289: Human design, money and marketing | Lucy Starbuck

Ever wondered why marketing in some ways is really hard?

But doing other types of marketing is natural?

Maybe you find networking amazing but posting on social media is... meh?

This could be because of your energy type.

Human Design is a self-awareness and self-growth system here to unlock what you might have been missing in your business.

If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @designedforprofit.co.

⁠⁠⁠⁠⁠⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠⁠

KEY EPISODE TAKEAWAYS 👇

✨ What Human Design is

✨ How Human Design can help you grow in business

✨ How marketing just got SO much easier!

SHOW RESOURCES 👇

If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Other than that, enjoy - chat next week 💕

ABOUT THE GUEST 

Lucy Starbuck is a Virtual CFO, profit coach, and Human Design guide helping entrepreneurs grow profitable, sustainable businesses - by mastering their numbers their way. Through her business, Designed for Profit, she blends practical finance with Human Design to help you manage money in a way that feels natural, joyful, and wildly effective. 

PODCAST TRANSCRIPTION

289- Human design, money and marketing | Lucy Starbuck

Mariah: [00:00:00] This is episode 289, and we're talking about. Human design, making money and marketing your business with Lucy Starbuck. Welcome to the Content Queen Podcast. I'm your host Mariah, entrepreneur storyteller, digital nomad, creator of Content Bootcamp, and founder of Content Queen. I'm here to teach you how to share your unique story, create content, and market your business with strategy through the channels that work for you.

Each week I'll deliver a story, help you connect to a powerful strategy around marketing, business, and content creation. I will also be joined by amazing souls and entrepreneurs who are here to share their own journey, along with actual steps to help you take your business to a whole new level through amazing storytelling, powerful line marketing and content strategy.

Let's do it. Hello, gang. Little update. I'm officially back in the bus, but when we recorded this interview, we weren't in the bus. So fun times, exciting times. Content [00:01:00] bootcamp kicks off on Monday. So if you would like to join us, the link is in the show notes content strategy, which leads to the results.

And what we're gonna be talking about in this episode is connecting to sort of more of. You and what makes you unique and your energetic blueprint that will help with your marketing. Pair that with a strategy and chef's kiss. So if you don't have a strategy, I was literally having a conversation with an entrepreneur who had launched their business and it didn't launch how they had hoped, and I asked what their marketing plan was and they're like, oh, I'm just posting on social media, which is great, but it's not enough.

So the balance of what Lucy's gonna talk about with strategy is. Going to help you as a business owner. So let's introduce Lucy and get stuck into this episode 'cause it's very juicy. So Lucy Starbuck is a virtual CFO profit coach and human design guide helping entrepreneurs grow profitable, sustainable businesses by mastering their numbers [00:02:00] their way through her business, designed for profit.

She blends practical finance with human design to help you manage money. In a way that feels natural, joyful, and wildly effective. Just so true, Lucy has helped me in my business and since getting her support, things have shifted so much. So check out what Lucy has to offer 'cause she's absolutely incredible.

But let's Chi chat with her. Thank you, Lucy, for joining the pod again. You were on it as a collab with Leanne and Leticia. Was episode the episode, what was a dream 

Lucy: team? 

Mariah: Yeah, I'll put that in the show notes. But for those who don't know you, who are you and what do you do? 

Lucy: Um, so thank you for having me.

I'm very excited to be here. Like a guest episode, just me this time, not that I love the limelight. Um, so my name is Lucy Starbeck. I am a CFO and business profit coach. And human design guide as well. So true [00:03:00] manifesting generator at work. Um, and I own a business that offers. Fractional CFO services to, um, ideally female for purpose business owners, and also a business called designed for Profit, which is really for micro business owners.

And just to, before anyone is like, am I one of those, anyone below $2 million of revenue is actually considered a micro business owner, but it's somewhere to get support around your finances also with. In line with your human design. So how do you as a human actually start to understand your numbers? So I'm so excited about this arm of my business because it's super trailblazing and yeah, I can't wait to talk more about it.

Mariah: I love it. It's so funny 'cause you see those like influencers on TikTok, say my small business, and everyone's like, you don't have a small business, you have millions of followers. And it's like, no, actually that's like under 200 employees or whatever it is, is like counted as a small business or oh, its, it's like 

Lucy: something like $50 million of [00:04:00] asset.

So ex employees is, it's still a small business, right? So, um, so yeah, that's why we, we call micro businesses, but it doesn't feel micro when you're managing 2 million. 

Mariah: No, God no. Absolutely not. So yes, you talk numbers and finance, but you have stepped into this new evolution of finance, which I think is very, very cool.

So. We're gonna talk about human design and all the things, but I'd love to know, like sort of this evolution of your business, obviously. Yeah. We, we all have a story of how we got to where we are, but, um, kind of in the last, I guess six months, maybe even less, like, it's been like a really short time that you've evolved your business.

So tell us about it. 

Lucy: Yeah, thank you. I'd love to. So I accountant. Oh, almost two decades working in finance roles and always knew always that I wanted to, or I would end up running my own business. And it is one of those things, isn't it, where you're like, oh, I'll, I'll [00:05:00] use my skills and, um, and create, you know, at one point, oh I must do bookkeeping because I'm an accountant, or I must do tax returns 'cause that's what people do.

Um, but nothing ever really felt quite right. Then I spotted a. Huge gap in the market for finance education. And I don't really think of myself as like a typical accountant. It's not like I ever dreamed I kind of fell into accounting, which is a story for another day. Um, so I've always seen myself somewhat of an imposter in the, um, accounting finance world, largely because I kind of just talk like this at work all the time.

