, marketing, business, consistency, consistent content, content creation, connection content, connection, business connections, confidence, authenticity, authentic, time management, productivity, success, freedom, followers, social media, business online, online business, mindset, content strategy, engagement, educational content, setting goals, content creator, content blog, blogger, brand, branding, visuals, storytelling, tiktok, business content, dry content, google ads, b2b, paid marketing, freelancer, freelancing, freelancing life, hiring, instagram reel, reels, instagram reels, marketing budget, business budget, fb ads, facebook ads, organic marketing, storyteller, market research, brand marketing, instragram metrics, instagram growth, instagram analytics, instagram reach, instagram impression, CTA, content queen, blogging, blog life, lessons, seo, backlinks, seo guide, seo strategy, search engine optimization, email list, list building, content marketing guide, content guide, marketing guide, content marketing plan, marketing plan, marketing techniques, marketing trends, marketing channels, content marketing channels, instagram, instagram guide, instagram tips, instagram tricks, 2021 wrapped, content marketing strategy, marketing strategy, pillars, content marketing pillars, engage, marketing engagement, influencers, influencer marketing, social media pressure, anxiety, businessstorytelling, lived experiences, quality content, holistic marketing, marketing channel, business market, instagram insights, google analytics, stats, marketing data, seo expert, marketing guru, social media channel, target audience, create podcast, create blog, start up marketing, marketing success, writers, writer, content writer, writing styles, writing style, self-discoveryComment

118: STOP procrastination - START marketing | Kristy Pask

Do you find yourself sitting at your computer struggling to write a social media post? Maybe you put off starting that blog or podcast because it seems "too hard".

PodcastMariah MacInnesMarch 29, 2022content, content marketing, marketing, business, consistency, consistent content, content creation, connection content, connection, business connections, confidence, authenticity, authentic, time management, productivity, success, freedom, followers, social media, business online, online business, mindset, content strategy, engagement, educational content, setting goals, content creator, content blog, blogger, brand, branding, visuals, storytelling, tiktok, business content, dry content, google ads, b2b, paid marketing, freelancer, freelancing, freelancing life, hiring, instagram reel, reels, instagram reels, marketing budget, business budget, fb ads, facebook ads, organic marketing, storyteller, market research, brand marketing, instragram metrics, instagram growth, instagram analytics, instagram reach, instagram impression, CTA, content queen, blogging, blog life, lessons, seo, backlinks, seo guide, seo strategy, search engine optimization, email list, list building, content marketing guide, content guide, marketing guide, content marketing plan, marketing plan, marketing techniques, marketing trends, marketing channels, content marketing channels, instagram, instagram guide, instagram tips, instagram tricks, 2021 wrapped, content marketing strategy, marketing strategy, pillars, content marketing pillars, engage, marketing engagement, influencers, influencer marketing, social media pressure, anxiety, businessstorytelling, lived experiences, quality content, holistic marketing, marketing channel, business market, instagram insights, google analytics, stats, marketing data, seo expert, marketing guru, social media channel, target audience, create podcast, create blog, start up marketing, marketing successComment

117: DON'T THINK, DO - How to take action and show up consistently for your audience online!

Are you feeling stuck? Wanting to show up consistently online? Wanting to build your online business? Wanting to create a podcast, blog, or start a new social media channel?

