10 Tips for Creating SEO Friendly Content
In the world of digital marketing, SEO is a critical component that can make or break a website’s success. Crafting content that ranks high in the SERPs (Search Engine Results Page) supports a business’s success. However, mastering the art of SEO requires a combination of technical knowledge, creativity, and strategic thinking.
Therefore, you need to know the tips that work.
1. Learn More About Keyword Research
Keyword research is the first step in creating SEO-friendly content. It’s essential to identify the keywords and phrases that your audience seeks. Using keyword search tools will give you an edge in creating content that is search engine friendly.
2. Strategically Use Your Keyword Phrases
Once you have identified your keywords, it’s important to use them strategically throughout your content. Just make sure you don’t overstuff your content with keywords as this can negatively impact your rankings.
Instead, incorporate your keywords naturally and organically into your writing. Use them in your headlines, subheadings, and body text, but make sure they fit seamlessly into a blog post or article.
Also, make updates to your keywords so they stay relevant.
3. Create Engaging and Informative Content
Creating engaging and informative content is crucial for ranking high on SERPs. Search engines prioritise content that is valuable and relevant to the user's search query. That means creating content that provides value to your target audience.
4. Fact Check Your Content
Make sure your content is well-researched and factually accurate. Cite credible sources to back up your claims and use statistics and data to support your arguments. This will establish your content as authoritative and trustworthy, which also boosts your search engine rankings.
5. Use Title Tags and Meta Descriptions
Title tags and meta descriptions are critical elements of on-page SEO. These elements provide a brief summary of your content to both search engines and users. Therefore, it's important to write compelling title tags and meta descriptions - both of which accurately reflect your content and entice users to click onto your link.
Add title tags so they’re natural and engaging, making them concise and to the point. Use action-oriented language as well. Click-on friendly phrases include “Discover the Secrets of” or “Learn How To.”
If you have a website developer helping you, they will know where these go!
6. Add Internal and External Links
Internal and external links are important elements of on-page SEO. Internal links connect pages within your website while external links connect your website to other authoritative websites. Both types of links can help establish your website as a credible and trustworthy source of information.
7. Optimise Images and Multimedia
Optimising images and multimedia can have a significant impact on your website's SEO. Search engines can't read images and multimedia, so it's important to provide alternative text descriptions that accurately describe the content of the images, videos, or graphs.
8. Format the Content for Readability and User Experience
Search engines prioritise content that is easy to read and that provides a positive user experience. Therefore, you need to use short paragraphs and subheadings or use bullet points and numbered lists. Make your content easy to scan.
9. Optimise for Mobile
To optimise your website for mobile devices, you need to ensure that your website is responsive and adjusts to different screen sizes. Also, you can reduce the load times by optimising your images or multimedia and minimising the use of large files. Make sure your website is navigationally friendly.
10. Measure and Analyse Your SEO Success
Measuring and analysing your SEO success is crucial to identifying areas for improvement and optimising your content for the search engines. Use tools such as Google Analytics or Ahrefs to track your website's traffic, bounce rates, and other important metrics.
BONUS: Keep Up with SEO Updates and Trends
SEO is an ever-evolving field, with search engines constantly updating their algorithms and ranking factors. Therefore, it's important to stay current with the latest SEO updates and trends.
Follow industry experts and thought leaders, attend any SEO class online, and read SEO-related publications to maintain your credibility and presence online.
Read more about Brandon Leibowitz and the work he does around SEO here.