Anyway, I try and translate things into, um. Just more tangible, more commercial, um, outcomes really, rather than, oh, your profit margin is 22.6% up from 3.25% last quarter. Give a shit. No one cares, right? What does it mean? Tell me more. So, my business in its [00:06:00] first iteration was really just educating, um. Female business owners is how it landed.

I just resonate with the, you know, maybe the feminine energy a bit more and um, but I still felt like I was like, there's something more I can give. There's something more in this. So absolutely. Talking about structure and educating about finance and cash flow. Overlaying it with energetics because I'm a huge believer that everything is energy, and the energy with which you do the thing determines the outcome of the thing.

That is 100% true in all cases. And then I. Started my human design journey maybe around four years ago and it just kept coming back to me like it kept coming back. And Lucy, think about this actually like experiment with this part of your design. And I just, to your point around it was a bit longer than six months ago that I was like, I want to learn more about human, human design.

And then I started seeing like, oh my God. And I just started [00:07:00] experimenting with mine and all of a sudden, like things did start to feel a bit. More easy, and I'm like, hang on a minute. You can actually apply this to how you look at your numbers, how you set up your business, how you are designed to make money can be linked very, very clearly cleanly to your human design.

So then I was like, do you know what? I am going to do a certification in design, in human design. I fucking love it and I want to just really have that knowledge behind me. I don't wanna just like, oh, I just pick things up off the internet. It's like I spent, so I spent hours and it was, um, January actually spent hours and hours and hours going through, um, the certification and doing an exam at the end of it.

And then, then designed for a profit was born. You just, when you just know, you know, and now, um, weaving in human design into my finance programs to really start to help people understand that. How I can generate cash and look at my [00:08:00] numbers is gonna be very different to how you do it, Mariah, because our designs are different and you know, so often as business owners we look at another one, be like, oh, they're enjoying it more than I am.

They're doing better than me. Or, you know, they seem to find it easier. It's like, it's not that we all find it easy when we are in full alignment with our design, which is a fucking epic journey to go on. 

Mariah: Mm. I love that. And isn't it interesting how things that come up in your life, like, you know, years ago, always find their way back?

It's like gathering all the things and you know, you just, sometimes the universe will drop a feather and then it'll drop like a brick on you and it's like, Lucy, it's time. I love that. 

Lucy: Seriously. Yeah, seriously. And I, when I first learned it, I was. I kind of taken like, I was like, oh yeah, that makes sense.

And then it just kept coming. I, I kind of took two bits of information and I just thought I'll apply those in my life. And I couldn't remember anything else about the reading. And then all of a sudden it just kind of comes up. But it's about noticing the signs as well. And I was [00:09:00] like, hold on, this is something I think I should follow.

Mariah: Mm-hmm. And 

Lucy: yeah, thrilled I did. 

Mariah: And it does definitely light you up. So for those are like, what is human design like? I don't, I've never heard this before. I think lots of people have, but. There are still, yeah, it's still quite new, right? Like, well, I feel like it is, even though it's probably been around for however many years.

Lucy: Well, it's not even been around that long. It was invented in the eighties. Okay. So like, yeah. So yeah, some guy, and he was a, um, Canadian advertising executive, which is walking down the street one day and got called to go into, I think into a library or something, and he locked himself in there for now, I can't remember if it was three days or three weeks, but just came up with human design.

And then had it all, all the charts, all the types, strategies, authorities, everything. And then, um, changed his name and became human design like founder. So, um, so it is still quite new when you think about how old things like astrology, et cetera, are and the [00:10:00] like, the way I talk about it or think about it really, 'cause I really love to keep things simple, is that, you know, the day you were born.

When you were born as a body, if a user manual also came out with you, that is your human design. So, you know, and if when you're a baby you could read, you're like, okay, what? Like how do I use my energy? How do I make decisions? And like your parents would take the manual and be like, oh, this is Mariah.

She's not like, she's not designed like her brother. She's not designed like me. She is her own human. So we all start to understand ourselves. As ourselves with all of our nuances. And also one of the best things I love about it, you can understand other people and all of their nuances too. Um, and so really the way I think about human design is when we all start to understand how we're designed to create opportunities, how we are designed to use our energy or how we are designed to find our purpose.

If we are find like. [00:11:00] That is us moving into alignment. When we all move into alignment, we feel like life is more joyful, more satisfying, more successful, and if we all individually felt like that. Then you're kind of gonna go if the whole human race started to feel like we know we're all individuals, but we know we're all satisfied in our own way.

Like we all start to, I believe, collaborate, create bigger communities, support each other because the scarcity goes away. We're all feeling a lot more abundant. So that's the dream that we all start to understand, um, the design. And, and it's, for me, I love it because it's quite structural. There's a, there's a human design chart that you can physically look at, which is you, and then you can interpret it in a way that actually resonates with you.

So it's kind of practical, but kind of leaves space for interpretation as it resonates with you as a human being. So giving you loads of permission. 

Mariah: Yeah. 'cause that can be good. [00:12:00] 'cause you know, for example, like someone gets their, I dunno, their for future told or something, and it's like, you know, oh I'm gonna marry someone starting with M and then you look for M'S and then you shut yourself out to opportunities, right?

So it's like, you know, how you interpret it I think is important. And it's so interesting because. As you're saying in, in things like growing a business or leadership or whatever that looks like, when you start to understand why certain people act the way that they do, it can make your life a lot easier because I think we struggle sometimes.

Like even for example, my father really struggles with people like business owners sometimes, like, I dunno, he'll hire someone to clean something or paint something or do whatever, and then they don't do it in the way that like they. Don't show up, or they don't do this, or they don't do that. And then you find yourself getting frustrated.

