There is no 'one right way' to market your business, the world of marketing strategies is huge!
Never rule out the different forms of marketing, there are just so many!
Whether it works for your business now or not, you can never completely predict where you will be in 6 months, a year, or even 5 years, so I think it's very important to never limit yourself with firm beliefs on the marketing you want to stick too. Even paid marketing!