The Content Queen Podcast
Mariah MacInnes
The Content Podcast - Content Marketing, marketing and business!
Hey everyone, I'm Mariah the founder of Content Queen - a content agency and coaching business for entrepreneurs and online businesses!
My purpose is to inform and educate so I started this podcast to help more people on all things content creation, marketing and business to help you build a more profitable brand using content marketing as a strategy!
Join me as I share top tips, my struggles and my triumphs to help inspire or just entertain! Remember, content is king - that's why I love being the Content Queen!
When was the last time you reviewed your target audience?
When was the last time you sat down and took a look at who they are, what their desires are, and how you can reach them?
Need to do it again? Because remember, this is not a “set and forget” thing. We have the perfect marketing expert to share more about the psychology of marketing and how to understand consumer behaviour.
Read MoreContent marketing seems to be turning us all into content creators rather than business owners…
While this can be fun and creative, it can also be tiring. There are a few things we are seeing in the content space online that we had to share. Some will make your life easier, some might get your creativity flowing.
Read MoreHow? I have used my C.O.N.T.E.N.T framework to not only create ideas, but it has helped me develop new offers and resources in my business.
Read MoreHERE is a great content idea…
Create a framework that connects to what you teach, what you sell!
Frameworks give you endless content ideas (and also boost the trust factor in your business).
Read MoreHands up if you have ever said these words “I am not creative”...
I have. Many times. And now, this doesn’t make any sense to me. We are all creative. And just because you don’t think you can paint or draw doesn't mean you aren’t creative.
Read More“I am not creative”.
How many times have you said that in your lifetime?
Well - think again. We are all creative and our ability to connect to creative flow is always accessible to us.
Whether it is for creating content or building a new product in your business, you can harness the energy of the month to build on consistent creative flow.
Read MoreHave you ever seen people “killing” it online with their content and wondered “what do they do differently”?? You want to know one thing?
Read MoreSome things work well, some things don't. But it is a great way to connect with your audience and share your message!
Read MoreI am going to argue and say, you could have success on any social media or content channel...
If you put energy into learning it, creating on it and enjoying it, that channel will give you results.
So rather than trying to work out what channel you SHOULD be on, work out which one you WANT to be on.
Read MoreEver blame yourself for procrastinating or having ‘no motivation’ to post content for your business?
You might be pretty hard on yourself because you “just can’t do it”.
Read MoreLet’s think outside the box. Let’s create something more holistic so you don’t burnout, feel the fear, feel the pressure or whatever is coming up for you when you think about social media.
There are many ways you can show up on social media, and it doesn’t mean being active on it 24/7. Let me share with you a few hard truths about socials plus a few options you have!
Read MoreYou might not fear creating videos anymore… but maybe you fear talking about a certain topic?
Maybe you fear making a mistake? Sharing something vulnerable? Asking for something via your marketing?
Read MoreWe always want to learn the most effective ways to market our business online. We look to online mentors and marketers for advice and support.
But there are always things that don’t get shared. The logistics, the creative process, how yes we aren’t perfect either.
Read MoreAre you looking for different ways to generate more leads? Need some ideas or even the motivation?
Lead generation usually comes in a rush when we realise we have something to launch and not as many people as we want to sell it to.
Read MoreWe turned 5 this week!
This is a time to reflect and celebrate because, did you know 1 in 3 small businesses in Australia don’t make it past the first 1-3 years?
Read MoreNo you didn’t start your business to be a content creator…
But that happens and then we are filled with information to help us to keep creating content but not also build a sustainable business at the same time.
I believe there are 4 things that can help all business owners with content marketing so it is holistic and sustainable.
Read MoreYou don't just need social media to sell and run a successful business...
You need a little more than that!
You need the "royal flush" in business. This looks like having your "ducks in a row". We have put together a panel-style podcast for this episode of The Content Queen Podcast.
Read MoreIf marketing as a small business owner doesn’t align with you… why not try this!
Be the JOURNALIST!
Read MoreThis is for those who create content and hope for the best...
Let's be more strategic with how we plan and execute the content.
And no it isn't about creating a plan we never look at or don't use.
It is about creating a process that allows us the time to think strategically.
It is time to become a better marketer for your business.
Read MoreWe call it content repurposing...
The gateway to more reach from your content and more time in your day!
As content marketers, we know all the strategies to not just help us get out client content out there, but to also save us hours and hours of time.
Read More
