301: Is your marketing "nervous system safe"? | Julianna Garrett 

Do you want to be a business owner and regulate your nervous system?

Same.

So we have Julianna Garrett on ep 301 of The Content Queen Podcast to talk about how our nervous system impacts marketing, and why honouring it might be the missing piece in your strategy.

If you've ever felt overwhelmed, burnt out, or frozen when it comes to showing up online, this episode will be a game-changer. 

Julianna is the founder of JB Marketing Creative and the creator of the Capacity Method - a nervous-system-informed marketing framework that helps highly sensitive, intuitive and trauma-impacted entrepreneurs show up, sell and scale without shutting down. YES PLEASE.

If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @Joyful_Entrepreneurship.

⁠⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠⁠

KEY EPISODE TAKEAWAYS 👇

✨ Why “do more, post more” advice might be failing you

✨ The five phases of Julianna’s Capacity Method

✨ How nervous system regulation affects your visibility

✨ Why burnout isn't a badge of honour, and how to work sustainably

✨ Practical steps to break the cycle of dysregulated marketing habits

SHOW RESOURCES 👇

If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Other than that, enjoy - chat next week 💕

ABOUT THE GUEST 

Julianna Garrett is the founder of Jaybee Marketing Creative and the creator of The Capacity Method™, the first nervous system-informed marketing framework created to help highly sensitive, intuitive, and trauma-impacted entrepreneurs show up, sell, and scale without shutting down. 

PODCAST TRANSCRIPTION

This is episode 301. And I wanna ask you, is your marketing nervous system safe? And I have an amazing guest, Juliana Garrett, to talk all about it. Welcome to the Content Queen podcast. I'm your host, Mariah, entrepreneur storyteller, digital nomad, creative content bootcamp, and founder of Content Queen. I'm here to teach you how to share your unique story, create content, and market your business with strategy through the channels that work for you.

Each week I'll deliver a story to help you connect to a powerful strategy around marketing, business and content creation. Also be joined by amazing souls and entrepreneurs who are here to share their own journey, along with actual steps to help you take your business to a whole new level through amazing storytelling, powerful line marketing and content strategy.

Let's do it. Hello gang. Alright. Nervous system. I feel like mine is extremely dysregulated since the whole meta saga that I had recently where lots of my clients had their accounts taken. Anyway, we got them back, but it was a lot so. Perfect timing to have [00:01:00] Juliana come on and talk about nervous system regulation and marketing around that, which I think is super unique, right?

'cause I think a lot of times. We create content or we market our business based on like recommendations and what people are saying and strategies that people share that are like, oh, you should do this or you should do that. And it's like, okay, but what actually is right for me? So that is what we're gonna talk about with Juliana Garrett, who is the founder of JB Marketing Creative and the creator of the Capacity Method, the first nervous system informed marketing framework created to help highly sensitive, intuitive.

And trauma impacted entrepreneurs show up, sell and scale without shutting down. Amazing, all of that. Thanks. Let's hear from Juliana. 

Juliana: Welcome 

Mariah: Juliana to the podcast. Thank you so much for coming on and sharing with us more about what you do and your expertise. But before we get into that, I'd love to know a bit more about your story.

So how you got to where you are now working in [00:02:00] marketing and helping highly sensitive individuals. I feel like I'm gonna love this episode 'cause I can totally relate to this. 

Juliana: Yeah. Well first of all, thank you so much for having me. I really appreciate the invitation and you sharing your platform with me.

But yeah. Um, so how I got here, um, I've taken a lot of winding roads to get here. My story really starts kind of at a rock bottom place. Um, I was raised to be a high performer, you know, to push hard and achieve more, and never, ever, ever slow down, always go, go, go. And for a long time that really did serve me.

Um, I was a few years into my career as a real estate agent, and everything looked great on paper. Um, I was successful and constantly busy, and I love to brag about how I worked, you know, 70 to 80 hours a week. But inside I was absolutely miserable, and I was anxious [00:03:00] and exhausted and just completely disconnected from any real sense of peace.

Um, and so eventually of course I hit a major burnout that forced everything to stop, and that collapse led me into therapy where I started learning about trauma and how it shows up in our daily lives, and especially how it shows up in how we work. And that's when I discovered that I'm a highly sensitive person.

