291: How to create engaging videos for social media | Michell Guerrero

Dislike video? Creating, filming, editing? But know it is important for your business growth? Or want to learn some more tips? 

If you are on platforms like Facebook and Instagram, you don’t have to post video to get content up - BUT if you want to reach knew people, Reels is the best way - it gets pushed to more than just your followers. 

If you are on TikTok, you know it is the only way. 

So - in this ep of The Content Queen Podcast we have the head of CQM visuals (Mitch) to give you some key video tips! 

If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.

⁠⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠⁠

KEY EPISODE TAKEAWAYS 👇

✨ The NUMBER 1 thing you must do to produce good videos 

✨ Face to camera videos vs Broll - what is better? 

✨ Why being “good at videos” isn’t going to save your business (but what will)

SHOW RESOURCES 👇

If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Other than that, enjoy - chat next week 💕

PODCAST TRANSCRIPTION

Mariah: [00:00:00] This is episode 291, and we are talking all about video content, and I've got a special guest coming on, so welcome my guest. He's here live. It's Mitch. Come sit down. Oh, drop the mic. It's, it's not the, oh, it's all happening. Oh dear. All your hands are freezing. Yes, this are you. Okay, so welcome to the Content Queen podcast.

I'm your host Mariah, with co-host Mitch today, entrepreneur storyteller, digital nomad, creative content bootcamp, and founder of Content Queen. I'm here to teach you how to share your unique story, create content, and market your business with strategy through the channels that work for you. Each week, I'll deliver a story to help you connect to a powerful strategy around marketing, business, and content creation.

I will also be joined by amazing souls and entrepreneurs who are here to share their own journey, [00:01:00] along with actual steps to help you take your business to a whole new level through amazing storytelling, powerful and marketing and content strategy. Let's do it. Hello, gang. Hello, bitch. 

Mitch: Hello. 

Mariah: Thank you for joining me.

Mitch: Hello. Thank you for, uh, having me. 

Mariah: No worries. On your 

Mitch: podcast again. 

Mariah: Again. It is my 

Mitch: third time. 

Mariah: I think it's your fourth to be fair. 

Mitch: Ah, yes. 

Mariah: Feel like you're a co-host now. 

Mitch: Well, now I don't feel nervous abuse. 

Mariah: Oh, that's good. Not 

Mitch: a win. I'm kidding. 

Mariah: So for those who don't know, Mitch, he is the head of visuals at Content Queen does editing.

And does, you know all the things. 

Mitch: A little bit of everything. 

Mariah: Little bit of everything. I'm gonna move this. I feel like it's covering your face in the video. Oh, sit up, come closer to me. So we are gonna talk about video because we think this is something that, um, clients really struggle with the most. So filming, editing, all of it, and you are the go-to editor.

We, um, are fortunate to have people that know editing and [00:02:00] video a lot better than I do. Um, so you are one of them. And you also shoot content so much, so many videos. You set this contraption up so that we can film the podcast. So let's just get started. What is the best advice you could give anyone about video content?

Well, 

Mitch: that. Speak advice that I can say first above all is clean your lens. 

Mariah: Yes, clean your lens. 

Mitch: Because sometimes yes, when you record something and you see like it's a bad quality, maybe it's because. Because you don't clean your lens. Yes. Mm. And sometimes you ask yourself why you don't have a quality videos or maybe the camera or thing like that.

But sometimes that is small. Mm. A small. Yes. Like a thing. Thing can change your videos in a good quality. 

Mariah: Mm. Yeah, we've had this happen a few times and even with us, like you'll [00:03:00] be filming something and yeah, the back camera, I mean, lots of people film from selfie as well, right? And. If you are filming on your phone, you're filming it from the front camera on your iPhone, Android, whatever it is.

But actually the back camera is what gives you the best quality, but even with the front camera, because you've got your screen protector on as well. 

Mitch: Mm-hmm. 

Mariah: And it gets that kind of like murky oils, you know? 

Mitch: I think. Yeah. And when you, for example, answer our phone or Yes. When you put in your pocket, always the lens get dirty.

And in the first moment, like you have to remember that. But then. Like when you do, couple of times you're going to get used to, for example, now when I take a video of you, I just always, with my t-shirt, clean the, I just clean the lens. Yeah. Before I, I record or take a picture or whatever. 

