282: Content that works for your business

Content doesn’t work for me… 

I know - because you haven’t found the right plan for you. Do you know what content you like? Do you know what your audience likes? What is your point? Your goal? And do you believe in yourself? 

Let’s unpack it more. 

If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.

⁠⁠⁠⁠⁠⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠⁠

KEY EPISODE TAKEAWAYS 👇

✨ The 3 things that make your content “work”  

✨ How to create your own unique content 

✨ What is the point of showing up and marketing yourself 

SHOW RESOURCES 👇

If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Other than that, enjoy - chat next week 💕

PODCAST TRANSCRIPTION

This is episode 282, and I'm talking all about creating the content that works for your business. Welcome to the Content Queen Podcast. I'm your host, Mariah, entrepreneur storyteller, digital nomad, creative content bootcamp, and founder of Content Queen. I'm here to teach you how to share your unique story, create content, and market your business with strategy through the channels that work for you.

Each week, I'll deliver a story to help you connect to a powerful strategy around marketing, business and content creation. I'll also be joined by amazing souls and entrepreneurs who are here to share their own journey, along with actual steps to help you take your business to a whole new level through amazing storytelling, powerful and marketing and content strategy.

Hello. Hello gang. So I work for a lot of different niches and industries, SaaS companies, health tech. Business consulting, financial advice, food and tourism, health and wellness, mindset, coaching, product and energy. Many different businesses, but there's one thing that is true across them all. Each have content that works for them differently and how it works for them.

Very similar to how it will work for you. So if you determine what's gonna work in your business, it doesn't matter what industry you are. Now, this is an interesting point because. Last year, Mitch and I got asked to do some filming and recording, and it was a really great opportunity and we're really excited about it, but they didn't take us.

Why? Because we didn't have experience in the fashion industry. Now I get it, experience is very important, but also at the same time when it comes to marketing and content, the fundamentals and the foundations are the same, but understanding what works for you and your business within your industry is powerful, but actually also.

Finding what works in other people's industries and bring it into yours is quite cool as well. I've had clients say that they really love that I work with different industries because I bring a different perspective on what I'm seeing that's working across the wall. My skillset in journalism has allowed me to do this, and it might not be for everyone.

But I wanted to go through the three things that is gonna help you work out what content is gonna work best for your business based on things that I have done with clients. So the first one is style. This is both your personality and your audience. So personality base and audience base. What is your style?

I've had clients that have very good performing content, which is video B roll as we call it. You know, filming, scanning across, having different videos and shots with really powerful texts over the top. But I've got other clients that just won't work at all, and they have to talk to the camera to get the results.

So, speaking in front of the camera, doing camera tile style videos is what performs for them. Two different businesses, two different styles. Similar results. So the first one is un understanding what style of content works for you in your business. Video. Video with voiceover. You talking to the camera, you not talking to the camera.

Carousel content, visuals, pictures, whatever, writing. But that's on you. A mixture of what you resonate with creating and a mixture of what your audience resonates with. So you would look at yourself and do like, oh, inside what kind of content do I like to create? And then you'll look at your analytics and that will determine as well what your audience likes.

The second one is the goal. Why do you need it? So awareness leads conversion. I have a client that just approached me that said, you know what? I just need brand awareness. I need to show up and I need help because I'm just not doing it. Whereas others have live launches and make sales from their social media or sell their products.

So again, two different businesses, two goals from the social media, an outcome at the end. So determine what outcome you wanna get out of. Not just social media, but any content you're creating. Why are you doing it? What is it here to help you with? And if it's like, oh, well it'll, someone told me it'll help me make sales, like that's the wrong answer.

What is your goal? Why do you need to be showing up and creating content? As I said, some clients that just need it to show face and nurture their current audience, and some that try and sell stuff and work really hard through their content to sell, whereas others are just like, you know what? We need to just show X, Y, z within our business.

I have, uh, my accountant who I've spoken to many times, he's like, oh, well. You know, we've got good leads coming in or we, we have a lot of clients through word of mouth. So you know, we're not really doing much on social. And I said, yeah, but what about your current customers? What if like some other accountant is showing up and like in their face all the time and they're like, oh, I like this person.

I've been with this guy for ages, but I like this one so I might switch. It happens. So some people just need to be on there to nurture their current client base. So why do you need to be there? Why do you need to be showing up? Actually that will also help you determine what channels you need to be on because it might not actually need to be social media for the reasons that other need needs.

Other people need to be on it. It's like the stay in your lane. Like yes, social media has this like flashy attraction of you could make millions on here, but is that the point? Like, you know, what's the point? So what is the point? And then the third one is mindset and belief. So I'm in a marketing group and I put in the comments and I couldn't find it, it was a while ago, around belief in content.

So to find out what content is gonna work for you, you need to do that mindset and that belief work as well. And I did a podcast on it, sharing some really good episodes with. Some people that have been on my show sharing mindset stuff, 'cause I'm, I'm not an expert, right? But basically what I had said in this Facebook group is we're talking about content marketing, results, conversions, et cetera.