And at first that was like my deepest, darkest secret. Um, I was like, this is something that needs to be fixed and repaired immediately, like a, a major flaw that needed to be overcome. Um, but over time I realized my sensitivity wasn't really the problem. It was the system that I was operating in. So eventually I transitioned out of sales and into the marketing side of real estate, but that hustle culture still just didn't fit.

So about [00:04:00] 18 months ago, I founded JB Marketing Creative. Um, I originally planned for it to be a full service marketing agency that was going to serve the same kind of businesses that had supported me in my own healing. So therapist, acupuncturist, um, other healing practitioners. And I wanted to help them grow because of how much their work had helped me.

And that felt deeply purposeful. So I thought, you know, that purpose would be enough to sustain me and I could just kind of fall back into my old patterns of overworking and burning the candle at both ends. Because if you're doing it for a good reason, it's okay, right? Like it doesn't count. And, uh, my nervous system stopped me in my tracks, and I realized that I had just rebuilt the same system that had broken me before.

So then I made a pivot within this business, and I just started consulting, and I've started hearing the same story over and over and over [00:05:00] again from smart mission-driven entrepreneurs who were ambitious, but also deeply sensitive. Struggling to hold both of those truths at the same time. And so that's when the capacity method was born.

It's a way to market your business that honors your energy and your nervous system. So growth doesn't have to cost you your wellbeing. 

Mariah: Hmm. I love that. I feel like we all, even if you're not highly sensitive, I feel like we all need that. 'cause we're in this like 24 hour news cycle and every time you open your phone, you feel like you're gonna be triggered by something.

It's basically what's happening, right? So I love this and yeah, I guess as you said, kind of the traditional, uh, marketing wasn't built for like highly sensitive people, so. You talked about your method and I would love to for you to share a little bit more about that. But before that, like, um, how have you seen marketing advice go against kind of what you've sort of learned more in being that sort of highly [00:06:00] sensitive but also like, um, I know with that comes like.

The intention to people please and all the things that come with that. So, yeah. What, what have you learned about like traditional marketing or the things that we're doing right now that's probably not service serving? Those who probably feel a little bit dysregulated at the moment? 

Juliana: Yeah, I love this question because it really gets to the heart of why so many brilliant entrepreneurs feel like they're failing at marketing when really it's the strategies that are failing them.

Um, most traditional marketing advice is built on intensity and consistency at all cost. The constant visibility, pressure based selling. And when you really boil it down, the core message is basically do more. Be everywhere all the time, all at once. And the problem is that for highly sensitive or trauma impacted people, those strategies are physiologically dysregulating.

High pressure tactics like [00:07:00] urgency and scarcity, and the constant comparison activate our body stress response. So instead of staying in what's called the window of tolerance, where our creativity and focus and connection live, our nervous system moves into survival mode. So that can look like procrastination or inconsistency.

That's a biological response because our sys, our system is flooded, um, where our brain literally can't access the clarity or motivation that those high pressure tactics require. 

Mariah: Mm. Yeah. And I love what you said. 'cause there's obviously like online, there's this very like bro marketing kind of style where, you know, you have the countdown calendars and scare people into buying from you and all those things that come up and you just go, I, I couldn't even consume that, let alone share that myself.

Right. So, I know there's lots of shoulds and um. Yeah, what, what we should do versus what we shouldn't do. And there's so [00:08:00] many people, you only just have to, you know, watch a YouTube video on. Social media marketing, digital marketing, any type of marketing to kind of start to feel overwhelmed. But I love what you say that you created the capacity model.

So I'd love for you to share a little bit more about like how this works and how this is a little bit different from like more of your mainstream kind of strategies that are told, or tactics that are shared online. And yeah, how can, how can this help us? I mean, anyone really, but I would love for you to share a little bit more about, um, yeah, your method.

Juliana: Yeah. So I would say that the capacity method is like the complete polar opposite of the obnoxious bro marketing tactics. Um, we don't do all that around here. So the capacity method is a five phase framework. They are regulate, strategize, rebuild, convert, and sustain. And it's rooted in polyvagal theory and somatic pacing, which is really just a fancy way of saying that we build your marketing plan around what [00:09:00] your body can safely hold so that your growth doesn't feel like a betrayal to your nervous system.

And just like you were saying, most marketing framework start with the output of post more, sell more, do more. And this one starts with regulation. So we look at how safe your body feels showing up what drains you, what fuels you, and then build your strategy from there. Because strategy only works if your system can hold it right.