And I think that happens in business ownership because you leave your nine to five, or even if you're side hustling, you're sort of like, oh, I've got this thing that I can do in my own way. And then say someone comes in. That's why sometimes we struggle with [00:13:00] outsourcing or, oh, because I worked with that person and that didn't work out.

But it's often because we are doing it from like how we would, rather than, that's why I, I had someone say like, oh, one day I realized I just need to hire someone like me. So I hired someone like me and it was the worst decision I ever made. And it's quite interesting, isn't it? 'cause we feel like, oh, I just need to clone myself.

But actually you just need to learn how other people. 

Lucy: How other people operate and actually what motivates them and knowing that it just, I use this all the time. I'm like, I wouldn't wanna do that. It's boring. But actually, and, and this is, we'll go into the different energy types, but when we talk about generators, which make up most of the population, we talk about always going after what lights you up.

So it's so easy to go, well, I'll tell you what lights me up. But it won't like them up like another person up. So really it's about asking, well, what do you love to do to, and, and, um, you know, in the hope that, you know, even think about my job, like the, um, I work as a finance director at the [00:14:00] moment and I have a finance analyst.

She loves detail, you know, and I love leading and being visionary and all of these things. So she gets her kicks and I get mine, like, and that's like a perfect pairing. And so in business. It's exactly the same, like hiring complimentary skills. As long as you can tell they fucking love to do what you are paying them to do as well.

'cause if they don't and they're just earning money 'cause they're like, oh, it's easy cash. That's not in alignment. And actually you'll end up losing money in the long run. Like if, if I'm going after something that I think is a good cash cow, but I don't really love it, I'm like, oh, I should do you, you, it is gonna cost you.

Mariah: Hmm. And that's a good point for our, our own selves, right? Like, we often take up opportunities because we feel like we have to, um, based on business growth or, you know, we've all been there at some stage, have made decisions that we go, oh, why did I say yes to that? Mm-hmm. Um, rather than checking in and understanding ourselves and going.

You know that that doesn't [00:15:00] light you up or, um, and then I think it's just, as you said, like a collaborative understanding. I really, I really like that. I think if we can all learn to understand each other, we forgive quicker, I think, or you know, just learn to. Cooperate. Um, 

Lucy: yeah. Oh, that, even just in my very immediate family, it has been game changing to understand that my mother is a manifester and my sister is a projector, and their energies are just so different, you know?

So, and that allows me to be more patient. And, um, allows me to kind of explain to each of them too, you know, and why I run around like a mad, crazy person. Um, and, and they don't, right? So it's not that, you know, for example, my sister being a projector, I might perceive her as lazy because projectors need more rest.

She might be like, I wish I was a bit more like Lucy. I'm lazy. It's not fair. Um, neither of those are true. So she's exactly [00:16:00] where she needs to be and I'm where I need to be. And that's, you are like, that's where the permission comes. And I think especially in business where there are no rules, having these like sets of permission and like kind of a bit of a user manual situation can be absolutely game changing to kind of love what you do.

Mariah: Mm. Yeah. I love that. So you talked about how it, you know, it helps with, um, people interpret like. Growing their businesses, um, looking at finance, whatever that looks like. I mean, I know finance is one of those things. Um, and I said this the other day when I, um, became a company, I said to my accountant, now I know how people feel about marketing.

When I say it's easy, just this, this, this, because I feel the same about that. So how does, um, understanding your human design, and we'll talk about the energy types. You've sort of mentioned some of them, so people are like, oh, so keep listening 'cause we'll talk about that. But how does this impact your numbers and your business?

Like how have you seen this impact people and how they [00:17:00] operate? 

Lucy: It's a massive question, Mariah loaded. I spend my life answering. Um, and actually I might just take the opportunity now to dive into energy types, um, very briefly, but I don't just want to focus on those 'cause there's another, um, smaller area of human design that just wanna demonstrate as well, um, how it can support you in business.

But for those of you who don't know human design or maybe know a bit, um. If you, if you know a bit, you probably have heard about energy types and they are, if you've got a gonna start anywhere, absolutely you will change your life by understanding your energy type. But I will say that human design is so much more there a layer upon layer upon layer upon layer, which means that you are unique.

So there are only five energy types, and I'm not saying that the world has divided into five types. They're not. Um, but this is the start point. And so the first energy type is a generator. And the [00:18:00] generator is kind of does what it says on the tin. They exist to bring energy into the world. So when they're doing things that absolutely like them up, they can keep fricking going and not stop, right?

They, they can pick up a thing and run with it and really, really like, um, just, just keep going. So other energy types are like. Wow, geez. So they've got so much potential to achieve, which when you are running a business, there's a couple of things. So a lot of people who are not generators think that they should be acting like generators are gotta keep going Monday to Friday at nine till five or 24 7.

'cause it's my own business. And that's what we're supposed to do, isn't it? You know, like, I've got to keep going. So the first thing is, if you're not a generator. Actually, you probably need to rest more than you think, and that's actually what you should be doing. But if you are a generator, the biggest risk in business is, [00:19:00] well, I just alluded to it, going after what we call the easy money or the things that you know you should be doing because you actually do have energy to be able to do it.

Now the thing is, if you are going after. Something that doesn't actually get you excited and give and like, give you energy and light you up, then this, you will not be in the frequency that attracts. Clients money, what opportunities, whatever it is. So this is where you kind of start adding like the structural side of like finance.

Like you've actually got to have revenue, revenue streams and bring money in. So you've got the energy to go and take the action to generate cash, but there's also the magical layer of frequency that attracts cache to that makes life a bit easier. So a generator. Is designed to attract magnetize. When they are really lit up, it's like it gives you even [00:20:00] more energy.

