140: The 3 things you should have in your marketing strategy

Putting together a marketing strategy as a small business owner can feel overwhelming and a little confusing. You have marketing jargon coming out all over the place and a lot of it you don't need right now.

Content, Podcast, content ideasMariah MacInnesAugust 30, 2022content marketing strategy, marketing strategy, business strategyComment

139: How a content channel can create connection and community | Julianna Coughlin

Content isn't just about putting words together or a video and posting it online. It allows us to be seen. To be heard and to share our passions with the world.

It allows space for conversation. To build connection and community. When you create on a topic you love and are passionate about, so many opportunities can open up. That is what Julianna and I have in common. We create online and have built so many connections and communities from this space. We are here to share with you how we do this. How we never run out of ideas and how we juggle multiple channels.

Content, Podcast, content ideasMariah MacInnesAugust 23, 2022content channel, create connection, content ideasComment

138: How do I know what to post on social media

Do you ever get to 5pm each day and think "shit I need to post on social media".

As a business owner, you become all the things. Social media manager is one of them. Don't forget coming up with the idea, that can be tricky too! But don't worry, I have been there. That is why I created my 4 pillars of content marketing. To help you know what to create! Once the ideas flow, you schedule the content and you will NEVER have to stress about 5pm each day!

Content, Podcast, content ideasMariah MacInnesAugust 16, 2022Comment

137: How a book can change your marketing strategy | Lin Eleoff

You know what they say...

We all have a book in us! We all have knowledge to share and a story to tell. Within your business, there is MANY concepts you teach. Why not think about how they can be turned into a book? Just like a blog, podcast or video series, a book is a way to connect with your audience in more "long-form" ways.

Content, Podcast, MarketingMariah MacInnesAugust 9, 2022Content creation, book writingComment

136: 9 Tips for the BUSINESS OWNER turned CONTENT CREATOR

You started your business to serve a purpose. To help people. Now you find yourself scrolling Instagram Reels and TikTok looking for content ideas! Guess what? You are a content creator now. But don't worry!

We are here to help you. To show you how to create content for your business! With ease. With confidence! So you can embrace your inner content creator and create MAGIC for your business (and your ideal audience).

Content, Business, PodcastMariah MacInnesAugust 2, 2022How do I create content for my business, navigate being a business owner turned content creatorComment

135 - The 4 Content MYTHS you must know | Chanelle Le Roux

You only have to scroll Instagram to find 1000 pieces of advice on content marketing.

A lot of it can be misleading and confusing. Maybe even overwhelming!

We are here to tell you, it is a long game. There is no quick fixes or hacks to get you overnight success. But content marketing is important. It is how you are seen and how you build trust and connection with your audience!

ContentMariah MacInnesJuly 26, 2022Comment

134: How to create your own original content with EASE

Business owners turned content creators... it can be tricky. We look at what others are doing. We try to create ideas on social media, in our blogs, and on our podcasts that are unique but not too foreign. We don't have to complicate things, right?

ContentMariah MacInnesJuly 19, 2022creating original content, original content onlineComment

133: Are you using Bro-marketing tactics? | Rachel Kurzyp

Bro-Marketing. When I first heard this, I thought it meant "boys club". I wasn't completely wrong. Bro-Marketing is a group of marketing tactics that we have all been taught to use to help "grow" our business. However, some can be seen as misleading and unethical.

MarketingMariah MacInnesJuly 12, 2022blog content strategy template, repurposing blogs, purpose of blog, content creation blogComment

132: What do I do if I don't feel like showing up on social media?

Have you ever had a week where you couldn't think of anything WORSE than showing your face on social media?

It happens. You are not alone. Instead of forcing it, let's work through things you CAN do instead. How you can set up your business to not just rely on using social media content to make it work.

social media, mindsetMariah MacInnesJuly 5, 2022blog content strategy template, repurposing blogs, purpose of blog, content creation blogComment

131: I started my blog to start my business | Katie Van Wyngarden

Here is a brilliant idea... START on a long-form content channel like blogging!

Not only does it help you be seen online, it allows you to create repurposed content on other channels, gives you access to a community of other creators and allows you creative control!

BloggingMariah MacInnesJune 28, 2022blog content strategy template, repurposing blogs, purpose of blog, content creation blogComment

130: I was a blogger before I was Content Queen

Before I started Content Queen I started a blog. It was 2014 and I loved to travel. I loved to write. So I combined them together. Travel blogging (nothing new, but SO new to me).