So, for example, I worked with a client who was creating endless content but not seeing any traction, and she was constantly tweaking and overproducing and just felt completely invisible. But when we mapped out her capacity and clarified her message, we realized that she didn't need to do more. She just needed to say the right things inside a structure that actually work for her, for her.

So once she started focusing her energy that way, everything clicked into place and her content, [00:10:00] her content became clearer, her audience was more engaging, and she felt like she could actually sustain it without burning out. So that's really what the capacity method is about, is creating a structure that supports both your nervous system and your goals.

Mariah: I love that. And it's so interesting 'cause like, uh, I remember last year I think it was like, I used to do like everyday social media and it just became like a regular habit. So it wasn't necessarily dysregulating me, it was just like became natural to do that. And I then started to become, I guess like a little bit like, uh.

I'm not like enjoying it as much as I was. So I took a step back and then I like cut down the level of posting and was just really intentional about what I shared. And like that's kind of, I guess, what you're sharing with one of your clients because that's when you start to see, you know, it's not, it's like less is more in that aspect.

Yes, you have to be on a certain amount of, you know, touch points and all of that jazz, but at the same time, if you're not energetic, like I think it's a big energy thing too. Right. And that comes down to like feeling. Feeling confident, feeling motivated, [00:11:00] inspired, and if you are just burning at both ends and just posting because someone told you you gotta put stuff out there, then it's just not gonna resonate at all.

Right. Like it's just, 

Juliana: I totally agree. 

Mariah: Yeah. And it's interesting 'cause yeah, you've got people that have, um, and even, you know, obviously repurposing could help a lot with this 'cause you can kind of get more bang for your buck in terms of, if I create one thing it can be reused and repurposed. But I think sometimes that can.

Be a little bit of the same thing because you are like still like hustling, getting all the bits out there and you're like, you know, I, I interviewed someone years ago and he was like, yeah, I've got like X amount across X amount of channels and, and oh my God, I was tired. Listening to his, his marketing machine sounded impressive and I think he had a team to help.

But, and in that, like what? Um, I know obviously. You started with an agency and then sort of went more into consulting. How have you seen, you know, for, for highly sensitive people, does [00:12:00] outsourcing help or is it just no, you've gotta get the right kind of system for you first? Or is it a bit of both? 

Juliana: Say it's definitely both.

I think it depends on where you're at in your business journey, you know, and a lot of that has to do with how much revenue are you creating right now. Um, of course that's the goal that, you know, we can just outsource all the things that are dysregulating to us. But, you know, we have to walk before we run.

So those are the entrepreneurs that I really like to. To work with the ones that are just getting started and you know, everything is still kind of DIY and how do we do that so that you do get to that next level and not just give up. 

Mariah: Mm, yeah. Yeah, that's, that's so true. So, you know, obviously I think this time of year, and I dunno if it's different where you are, but in Australia obviously we come into like.

Christmas and summer. So it's kind of like just a really busy period, but I feel like it started really early this year, so I'm feeling a lot more people are kind of dysregulated, uh, bit [00:13:00] out of rhythm. And I find it interesting because when we're sort of, and you know, I'm, I'm sure you do a lot of work in this, like when you're sort of used to being dysregulated all the time, it, it can become like a safe space.

So like you, you don't look to change things because you're like, well, that's how I do it. And that, you know, even if you. Know it like you. I think we're too scared to change things sometimes in case it really doesn't work. So in saying that, like I guess how do we break that cycle of like just always being on, always being like consistent.

Always like dishonoring ourselves in the name of like marketing our business. 

Juliana: I totally get what you're saying and for so many years, like I struggled with that so much because on the surface it feels really counterintuitive, right? You know, like, what do you mean less is more? But I think that cycle starts with a misunderstanding of what consistency really means.

You know, we've been taught that consistency [00:14:00] is never stopping, but I think that's just disguised self abandonment. Um, I think true consistency is about repeatable patterns that your nervous system can actually. Sustain. So when I work with clients, the first step is awareness, and that's noticing what's going on in their body.

Like when is their body saying This is enough, this is too much. Like, I can't handle this. You know, you're having the racing thoughts and the irritability and the numbness. And for me, um, my first sign that something is up, it shows up in my stomach, um, uh, just every single time. 