And a lot of people go, oh my God, I can't do that, Lucy, because a business is kind of supposed to be hard. Like it's quite selfish of me to just go after things that I love to do and you know, because that's just not realistic. And I'm like, actually you are. If you are going after or doing the things that you think are quite hard, you're actually leaving out so much impact that you have can have on the world.

So for everybody else who needs you firing at this most amazing energy level that you've got to be going after the things that you love to do. So, for example, I'm not a generator, but I'm gonna give you an example. I started a bookkeeping arm of my business about a year ago. And I'm like, genius, easy money.

I'm gonna offshore it, it's gonna be the fucking best. Right? Um, people always ask me if I do bookkeeping. Um, so I did it. Yeah, I hated it, honestly. Like, it just wasn't something that I really wanted [00:21:00] to do. But I thought easy money, so I did stop, but I could have carried on and it just sort of drained me and it actually would've hindered my other revenue streams because I'm spending time doing things.

So it's about, um, plugging yourself into things that you love to do and that's where, um, the kind of the revenue will come when you are doing things that light you up. And so the next I need to type is a manifesting generator, which is a hybrid of a generator and a manifester. And it's really similar to a generator being that you've gotta fucking do things that light you up.

And this is where we've gotta get brave to say no or to stop doing things that we. Don't actually wanna do and get really honest with ourselves. 'cause again, you're leaving cash on the table. 'cause I can't explain to you the magic that fucking happens when you are doing things that you love to do. But it's getting over the fear of being like, I can't say no, I can't say no to that particular revenue stream.

The thing [00:22:00] about manifesting generators is, which I fucking love, um, and I know you are one and I'm one too. We have been put on the planet to show the potential of the human being. 'cause we can do so many things at once. People will be like. What the fuck is going on? Like you chaotic beings, right? How, and I even say it to you as a manifesting generator.

I'm like, how do you do everything that you do, Mariah? Like, fuck. Um, but literally that is what lights us up, right? So from the outside in, it looks chaotic. It looks like they haven't got it all under control. But we are supposed to a bit Tasmanian devil vibes just like whip around and go after what we love because it creates this amazing cocktail of.

Impact of light, of energy, of frequency that again, starts to attract. So you know, if you are, if you find out you're a manifesting generator and you wanna do floristry and tax returns. Both of those things light you up. Fucking go for it. People might think you are nuts. [00:23:00] Fucking deliver flowers alongside tax returns.

I don't really care what you wanna do, but it's, it's that kind of crazy vibe that gives a manifesting generator the ability to use their energy for just fucking thickness, right? Um, if you're just gonna do forestry, I will guarantee you'll probably get burnt out just doing that one thing, because you're just gonna be bored, right?

Mm-hmm. So then again, mm-hmm. Leaving cash on the table. So this is just from a revenue perspective. Yeah. I'm talking about, yeah. Manifesto, 10% of the population. So quite rare little babies. These are, these are, they make me laugh because these are the people that have such huge energy because they are here to bring brand new ideas into the world.

So, and I. I feel like I've said this a few times in previous forums, but I have never actually checked what Elon Musk's, um, human design is. I would put money on him being a manifester. 

Mariah: Mm. 

Lucy: Yeah. Right. Where do these ideas come from? You are insane. Some [00:24:00] people love him, some people hate him. That's his energy.

Mm. Right. Manifester just is. Like that you attract the people that you love, but you, uh, that love you. You attract people you're supposed to that will come and support you. But as a manifester running a business, please know that you are here to bring crazy new ideas into the world. So it's again, around having the courage to go.

Oh, I've had this idea, but no, no one's done it before, so I can't like, no, it's not proven. I won't do it. Go do it. Like if you go and do it, even better partner with a generator because you can give them the idea and then you go rest because you've used all of your energy. Bring in this idea into the world and they go on and deliver it in and see it through.

Because that's the thing about manifesters. Your ideas are so crazy. If you keep pushing on with these ideas, you will burn out, you will get angry. That's your not self theme. You will get angry and you will likely repel, you [00:25:00] know, um, aligned clients money, et cetera. So just acknowledging your need to one, innovate, but two rest after you've innovated is really, really important.

So. I, I cannot wait to like hang out with more manifesta owned businesses because I really wanna see what, um, what they get up to, because it's gonna be super exciting. The biggest thing here is when you are planning out your business, making sure there is time to rest, you haven't screwed yourself over in your planning and gone, I've gotta work every single month of the year.

And, and that you've also got some cash buffer to innovate because sometimes we just need that kind of resource. And then, um, projectors. So projectors are 20% of the population, and I kind of alluded to my sister is a projector and she, um. Well, it's not about her, but she's a projector, and I was alluding to the fact that she needs more rest than a manifest generator.

So [00:26:00] as a projector, you actually see the world in a very different way than the rest of us crazy doing beings. And so if we think about business ideas for projectors, you are very likely to be a CEO, a coach, a teacher, a mentor. You are helping people see things in a very different way. But you are, if you're a projector, you found that you're a projector and you are running your business where you are doing a lot of stuff, a lot of kind of like repetitive, maybe admin heavy stuff.

There's a high chance that you're feeling quite bitter about it because you're misaligned. 

Mariah: Hmm. 

Lucy: And actually it's about the co courage and capability to see you and the way you think for who you actually are and charge appropriately for it. So it's highly likely you will run a business where people pay you a lot of money for your time.

And so you can take that revenue and you, you've rightfully earned that. But give yourself a lot of space to rest because you will [00:27:00] only kind of be worth that level of revenue when you are appropriately rested. And give yourself time to, you know, observe the world again, have your thoughts and your opinions and your way of looking at things.