This blog became the starting point of my content creation journey. This is all I want to share with you in this week's podcast episode. I also want to share how you can create your own blog strategy or create content on a long-form content channel with some simple to follow steps.

BloggingMariah MacInnesJune 21, 2022content marketing, content creation, storytelling, writingComment

129: SELL your products and services through stories | Dexter Moscow

Storytelling and marketing are what I have spoken about A LOT in the last 23 weeks of the year. NOW we are up to the next level. Storytelling and selling! Using storytelling to sell within our business.

Podcast, storytellingMariah MacInnesJune 14, 2022content marketing, content creation, storytelling, writingComment

128: My favourite storytellers in the online space right NOW!

I am a bit of a storytelling nerd. I love to analyse how people share stories in their business and how they use stories to build connection and sell to their audience.

Podcast, storytellingMariah MacInnesJune 7, 2022content marketing, content creation, storytelling, writingComment

127: The 3 steps to get you started on Pinterest | May Thanda

Do you have evergreen channels you want to scale? Podcast, blog, video content, or even a lead magnet? Pinterest isn't just a social media platform it is a platform here to help you reach more people.

PodcastMariah MacInnesMay 31, 2022content, content marketing, marketing, business, consistency, consistent content, content creation, connection content, connection, business connections, confidence, authenticity, authentic, time management, productivity, success, freedom, followers, social media, business online, online business, mindset, content strategy, engagement, educational content, setting goals, content creator, content blog, blogger, brand, branding, visuals, storytelling, tiktok, business content, dry content, google ads, b2b, paid marketing, freelancer, freelancing, freelancing life, hiring, instagram reel, reels, instagram reels, marketing budget, business budget, fb ads, facebook ads, organic marketing, storyteller, market research, brand marketing, instragram metrics, instagram growth, instagram analytics, instagram reach, instagram impression, cta, content queen, blogging, blog life, lessons, seo, backlinks, seo guide, seo strategy, search engine optimization, email list, list building, content marketing guide, content guide, marketing guide, content marketing plan, marketing techniques, marketing trends, marketing channels, content marketing channels, instagram guide, instagram tips, instagram tricks, content marketing strategy, marketing strategy, content marketing pillars, marketing engagement, businessstorytelling, lived experiences, marketing channel, business market, seo expert, marketing guru, social media channel, target audience, create podcast, start up marketing, marketing success, copywriting, website journey, website update, website page, tips and tricks, website success, freelancer tips, freelance life, podcasting, podcast strategy, storytelling strategy, podcast, storytelling podcast, holistic marketing, pinterest, pinterest marketingComment

126: There is more to content marketing than just your social media

Social media is a great platform to market your business. However, it is not the only channel. There is more to content marketing than just social media. Think blogs, podcasts, video content, and email marketing. This doesn't mean more work. It means working smarter, not harder to ensure you get visibility for your business in more ways than just social media.

PodcastMariah MacInnesMay 24, 2022content, content marketing, marketing, business, consistency, consistent content, content creation, connection content, connection, business connections, confidence, authenticity, authentic, time management, productivity, success, freedom, followers, social media, business online, online business, mindset, content strategy, engagement, educational content, setting goals, content creator, content blog, blogger, brand, branding, visuals, storytelling, tiktok, business content, dry content, google ads, b2b, paid marketing, freelancer, freelancing, freelancing life, hiring, instagram reel, reels, instagram reels, marketing budget, business budget, fb ads, facebook ads, organic marketing, storyteller, market research, brand marketing, instragram metrics, instagram growth, instagram analytics, instagram reach, instagram impression, cta, content queen, blogging, blog life, lessons, seo, backlinks, seo guide, seo strategy, search engine optimization, email list, list building, content marketing guide, content guide, marketing guide, content marketing plan, marketing techniques, marketing trends, marketing channels, content marketing channels, instagram guide, instagram tips, instagram tricks, content marketing strategy, marketing strategy, content marketing pillars, marketing engagement, businessstorytelling, lived experiences, marketing channel, business market, seo expert, marketing guru, social media channel, target audience, create podcast, start up marketing, marketing success, copywriting, website journey, website update, website page, tips and tricks, website success, freelancer tips, freelance life, podcasting, podcast strategy, storytelling strategy, podcast, storytelling podcast, holistic marketingComment

125: Why storytelling and podcasting are great strategies to connect with your customers | Dusty Weis

Have you ever thought about how a podcast based on the stories you tell could be a HUGE benefit to your business?