Mariah: Me too. 

Juliana: Um, yeah. And I'm like, ah, but those are data points, right?

Like they're not character flaws. So once you understand that those are signals, you can rebuild your consistency from a place of safety. And the nervous system learns through trust and repetition. So when you stop [00:15:00] forcing and start honoring your rhythm, your system relaxes. And ironically, that is when your productivity.

Skyrocket and regulation does create reliability. So it is it, like I said, it seems counterintuitive at first, but once you really commit to that mind shift, not mindset shift, it really does change your life. 

Mariah: Mm, no, I, I totally am hearing you. I literally end up in hospital over the weekend and I've got a chronic illness, so that happens.

Um, but it's because four client accounts got suspended by meta last week. So if we're talking about dysregulated nervous system, 

Juliana: that will do 

Mariah: it. You're looking at it right now because. That was me. Right. Um, 

Juliana: yeah. 

Mariah: And that's like, you know, things that are outside of your control. Right. So, um, and I'm not sure if this is something that you talk about, like obviously there are marketing channels that we can control and there's ones that we can't, like borrowed [00:16:00] channels, like social media.

We can't always control how that content's gonna go out there, how, you know, but we can control. What people see when they land on our website, what emails they get. Like obviously we can put content on social media, doesn't mean everyone's gonna see it. And I think that can be a misconception by a lot of people are like, oh, well I'll just put out a promotion about my thing and then people will see it and people will buy it.

And it's like, its out like to say it out loud, people go, of course that's not gonna happen. But that's what we feel like, I think that's just generally what happens. So, um, I think, you know, having. Working out what you can control versus what you can't. And that was something that I definitely had to check myself.

But it is really hard when and when you've got people, you know, people posting algorithms, all the things. I think that definitely, um, you know, starts to make us feel a little bit. You know, dysregulated. But what do you say to clients that, I guess, like, you know, social media can be quite triggering and, um, how do you support clients to navigate creating content when Yeah.

There is all this kind of [00:17:00] noise of social media. 

Juliana: Yeah, so I feel like you really just have to tune into the signs that your body is, is giving you. And if your business looks good, but it feels bad. Um, that's definitely a, a sign of disconnection and dysregulation. Um, if you're dreading showing up or feeling resentment after launches or just having that creative collapse once the pressure is off.

That's definitely a, a nervous system that's out of its window of tolerance. So I think you just have to. Work on having a, you can have a thriving brand and still be running on adrenaline. You know, like just because things look great from the outside doesn't necessarily mean that they are, 

Mariah: yes. Yes, it totally.

Yeah, I know. Um, it's so funny, I had a client, she doesn't do marketing, but she does, uh, uh, flow coaching and she shared [00:18:00] something similar and it's like, yeah, it's so true. You can have like kind of all the, like, you know, people will go like, oh, you know, you're here, you're there, this and that. But they never, don't always quite see behind the scenes of what it takes to show up or get things out there.

And I think, um. It can be a real challenge for people. And it's interesting because I used to run these like measurement workshops, so we'd go through the numbers and look at the data, and I had one woman show up and she does, um, uh, emotional release technique, it's called, and it's about 

Juliana: Oh, emotional freedom technique.

Eft, 

Mariah: yeah, yeah, yeah. 

Juliana: Tapping. 

Mariah: Yeah. Oh, no, no. It's a, it's quite, it's a little bit different, but yeah. Similar kind of concept, but it's about releasing the emotion and she said to me like, you do realize that like. People probably don't wanna come to these 'cause numbers can be really triggering for people.

And I was like, well, I, no I didn't because like that's not my thing. Like my thing is marketing, not thinking about how it makes other people feel. And I think a lot of the times we put things out there, our marketing or [00:19:00] that, but we're not always thinking about how. People's stories within them, help them like navigate what you are saying or what you're doing.

And I think it's really interesting to take a minute to think about that and be a little bit more, I think there's lots of people on the internet that share content without thinking about anybody, anybody else to be on quite honest with you. Um, but for those who are like, yeah, I really think I am highly sensitive.

Like I do, I do trigger, I do feel dysregulated. I think there's parts of marketing that don't resonate. What is some mindset shift? That can help us kind of, I guess, move forward if we're like, oh, I don't really know what to do, or how to, how to kind of navigate this. Or even when they're in it, like, you know, on social media, they've come to the conclusion that, yes, scrolling social media does trigger me.