And what I had been playing around with is the clients that, one, trust me or trust the process, two really back themselves and are confident in what they sell. Three, don't have that pressure of, oh my God, I've gotta shop and sell and make money. And if I don't make money on social media, then like my business is done.

Or if my podcast doesn't convert to clients, like what's the point of it? They're the people that get the results. So the ones that aren't just scrambling around, running through social media, running over here, oh, maybe we should be here. Maybe we should be there. Because I've heard that's where people make money or that's where they're making sales.

Like the people that are like, you know what? I need to be on this channel to grow my brand. I really trust, and if you outsource, I really trust the person or I trust the process and I really believe in what I do and what I sell. That's the content that works because your audience can see it. So that's what's happened with clients that.

Have had content that performs quite well and why? I mean performance, it could be reach follows website, taps and conversions. Again, depends on their goal is because they have really believed in it. They believe in the process for their particular goal. But without understanding the goal, you can't believe in it because you don't know what you're trying to believe in.

So really trusting that process is very important if you come in it with this scarcity mindset of, if this doesn't work, my business is over. Guess what's gonna happen? It's not gonna work. If you believe in energy or the universe or whatever, God, you would know that from other places and other things. If you don't at all, just know like where energy goes, energy flows.

So if you are, you are always like saying negative things and I've got no money and you still don't have any money, or My social media content isn't working or s. This doesn't work or that doesn't work, chances are it's still not working. So how do we flip that? Of course, it's not toxic positivity. You've got to obviously do the work and have the strategy and have the foundations, but then work on your own belief like you are a business owner for a reason.

You're here for a reason. Like you wouldn't be here if you didn't have something worth selling. You wouldn't be here if you didn't believe in something that you were doing. So how can you 10 x that? And even in myself, I was looking at my marketing, I was looking at my business and going like, oh, there's just something missing.

It was me. I was missing. I wasn't showing up. I was believing in myself. So you know what I did invested in my mindset, invested in inner work, and I'm still on that journey. But I can tell you that he's absolutely changed my business in so many ways. And I'm not here to talk about financials. I'm not here to talk about numbers, but.

Honestly, the moment that I realized I was the one holding me back from getting results in my business, things really shifted in like a really big way. So maybe it's, maybe it's you, which I didn't talk about in the mindset episode, but not you in a bad way. I mean, you're doing an amazing job. We're all doing an amazing job.

But think about the belief that you have in the marketing. If you have a negative mindset around marketing, you're gonna get a negative result. So find a style that works for you and your audience. So both personality and audience. Set a goal. Why do you wanna be on this platform? What is the point? Ask yourself, what is the point?

And three, believe in yourself. Believe in what you're putting out there. Believe in the marketing. And that's a recipe for content that's gonna work for you. No, no silver bullets, no hacks, no tactics, just. Foundations really. Of course, if you don't have a strategy, please start there. I have an audio guide that you can download.

It takes you through the foundations of my strategy so you can get started. But these are things that we talk about in the strategy. These are the things we have to lay out. And it's very interesting 'cause I had someone say to me, oh, I saw this guy on social media that said like, oh, I don't do strategy.

I just sit down and, and talk from the heart and like, good on him. That's great. But I think people could use posting plans with strategies. Oh, well I show up X amount of days and do these, use this part of the marketing funnel or do this or do that. No. It's like, who's my audience? What are my goals and what channels do I need to be on?

Are the foundations of that? Then comes the posting plan. So if you thinking like, oh, I don't need a strategy because like I wanna post intuitively. A strategy is not your posting plan strategy is. Who you're showing up for, why you're doing it and where you need to be. Then comes the posting plan, which can be very as fluid as you want it to be.

So anyway, I'm gonna leave you on that, but if we come back around to the story is content is one big piece of a puzzle, but finding what works for you is like half the battle. So if we come circle back, content is your puzzle. And you've gotta find the pieces put together. You are the one sitting at the table putting those pieces of the puzzle together, and you can get people to come and help.

You know, those ones at the library, you know there's a big puzzle and people come and help. I can get people to support you, but the end of the day, it's up to you to put that together. And once you've found out that that's half the battle, then you just gotta, of course, have accountability and show up and do it.

But once you see the results, you're gonna have more accountability to keep showing up for it. So I'll leave you at that, but be a content queen or king, and remember that developing your strategy and story develops your business. Thank you so much for joining me today, and please don't forget to share this with all your business and entrepreneurial friends.

Could do this by adding it to your Insta Stories and tagging me at content Queen Maria, or you can just tell 'em about it. We do rate and review the ratings, help us go on the charts. We get amazing guests, quality content, all the things just for you guys. So if you have a minute, I'd absolutely love it. If you left a rating or review and let me know any topic you want me to talk about in the future.

My cameraman keeps yawning and is making a yawn. Anyway, follow us on Instagram, connect with us on TikTok, and yeah, let me know if you want me to cover anything in the future. Bye.

PodcastMariah MacInnesmarketing, marketing advice, how to be authentic online, business ownerComment