Working with clients on content is a deeply personal experience. At Content Queen, we believe that a strong content strategy should reflect both the personality of the brand and the pain points of their ideal audience, with a clear pathway to visibility and lead generation.

When Paul and Tish from FPSS Advisory approached us, they were ready to take their online presence to the next level.

Why do stories stick with us?

Why do some brands stick in our heads while others vanish? Think about it. You scroll, you click, you forget. Except sometimes you don’t. Sometimes you pause. Something lingers. Not because of a product photo. Not because of a discount code. It’s the story.

When it comes to supporting small business and economic growth in regional Australia, it’s vital that local associations are visible, relevant, and digitally accessible. For long-standing organisations like Advance Morwell, that means more than just having a website, it’s about telling a compelling story that speaks to both long-term members and the next generation of business owners.

Ever feel like you're creating content in circles? You're posting daily, showing up consistently, but somehow it feels like you're lost in a city without a map - putting in the work but getting nowhere fast?

When it comes to discovering regional venues for weddings, events or peaceful retreats, most people start their search online. The tourism and events industry heavily relies on visual storytelling across platforms like Instagram, TikTok, and Google to stand out.

Is your content something Google would care about? Things have changed with the advent of technology. It's not sufficient to create content; instead, the quality and appropriateness of the content are of utmost importance.

In other words, the content value must appeal to Google's threshold. How do you optimise your content so that it ranks high? How do you balance the readers' needs with what the search engines want? This is the exact function an SEO-driven content marketing strategy achieves.

Do you have an email sequence ready to go?? If not, now is your time to get into it!

Is your brand getting lost in the noise of social media? Nowadays, it's not only challenging to get noticed, but it feels like an ongoing war! Every social media platform has accounts and brands vying for the public's attention.

I've been diving into "Mind Management, Not Time Management" and discovered something that completely changed how I think about my content creation process.

The 4 stages of creativity outlined in the book aren't just theoretical concepts, they're exactly what we go through when creating content for our businesses. 

And understanding this process might just be the key to making content creation feel less overwhelming and more enjoyable.

I thought I would break it down and share with you how the 4 stages of creativity can work for content marketing. 

When Savige’s Seafood engaged our services, they were looking for more than just social media support - they were ready to elevate their brand presence, celebrate their 20th year in business (as local and family owned), and connect with a whole new audience. Below, you’ll find how we worked with Savige’s to bring this to life.