Like how do we shift the mindset? Because obviously we might then go, oh, yep, I'm highly sensitive so I know that, you know, to scroll, social media has to be like X amount of time. Then [00:20:00] that like kind of cap it, but then you might see something that you know, puts things in your head that makes you question all the things that you thought, you know, like you have someone going like, tiktoks a place you have to be and da, and like throws it down your throat and then you're like, oh.

And you forget about all the dysregulation and the highly sensitiveness. 

Juliana: I totally understand what you mean. It's like you hear that one thing and then it's like, oh, well, I've gotta be doing that. And if I'm not doing that, then that means I don't even care about my business. And then what am I doing? So I, I totally understand.

But I think the most powerful shift is realizing that your sensitivity isn't something to overcome. It is information and our body is com constantly communicating to us. So that sensitivity just means that we receive. More data, which really is a gift. You know, sometimes it doesn't seem like that on the front end, but all that extra information, um, it really helps us connect with the people that we're, we're trying to help the most.

So [00:21:00] when you stop seeing your responses as weaknesses. You start treating them as guidance, everything changes and overwhelm becomes a capacity cue instead of a shame spiral. So the question shifts from what's wrong with me to what is my system asking for right now? What do I really need right now? And then that reframe, it builds self-trust.

And self-trust is the root of capacity. 

Mariah: I love that I actually, um, heard a woman talk about confidence being trust. So like for example, if you said, I'm gonna get up at 5:00 AM tomorrow, and you set your alarm and you hit snooze, then you're losing trust in yourself, which means. Your confidence can drop.

And I really liked that kind of like reframe. 'cause it's kind of the same thing, right? Like if you don't trust yourself, it's really hard to be confident in the marketing strategies that you put out there because that self-trust isn't there. And then if the self-trust isn't there and you see all the [00:22:00] people telling you all the things you gotta do, you'll end up down those paths.

Like, you know, then you're at next minute you're, you know, posting three times a day on TikTok and you're wondering, you got there. 

Juliana: Exactly. 

Mariah: Yeah. I love that. So, um, one, one of the things that I guess you're sort of saying as well is to, we need to find what makes us feel joyful in our marketing, right? So like, if we're not enjoying it, what is the point?

And I totally like, love that because I think when people go like, oh, well what channel should I be on? And I'm like. What do you like? Like what type of content do you like? Like I'm not gonna tell you to start a podcast if, you know, I could say, oh, podcasts are booming. You know, start a podcast if you hate the idea of talking into a microphone.

Juliana: Right. 

Mariah: You know you're not gonna like it. Right. You're just, you're just not gonna enjoy it. And there's people that like force themselves to do these styles of content because everyone's doing it. Like, for example, I have two very different clients. [00:23:00] One, if they talk to the camera, they get results. The other, if they talk to the camera, they don't.

So it's like h you know, not everything is built the same. So, for example, do I tell that client over here not to talk to the camera? She does like it though. It's only, it's just her audience doesn't really resonate with it. But she likes it every, like, it's not something we do every single day. It's like we blend it in when she's like, look, I wanna show up and I wanna talk about this.

And then, but the things that she enjoys. Is, you know, sharing information. So then we create content that is in that element, right? So it's like all these people when in 2020 started across all these channels and then realized like they hate most of them anyway, and then they wonder why they don't, um, get any results.

But I, I'm keen to know, like, how can we sort of, I guess, in, in the marketing content creation space? 'cause obviously that's sort of like where I, my domain is like, how. Can we, I guess, make space to make it more [00:24:00] joyful? 

Juliana: I think joy is everything. Um, joy is, to me one of the most important business metrics you can possibly track.

Joy is the body signal of safety. Um, when we're in joy, our system is regulated and so we're open and we're creative and we're connected. We're able to be more empathetic, um, and just connect with those around us. So I think a lot of people have been taught that seriousness equals professionalism, but in reality, joy is one of the most strategic states that you can cultivate.

Um, just like you were saying, like if something, if you don't enjoy something like it's. It's gonna show in your, in your business one way or another. So it really keeps you in your window of tolerance, and when joy is present, you can access your curiosity and your creativity and your empathy and all those things that good marketing really does require.[00:25:00] 

Um, I think of joy as both the goal and the guide, right? So if it's missing, that is very valuable feedback. Um, it's not a failure at all. It's your nervous system saying like, Hey, something, something about this kind of sucks and we need to change it immediately. 

