35: How to find your target audience for your online business
35: How to find your target audience for your online business

In episode 35 we take you through target audience research! How to find your target audience, how to create content for your audience and how to maintain the connection!

Content marketing is all based off what your audience wants from you! If you feel like you don't know your target audience enough or are starting out and need to learn where to find them, this is the episode for you!! We also touch on this in my content bootcamp and masterclass, to sign up, please click here.

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PodcastMariah MacInnescontent, content marketing, marketing, business, consistency, consistent content, content creation, connection content, Connection, business connections, confidence, authenticity, authentic, time management, Productivity, Success, FreedomComment
34: How to use keywords in your content for SEO with Daniela Furtado
34: How to use keywords in your content for SEO with Daniela Furtado

In episode 34 we are exploring Search Engine Optimisation with Daniela Furtado! We go into detail about keywords and how to use keywords to enhance your content!

Loads of entrepreneurs get overwhelmed with SEO and the ins and outs of creating SEO in our business. BUT the number one rule to remember is... do the research and create the content YOUR audience needs!!

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PodcastMariah MacInnescontent, content marketing, marketing, business, consistency, consistent content, content creation, connection content, Connection, business connections, confidence, authenticity, authentic, time management, Productivity, Success, FreedomComment
33: How to form a content structure with flexibility
33: How to form a content structure with flexibility

In episode 33 I take you through how to create a content structure if you still want to "go with the flow" and have flexibility in your business and your content.

Loads of entrepreneurs love to create content on their own terms BUT struggle with a structure that works for them! So I have decided to share my tips and tricks to help YOU find a structure that keeps you consistent while still enjoying what you create!

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PodcastMariah MacInnescontent, content marketing, marketing, business, consistency, consistent content, content creation, connection content, Connection, business connections, confidence, authenticity, authentic, time management, Productivity, Success, FreedomComment
32: Does your brand reflect your business with Suz Chadwick
32: Does your brand reflect your business with Suz Chadwick

In episode 32 I have the amazing Suz Chadwick come on the show to talk all things branding!! From visual brand to brand values, Suz gives so many golden nuggets of advice to help you build your brand and break through the noise online!

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PodcastMariah MacInnescontent, content marketing, marketing, business, consistency, consistent content, content creation, connection content, Connection, business connections, confidence, authenticity, authentic, time management, Productivity, Success, FreedomComment
31: HOW to WRITE with flow for your business + MY writing routine
31: HOW to WRITE with flow for your business + MY writing routine

In episode 31 I am letting you in on the secret to write for social media, blogs AND if you are a freelance writer yourself, for other clients! I will take you through the tips and tricks you need to write for your business to create consistency and flow.

Also, you will get some amazing tips and tricks to start writing with confidence!

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PodcastMariah MacInnescontent, content marketing, marketing, business, consistency, consistent content, content creation, connection content, Connection, business connections, confidence, authenticity, authentic, time management, Productivity, Success, FreedomComment
30: Win the day with more freedom in your business with Kris Ward
30: Win the day with more freedom in your business with Kris Ward

In episode 30 it is all about finding freedom and time! Kris Ward, founder of the concept and author of the book "Win the Hour, Win the Day", spoke to us about the power of outsourcing and how you can get more time back into your day!

We also explore success and freedom! You will get a lot of inspiration to start your team after listening to this one!

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PodcastMariah MacInnescontent, content marketing, marketing, business, consistency, consistent content, content creation, connection content, Connection, business connections, confidence, authenticity, authentic, time management, Productivity, Success, FreedomComment
29: Stop the bots!! Be authentic!
29: Stop the bots!! Be authentic!

In episode 29 is a little controversial and but I over Instagram engagement controlled by bots! We should all instead be authentic! If we show up true to ourselves and our brand, we can create engagement ourselves without paying a bot to do it for us!!

If you are thinking of paying for followers or bots, listen! If you would never do it, it is still useful if you want to be more authentic online!