And then go and lead, coach, share your wisdom, et cetera. So it's really important that actually as a projector, your business is gonna look very different to a generator. And then a reflector. Very, very rare. 1% of the population reflectors are like little magical unicorns almost, where they have such open energy, they can step into a place and just absorb everything and see what's going on.

So as a reflector, if you're running a business, your business is going to be. Expansive, and I'm gonna say the word slow, but I mean slow from an intentional perspective for a couple of reasons. Because, because you absorb other people's energy so much, you've gotta make sure that you are in the right [00:28:00] spaces where you can, where you, you're taking on good energy and not bad energy and reflecting it back like misaligned energy and, um.

Also the way you make decisions is actually technically over a 28 day period. So you need to actually go and move into different spaces to go, this is actually where I wanna run my business, like with these people, because they actually allow me to amplify really good energy. And your role in business will likely be similar to a projector coaching, mentorship, leadership, but more from a lens of just literally kind of reflecting back.

Two people so that people can better themselves. That's your role as a projector, but in a, in a space where you're kind of doing it really slowly. So in business where again, you probably conditioned to act like a generator, oh my God, if you're a reflector, like you gotta decondition away from that immediately because you [00:29:00] will earn a lot of money by stepping in your personal power.

And reflecting people back to themselves so that they can make more money and then see, like that makes your viewpoint, um, ability to reflect. It almost feels kind of natural for you and you're like, it's not even worth anything. 

Mariah: It's 

Lucy: very rare. Yeah, so it's a bit of a, um, that is very brief, but probably quite lengthy for anyone who listens, overview.

But this is how, when we think about how we are designing our business, designing it for profit is really, really important. That's just one tiny, tiny element of human mind. 

Mariah: Oh, I love it. I love how you teach it as well. It's, it's always, we could just listen to you for hours gone about human design.

Unfortunately, 

Lucy: I could talk for hours too. 

Mariah: Yes. And um, I think that is a manifesting generator trait. Is it? 'cause I'm the same. 

Lucy: Um, well actually I would say there's, um, we have energy centers, Anna, I have it what's called [00:30:00] defined throat. Oh yeah, 

Mariah: me too. 

Lucy: Yeah, so we can just talk for hours, um, with our own, we've got our own energy, um, source coming from our throat.

So that is what 

Mariah: Yeah. Makes a lot of sense. Makes this magic 

Lucy: happen. 

Mariah: Yeah. But I think it's, it's very interesting because it gives us, as you said, that permission. And just for context, I did a reading with Lucy and I definitely recommend it. We will put that in the show notes. Um, and one of the things that you sort of reflected back to me was, um.

About not necessarily inventing, like say a manifesta brings new ideas to life, whereas manifesting generator kind of like takes different ideas and like, I guess moves them forward, right? So I was really. I was always hard on myself as being like a content marketer, but you're not the first one to come up with a trend or a this or a that.

But I mean, I'm not a content creator, I'm a content marketer, so it is different. But um, that gave me a lot of permission to be like, oh, I don't [00:31:00] always have to come up with the ideas, but I can find different things like news articles or. Things in the media, whatever, like whatever's coming up and, and sort of share that with my clients of like, oh, we could do it in this way.

So it, it was, that was one thing that really stood out for me when I did my reading with you. That helped me, I guess with my own, um, career, kind of, um, not choices, but like how I define myself as being good at my. At my industry. So I think anyone that has self-doubt can probably be answered by 

Lucy: Oh, that, and that's, that's the thing.

And why I use the word permission quite a lot, but, um, I definitely historically did not grow up with a massive level of confidence at all. And even. I got my, my first human design reading on, um, just as I was leaving my corporate job and where, which I thought I'd failed in 'cause I bent out and I honestly just, yeah, I was like, oh, I could never do a job ever again.

Um, and I just thought I was [00:32:00] strange. 'cause I used to get bored of jobs like after a year and I'm like, what the fuck, man? Like, how are you gonna do this for 40 years? I'm manifesting generator. I'm designed different things all the time. So back after that, I never did a five day a week job again. Like it's, and that's the permission to do that.

So for other people it'd like, Lucy literally works four days a week. Like, and I do my business on the other day at this point in time. But to the Muggles in the corporate world, they're like, why is Muggles Lucy's losing 20% of her salary every week to go on like swan around on a Tuesday? 'cause I don't really, um, talk about what I get up to.

Yeah. Um. But I'm like, I, even if I wasn't doing my business, I now know that I have to do something for myself, for my own energy. So it's worth it for me. Um, so and, and I just think the confidence that knowing your design does give you, um, especially, so what you're alluding to is your strategy, which every energy type has a different strategy and generators [00:33:00] and manifesting generators.

For those listening, 70% of the population are one of those two things. So the lion's share of you listening will have this strategy and the permission given, the relief of knowing that you're not supposed to be coming up with brand new ideas is game changing. And of course, for you, as in a very innovative.

Kind of by nature industry. And for me, I'm like, there are other CFOs out there. Like, what? Why would I bother? Like, what's the point? They're, they're better than me, boohoo, all this stuff. But it's not about that. It's about. Responding to something, which for me was the human design kept coming at me, mixing it together.

But you don't need to hustle for a brand new idea. You respond to things that come to you from a podcast, from watching someone else's masterclass, from listening to, I don't know, the radio, A conversation, and you're like, that's a really good idea. And if it aligns with you and you like, you know, using your decision making authority, it's for you.

You [00:34:00] carry on. 

Mariah: Mm-hmm. Yeah. Yeah. I love that. That was really big game changer for me. And I think I know. Um. There's a, I I started reading a book. I haven't finished it. Um, is that 'cause I got bored, I moved on. 'cause I'm a manifesting generator maybe. Um, no, but, um, how, I guess yeah, human design. Can you teach it in the lens of finance and, and money.