Mariah: No, I love that. And I think like, yeah, as you're saying, a lot of times we've been told like, you know, you've gotta be serious and professional and, and all of these things, but like at the end of the day, um, you know, the, you are just creating to the noise that's out there.

I think that's a really good reminder. Like if you aren't doing something in alignment with you, you're just adding to the noise and then that sort of results keep coming. It's like, I shared this recently about like using ai, like obviously AI is amazing, but if you go, oh yeah. My marketing's not really working, so I'm just gonna use AI because it's not working anyway.

And then it doesn't get results. So then you're just on this loop of like, okay, well when I do it, it doesn't get results. And when chat GPT does, it doesn't get results. So I might as well [00:26:00] just use the AI 'cause it will save me time instead of spending time working out what does work, working it out, then using AI to like amplify it.

I, I think it happens the same thing with like, um. You know, all types of marketing. It's just like, yeah, when we're going like, oh, well I don't like this, so let's just do what we can to get it out instead of actually finding what you like about it. And that's why I always say like, what do you like? And then, and then it's like, oh, no one's ever asked me that before.

Juliana: Which is wild. I'm like, are you serious? 

Mariah: Yeah, I know. So obviously we have like trends, urgency, algorithms, especially like, you know, we're on this 24 hour news cycle now, and now with AI coming in, like think people just feel like they've gotta like have their finger on the pulse all the time. What sort of, like, how do you recommend to clients and, sorry, I just had a, a bit of noise.

I don't know if Zoom blocked it out. Um, how do you. Share with your clients? Or [00:27:00] what do you recommend to kind of protect your energy in that sort of space when you've got like trends popping up all the time and you can kind of like find yourself a little bit overwhelmed by like, what, I guess what to share about versus what not.

What do you choose to like be reactive for and like what you choose to just like let go. 

Juliana: Yeah. Um, I think the key is really a rhythm and not so much rigidity. Um. And like you're saying, you know, if something speaks to you like. Uh, that's, that's information. Like, let's go with that. Um, but you don't have to vanish to protect your energy.

You just need to pace yourself. And so that's where the, the somatic pacing comes into play. Um, the algorithms, they reward consistency, but our body rewards recovery. And so when you design your marketing around cycles of output and reflection and restoration. You stay visible and [00:28:00] regulated because you can't create from a dysregulated system.

Mariah: Mm-hmm. 

Juliana: So I would really just say, you know, like if you, if something speaks to you and it lights you up, then go for it. But if not, just tune it out because there's, there's so many things that you can be doing for your business. 

Mariah: Mm-hmm. Yeah. I love that. And, and, and like, finding yourself caught up in like trends and things that are happening, like, um.

Pop culture moments or whatever it is, is very, uh, you know, dysregulating. And I think like, ha, trying to have your finger on the pulse all the time can be very challenging. Like for me, I love watching TikTok and it does bring me a lot of joy. So it doesn't mean I have to be part of all the trends, but I like knowing about them.

Right. And then I get to decide. I mean, I'm not really a trend. Like, I don't really talk about pop culture moments. It's not part of my brand. And I think that's important to sort of understand as well, is like, what does your brand stand for and does that make sense? And that's something that I find 

Juliana: exactly 

Mariah: myself doing with clients a lot.

It's like, oh, Taylor [00:29:00] Swift's albums out and like. But it only makes sense to people that it makes sense to, right. It doesn't make sense to everybody. Right. And like, you know, it's like trying to find what, and that's why having that sort of strategy, and I love what you said about like having space. 'cause I feel like because we're always on, we never give ourselves space to go like, oh, hang on, what, what happened with that?

How did that work? What, you know, what can we do differently? And you can't do that. If you're always on and always just like go, go, go. Right? And I think we forget the power. Like one of my clients just come back from a trip to Bali and she's like, oh God, you just forget how good it is just to pause and like reflect and so much, and, and it's not that nothing happens.

But nothing and everything happens at the same time because like you give yourself that space, like opportunities come or I remember I had a holiday this time last year, I mean, I had a whole, my life's a holiday 'cause I travel all the time. But like, um, we like offline, et cetera. And yeah, that's when like creative ideas [00:30:00] come and everything and you feel like refreshed when you come back.