Well, Dusty (our guest) is PROOF that a storytelling based podcast can create HUGE success and connection. So he joins us today to share his own journey (and the journey of his clients), on how they have created podcasts all around telling power stories.

PodcastMariah MacInnesMay 17, 2022content, content marketing, marketing, business, consistency, consistent content, content creation, connection content, connection, business connections, confidence, authenticity, authentic, time management, productivity, success, freedom, followers, social media, business online, online business, mindset, content strategy, engagement, educational content, setting goals, content creator, content blog, blogger, brand, branding, visuals, storytelling, tiktok, business content, dry content, google ads, b2b, paid marketing, freelancer, freelancing, freelancing life, hiring, instagram reel, reels, instagram reels, marketing budget, business budget, fb ads, facebook ads, organic marketing, storyteller, market research, brand marketing, instragram metrics, instagram growth, instagram analytics, instagram reach, instagram impression, cta, content queen, blogging, blog life, lessons, seo, backlinks, seo guide, seo strategy, search engine optimization, email list, list building, content marketing guide, content guide, marketing guide, content marketing plan, marketing techniques, marketing trends, marketing channels, content marketing channels, instagram guide, instagram tips, instagram tricks, content marketing strategy, marketing strategy, content marketing pillars, marketing engagement, businessstorytelling, lived experiences, marketing channel, business market, seo expert, marketing guru, social media channel, target audience, create podcast, start up marketing, marketing success, copywriting, website journey, website update, website page, tips and tricks, website success, freelancer tips, freelance life, podcasting, podcast strategy, storytelling strategy, podcast, storytelling podcastComment

124: 5 reasons why you should have a content marketing strategy

Do you have a content strategy? Maybe you have a loose one. Maybe you don't know what it means.

PodcastMariah MacInnesMay 10, 2022content, content marketing, marketing, business, consistency, consistent content, content creation, connection content, connection, business connections, confidence, authenticity, authentic, time management, productivity, success, freedom, followers, social media, business online, online business, mindset, content strategy, engagement, educational content, setting goals, content creator, content blog, blogger, brand, branding, visuals, storytelling, tiktok, business content, dry content, google ads, b2b, paid marketing, freelancer, freelancing, freelancing life, hiring, instagram reel, reels, instagram reels, marketing budget, business budget, fb ads, facebook ads, organic marketing, storyteller, market research, brand marketing, instragram metrics, instagram growth, instagram analytics, instagram reach, instagram impression, cta, content queen, blogging, blog life, lessons, seo, backlinks, seo guide, seo strategy, search engine optimization, email list, list building, content marketing guide, content guide, marketing guide, content marketing plan, marketing techniques, marketing trends, marketing channels, content marketing channels, instagram guide, instagram tips, instagram tricks, content marketing strategy, marketing strategy, content marketing pillars, marketing engagement, businessstorytelling, lived experiences, marketing channel, business market, seo expert, marketing guru, social media channel, target audience, create podcast, start up marketing, marketing success, copywriting, website journey, website update, website page, tips and tricks, website success, freelancer tips, freelance lifeComment

123: The 6 things you need to know before hiring a freelancer

I want to open up this conversation. To talk MORE about the relationship between freelancer and entrepreneur. We are a team! We work together. So let's create this community.

PodcastMariah MacInnesMay 3, 2022content, content marketing, marketing, business, consistency, consistent content, content creation, connection content, connection, business connections, confidence, authenticity, authentic, time management, productivity, success, freedom, followers, social media, business online, online business, mindset, content strategy, engagement, educational content, setting goals, content creator, content blog, blogger, brand, branding, visuals, storytelling, tiktok, business content, dry content, google ads, b2b, paid marketing, freelancer, freelancing, freelancing life, hiring, instagram reel, reels, instagram reels, marketing budget, business budget, fb ads, facebook ads, organic marketing, storyteller, market research, brand marketing, instragram metrics, instagram growth, instagram analytics, instagram reach, instagram impression, cta, content queen, blogging, blog life, lessons, seo, backlinks, seo guide, seo strategy, search engine optimization, email list, list building, content marketing guide, content guide, marketing guide, content marketing plan, marketing techniques, marketing trends, marketing channels, content marketing channels, instagram guide, instagram tips, instagram tricks, content marketing strategy, marketing strategy, content marketing pillars, marketing engagement, businessstorytelling, lived experiences, marketing channel, business market, seo expert, marketing guru, social media channel, target audience, create podcast, start up marketing, marketing success, copywriting, website journey, website update, website page, tips and tricks, website success, freelancer tips, freelance lifeComment