Mariah: Yeah, yeah. 

Mitch: Yes.

And yes, the front camera have less quality. But anyway, you can clean. 

Mariah: Yeah, but if you can film from the back camera, [00:04:00] I mean obviously it's not natural, but if you have a tripod or anything and you can set that up, it does make a difference. 

Mitch: Yes. Another advice, um, use, use B rolls a lot when you are not confident with be in the front of the, of your camera.

Mm-hmm. I think that help you so much and maybe it depends because there are two. Two steps. I, I think for video editing or video is the production first. Mm-hmm. And the second is the vision. Mm-hmm. Because when the magic happen, yes. Mm-hmm. Because the production take the most of videos that you can.

Mariah: Mm-hmm. 

Mitch: Yes. If it's a big roll. 

Mariah: Yeah. So, yeah. What is B roll? How do you explain B roll? 

Mitch: Well, B roll. Is for me, all of the videos that you are not talking, but you can take, uh, for example, the landscape, the, if you are, um, [00:05:00] selling a service, for example, is how you do the things that you Yes. The meetings in, in Zoom.

Mm. Yes. All of that is you are not talking. Yes. 

Mariah: Yeah. 

Mitch: And you can do voiceover later or just put music. 

Mariah: Yeah. 

Mitch: Yes. And then another that is, that you talk that is more promotional and things like that. Mm-hmm. 

Mariah: Yes. Yeah. 

Mitch: Payrolls as well. If you are selling a product is record the product, how they use or how you, uh, build the product.

Well. 

Mariah: Mm-hmm. 

Mitch: Yes. Of the process, something like that. Or for example, if you go to I and all of that B-roll is all of that content that you can take, 

Mariah: you capture, 

Mitch: yeah. From data. 

Mariah: Yeah. I remember first hearing about B-roll when I worked in journalism, because that's the kind of content that you get say when a journalist is doing a, um.

Their piece. So like their news story, when you watch, if anyone still watches the news, you would have like the journalist talking about a story and [00:06:00] they might like have their hook and then they go into voiceover with all the different scenes. So for example, if they were filming a, an event, a festival, they might say, you know, um.

They might do like a live cut, which is like, here at the festival there is 90,000 people here, dah, dah, dah, dah, dah. And then they might cut to like different takes of the festival with their voiceover. So yeah, I heard about B-roll when I was doing my internship and, and doing my journalism units, and I was like, okay, that is just the content that you capture.

That take tells a story or shows you know, what you're doing, how you're doing it, and as you said, you can add that voiceover later, or you can add music with text, you know? Yes. It's really 

Mitch: now that you can see, for example. I, I, it is very helpful for people like me, like, uh, they have no confidence to be in front of the camera or thing like that.

It's very helpful because you, you can just record another things and just put text that you want to say, or the message that you [00:07:00] want to say or put music yes. Mm-hmm. And all the voiceover that you after. For example, we did the videos for our, our travel. Um, in Tasmania mm-hmm. For our travel page. And it's easy for me because I have to prepare for no, take too much time.

I just record the videos and after I do voiceover mm-hmm. The yes. Yeah. 

Mariah: That, that is, yeah. So. Well, you sort of talked about this a little bit, but what are the tips? You know, so we are gonna go and film content, whether it's us talking, which I think it is very important for business owners at some stage to get in front of the camera.

Although, you know, I've seen clients wear B roll and text works really well. I've seen clients wear them talking to camera. But I do think it's important regardless of the result, to get in front of the camera as the founder of a business to show face or to show people talking in general because. People connect with [00:08:00] people.

And now with ai, we wanna like see if someone is real. So what tips would you give around actually filming content? You know, business owners are going to places, events, networking, you know, doing their day-to-day work. And obviously they go, oh, I don't have any content on my phone or anything, I'm just not good at filming things.

What is your advice for that? 

Mitch: Mm. First is like, I lost the fear. 

Mariah: Mm. 

Mitch: And I scared. Understand that, that now life is content. Yes. That you have to prepare, prepare to take your phone out and start to take yes and record. I think practice obviously give you better results, but start, um, yes. That 1% like start to mm-hmm.

Clean your lens and put the mm-hmm. The, and to record to say something Yes. To the camera. Um, [00:09:00] make enjoyable. Yes. 

Mariah: Hmm. 