And actually on your website you have this really cool, um, you know, you type in. Name and you get your human design. So if you don't know what it is, go over to Lucy's website. But what I love about it is you download the PDF and you have sort of like these, um, how it works with finance. And I, I read it, um, over the weekend and I absolutely loved it.

'cause you have like these little action, I guess, like action steps you can take. So if anyone's like, oh well. Yeah, I wanna know how it can help with my numbers and all that. Go and check that out. 'cause I think even if you know your human design, I think that's what makes it really cool because you do blend it with money.

But [00:35:00] from a marketing perspective, I know, um, this can be a game changer as well of like, how do I market myself? Because obviously there's some people that are, and I, in the book that I read, the woman, I can't remember what she was, but she talked about having this like Facebook group and she could never work out why it wouldn't grow and dah, dah, dah, dah.

But then she sort of worked out, it wasn't in alignment with her. I think she was a projector with her or maybe she wasn't. No. Yeah, because I think projector, I don't know, whatever. Um, but Beacon takes a lot of 

Lucy: energy to Mar to run a Facebook group and maybe Yeah, in daily. Yeah. So I think she 

Mariah: was meant to like, be part of one, but maybe not running one or whatever it looked like.

But yeah. So how does this sort of like, show up in our, in our marketing and how can we, I guess, use our human design to help us? Market more. 'cause we just think, oh, I need to post more, or I need to show up face to camera, or I need to do this or do that. But often it's not, and, and we hear all this stuff on social media, like, you should be here, you should be doing that.

But like, if it's not in alignment with your, your unique design. Then you're probably doing something that's not [00:36:00] right for you. That's why I'm always very mindful of like, you should do this, you should do that. Because I know it doesn't work for everybody. 

Lucy: No, and there's so many elements, um, of your design that can lend themselves to whether it it will suit you from a marketing perspective or, or a certain platform or way of being, will suit you from a marketing perspective or not.

Um, and I will go through. Your profile, I think is a really great way of looking at that. So actually moving away from energy type. Mm-hmm. Because I think I've given you quite a lot of, um, information about that. But the one thing I will say is that if you are feeling as a generator or manifesting generator, frustrated.

With your marketing, you're not in alignment. If you're a, you know, you're a projector and you're feeling bitter about your marketing, um, escapades, you're not in alignment. If as a manifester you are feeling angry about your marketing, it's not fucking working. What the fuck's going on, you're not in alignment.

And if as a, um, reflector, you're feeling disappointed, you're not in alignment. So these are [00:37:00] things get very clear with yourselves as to are you feeling any of these emotions? It's a, it's a flag. You haven't done anything wrong, but thank God you're listening to this podcast because now you know that you can actually change things, um, around how you are approaching it.

So. The one thing I'll say, and I'll just talk and give you a kind of a live example for me right now. So, um, my full human design is a four six emotional manifesting generator. So everyone has two numbers at the start of their human design, which are your profile lines. And they really talk to, like, they're often called like the costume of our purpose or themes that will keep coming up in our lives.

And so I think this really helped me with marketing. So I'm a four six, so I just talk about the four. So if you have a four line in your profile, it means that you are designed to have all of your opportunities, whether it be business, work, relationship, friendship, [00:38:00] whatever, um, from your network, from your community.

And I, you know, have posted on Instagram for three years on and off. Um, Mariah, you do it all for me wonderfully now. And, um, you know, and you. There was very much a time where it's like post on Instagram and make a million dollars. Yeah. So, you know, I just wanted to post on Instagram, make a million dollars, who doesn't?

And so I was getting frustrated, very fucking frustrated until I learned about my human design and I'm a for line, so therefore it's. My opportunities is gonna come from my network. And boy does that play out. Like it's not even funny how this plays out. So I then I said, do you know what, Mariah, you're brilliant at what you do.

Please look after my, um, social media platforms, and I will then use my energy to go and actually create communities. Or be part of community, should I say? So I don't like to call it networking. Um, 'cause actually I don't like stuffy networking. So I [00:39:00] go and put myself, like earlier on in the year, I went on a boat party that was for business people and met some brilliant, um, business owners and have had opportunities from them.

So the pressure of, oh, we should be on social media, we should be doing this is not fair because it's not always correct. Hmm. So that's, if you've got a four, it doesn't matter which number in your profile. Then please just make sure that you have time and space in your business to connect. Yeah, Mariah as well.

To connect with people. Right. So would you say that kind of shows up 

Mariah: your 

Lucy: business? Oh, 

Mariah: all the time. Like a lot of my one-on-one sort of work, I guess is. Uh, network or referrals, word of mouth. I actually integrated a referral program because of, not because of that, but I did that going, oh, well, that's smart.

But, oh, all the time. Like, and, and I've said, I've said this today, like I've, I. Don't really sell my services [00:40:00] on social media, I use it as a way to connect with people. There you go. I just like to talk. 

Lucy: There you go. Fill in alignment and it, and it takes the pressure off. 'cause actually, hundred percent your referrals, your network have created your opportunity.

So you can actually use social media for fun, which you are using your defined throat, having a chat, happy, happy fucking days. You know? So it's really, I think that's such an important, uh, example as well. So I feel like. Um, I get quite a lot of comfort that I'm like, as long as I'm out and about meeting people, my opportunities will come, right?

Mm-hmm. That's the trust of their design. Um, and so another example of this would be, um, a line five, which is, um, a quite an interesting line because they are designed to solve complex problems and, um. But they can be seen as a bit of a savior. So people like project onto them. So, so often a line five actually is such an incredible [00:41:00] leader, very wise, but a, a afraid to show that in their marketing because afraid of the projections.