Whereas if you don't give yourself that space, you're just always feeling like you. There's no space for more creativity. That's why I find when I travel, I'm really creative because like I'm giving myself space, I'm in nature. All those things that, that sort of help. 

Juliana: Oh, I totally agree. And it's like if, you know, if you're in a little bit of a creative slump, like it's almost a guarantee if you just take that pressure off and be like, Hey, I'm gonna go on a walk with no agenda, or like, I'm gonna lay in the bathtub for an hour or whatever it is, nine times out of 10.

Like you're going to emerge from that experience with like you're next. Kernel of a good idea. 

Mariah: Yes. It happens all the time. And that's why like, you know, sometimes things can feel like last minute, like one of my clients, and it always seems to happen for a reason. She's like, oh, hasn't come to me yet.

It'll drop and it might drop like, I don't know, the day before or something, but you just like, you expand time and you get it done and then, or something happens like always find if like, I don't feel creative, so I'm not gonna [00:31:00] write that. A piece of content or whatever. And then in the end, like a client comes to me and be like, oh um, this happened today.

That would be amazing to add to that. And I was like, that's why I didn't do it. 

Juliana: That's 

Mariah: it. That's like I knew, you know? So you do really have to feel creative when you are, especially 'cause marketing is such a creative space. And even with sales, to be fair, like there's no point just like trying to sell to people if you're just not in the energy.

And I think sometimes we're like, oh, but you know, this starts next week or that's happening. In two weeks time. But it's kind of just you kind of, as you said, self-trust. You gotta really trust the process in this, which I think is hard. It's really hard when you were in a world that is very on all the time.

Juliana: It's definitely easier said than done. 

Mariah: Yes, that's for sure. That's for sure. So before we wrap up, I'm keen to know, so for anyone listening that's like, oh yeah, this really resonates with me. What is their first step to kind of go. What do I do next? Like, I, I identified that, yes, I feel like the [00:32:00] marketing that I'm doing is not resonating with me and my nervous system, and I feel like, which I guess is a hard step to get to, right?

It's like the awareness of like, this is where I'm at. 'cause I think we go through denial for a bit. Like, no, no, no, it's fine. It's fine. But after we've sort of identified, yes, something has to change, what do we do? What, what, what sort of, what's the next point of call? 

Juliana: I think just like we were saying, you know, that first step is to pause and not to quit, but just to listen, to take in some more information and exhaustion is information.

Um, your nervous system is telling you that it doesn't feel safe how it's operating, and that's not something to ignore because it will always get louder and more intense and, um. If it's gonna be you or the nervous system, nervous system is gonna come out on top every time, yes, it's, but instead of asking, you know, what should I post?

Like, maybe ask, what do I actually [00:33:00] have the capacity for today? And maybe it's just one story instead of working on a full week's plan or just a good honest email instead of a big elaborate launch sometimes. You know, those things where you can really feel our authenticity resonate much further, make a larger ripple than you know, the big production.

And that's really actually the heart of what my new offer called the capacity based blueprint helps people do. Um, it's a personalized done for you strategy that gives you a full nervous system informed marketing plan that's clear and comprehensive, and it's built to flex with your capacity, whether you're low or medium or high energy days.

Um, it's delivered as a 15 to 20 page strategy guide, and it's organized around my five five face framework. So you have a roadmap that will work with your energy and not against it. 

Mariah: Hmm. Yes. [00:34:00] I love that. And I like what you say about like low, medium, and high energy because I think also as women, as we go through like our cycle as well, we can feel like, you know, some days, like this week I felt like I'm, you know, some weeks I feel like I could get a million things done.

And this week I've just feel like everything is taking me to get done and I'm trying. And like last night I was just like, Nope. Just. Turn off your computer. Tomorrow is a new day. Um, you know, because otherwise you just kind of end up staring at a screen and you're not really productive and you might as well just be getting some sleep.

Right. 

Juliana: Right. But like that's okay and that's human. Yeah. And nobody is ever 100% regulated all of the time. Like that's literally impossible. So if these cycles are going to happen regardless whether we want 'em to or not, why not? Like, oh, let's plan for that. Let's actually like work with these things and it doesn't, you know, wreck our life whenever we do have those low days.

But we were planning, you know, to show up at a hundred [00:35:00] percent and now we've only got 10. 