Mitch: Make enjoyable, like, uh hmm. Talk topics that you like or, eh, I dunno, like, uh, put in different focus how you like to, how you, how you see. Sometimes it's difficult when you don't used to take a lot of videos and, but yes.

Think always in the, in the best for your business. Yes. The things that can help your business. Yes. The, the message that probably you see and you can record and say, that can help me to create content. Yes. Obviously it's is with the time to get get used to and it's going to be easier for you. Yes. 

Mariah: Yeah.

Yeah. Some of the things I do for clients is if they're going to an event or maybe they're going [00:10:00] on a retreat or they're hosting an event or anything like that, I don't know that you are close enough in the focus, I think. Yeah. Um, is I will give them like a checklist of things that they could record, you know, so one client, um, was hosting an event and I gave, I sent her like a little checklist of things to get, you know, a photo of this, a video of that.

And I think even writing a little checklist for yourself or one of the things that we do when we are traveling is like. You know, you wanna enjoy your life as well. At the same time, like you might go to a networking event, you don't wanna have your phone out all the time, or you know, you've gotta get work done.

So you can't just have a camera out all the time, 24 7. But one of the things that helped us is like, okay, get the content first and then move on. So like, you know, when we're, I don't know, doing a hike and I wanna film a video, we quickly Yep. Get it filmed and then move on. And we've gotten a lot quicker at that, like, you know, um, I imagine.

When we first started out, it was like a couple of takes or a couple goes. Yeah. And now [00:11:00] it's like, okay, quick, get the mic out, get it recorded back in the pocket, enjoy your day, 

Mitch: you know? Yes. And, and when we started, like, uh, before you worry about that, if it's fine, that focus or put the phone like this and don't talk.

No. And sometimes he just put the camera to record. Mm-hmm. The phone to record and no worries. If another person pass, you just steal that because after you going to edit that. Yeah. Or could that part? 

Mariah: Yeah. So 

Mitch: yes, it is like, um, yes, a checklist before, for example, if you go to a event or you going to catch up with friends and say, imagine the moment that you're going to take the phone out.

Hmm. Yes. So, for example, I already expect that you're going to say something or when you going to In the workshops. 

Mariah: Yeah. In the workshops. You record those. Yeah. I 

Mitch: try to record when you get into the door. Mm-hmm. Because I know that mm-hmm. The things, 

Mariah: yeah. If you can [00:12:00] visualize what you're gonna create Yes.

Mitch: After, obviously it's easy if. Because I am, I am with you. But entrepreneurs that is alone. You just try to have that moment to say, ah, eh, yes. If you are with someone, I'm sorry, I'm going to take some, some videos from my, from my page. And it's a good way to 

Mariah: promote your business too, and 

Mitch: me and people now and understand that.

Yeah. Yeah. They now understand that, ah, it's for Instagram, for TikTok, and now it's a topic that everyone, yeah. I can be bullied and you can say, yes, I am trained and get to to this strength. And 

Mariah: yeah. 

Mitch: And yes. 

Mariah: Yeah. 

Mitch: And yes, in the first obviously going to be difficult, but 

Mariah: yeah. 

Mitch: You just have to put yourself, yeah.

Yes. Put yourself or Yeah. 

Mariah: Yeah. Put yourself out there. Yeah. Which 

Mitch: is out there. And. You're going to get better results from. 

Mariah: Yeah. And it's not a less is more type of thing with filming content. Like we've done many a content campaigns and shoots and with different clients and more is more like if you [00:13:00] think you've got enough, get a little bit more because there's nothing worse when you get home to go put it all together and you're like, oh, I don't actually have anything of the event.

I thought I took so much content. Yeah. So, you know, and, and some things that you know, like. You might film something really quickly for like, um, and, and maybe that's some advice you can give, like when someone's filming, and this might be really hard for the podcast, but you know, sometimes we'll just quickly film something 'cause we're so nervous, like, oh, quickly just film the crowd or whatever.

And it's like four seconds and it's like, got whiplash. Like someone's panned across the screen, like Yeah. Across the room so far. So what are some things that you do to make sure, like, you know what you get actually looks good when you watch it back? 

Mitch: Mm. In the production take. The content of everything.

So I told you like I put the, the camera on. Doesn't matter if they are so much noisy or do the record once and another time and another time and another time. [00:14:00] Um, but I think near vision also is. I start to see what parts you like. Yeah. But yes, never is enough. Mm-hmm. Sometimes you say, ah, missing something.