But again, knowing that about yourself, actually permission people are gonna project anyway. And I bet you the people that project onto you will end up. Hiring you or working with you because you are just mirroring to them kind of where they want to be. So it is so powerful to use your profile line in your design.

Mm-hmm. Uh, sorry. In your marketing and also with the line five. You don't have to solve every complex problem that comes your way Of course. So being very clear then in your marketing about what problem you are here and available and have energy to solve is super important. And therefore, what platform is that best or is that more long form, or is that actually just fucking going ham on the Instagram and really leveling up your um.

Your image and being very clear about, um, who you are for and who you are not. Um, so can change the game in that way as well. So, um, and then I'll just talk about one more, just in the interest of [00:42:00] time. Um, yes. If you have a line this all 

Mariah: day, I love 

Lucy: it. I know I'll stop back. Could, um, if you're line three, I, I love live freeze because they are here to make mistakes, learn from them, and inspire others through the mistakes they've made.

And what they've learned. So two things. Make fucking mistakes in your marketing, like bear all on social media and then decide, actually that didn't really do what I needed to do, to do, or whatever it, whatever it is, right? It doesn't matter. You, you are, you are put on this world, on this earth to actually get really comfortable with the trial and error.

Um, of life and you are here to, so actually every time you make a bit of a mistake, it's not a, oh my God, what have I done? It's a, um. It's a great another lesson. So I'm either succeeding or I'm learning and then actually knowing that, sharing your story of how you've learned and you know, your, you know, you [00:43:00] talk about this all the time about sharing your story, finding your like origin story.

And actually line three will have loads of these stories and people love authentic people showing up, being like, do you know what? Six months ago I was shit at this, and then I've done this now and you know, here, here's what I can show you and it's okay to be X, Y, Z. So using that in your marketing helps your marketing feel more authentic as a line three, and also allows you just to try an error in marketing as well.

Right. So, um, and that will continue to show up as a theme in your life. Just like what I said around line fours, networks, communities will be a theme. Mm-hmm. And line five's projections, unfortunately, will probably be a theme, but your role is to keep pushing through it, pushing through the projections, because you are here to actually expand people and help people elevate their lives too.

That's what you are here for. So it's not selfishness. So that's just how you can use your profile line, but. Many other things we can do as well. 

Mariah: Yeah, I love it. It's so, it's so [00:44:00] interesting because yeah, we just, again, it's that permission piece, but also that Oh, okay. So yes, like, um, whilst someone can teach me what I should do.

Also, I need to understand what's gonna work best for me. I know I'm a four, I can't remember my other number. I'll have to go and look at it. I think you've, I think I've got the PDF, so I'll look at it as soon as I get off. 

Lucy: I feel like you're maybe a four too. 

Mariah: Yeah. Oh, maybe. Yeah. Um, and I think this is, like you said, obviously the energy type is one element, and I think a lot of us know our energy type.

Like I could have a conversation with someone like, oh, what human design are you in? They could basically tell me, um, if they're sort of, you know, into astrology or any kind of, um, spiritual stuff. It's interesting. I have a client that has a closed um, throat and that's why she loves the fact that I tell the stories, like help her share her stories.

'cause she has always really struggled with that, um, and talking about herself. So she's always said that like, your throat is defined, mine is [00:45:00] not. So, you know, thank you for all that. 

Lucy: Yeah. So she borrows your energy. It's amazing. 

Mariah: Yeah, so as you're saying like there is so much more than just, you know, the energy type and that's why it's so powerful to sit down with someone like you and, and get that reading and, and really understand it more because it's like, you know, say with things like astrology or even the strengths assessments, you know, like all the, all the things, all the different, um.

Bits and pieces out there, it's, you know, if human design really resonates with you, it always has resonated with me. It's so important to actually just go and get that very specific reading done because you can only, you know, you'll show up on social media and share bits and pieces, but it's only like one part of.

What it means to be a manifesting generator with a four six or, you know, all the things that make up all you, you, you know, all the bits and bobs. And I think having kind of that as your, your guide is, is very helpful because as you said. We all have a very [00:46:00] specific individual. We're all unique. We're not just all, you know, ex 30, I think you said 35% of the population being manifest, or was it more manifesting generators by that?

Yeah, yeah, yeah. Like it's not just that, that you sit in that category, it's you are this, this, this, and this. So if anyone's listening, it's like, oh, I just, yeah. So I resonate with feeling frustrated about my business. My numbers are of course frustrated. 'cause I think frustrating is, is my not. Not, um, aligned.

So it could be anything for you. Everyone is so different, but it's just understanding, oh yeah, I'm feeling this, so let's go and do it. How, how do people, what does it look like? What does a human design reading look like and how can people get that? Now, 

Lucy: one of my favorite things to do, um, so you can jump on my website Amica Reading as well.

You can find me on instagram@designedforprofit.co. Where you'll be able to, um, there'll be a link to my website too, or honestly, just send me a DM and we can have a chat because the reading itself, um, is 90 minutes long, so we are going deep. Right? [00:47:00] And so, so it is more conversational around, yes, I have your design and I've.

Like worked on your design before the reading, but where are you feeling blocked? Like where are you feeling like frustrated or bitter or angry, if at all, right? Or things might be actually going swimmingly, but you just wanna understand more about yourself. Um, and so the other week I had a reading, um, with a lady who was feeling frustrated at work and she was putting pressure on herself, ironically, to be creative and innovative.