122: HOW to craft the perfect about page for your website | Jeanine Wilson

Your about page isn't about you? Say, WHAT?! But it is called "about" page. When it comes to websites, crafting the perfect about page can be a challenge, but is a CRITICAL page within the site.

PodcastMariah MacInnesApril 26, 2022content, content marketing, marketing, business, consistency, consistent content, content creation, connection content, connection, business connections, confidence, authenticity, authentic, time management, productivity, success, freedom, followers, social media, business online, online business, mindset, content strategy, engagement, educational content, setting goals, content creator, content blog, blogger, brand, branding, visuals, storytelling, tiktok, business content, dry content, google ads, b2b, paid marketing, freelancer, freelancing, freelancing life, hiring, instagram reel, reels, instagram reels, marketing budget, business budget, fb ads, facebook ads, organic marketing, storyteller, market research, brand marketing, instragram metrics, instagram growth, instagram analytics, instagram reach, instagram impression, CTA, content queen, blogging, blog life, lessons, seo, backlinks, seo guide, seo strategy, search engine optimization, email list, list building, content marketing guide, content guide, marketing guide, content marketing plan, marketing plan, marketing techniques, marketing trends, marketing channels, content marketing channels, instagram, instagram guide, instagram tips, instagram tricks, 2021 wrapped, content marketing strategy, marketing strategy, pillars, content marketing pillars, engage, marketing engagement, influencers, influencer marketing, social media pressure, anxiety, businessstorytelling, lived experiences, quality content, holistic marketing, marketing channel, business market, instagram insights, google analytics, stats, marketing data, seo expert, marketing guru, social media channel, target audience, create podcast, create blog, start up marketing, marketing success, writers, writer, content writer, writing styles, writing style, self-discovery, copywriting, sell products, content writing, website journey, website update, website project, powerful lessons, about page, website page, tips and tricks, website successComment

121: WEBSITES - 7 things you need to know about website projects!

Content Queen is getting a facelift! There are so many lessons learnt about re-doing and creating a new website design! There are 7 things we think you need to know about a website project. So if you are thinking about doing a website or giving yours a facelift, this is for you!

PodcastMariah MacInnesApril 19, 2022content, content marketing, marketing, business, consistency, consistent content, content creation, connection content, connection, business connections, confidence, authenticity, authentic, time management, productivity, success, freedom, followers, social media, business online, online business, mindset, content strategy, engagement, educational content, setting goals, content creator, content blog, blogger, brand, branding, visuals, storytelling, tiktok, business content, dry content, google ads, b2b, paid marketing, freelancer, freelancing, freelancing life, hiring, instagram reel, reels, instagram reels, marketing budget, business budget, fb ads, facebook ads, organic marketing, storyteller, market research, brand marketing, instragram metrics, instagram growth, instagram analytics, instagram reach, instagram impression, CTA, content queen, blogging, blog life, lessons, seo, backlinks, seo guide, seo strategy, search engine optimization, email list, list building, content marketing guide, content guide, marketing guide, content marketing plan, marketing plan, marketing techniques, marketing trends, marketing channels, content marketing channels, instagram, instagram guide, instagram tips, instagram tricks, 2021 wrapped, content marketing strategy, marketing strategy, pillars, content marketing pillars, engage, marketing engagement, influencers, influencer marketing, social media pressure, anxiety, businessstorytelling, lived experiences, quality content, holistic marketing, marketing channel, business market, instagram insights, google analytics, stats, marketing data, seo expert, marketing guru, social media channel, target audience, create podcast, create blog, start up marketing, marketing success, writers, writer, content writer, writing styles, writing style, self-discovery, copywriting, sell products, content writing, website journey, website update, website project, powerful lessonsComment