Oh, I love this part that she said, or they say this and I should take a video. But well, you can, you can start to play when they talk and when you put the volume down and put music or things like that. Yes. Depends on the content that you want to get. 

Mariah: Mm-hmm. 

Mitch: Mm. In terms, for example, in the platforms, it depends if you're going to record for YouTube or mm-hmm.

If you're going to record for Instagram or TikTok, when it shows, you can just scoot. 

Mariah: Mm-hmm. 

Mitch: Every silence moment. Yes. But yes, try to record the most. Possible. 

Mariah: Yeah, as 

Mitch: more as possible. 

Mariah: As you can. As you can. [00:15:00] 

Mitch: Yeah. 

Mariah: And also record in portrait if you are going to be recording for social media. Don't do landscape, because obviously landscape can really only be used for long form videos on YouTube.

So I think it's important to, you know, always record in the right format because then when you go to use it for the platform that you are using it on. I know it seems like a simple thing, but. I still can get video sometimes in landscape. Um, 

Mitch: yes. You know, well, it's part of a practice. Mm. Too. When you are in home, how you can see better when you want to talk in the camera.

Mariah: Mm-hmm. 

Mitch: And when you going to some b rolls. Like a practice and once you get to the event or when you're going to say what another, another situation when we record is when When we are traveling. And when you have a meeting with a client. Yes. When you have a [00:16:00] zoom. Yes. I really like something when you, when you are in a zoom and it's finished, you say, let's take a picture.

Mariah: When 

Mitch: you have your podcast or you do like a little video. Yeah. Yes. 

Mariah: In 

Mitch: portrait. It depends when you want the 

Mariah: where you're gonna post. Yeah, for sure. And also one thing that I learned as well is like when you are filming, just like hold steady and go slow. Like some people will only film like a four second video, but if you film it for 10, 20, 30 seconds, even if you feel like you're holding it for so long, it just means that like when you are editing, it's not like you're panning across so quick that you give everyone whiplash.

Mm-hmm. Because I find that like I saw this funny ass TikTok of this woman. And she, her, sorry. Her son posted it as like my mom's trip in Europe and it was just like these videos of like so fast, like her, like panning the camera around like a crazy, because you think you are like showing something and it like looks, but then when you watch it back it's so far 

Mitch: so fast.

Yeah, 

Mariah: yeah. 

Mitch: Yeah. That's [00:17:00] true. Also, I think something that is important is find your style. Mm. Yes. Eh, and you're going to get. Uh, when you record more videos? Yes. 

Mariah: Mm-hmm. 

Mitch: So you're going to say, what do you like and what you don't, I, something that I really seen in another videos is that hook, that first part or the, the, the position that you have, the camera.

For example, if you are alone and you can put, you are in the kitchen and you put in different parts, the phone when you are talking that you want to talk and. And in 18 

Mariah: Yeah. You slice it together. 

Mitch: Yes. And that give you more, um. More at attract Attraction. Yes. So yeah, you're going to, to find your, your style there.

I think that you have to be very, very slow when you're taking the video and that looks like, uh, [00:18:00] a line or how you say, like, uh, flat or, mm-hmm. Yes. Like a don't, looks like, yeah, like, um, 

Mariah: it's stable. 

Mitch: Stable, yes. But again, practice is practice. Yes, for sure. In the start. You are going to, uh, getting better.

Mariah: Yeah. Yeah. You'll look back on stuff you've done. And I mean, like, of course we are not like. You're a business owner. We don't expect you to be content creators, but I think the small things do, do make a difference. So you mentioned hooks, so let's talk about hooks for a second. 'cause I think this is interesting.

A hook is something that's gonna grab the attention of the person in the first few seconds, right? Mm-hmm. And that could be the sentence that you say if you're talking to camera. That could be the text that comes on the screen. That could be, um, you know, yeah. If you're at an event, it's like, maybe it's the.

The keynote speaker saying something really punchy at the same time. Mm-hmm. What advice do you have for hooks for people? Like, 

Mitch: well, the, what have you learned 

Mariah: with 

Mitch: hooks? The hooks in the moment that you take the video is not, [00:19:00] not, not much that you can do. 

Mariah: Mm. 