PodcastMariah MacInnesMarch 22, 2022content, content marketing, marketing, business, consistency, consistent content, content creation, connection content, connection, business connections, confidence, authenticity, authentic, time management, productivity, success, freedom, followers, social media, business online, online business, mindset, content strategy, engagement, educational content, setting goals, content creator, content blog, blogger, brand, branding, visuals, storytelling, tiktok, business content, dry content, google ads, b2b, paid marketing, freelancer, freelancing, freelancing life, hiring, instagram reel, reels, instagram reels, marketing budget, business budget, fb ads, facebook ads, organic marketing, storyteller, market research, brand marketing, instragram metrics, instagram growth, instagram analytics, instagram reach, instagram impression, CTA, content queen, blogging, blog life, lessons, seo, backlinks, seo guide, seo strategy, search engine optimization, email list, list building, content marketing guide, content guide, marketing guide, content marketing plan, marketing plan, marketing techniques, marketing trends, marketing channels, content marketing channels, instagram, instagram guide, instagram tips, instagram tricks, 2021 wrapped, content marketing strategy, marketing strategy, pillars, content marketing pillars, engage, marketing engagement, influencers, influencer marketing, social media pressure, anxiety, businessstorytelling, lived experiences, quality content, holistic marketing, marketing channel, business market, instagram insights, google analytics, stats, marketing data, seo expert, marketing guru, social media channel, target audience, create podcast, create blogComment

116 - BECOME EMPOWERED by your marketing data | Pri Kruijen

Are you ready to step into the CEO position of your business?

It comes down to this - knowing your marketing numbers. Looking at the data and really understanding what it is telling you! I know that can feel daunting and messy. That is why I have an expert SEO and data marketing guru - Pri will make you feel at ease!!! She has the knowledge and the tools to help you get started!

PodcastMariah MacInnesMarch 15, 2022content, content marketing, marketing, business, consistency, consistent content, content creation, connection content, connection, business connections, confidence, authenticity, authentic, time management, productivity, success, freedom, followers, social media, business online, online business, mindset, content strategy, engagement, educational content, setting goals, content creator, content blog, blogger, brand, branding, visuals, storytelling, tiktok, business content, dry content, google ads, b2b, paid marketing, freelancer, freelancing, freelancing life, hiring, instagram reel, reels, instagram reels, marketing budget, business budget, fb ads, facebook ads, organic marketing, storyteller, market research, brand marketing, instragram metrics, instagram growth, instagram analytics, instagram reach, instagram impression, CTA, content queen, blogging, blog life, lessons, seo, backlinks, seo guide, seo strategy, search engine optimization, email list, list building, content marketing guide, content guide, marketing guide, content marketing plan, marketing plan, marketing techniques, marketing trends, marketing channels, content marketing channels, instagram, instagram guide, instagram tips, instagram tricks, 2021 wrapped, content marketing strategy, marketing strategy, pillars, content marketing pillars, engage, marketing engagement, influencers, influencer marketing, social media pressure, anxiety, businessstorytelling, lived experiences, quality content, holistic marketing, marketing channel, business market, instagram insights, google analytics, stats, marketing data, seo expert, marketing guruComment

115: MY MEASUREMENT process for marketing in 2022

They say you can't know what you don't measure, right? It is almost this feeling of unknown. You might relate to this.

PodcastMariah MacInnesMarch 8, 2022content, content marketing, marketing, business, consistency, consistent content, content creation, connection content, connection, business connections, confidence, authenticity, authentic, time management, productivity, success, freedom, followers, social media, business online, online business, mindset, content strategy, engagement, educational content, setting goals, content creator, content blog, blogger, brand, branding, visuals, storytelling, tiktok, business content, dry content, google ads, b2b, paid marketing, freelancer, freelancing, freelancing life, hiring, instagram reel, reels, instagram reels, marketing budget, business budget, fb ads, facebook ads, organic marketing, storyteller, market research, brand marketing, instragram metrics, instagram growth, instagram analytics, instagram reach, instagram impression, CTA, content queen, blogging, blog life, lessons, seo, backlinks, seo guide, seo strategy, search engine optimization, email list, list building, content marketing guide, content guide, marketing guide, content marketing plan, marketing plan, marketing techniques, marketing trends, marketing channels, content marketing channels, instagram, instagram guide, instagram tips, instagram tricks, 2021 wrapped, content marketing strategy, marketing strategy, pillars, content marketing pillars, engage, marketing engagement, influencers, influencer marketing, social media pressure, anxiety, businessstorytelling, lived experiences, quality content, holistic marketing, marketing channel, business market, instagram insights, google analytics, statsComment