And so she. Was a generator and just talking about the fact that, again, the um. Uh, ability to respond. It's like you are actually not designed to be creative and come up with these solutions. Um, she's an accountant. Um, these solutions all by yourself, um, at all. So just take that and, you know, by all means, listen to podcasts about a similar topic or, and you might get ideas on how to solve a problem, but don't just sit there [00:48:00] trying to be like, oh my God, how do I solve it?

How do I solve it? How do I solve it? It will likely be done in collaboration with or responding to something else. And I think even that alone, actually the reason she's front of mind sent me an email about it this morning. Um, and it's really helped her with job interviews, you know? Mm. So shit that you wouldn't even think that human design can help you with.

Um, and so, so often around relationships, how you show up in relationships, jobs, business play, you name it, 

Mariah: all of the above. 

Lucy: All of the above. So it is, and it becomes very personal 'cause it just becomes a conversation. 

Mariah: Mm. Yeah. And as the founder, I think a lot of us spend income on, yeah. Facebook ads or another course on marketing or.

You know, all the templates and subscriptions to chat GPT and all the things that we spend money on. And the one thing that we often don't spend money on enough is our own understanding of ourselves because we think it's like, doesn't make sense. And you and I have a [00:49:00] conversation because Lucy is my, um, back pocket CFO.

So she supports me in looking at all my numbers because I definitely need help in that area. And you sort of asked me, oh, what, what do you think, um, come from growth in your business in the last, you know, financial year? And I was like, 100% investing in myself because I guess, yeah, you invest in all, all the things.

Um, but often the understanding of yourself, even from things like not. Anything to do with business, you know, like, um, mindset work or, um, I haven't invested in direct therapy, but types of different modalities in therapy and all of that because you just don't realize how much all those underlying things impact how you show up in business.

So I think that was one thing that you and I talked about yesterday was just, just so made so much sense to me. So a lot of us are like, oh, well what's, what's the point of knowing more about myself? 

Lucy: Oh man, Rhodes. Yeah. Oh, honestly, the ROI on that kind of work is ridiculous, um, to [00:50:00] talk finance language, but, um, I always, the analogy I use for, I have done a lot of coaching business otherwise.

Um, and I used to say that I, I was, who wouldn't have been able to run a successful business prior to a lot of the coaching that I did, because I. We call myself like a tent flapping in the wind. You know, you'd be like, oh, I didn't make a sail, but I thought I was gonna make flap, flap flap. Or a client complained about something flat flap flap.

You know, I, I would be reacting to everything and I'm like, the coaching, what it did was like put the tent pole in the middle and then the guy ropes and now things can come and I just go. You know, yes, I might still have a, I've got an emotional authority. I will likely have an emotional reaction, but I know that, so I know I'm having a emotional wave and I can wait for it to go, which is also a brilliant human design learning.

But that's what that does. And that is then how you earn a successful business. 'cause you're not getting distracted with things that trying to make you flap, [00:51:00] um, you're just going right. Cool. Let me carry on with my priorities and 

Mariah: let's go. That's a great analogy. Put that in a video for social media content, please.

Lucy, I'll, I love Yes, boss. That's great. No, that's, it makes so much sense. I'm resonating with that 'cause I'm a bit of a flopper in the wind and since we, um, lived in a tent and a calf for such a long time. 

Lucy: Yeah, you can, can you can that your own I'll, uh, you can license dog me 

Mariah: and we did have the pole in the middle.

So I really do resonate with all of that. Um, literally, and, you know, metaphorically. Love it. Um, but thank you so much for sharing so much about human design and how it relates to business. 'cause obviously we can look at it from like, yeah. Personal and a sort of more energetic lens. But it's so powerful to hear about it from how it can help us, you know, market our business.

But all that comes down to how we can make more money in our business to keep. Creating our impact. You know, there was, one of my clients was doing this challenge and one of the questions was [00:52:00] purpose or profit? And it was like, well, obviously both. Mm-hmm. Um, so, you know, do we need to make money to keep doing the things that we wanna do?

What's the 

Lucy: purpose? And that's, you know, that's what, um, that's what it's all about. And if no, if you haven't got your why for the profit, you can actually run out steam, right? Mm-hmm. But it's always about the vision, the purpose of the impact. 

Mariah: Mm. Well thank you so much. I'll put all of your links in the show notes and I highly urge people to have a reading.

I've had a reading with you and I just like, there's so many light bulb moments, right? And then it's one of those things that you can come back to, you know, time and time again. And, and I think the goal with this sort of stuff is to always like reflect when things do go wrong or you feel certain way or you feel really good and you wanna understand that.

It's always like coming back to those. Things that ground you of like, oh, that's why. And that gives you that, as you said, permission, which I think is the perfect theme. So thank you so much for Chitty chatting with me. 

Lucy: Thank you so much for having me. 

Mariah: Amazing. What did you think? Do you know your human design?

I'm a manifesting [00:53:00] generator and just working on this. It's helped so much because as I said, that sort of awareness on how you do things in your business is so powerful. So. Whether it's finance, marketing, business strategy, always investing in yourself is super important because it does. Go so far into you developing as a person in general, but also growing your business.

Be a content queen or king, and remember that developing your strategy and story develops your business. Thank you so much for joining me today. Please don't forget to share this with all your business and entrepreneurial friends. You can do this by adding it to your Insta Stories and tagging me at content Queen Mariah, or just tell 'em about it.

You do rate and review on whatever platform you listen to is on. Does help me get amazing guests on like Lucy, share the amazing content and yeah, just keep delivering. So if you haven't, please do follow me on TikTok, Instagram, all the platforms, and let me know if there's any topics you'd like me to talk about in [00:54:00] the future.

I would love to cover with them. So I'll talk to you soon. Bye.

PodcastMariah MacInnesmarketing, marketing advice, how to be authentic online, business ownerComment