Mariah: Mm. Yeah. Which we don't do, and then we feel guilty and bad. Right? Right. Because we, we were meant to do all those things. And especially if you do, if you do have like a team or people and then they're like, oh, but they're waiting on this for me.

But I think what I try to do with clients is like, meet them where they're at. So yes, I will push you if I need something, but because I wanna keep things rolling for you. But also at the same time, if you say, look, I'm really sorry I can't get it done. No worries. I'll think of another plan, like I'll do something else that doesn't require you.

And I try to do that because yeah, I understand like not everyone has the capacity shop or something can ha like I know what happens to me, like last week when that first meta account went down, my whole day was derailed. Like I really didn't have the capacity to do anything. So like one thing can happen, it could derail your whole day and all the plans that you wanted to get done, all the videos, all this, all that, they don't happen.

So we've just gotta roll with the punches and, and you know, kind of move forward like. People are still, like, our businesses are still operating and just 'cause [00:36:00] we didn't post one thing on social media doesn't mean, you know, our whole business is gonna shut down next week. Right. You know what I mean? 

Juliana: The sky will not fall, but it does feel a lot better when you know those unexpected things do happen and you're like, oh, this is okay because I've got my low capacity plan in my back pocket.

I'm good to go. 

Mariah: I love that. That's so cool. Amazing. Well, thank you so much for sharing this. It's just a really different and fresh perspective on marketing and I think a lot of us, it doesn't, I think our reg, our nervous systems are more regulated listening to you. 'cause I think it's that permission piece, right?

Like it's okay. Like. We don't have to hustle or work super hard to make the marketing work for us. And I know that like, you know, work smarter, not harder is like so cliche in that regard, but it's true. Like when you know yourself and you know how you operate, you can make things work for you, as you said, like on low capacity days versus high capacity days.

And I just really love. That reframe. And when I saw you pop up on my social media, I'm like, that is so cool. And I [00:37:00] think we need more of people like you because there's a lot of people out there that are making us hustle hard and it's, it's very draining. 

Juliana: Oh, thank you so much. You just really made me feel so seen, so thank you for that.

Mariah: No worries. So how can people find you and learn more about. The work you do and the capacity method, because I'm very keen to Yeah. Learn more about how you, how you operate with that. And I'm, I'm keen to give you a bit of a stalk, more of a stalk than I did before, but how can other people stalk you? 

Juliana: Yeah, so the best place to connect with me is definitely on Instagram.

Um, I'm at Joyful Entrepreneurship. You can also follow my substack, um, at Joyful Entrepreneurship or on my website. It's jb marketing creative.com. And if this conversation resonated, I really think the capacity-based blueprint is a great place to start, and I'm gonna be sharing more information about that on my Instagram very soon.

Mariah: Amazing. Well, everyone stay tuned for that [00:38:00] and thank you for bringing joy to the podcast. I know your Instagram feed is very joyful and I love all the colors that you have. And for those that see this, uh, snippet video on Instagram, they'll see your beautiful background, which is making me feel so calm. I absolutely love it.

So thank you so much. Thank you for taking 

Juliana: the 

Mariah: time to talk. 

Juliana: Yeah, you too. 

Mariah: Okay. Thoughts. I'd love to know your thoughts on this one. It really opened my eyes a lot, and I think it's good to come from that lens when we're looking at our strategy. So yeah. Have a think about it. What things are dysregulating you?

What could you delete, get rid of, and what things light you up? I love that Juliana is all about joy. I'm a big joy fan as well, and it's a balance right between what's gonna work for your audience and what's gonna work for you. So, yeah, as I said, super keen to hear what you had to say about that. And yeah, how are you gonna change things?

What, what's it gonna look like for you? But be a content queen or king, and remember that developing your strategy and story develops your business. Thank [00:39:00] you so much for joining me today, and please don't forget to share this with all your business and entrepreneurial friends. You can do this by adding it to your Insta Stories and tagging us at content Queen Mariah, or just tell 'em about it.

Give it a cheeky share. If you rank review on whatever platform you're listening to this on, it does help me get this podcast out there and share my message. Follow me on Instagram or TikTok and let me know if there's any topics you'd like me to talk about. I'd love to cover it for you, and I will talk to you very soon.

Bye.

PodcastMariah MacInnesmarketing, marketing advice, how to be authentic online, business ownerComment