Mitch: Is the moment that you edit 

Mariah: Mm, 

Mitch: yes. The hooks.

Yes. It's that first, second, and can be like a, a song. 

Mariah: Yeah. 

Mitch: That can be a, a hook. 

Mariah: Mm-hmm. 

Mitch: So me some out is that I use Yeah. Different 

Mariah: transitions. Yeah. Yeah. 

Mitch: Use a lot. Zoom mean is when you put the camera and like I do zoom. Yeah. You Yes, 

Mariah: go closer. Yeah. Go 

Mitch: closer to your face or the place that you want to see.

And also the words. Yeah. The message that you want to see. Yes. If you say something in the first moment that people take the attention. Mm-hmm. Because that happened was was what happened is when people are in the phone and watch one video, always have this. The, the scrolling, it's scrolling ready to go to 

Mariah: the next thing.

Yeah. 

Mitch: So now have to be in the first moment. Yeah. Something that they stop. 

Mariah: Yeah. 

Mitch: And see. 

Mariah: Yeah. 

Mitch: So now you, you have to be mindful in all of [00:20:00] that. 

Mariah: Yeah. Yes. 

Mitch: Secret. But for me, I think the message is the most important because yes, there are people that now is doing a lot of, you have to this for take the attention, but in then.

If your message is strong. Yes. All of that. Yeah. It doesn't matter about the attention. I, I think all of that hooks is like a short way, short short ways 

Mariah: mm-hmm. 

Mitch: To people see your content. 

Mariah: Mm. 

Mitch: But in the end, if they don't go to resonate, doesn't really matter. 

Mariah: Yeah, that's very good 

Mitch: point. So it's most, most important is you find your message, your strong message from your product or your service.

And yeah, like, uh, the key word that you can see in the first second 

Mariah: mm-hmm. 

Mitch: Is that take the attention that you really want. 

Mariah: Yeah. And lots of people use negative hooks, like, you know, like mm-hmm. This is the worst thing you could do as a business owner, or you gotta play around with obviously what resonates with you.

But then. [00:21:00] Like, because we used to do these like, Hey guys, just coming on to talk about this and that you've lost people. Right. Or even a pause. So, and this is, we'll go into the editing now as a question. So there's a thing called the millennial pause, right? And I didn't know about this until I saw it on social media.

Basically anyone that didn't really grow up recording videos, which is most of us, it's really only like Gen Z and then like now like Gen Alpha. So when we go to record, we take a pause before we say something. So it would be like say my hook was, yeah, this is the worst thing you could do for your business.

It would be. This is the worst thing you could do for your business. And if you don't edit that or that pause, you've already lost and it's so crazy. But you do, and I see this happen so much and that's why people aren't really getting like concise. And yes, I know we don't wanna spend hours on this, but once you get quick and if you do it on your computer, you can cut those pauses throughout the whole video, especially if you.

Say you're gonna [00:22:00] do the first bit, you're gonna record, then you're gonna stop recording, then you're gonna do the second, which I have clients send it to me like that. And you, we just cut really fine because we've already lost the person. And I see this happen so much on social media and like it's the tiniest thing, but it makes a difference.

So if you do notice, like yeah, you go to record, you take a pause, then you start speaking, just cut that bit. Yeah, because that makes such a difference. 

Mitch: Yes. Don't, don't have any silence moment. 

Mariah: Yeah. 

Mitch: And now all of the Gen Z, now inclusive, they have, uh, how I say on, so not even finished. One chart when they start another.

Yeah. So they start to talk over the top. Over the top, yeah. When 

Mariah: they do their voiceover or their editing, they literally like cut themselves kind of off for the ne. Yeah. It's quite interesting 'cause 

Mitch: now that people don't want to take so much time and see one content. Yeah. They just want to pass and scroll and scroll.

But now 

Mariah: watching in 1.5. But 

Mitch: yes, easy ones. I say [00:23:00] like, um, yes, have the keywords in the first without any silence. And Zoomin and zoom out. But again, you have to find your style because if you don't really like the most important is the message for me. Yeah. You're going to people that is interesting in the message that you say in the first moment, they're going to stay and listen.

Yeah. 

Mariah: Yes, that's a good point. And 

Mitch: also you're going to see, you're going to cash the bureaus that you really want, and they are interested in Euro. 

