Let’s build on your ideal audience. So when you create content, you know the exact person you are talking to. THIS is what makes creation so much easier! THEN it is time to build on your goals, so you can achieve the conversion and connection you look for with your content marketing! You will get LOADS of bonus resources to help you connect with your audience and your business vision (which will translate to your content vision).

It is time for a deep dive into the online platforms you use to deliver your content! We will talk about the core and supporting platforms you need for your business! We will also be evaluating the best platforms for not only your audience but for YOU! It is time to find the PERFECT channels. Not just for your audience but for you! It is time to start LOVING creating content!

Now it is time to learn the CORE framework of my strategy. The one I use with “successful”* business owners and startups. The content themes, buckets and pillars will give you the topics and strategy you need for delivering your content. The content that will convert. This is where you will REALLY understand how to NEVER run out of content ideas and how to deliver the messages that feel good for you, consistently!! THIS is where you also save time.

*success is determined by THEIR own measure of success.

How do you make unique content? You share your story! To stand out online, to build a business and brand people will remember, you want to connect with the power of storytelling and what you want to be known for. We will give you the resources you need to bring this to life!

This is where my unique skills learnt in PR and Journalism will guide you!

Because you want to build a digital footprint. Here we will show you how you can repurpose your content so you can reach more people without double the work! We will be sharing what repurposing your content will look like and how to execute it for your business.

Now you have made the best strategy in the world (the perfect one for your business) you need to GET IT OUT THERE. The best strategy in the world is useless if it doesn’t get used. Learn how to build a process so you can show up consistently without burning out or always being “on”.

The last part of your strategy is measuring what works and what doesn’t. This helps you save time (and energy). Learn what you need to look for and how you can measure your success to iterate and improve your content marketing strategy.

No way - that is not how we work here. Once you join you will hear from us asking when you want to redeem your three months FREE in the DIY Content Marketing Club membership (we recommend after you have finished Content Bootcamp). BUT it doesn’t stop there. You get access to our LIVE round when we run it (2-3 times per year). This is when you get x3 live calls with Mariah to review and build your strategy. THEN you get invited to our Become a Measurement Queen Workshop which we run every 3 months. This gives you a chance to look at your marketing numbers and make any edits you need to the strategy (don’t worry the numbers aren’t too scary and we help you).

Content Bootcamp is part of the Content Queen Ecosystem. This means there are a far few inclusions. Why did I do this? Because my biggest value at Content Queen is loyalty. You buy from me and trust me, I am loyal to you as well. This means you get:

THREE MONTHS FREE in my DIY Content Marketing Club! 

Get access to all the templates and resources in my DIY Content Marketing Club (valued at $165 AUD). This includes a monthly content clinic call and Facebook Community! We are here to help you build your ecosystem - so we offer the same. It isn’t about ghosting you - we are here to SUPPORT you!  

Bite-sized video modules

From target audience to consistency. I will break down the 7 steps to content strategy in video format! I will take you through how I form content/marketing strategies for myself and my clients! These are easy to digest, in bite-size videos.

Your own Documented Content Strategy

Alongside each video module is a content strategy template which you fill out and END the course with your own content manual. Your unique plan to follow!

Q&A Section from the live course + comments section

Included are some most frequently asked questions that came up in the live round of the course. You have access to these BONUS answers! PLUS the comments section of this course is OPEN so ask all your questions. 

Resources to use

Of course, I will be sharing with you the tools you need to really up-level your content online! You will be given all the tips and tricks! BONUS I will also give you a content audit and content measurement template for FREE to use + MUCH MORE!

Access to x1 LIVE round - FREE!

We run this live 2-3 times per year. You will be invited to join the next live round for FREE. This includes x3 live calls with Mariah over the course of 6 weeks (extra accountability and tailored support). You can also join any other live rounds for an Alumni price!

FREE workshop every 3 months!

We run a “Become a Measurement Queen” workshop every 3 months. This gives you a chance to see what is working in your strategy and what isn’t so you can adjust! This will be a 75 minute workshop you will be invited to via email.

+The option for EXTRA accountability

I have scheduled emails that will be sent to you to check in on how you are going. It is a good motivator to share with you what is NEXT in the course.

Content Bootcamp is a tangible program here to give you the chance to build your own step-by-step guide on how to create the “right” content for your business based on your goals and audience.

Once you finish this program you will have your roadmap to help you get the results you desire on social media, email marketing, blogs, podcasts - whatever content channels YOU want.

Students who have joined Content Bootcamp or built a strategy with us have:

• Realised they needed a podcast to help with their business goals and have gone on to launch one that would help them build a stronger funnel for their potential clients.

• Built content that aligns with their business goals for the future and have since tripled their reach and engagement (which was the goal).

• Actually put their offers out and created "business" content rather than "influencer" content which has helped them drive leads to their website so they could sell their offerings.

THIS IS NOT your traditional learn and forget course, it is about learning and doing.

Content Bootcamp is built on bite-sized videos that go for no longer than 15 mins (ranging from 5-15 mins). This means the course in total goes for around 2.5-3 hours of video content (the length of a Christopher Nolan movie, you have totally got this). With all the work required together this set up, it would be no longer than 6-7 hours in total (you can have it done in a week). But I would allow for 3 weeks just to give yourself time to digest. In the LIVE round, we do it over 6 weeks.

The LIVE round (ran 2-3 times per year) is to get accountability. As part of your purchase you get FREE access to x1 live round and then after that can join for an alumni price (invited via email). We also have an email accountability program you can opt in for on purchase. This means you receive check in emails to help you push through the course content.

Yes we do!

We run it live 2-3 times per year with the next live round in August 2025. When you purchase the program you get access to x1 live round. Each live round videos are also loaded to the membership portal so you can watch any replays. The live round gives you access to Mariah who will help you with your strategy (and her superpower is content ideas so get ready for that).

Without a content strategy, it is like driving in unknown territory without a GPS, how will you get to your end destination? It doesn’t matter how long you have been in business, if marketing and content is a strategy you want to use to help build, expand and grow your business, a content marketing strategy is a MUST. A content strategy helps you to build trust, build brand awareness, generate traffic, generate an audience and help bring people into your sales funnel. You only need to have a business running (or running in the future) for this to be a must-have.

Content Bootcamp isn’t just an educational course. It is a hands-on experience that gives you a tangible content strategy at the end. What makes our content marketing strategy so unique is how we teach and blend storytelling in (which will be your uniqueness). We teach you storytelling the journalism way, which is captivating. We aren’t just telling you, we are showing you. Also, Content Bootcamp isn’t a buy and forget offer, we give you heaps of support and connection so we can be part of your team (as an advisor).