When it comes to discovering regional venues for weddings, events or peaceful retreats, most people start their search online. The tourism and events industry heavily relies on visual storytelling across platforms like Instagram, TikTok, and Google to stand out.

Is your content something Google would care about? Things have changed with the advent of technology. It's not sufficient to create content; instead, the quality and appropriateness of the content are of utmost importance.

In other words, the content value must appeal to Google's threshold. How do you optimise your content so that it ranks high? How do you balance the readers' needs with what the search engines want? This is the exact function an SEO-driven content marketing strategy achieves.

Do you have an email sequence ready to go?? If not, now is your time to get into it!

Is your brand getting lost in the noise of social media? Nowadays, it's not only challenging to get noticed, but it feels like an ongoing war! Every social media platform has accounts and brands vying for the public's attention.

I've been diving into "Mind Management, Not Time Management" and discovered something that completely changed how I think about my content creation process.

The 4 stages of creativity outlined in the book aren't just theoretical concepts, they're exactly what we go through when creating content for our businesses. 

And understanding this process might just be the key to making content creation feel less overwhelming and more enjoyable.

I thought I would break it down and share with you how the 4 stages of creativity can work for content marketing. 

When Savige’s Seafood engaged our services, they were looking for more than just social media support - they were ready to elevate their brand presence, celebrate their 20th year in business (as local and family owned), and connect with a whole new audience. Below, you’ll find how we worked with Savige’s to bring this to life.

Content marketing is undergoing a transformation (isn’t it always). Brands are embracing a new approach that prioritises genuineness over gloss, rawness over refinement. 

This emerging strategy artfully combines brand messaging with entertaining delivery, creating what industry insiders call "advertainment."

It could just be called “raw and authentic”. Don’t worry about polished feeds. It is about “getting it out there”. 

Is AI transforming SEO, or is it just another tech gimmick? With the onset of 2025, AI is no longer an optional element but a critical part of every digital marketing strategy.

Expectations from engines are increasing along with brand competition, which means firms must be more proactive than ever. Whether it's content creation, predictive analysis, or deeply personalised search processes, AI is changing SEO substantially more than we could ever imagine.

When we look for hotels, tourism activities in a “Gen Z” world, we are now mostly looking online. The tourism industry relies on platforms like Google and Social Media to generate interest for their business. Harra House was rebranded in 2023 and was looking for some marketing material to help promote the new look brand on their website and social media. Read their case study.

Employee Generated Content (EGC) is set to be one of the biggest content marketing trends in 2025. And while TikTok might be making it popular right now, this trend has actually been building for years - from that viral ice cream store employee making desserts with voiceovers to social media managers becoming the face of brands.