Mariah: Yeah, and that's the main thing, right? Because there's tiktoks that have heaps of followers, or you know, even business owners that might have loads of followers on these social media platforms, but.

You want the aligned people. You don't just want followers for the sake of it. You want people that are actually interested in what you do. You 

Mitch: see people like doing the trans videos from the, something funny that happened when they fall over or the dog do something and they catch attention because like bureau and after they say that, they have to say yes.

Mariah: Yeah, yeah. 

Mitch: [00:24:00] But in the end, yes, they can have an a lot of views. But interesting part maybe. 

Mariah: Yeah, maybe not that. That's true. And you said this, um, I did a video on this recently, how like, yeah, business owners, you can't just rely on trends because trends aren't going to help you. They're not gonna show the personality, they're not gonna show your brand, they're not gonna show what you believe in.

They're literally there to entertain, which are great. But if you rely on trends just for views and not actually think about the next step of the strategy, then you will get the views, but you won't necessarily get the conversions. And then you'll be wondering. You know, we do all these like lip syncing or skits or you know, those like memes or whatever.

But you need something that's really gonna capture, you know, the right people. So, in the editing, what tips do you have around editing and what some of the platforms, 'cause you talked about like the zoom in, zoom out. What platforms can people use to do this where they're like super easy? 'cause we don't need things that are complex.

Mitch: Well, uh, free is iMovie if you're on Mac. 

Mariah: Yeah, you're, you have to be a Mac user for that [00:25:00] though. 

Mitch: Yes. But we use Kaka. But now with the, yeah, 

Mariah: the terms and conditions have been 

Mitch: some clients we don't use, we just use for some. For us. Yeah. For us. And because they have a, uh, a lot of good transitions. Yeah. Good 

Mariah: editing filters 

Mitch: and things.

Mariah: Yeah. Well, I think you can use things like, in short, we don't personally use it in Instagram. Instagram have now brought out one called edits. 

Mitch: Ah, the same platform. Yeah. And they, they like, uh. That can help you to show your own your content more. I dunno if the algorithm or not, 

Mariah: but they say, but I do think they like it if, because actually I have seen the Instagram.

It'll say this reel was created in edits. Mm-hmm. That's when you've created it and you push it straight to the platform from edits. Yes. Um, which I the 

Mitch: text 

Mariah: Yeah. 

Mitch: From the, from the properly pla, uh, platform. Yeah. Yes. Yeah. 

Mariah: Rather than, 

Mitch: [00:26:00] yeah. 

Mariah: Canva's actually upped their game with their video editing. We haven't done much with that.

Yes. 

Mitch: Well, all of the platforms that happen with all of the editors include included me. Including you. Including me, including me, is like, um, once you like one 

Mariah: Yeah. 

Mitch: You don't want to move the another one. Yeah. Yes. Because you already know how work, what thing, and it's something wrong. Yeah. Because you should start to learn the the pro ones.

Yeah. Yes. Yeah. But yeah, you don't want to move. 

Mariah: Yeah, 

Mitch: because you already know all of the secrets. Anything like that. Yeah. Yeah. So yes, it's easy for me iCloud, because we have Mac. I'm moving, I'm moving. Sorry, I'm moving because we have Macs, but camera is easy, easy one. They have all of the future. You can cook, you can put music, you can.

Have, uh, transitions. 

Mariah: Yeah. [00:27:00] 

Mitch: Uh, put the stick or effect. 

Mariah: Yes. 

Mitch: And if you don't have anything of that, use the, the platform. The 

Mariah: platform. Yeah. 

Mitch: Yes. Start to play how, how you can edit and they have transitions to, 

Mariah: yeah. 

Mitch: Yeah. And sometimes for, for example, TikTok, you just put already the edit or follow the videos.

Mm-hmm. And they choose the song and sometimes they song, the song is 

Mariah: perfect. Yeah. Is 

Mitch: perfect with the cos. Yeah. 

Mariah: Yeah. 

Mitch: Or the change that you have from the video. 

Mariah: Yeah. 

Mitch: So that save you a lot of time. It does. It does save you a lot of 

Mariah: time. But yeah, it's just practice like I, and also, if you notice, okay, video editing, I just don't like it.

It's not for me. It is something that I like it so much. Yeah. I outsource soon I could, 'cause I don't like it if you're like, okay, I'm not in the position to outsource, just do the basics. Do what you can until if, if it's not new zone of genius, we're business owners, we're CEOs, we [00:28:00] shouldn't be doing things that.