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PodcastMariah MacInnescontent, content marketing, marketing, business, consistency, consistent content, content creation, connection content, Connection, business connections, confidence, authenticity, authenticComment
28: Confidence baby - how to create content and deliver with confidence with Gill Mulholland
28: Confidence baby - how to create content and deliver with confidence with Gill Mulholland

In episode 28 we are talking about confidence babyyyyy with Gill Mulholland a Confidence Coach!! You will love listening to this chat as Gill and I explore the meaning of confidence, how to improve confidence and how to use confidence to show up more online!!

Content creation and confidence go hand in hand and it is frequently a limiting belief that stops up from showing up authentically!

Gill shares her amazing secrets to confidence and I know you will get SO much out of this!

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PodcastMariah MacInnescontent, content marketing, marketing, business, consistency, consistent content, content creation, connection content, Connection, business connections, confidenceComment
27: Does the word annoying hold you back from creating content and showing up online?
27: Does the word annoying hold you back from creating content and showing up online?

In episode 27 I share with you my journey around the word "annoying" and how it impacted how I was showing up online. BUT I give you the tips so you can overcome it like I did! Remember it is something you always need to be working on!

At the end of the day, it is just a word. You put the meaning behind it.

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PodcastMariah MacInnescontent, content marketing, marketing, business, consistency, consistent content, content creation, connection content, marketing relationships, Relationships, Connection, business connections, websites, website design, website seo, confidenceComment
26: How to bring more traffic to your website with Natalie Faith Ralphs
26: How to bring more traffic to your website with Natalie Faith Ralphs

In episode 26 we have the amazing Natalie from Natalie Faith Web Designs to talk to us about all things websites! From SEO to design, she gives some great insights into how you can make the right improvements to you site to bring in more traffic!!

She also gives some great auditing tips you need to hear!

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PodcastMariah MacInnescontent, content marketing, marketing, business, consistency, consistent content, content creation, connection content, marketing relationships, Relationships, Connection, business connections, websites, website design, website seoComment
25: Creating relationships using content marketing
25: Creating relationships using content marketing

Episode 25 is all about connection and relationships with your audience with the use of, you guessed it, CONTENT!! It is so powerful because it allows you to connect with your audience through what you have to say whether that be through video, voice or text!! Content is a powerful way to build an online presence and build on that "know, like and trust" factor!

Especially during this time of social isolation due to COVID-19, building on your online relationships is SO important for business!

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PodcastMariah MacInnescontent, content marketing, marketing, business, consistency, consistent content, content creation, connection content, marketing relationships, Relationships, Connection, business connectionsComment
24: How to be more consistent with your content writing and content creation
24: How to be more consistent with your content writing and content creation

In episode 24 it is all about how to be consistent!! Now this is where I share two parts of consistency. It is consistency with your writing (whether that it for blogs, emails, social posts etc) and the ability to consistently show up with your content! Spoiler, a strategy is NEEDED! If you don't know where to start, I have some resources below to help!

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PodcastMariah MacInnescontent, content marketing, marketing, business, consistency, consistent content, content creationComment
23: The guide to repurposing content for your business
23: The guide to repurposing content for your business

In episode 23 I talk about all this repurposing when it comes to content! You might be thinking, isn't repurposing content lazy? No way!! It is a smart way to marketing your business so your messaging is consistent and your ideas are heard!

So if you don't repurpose or you don't repurpose well, here is the podcast for you!!

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PodcastMariah MacInnescontent, content marketing, marketing, repurposing, businessComment
22: Email marketing - it is more important than ever with Anna Rogan
22: Email marketing - it is more important than ever with Anna Rogan

In episode 22 I talk to the amazing Anna Rogan about all things email marketing and how to create good copy for your emails!  I loved this episode SO much and there is so many takeaways and strategies you can implement into your business around your email marketing, you will absolutely LOVE this one! 

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PodcastMariah MacInnesemail marketing, emails, content, content marketing, marketingComment
21: How to market and communicate effectively and ethically in a crisis
21: How to market and communicate effectively and ethically in a crisis

In episode 21 I talk about how to communicate and how to market during a crisis (especially during COVID-19). I went to IG stories and you all wanted me to talk about this topic!

It is a challenging time, but don't not show up! Keep using online platforms to be creative and to show up for your following! Communicate honestly and openly! Educate as much as you can!

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