Don't work for us. Right. So, mm. It's important to then go, okay, if, if that's something I think is gonna help me get results in my business, then work out a way in the future to outsource it. There's lots of great AI now too, to be honest. That can kind of help you anyway. 

Mitch: Yeah. Important again for me is the message.

Mariah: Yeah. 

Mitch: The message is the most important. Another is just short ways that you can 

Mariah: Yeah. Just like 

Mitch: have now everyone have a beautiful. Eh, videos and hooks and cooks and editing. But the service and the product what? Mm, yes. He's good. Yeah. Sometimes raw is better. He's good enough. No? 

Mariah: Yeah. 

Mitch: Yeah. 

Mariah: Sometimes I think the best videos are just like, like you being FaceTimed by someone.

Yeah. They're, they're just like. Hold the camera talking about something that's, you know, 

Mitch: and you can see and they just slap 

Mariah: it on TikTok and it work 

Mitch: in restaurants or Yeah, the things, the content perfect. And the best hamburger and the, yes, all of the effects that they [00:29:00] have and the transition like that.

And you go to a restaurant and the hamburger, 

Mariah: no, doesn't even look like what you get. 

Mitch: So the content in the patient. Really good, but go and eat there. No. So working your message and your service and your product and the content is go along. 

Mariah: Yeah, yeah, yeah. Of course. It's just like the cherry on top. Right.

But yeah, some of the, the best content I think too is raw. Like there was a guy I did a, a content clinic with, and he does roof cleans, and I was like. Just film and talk while you're filming. It doesn't have to be a view like, Hey, I'm just like, just set this roof like, or like, did you know this? And just film it.

And then just like, if you are time poor, just do that. Yeah. And you will see the results from it because it's natural, it's raw, it's authentic. Obviously within brand, like some brands, they wanna be more polished, they wanna be more, but like he was just like. I mean, his videos before, you know, he, he was just getting photos and putting music to him and it was like a slideshow.

And they would go for like one [00:30:00] minute and you'd see one photo for like 10 seconds. It wasn't like, you know, get to the point, make it more engaging. Yeah. I said, if you just film yourself on top of a roof, like beautiful day, you know, like people love that stuff. Like that's, you know, people, so it, you know, as you can have fancy editing skills and I think it's important to learn just to get the hang of it and, and, and learn what makes good content as a business owner.

You know, Brittany Saunders, she's a massive entrepreneur. She's founded, hes of businesses and she's like, stop sleeping on content. Like, just learn how to do it. Just, just learn it like, and it's so true, right? You know, eventually, yes, you might wanna outsource it, but it is something you can learn and it's so creative.

So you can have a lot of fun with it. And yes, it can be time consuming, but as I said, once you start to learn like, okay, not for me, I'm the CEO of this business. I don't need to be doing this then, 

Mitch: but 

Mariah: you can outsource it. 

Mitch: But now it's important like a just start to take a videos. It's important for like the videos.

Mariah: Yeah. 

Mitch: Say something like that. I saw for example, one [00:31:00] trend too. The boss say to the employee, like, uh, five years ago. Mm. Like, what are you doing? Taking a video and just take the camera out. Yes. And now like, uh, what are you doing? And don't take a video. 

Mariah: Yeah, yeah, yeah, yeah. Take more videos. What are you doing?

Yeah. 

Mitch: Yeah. What you are doing? The process or the thing like that? Yeah. To, to the employee. So it's now important, like you start to get used to, to take a video, say the things, because. The people that are going to buy your products is, is all time in social media question. 

Mariah: It just amazes me. Like we were at a caravan park a couple weeks ago and there was a guy, you know, like sixties, seventies.

Just on his phone watching reels and I'm just like, this is where we're at. Like, you know, people that never lived with technology and now just my mom always on the couch scrolling videos. Yeah. And 

Mitch: buy products. So 

Mariah: yeah. God. Yeah, she does, she loves Find and ins, she loves an Instagram shop, that's for sure.

Mitch: And, and we going [00:32:00] to go to, uh, one place. She always looking for where we stay and send us. 

Mariah: Yeah, yeah, yeah. She always Facebook. Yeah. Like every generation is doing it. I think like video content is just something you can't sleep on because it's something that's giving direct access to you and your business.

And even like you said before, you know bosses are now like film the process, like film the process. How do you onboard a client? How do you coach a client? How do you make your product, how do you deliver your service? Like just record it. Record the process. Record the process. 

Mitch: Record the, yes. Something that you relatable to your business.

Mariah: Yeah. Yeah, exactly. And that's the key. Make sure it is relatable to your business. 'cause you can have a lot of fun with it. And then you end up becoming this influencer content creator, and then you're like, hang on, what am I doing? 

Mitch: You don't want to be, no, no. Well there are people that likes, yeah. All of that.

But yes. For example, me, I, I am not that person that talk in the camera. 

Mariah: Mm. 

Mitch: I am. More that do all of the B [00:33:00] rolls. Mm-hmm. And after put music or just the text that I want to, the message or just voiceover. Yeah. 

Mariah: Yeah. I mean, but as, as a CEO, if you are the CEO of your business, you're the face of your business.

Try and find ways to get comfortable to be in front of the camera, because it's just something that your competitors can't, like your competitors can't, they could copy your product. They could copy your content, but they can't copy you. 

Mitch: Hmm. 

Mariah: So like how relatable you are in front of the camera, like how you stand out.

So it's so important to kind of get your face out there because Yeah. It can't really be replicated. 

Mitch: And storytelling is so, yeah. And storytelling so important for your business. Get so much attention. The attraction. Mm-hmm. Yes. Like you tell your story how start your business and who, who is the better person to tell the story of your business?

If not, it's you. 

Mariah: Yeah, that's so true. Any, any parting words, 

Mitch: part words, like [00:34:00] 

Mariah: any, any last advice that you wanna give them? Uh, last 

Mitch: advice? No, just start, start doing. Just do it one, 1%. 1%. Start clean your camera first. Yeah. In your length. 

Mariah: That's your 

Mitch: 1% change. 1% in every single video. And after it start to take videos and you have videos in your phone, and yeah.

Go and edit and you can use whatever. 

Mariah: Yeah. 

Mitch: You want different ways make easier too. 

Mariah: Mm. And you can use old stuff. Like we're always reusing old videos from trips we've been on, or Yeah. Sometimes 

Mitch: I, I go to videos that some when we start to travel or when I saw you that we don't use, um, lately 

Mariah: Yeah. We haven't used in a 

Mitch: while.

Yeah. Yes. 

Mariah: Just 'cause you know, it's old doesn't mean it, like when I was in, 'cause I used to do a lot of videos like sharing my health journey. And then obviously like after I a, I was only in a hospital for a month and I didn't record every, I was so unwell, like I couldn't record all the time. [00:35:00] So then when I wanted to do like, you know, anniversary videos for my TikTok when I just shared, or I wanted to connect it to my business, I just had to use the same stuff.

'cause that's all I had. 

Mitch: Yeah. 

Mariah: You know what I mean? Like people, they're not gonna know. 

Mitch: Well, I'm not. The last advice is save all of your videos. Have a folder in a hard Yeah. The folder. 

Mariah: Yeah. 

Mitch: Or use iPad or something. Yes, you maybe you're going to use all of the editing video that you have. Yeah, try to save it.

Mariah: All of it. Save it, put it somewhere. If you've got a content calendar, that's awesome. 'cause then they're all in the content calendar and you can 

Mitch: use later. 

Mariah: Yeah. Yeah. But reuse, repurpose. For sure. Thank you. Sally. We need to go dry our clothes. Yes. Thanks guys. And. Be a content queen or king, and remember that developing your strategy and story develops your business.

Thank you so much for joining me today. If you have any questions for Mitch, if there was something I didn't cover, pop it in the comments. If you're on Spotify and I can relay and get him to answer those comp questions that you have or ask us on Instagram, share this with all your business and entrepreneurial friends.

You [00:36:00] can do this by adding it to your Insta Stories and tagging us at content Queen Mariah, or just tell 'em about it and if you rate review. It means that we can continue to show up. We've got some amazing guests coming up, so they all come from the reviews because they see me in the charts and they email me and follow us on Instagram or TikTok and let me know any topics you want me to talk about in the future.

I would love to cover them. Bye.

PodcastMariah MacInnesmarketing, marketing advice, how to be authentic online, business ownerComment